When the Māyāvādīs pretend to perform kīrtana or hold discourses on the Bhāgavatam for personal name and fame, they may sing and talk about Brahman, Caitanya, and Paramātmā, but they cannot utter Lord Kṛṣṇa's name. Although the words śrī bhagavān uvāca ("the Supreme Personality of Godhead said") appear throughout the Bhagavad-gītā, the Māyāvādīs are prepared to say everything else except the name of Kṛṣṇa. It is a well known scriptural truth that the words Brahman and Paramātmā refer ultimately to Lord Kṛṣṇa and that Kṛṣṇa is the principle name of the Supreme Absolute Person. But even when the Māyāvādīs chant such names of God as Kṛṣṇa, Govinda, or Hari, they do so not with the understanding and faith that these names are God's principal names and that they are nondifferent from the Supreme Lord, but rather with the idea that chanting them is a temporary means of sādhana, or spiritual practice. They also do not admit that such chanting of the holy name is an offence. Of course, their biggest offence is to distinguish between Lord Kṛṣṇa and His form. Thus in the Gītā (9.11), Lord Kṛṣṇa Himself condemns these offenders:
- avajānanti māṁ mūḍhā
- mānuṣīṁ tanum āśritam
- paraṁ bhāvam ajānanto
- mama bhūta-maheśvaram
Fools deride Me when I descend in the human form. They do not know My transcendental nature as the Supreme Lord of all that be.