In your country, the Europeans and Americans, say, ten years before the beginning of this movement, you did not know Kṛṣṇa, every one of you. That's a fact. How you are now mad after Kṛṣṇa? It is simply because by association. So association is so important thing. You boys and girls in your country, you were so luxuriously living. Why you have left everything and you are after a beggar sannyāsī? It is the association. The association is so strong. Therefore Narottama dāsa Ṭhākura says,
- tāṅdera caraṇa-sevi-bhakta-sane vās
- janame janame mor ei abhilāṣ
"Let me engage myself in the service of the Gosvāmīs and associate with the devotees. I do not want anything." Janame janame mor ei abhilāṣ. Bhaktivinoda Ṭhākura said that kīṭa-janma hau, jathā tuwā dās. This association. "Let me become a worm, not a devotee, even worm." Kīṭa. Kīṭa means worm, an insignificant ant, worm. Better to remain as an ant with the association of devotees than to become a Brahmā without any devotee's association. Brahmā-janme nāhi mora āś. Bahir-mukha brahmā-janme, nāhi mora āś, kīṭa janma hau, jathā tuwā dās. This is Bhaktivinoda Ṭhākura's hankering. So some way or other, we are propagating this association, Kṛṣṇa consciousness, International Society for Kṛṣṇa Consciousness. Why? Why we are establishing so many centers? Just to give the people in general the chance of association. It is very important thing, association. Saṅgāt sañjāyate kāmaḥ.