Coca-cola

Expressions researched:
"coca-cola company" |"coca-cola"

Bhagavad-gita As It Is Lectures

Lecture on BG 7.8 -- Bombay, February 23, 1974:

So even if you are not inclined to chant Hare Kṛṣṇa mahā-mantra, then try to understand Kṛṣṇa in this way. This is the process given by Śrī Kṛṣṇa Himself. Raso 'ham apsu kaunteya (BG 7.8). You have to drink water; you cannot avoid it. So when you taste, while drinking water, anything drinking... Apsu. Apsu means any liquid thing. Either you drink milk or even up to, even you drink wine, so you have got some taste in any liquid thing while drinking. So Kṛṣṇa says, raso 'ham apsu kaunteya. "My dear Kaunteya, Arjuna, that taste in the liquid thing which you drink or use, that is I am." Just see how it is easily can be done. Nobody is without drinking something liquid. Either Coca-cola or water or this or that, something must be drinking. So Kṛṣṇa says that "I am the taste." So where is the difficulty of understanding Kṛṣṇa? If we cannot... They say, "Can you show me Kṛṣṇa?" All right, here is Kṛṣṇa, see. Seeing means directly perception. When I say, "Let me see what is this mango," you are seeing already. Here seeing means tasting. "Let me see the mango." That means seeing means tasting.