They utilize everything for the purpose of Kṛṣṇa. That is Kṛṣṇa consciousness movement. Most scientific and authorized movement. Trying to place people in his original, constitutional position and cooperate for the service of Kṛṣṇa. That is Kṛṣṇa consciousness movement.
And actually, when we relish some mellow, rasa, that is called bhakti-rasa. We are trying to explain Bhakti-rasāmṛta-sindhu by Rūpa Gosvāmī. So this is bhakti-rasa. The leg is serving the body under some rasa. The hand is serving the body under some rasa. The brain is serving the body under some rasa. So similarly... That is natural division, throughout the whole universe, anywhere. And because the whole universe is being carried on by the three modes of material nature, goodness, passion, ignorance... And there are mixture also. There are three: goodness, passion and ignorance. Just like there are three colors, yellow, red... (aside:) You stand on... You disturbing... Yellow, red and blue. And those who are artists, they mix with three colors and it becomes nine. And again, the nine into nine, it becomes eighty-one. In this way, all these divisions, different forms of living entities, they are being conducted under some modes of material nature, either pure or mixture. And therefore we find so many varieties. (aside:) Why don't you put...? Yes. So many varieties of living entities. 8,400,000 species of life, forms. 8,400,000.