They have understood this philosophy that Kṛṣṇa is neither Indian nor Hindu or this or that. Kṛṣṇa is Supreme Personality of Godhead. He's father of everyone. They've understood in this spirit. Therefore they're working for Kṛṣṇa. Without any motive. This is practical. Not only Europe and... Everywhere. Everywhere, all over the world. Why? Because Kṛṣṇa consciousness is there in everybody.
Nitya-siddha kṛṣṇa-bhakti. This devotional service of Kṛṣṇa is dormant in everyone. It is, it has to be awakened. That's all. Śravaṇādi-śuddha-citte karaye udaya. Simply by hearing, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanam (SB 1.2.17). If you simply hear Bhagavad-gītā, Śrīmad-Bhāgavatam from the representative of Kṛṣṇa... As Caitanya Mahāprabhu directed, bhāgavata paro diya bhāgavata sthane. One should hear about Bhāgavata from the devotee. There are two kinds of Bhāgavata, the book Bhāgavata and the person Bhāgavata. So we have to relish the Śrīmad-Bhāgavatam, the contents of Śrīmad-Bhāgavatam, from a devotee who is self-realized. Then it will be very nice. Satāṁ prasaṅgād mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ. When you hear about Kṛṣṇa from a Kṛṣṇa devotee, it becomes very pleasing to the ear and the heart. Hṛt-karṇa-rasāyanāḥ kathāḥ. Therefore to become Kṛṣṇa conscious, to become a devotee of Kṛṣṇa... Tad-vijñānārthaṁ sa gurum evābhigacchet (MU 1.2.12). Tad vidhi praṇipātena paripraśnena sevayā. This is the process. So this Bhakti-rasāmṛta-sindhu is the science of devotional service. If one wants to become a devotee of Kṛṣṇa, the Supreme Personality of Godhead...