So they cannot understand Kṛṣṇa. Cheated. They take the shelter of the cheaters. Therefore they are cheated.
So the māyā is very strong. Māyā always dictates so that we may be cheated: "Why you are taking Kṛṣṇa as the Supreme Personality of Godhead? Don't take. He is ordinary man. You can be also equal with Kṛṣṇa. You also become God. You become also incarnation." This is going on. And people flock there because they want to be cheated. What Kṛṣṇa says, they will not accept it. Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇam: (BG 18.66) "Only take to Kṛṣṇa consciousness." Sarva-dharmān. Because any dharma which is not approved by the Supreme Lord Kṛṣṇa, that is not dharma. Dharmaṁ tu sākṣād bhagavat-praṇītam (SB 6.3.19). A human being or a demigod or very exalted person cannot manufacture dharma. That is not possible.