Everything there is a living principle, and the Supreme Personality in that region is God Himself. The denizens of the anti-material world possess eternal life, eternal knowledge and eternal bliss. In other words, they have all the qualifications of God.
In the material world the topmost planet is called Satyaloka, or Brahmaloka. Beings of the greatest talents live on this planet. The presiding deity of Brahmaloka is Brahmā, the first created being of this material world. Brahmā is a living being like so many of us, but he is the most talented personality in the material world. He is not so talented that he is in the category of God, but he is in the category of those living entities directly dominated by God. God and the living entities both belong to the anti-material world. The scientist, therefore, would be rendering service to everyone by researching the constitution of the anti-material world—how it is administered, how things are shaped there, who are the presiding personalities, and so on. Of the Vedic literatures, Śrīmad-Bhāgavatam deals elaborately with these matters. The Bhagavad-gītā is the preliminary study of the Śrīmad-Bhāgavatam.