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This is called Krsna consciousness: Difference between revisions

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[[Category:This is Krsna consciousness]]
[[Category:This is Called Krsna Consciousness|1]]
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<div id="Bhagavad-gita_As_It_Is" class="section" sec_index="0" parent="compilation" text="Bhagavad-gita As It Is"><h2>Bhagavad-gita As It Is</h2>
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<div id="BG_Chapters_1_-_6" class="sub_section" sec_index="1" parent="Bhagavad-gita_As_It_Is" text="BG Chapters 1 - 6"><h3>BG Chapters 1 - 6</h3>
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<div id="BG124_0" class="quote" parent="BG_Chapters_1_-_6" book="BG" index="21" link="BG 1.24" link_text="BG 1.24">
<span class="link">[[Vanisource:BG 1.24 (1972)|BG 1.24, Translation and Purport]]: </span><div style="display: inline;" class="trans text"><p style="display: inline;">Sañjaya said: O descendant of Bharata, having thus been addressed by Arjuna, Lord Kṛṣṇa drew up the fine chariot in the midst of the armies of both parties.</p>
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<div class="purport text"><p>In this verse Arjuna is referred to as Guḍākeśa. Guḍākā means sleep, and one who conquers sleep is called guḍākeśa. Sleep also means ignorance. So Arjuna conquered both sleep and ignorance because of his friendship with Kṛṣṇa. As a great devotee of Kṛṣṇa, he could not forget Kṛṣṇa even for a moment, because that is the nature of a devotee. Either in waking or in sleep, a devotee of the Lord can never be free from thinking of Kṛṣṇa's name, form, qualities and pastimes. Thus a devotee of Kṛṣṇa can conquer both sleep and ignorance simply by thinking of Kṛṣṇa constantly. This is called Kṛṣṇa consciousness, or samādhi. As Hṛṣīkeśa, or the director of the senses and mind of every living entity, Kṛṣṇa could understand Arjuna's purpose in placing the chariot in the midst of the armies. Thus He did so, and spoke as follows.</p>
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<div id="BG_Chapters_7_-_12" class="sub_section" sec_index="2" parent="Bhagavad-gita_As_It_Is" text="BG Chapters 7 - 12"><h3>BG Chapters 7 - 12</h3>
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<div id="BG1155_0" class="quote" parent="BG_Chapters_7_-_12" book="BG" index="184" link="BG 11.55" link_text="BG 11.55">
<span class="link">[[Vanisource:BG 11.55 (1972)|BG 11.55, Purport]]: </span><div style="display: inline;" class="purport text"><p style="display: inline;">One should not be attached to the result of his work, but the result should be offered to Kṛṣṇa, and one should accept as prasādam the remnants of offerings to Kṛṣṇa. If one constructs a very big building for Kṛṣṇa and installs the Deity of Kṛṣṇa, one is not prohibited from living there, but it is understood that the proprietor of the building is Kṛṣṇa. That is called Kṛṣṇa consciousness.</p>
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<div id="BG_Chapters_13_-_18" class="sub_section" sec_index="3" parent="Bhagavad-gita_As_It_Is" text="BG Chapters 13 - 18"><h3>BG Chapters 13 - 18</h3>
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<div id="BG1322_0" class="quote" parent="BG_Chapters_13_-_18" book="BG" index="16" link="BG 13.22" link_text="BG 13.22">
<span class="link">[[Vanisource:BG 13.22 (1972)|BG 13.22, Purport]]: </span><div style="display: inline;" class="purport text"><p style="display: inline;">Under the influence of material desire, the entity is born sometimes as a demigod, sometimes as a man, sometimes as a beast, as a bird, as a worm, as an aquatic, as a saintly man, as a bug. This is going on. And in all cases the living entity thinks himself to be the master of his circumstances, yet he is under the influence of material nature. How he is put into such different bodies is explained here. It is due to association with the different modes of nature. One has to rise, therefore, above the three material modes and become situated in the transcendental position. That is called Kṛṣṇa consciousness. Unless one is situated in Kṛṣṇa consciousness, his material consciousness will oblige him to transfer from one body to another because he has material desires since time immemorial.</p>
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<div id="Srimad-Bhagavatam" class="section" sec_index="1" parent="compilation" text="Srimad-Bhagavatam"><h2>Srimad-Bhagavatam</h2>
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<div id="SB_Canto_3" class="sub_section" sec_index="3" parent="Srimad-Bhagavatam" text="SB Canto 3"><h3>SB Canto 3</h3>
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<div id="SB31545_0" class="quote" parent="SB_Canto_3" book="SB" index="625" link="SB 3.15.45" link_text="SB 3.15.45">
<span class="link">[[Vanisource:SB 3.15.45|SB 3.15.45, Purport]]: </span><div style="display: inline;" class="purport text"><p style="display: inline;">Kṛṣṇa consciousness is the highest yoga performance by trained devotional yogīs. Despite all the allurement of yoga practice, the eight kinds of yogic perfections are hardly achievable by the common man. But here it is described that the Lord, who appeared before the four sages, is Himself full of all eight of those perfections. The highest yoga-mārga process is to concentrate the mind twenty-four hours a day on Kṛṣṇa. This is called Kṛṣṇa consciousness.</p>
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<div id="Other_Books_by_Srila_Prabhupada" class="section" sec_index="3" parent="compilation" text="Other Books by Srila Prabhupada"><h2>Other Books by Srila Prabhupada</h2>
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<div id="Nectar_of_Devotion" class="sub_section" sec_index="1" parent="Other_Books_by_Srila_Prabhupada" text="Nectar of Devotion"><h3>Nectar of Devotion</h3>
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<div id="NOD2_0" class="quote" parent="Nectar_of_Devotion" book="OB" index="11" link="NOD 2" link_text="Nectar of Devotion 2">
<span class="link">[[Vanisource:NOD 2|Nectar of Devotion 2]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Devotional service to the Supreme Lord is the natural instinct of every living entity. Even uncivilized men like the aborigines offer their respectful obeisances to something wonderful exhibited by nature's law, and they appreciate that behind some wonderful exhibition or action there is something supreme. So this consciousness, though lying dormant in those who are materially contaminated, is found in every living entity. And, when purified, this is called Kṛṣṇa consciousness.</p>
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<div id="NOD2_1" class="quote" parent="Nectar_of_Devotion" book="OB" index="11" link="NOD 2" link_text="Nectar of Devotion 2">
<span class="link">[[Vanisource:NOD 2|Nectar of Devotion 2]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Nārada Muni mentions this sādhana-bhakti in Śrīmad-Bhāgavatam, Seventh Canto, First Chapter, verse 32. He says there to King Yudhiṣṭhira, "My dear King, one has to fix his mind on Kṛṣṇa by any means." That is called Kṛṣṇa consciousness. It is the duty of the ācārya, the spiritual master, to find the ways and means for his disciple to fix his mind on Kṛṣṇa. That is the beginning of sādhana-bhakti.</p>
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<div id="Krsna_The_Supreme_Personality_of_Godhead" class="sub_section" sec_index="4" parent="Other_Books_by_Srila_Prabhupada" text="Krsna, The Supreme Personality of Godhead"><h3>Krsna, The Supreme Personality of Godhead</h3>
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<div id="KB13_0" class="quote" parent="Krsna,_The_Supreme_Personality_of_Godhead" book="OB" index="17" link="KB 13" link_text="Krsna Book 13">
<span class="link">[[Vanisource:KB 13|Krsna Book 13]]: </span><div style="display: inline;" class="text"><p style="display: inline;">It is said that it is the nature of a devotee to constantly apply his mind, energy, words, ears, etc., in hearing and chanting about Kṛṣṇa. This is called Kṛṣṇa consciousness, and for one who is rapt in hearing and chanting about Kṛṣṇa, the subject matter never becomes hackneyed or old.</p>
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<div id="KB87_1" class="quote" parent="Krsna,_The_Supreme_Personality_of_Godhead" book="OB" index="91" link="KB 87" link_text="Krsna Book 87">
<span class="link">[[Vanisource:KB 87|Krsna Book 87]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Talking of Kṛṣṇa or singing of Kṛṣṇa is called kīrtana. Lord Caitanya recommends, kīrtanīyaḥ sadā hariḥ ([[Vanisource:CC Adi 17.31|CC Adi 17.31]]), which means always thinking and talking of Kṛṣṇa and nothing else. That is called Kṛṣṇa consciousness. Kṛṣṇa consciousness is so sublime that anyone who takes to this process is elevated to the highest perfection of life—far, far beyond the concept of liberation.</p>
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="Bhagavad-gita_As_It_Is_Lectures" class="sub_section" sec_index="0" parent="Lectures" text="Bhagavad-gita As It Is Lectures"><h3>Bhagavad-gita As It Is Lectures</h3>
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<div id="LectureonBG315LosAngelesDecember201968_0" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="115" link="Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968" link_text="Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968">
<span class="link">[[Vanisource:Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968|Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Do everything, but in Kṛṣṇa consciousness. If you are a fighter, fight, but for Kṛṣṇa. If you are a businessman, all right. Do business for Kṛṣṇa. If you are something else, do that, but for Kṛṣṇa. This is wanted. This is called Kṛṣṇa consciousness. To dovetail everything with Kṛṣṇa.</p>
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<div id="LectureonBG468NewYorkJuly201966_1" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="143" link="Lecture on BG 4.6-8 -- New York, July 20, 1966" link_text="Lecture on BG 4.6-8 -- New York, July 20, 1966">
<span class="link">[[Vanisource:Lecture on BG 4.6-8 -- New York, July 20, 1966|Lecture on BG 4.6-8 -- New York, July 20, 1966]]: </span><div style="display: inline;" class="text"><p style="display: inline;">A child also, he'll try to serve the father, his mother. He'll try to assist mother. Mother is cooking. He'll try to assist the mother. So this is the position, that our natural position is to render service. Now, where to render service and how the service is being misused. That we have to understand. That's all. Because we are now in a condition which is not natural condition. So we have to put ourself in the natural condition and the service attitude will go on. This is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG47BombayMarch271974_2" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="145" link="Lecture on BG 4.7 -- Bombay, March 27, 1974" link_text="Lecture on BG 4.7 -- Bombay, March 27, 1974">
<span class="link">[[Vanisource:Lecture on BG 4.7 -- Bombay, March 27, 1974|Lecture on BG 4.7 -- Bombay, March 27, 1974]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Kṛṣṇa and Kṛṣṇa's instruction, identical. Don't think that Kṛṣṇa is no longer... He's existing by His words. Take His word. Apply it practically in life and you will be happy. That is called Kṛṣṇa consciousness movement.</p>
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<div id="LectureonBG49MontrealJune191968_3" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="150" link="Lecture on BG 4.9 -- Montreal, June 19, 1968" link_text="Lecture on BG 4.9 -- Montreal, June 19, 1968">
<span class="link">[[Vanisource:Lecture on BG 4.9 -- Montreal, June 19, 1968|Lecture on BG 4.9 -- Montreal, June 19, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Just like here is a dictaphone. We're using it, that's all right, but how we are using it? We're recording the talks about Kṛṣṇa. This apartment, this... It is used for Kṛṣṇa. This body is being used for Kṛṣṇa. We are preparing foodstuff for Kṛṣṇa. In this way, if you develop your consciousness in touch with Kṛṣṇa, that is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG61121NewYorkSeptember71966_4" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="213" link="Lecture on BG 6.11-21 -- New York, September 7, 1966" link_text="Lecture on BG 6.11-21 -- New York, September 7, 1966">
<span class="link">[[Vanisource:Lecture on BG 6.11-21 -- New York, September 7, 1966|Lecture on BG 6.11-21 -- New York, September 7, 1966]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Sarva-kāmebhyaḥ. Kāma means material desires, and sarva, and all kinds of. That means if you are in Kṛṣṇa consciousness, then you have no other desires. So your desires... Desireless you cannot be. That is not possible. Desireless means... Here it is clearly said, sarva-kāmebhyaḥ. Kāmebhyaḥ means desire for sense gratification. That is to be purified. But desire to serve Kṛṣṇa, that is very good, very nice thing. So we have to transfer the desire. This is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG71UpsalaUniversityStockholmSeptember81973_5" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="239" link="Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973" link_text="Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973">
<span class="link">[[Vanisource:Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973|Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We have got some attachment for something. That attachment should be transferred for Kṛṣṇa. That is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG71LondonMarch91975_6" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="242" link="Lecture on BG 7.1 -- London, March 9, 1975" link_text="Lecture on BG 7.1 -- London, March 9, 1975">
<span class="link">[[Vanisource:Lecture on BG 7.1 -- London, March 9, 1975|Lecture on BG 7.1 -- London, March 9, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We cannot accept the theories or the statement of some defective person. We should hear from the person who is not defective, perfect. Therefore our process of hearing or getting knowledge is from the perfect person. That is called Kṛṣṇa consciousness. We are hearing Bhagavad-gītā, we are getting knowledge from Bhagavad-gītā, because Bhagavān Himself speaking.</p>
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<div id="LectureonBG713StockholmSeptember101973_7" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="253" link="Lecture on BG 7.1-3 -- Stockholm, September 10, 1973" link_text="Lecture on BG 7.1-3 -- Stockholm, September 10, 1973">
<span class="link">[[Vanisource:Lecture on BG 7.1-3 -- Stockholm, September 10, 1973|Lecture on BG 7.1-3 -- Stockholm, September 10, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Kṛṣṇa said this philosophy of Bhagavad-gītā first to the sun-god, and he spoke to his son Manu, he spoke to his son Ikṣvāku. In this way, disciplic succession, this Bhagavad-gītā has come down to this earthly planet, and if we accept that disciplic succession, do not unnecessarily interpret, then we understand what is Bhagavad-gītā. That is the process. Our Kṛṣṇa consciousness movement is to understand the Supreme Person, Kṛṣṇa, as He is, without any interpretation. That is called Kṛṣṇa consciousness yoga.</p>
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<div id="LectureonBG73LondonMarch111975_8" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="264" link="Lecture on BG 7.3 -- London, March 11, 1975" link_text="Lecture on BG 7.3 -- London, March 11, 1975">
<span class="link">[[Vanisource:Lecture on BG 7.3 -- London, March 11, 1975|Lecture on BG 7.3 -- London, March 11, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Our Kṛṣṇa consciousness movement is teaching people that "You have no other business than to work for Kṛṣṇa. That's all." This is Kṛṣṇa business. This is called Kṛṣṇa consciousness business. That is called the highest perfection.</p>
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<div id="LectureonBG75BombayFebruary201974_9" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="270" link="Lecture on BG 7.5 -- Bombay, February 20, 1974" link_text="Lecture on BG 7.5 -- Bombay, February 20, 1974">
<span class="link">[[Vanisource:Lecture on BG 7.5 -- Bombay, February 20, 1974|Lecture on BG 7.5 -- Bombay, February 20, 1974]]: </span><div style="display: inline;" class="text"><p style="display: inline;">When he forgets that he is servant of Kṛṣṇa, he becomes servant of so many māyā. But when he understands that "I am servant of Kṛṣṇa, and, becoming servant of Kṛṣṇa, I can become servant of others also," that is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG77BombayApril11971_10" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="273" link="Lecture on BG 7.7 -- Bombay, April 1, 1971" link_text="Lecture on BG 7.7 -- Bombay, April 1, 1971">
<span class="link">[[Vanisource:Lecture on BG 7.7 -- Bombay, April 1, 1971|Lecture on BG 7.7 -- Bombay, April 1, 1971]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Anywhere he goes, he simply thinks of Kṛṣṇa. Sthāvara-jaṅgama dekhe nā dekhe tāra mūrti. He does not see the material form of anything. Sarvatra haya nija iṣṭa-deva-sphūrti. Everywhere he sees Kṛṣṇa. This is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG91819NewYorkDecember41966_11" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="318" link="Lecture on BG 9.18-19 -- New York, December 4, 1966" link_text="Lecture on BG 9.18-19 -- New York, December 4, 1966">
<span class="link">[[Vanisource:Lecture on BG 9.18-19 -- New York, December 4, 1966|Lecture on BG 9.18-19 -- New York, December 4, 1966]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We have to learn from Bhagavad-gītā directly spoken by the Supreme Lord and accept it and do accordingly. That is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG92022NewYorkDecember61966_12" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="319" link="Lecture on BG 9.20-22 -- New York, December 6, 1966" link_text="Lecture on BG 9.20-22 -- New York, December 6, 1966">
<span class="link">[[Vanisource:Lecture on BG 9.20-22 -- New York, December 6, 1966|Lecture on BG 9.20-22 -- New York, December 6, 1966]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Gatāgatam kāma-kāmā labhante. Kāma-kāmāḥ means sense gratification. Sense gratification. But transcendentalists, they have understood that "This sense gratification process will not help me." This is called Kṛṣṇa consciousness.</p>
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<div id="LectureonBG92426NewYorkDecember121966_13" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="322" link="Lecture on BG 9.24-26 -- New York, December 12, 1966" link_text="Lecture on BG 9.24-26 -- New York, December 12, 1966">
<span class="link">[[Vanisource:Lecture on BG 9.24-26 -- New York, December 12, 1966|Lecture on BG 9.24-26 -- New York, December 12, 1966]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Suppose there is a very nice rose flower. Somebody takes it: "Oh, it is very nice rose flower. Oh, I shall take it and offer my girlfriend or boyfriend." That is sense gratification. The same flower, if you take it and think, "Oh, it is very nice flower. I shall offer to Kṛṣṇa," that is your service to the Lord. The flower is there. Simply change of consciousness... This is called Kṛṣṇa consciousness. The flower is there. You are there. The consciousness is there. This offering is there. Simply you have to change.</p>
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<div id="LectureonBG132MelbourneApril41972_14" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="344" link="Lecture on BG 13.2 -- Melbourne, April 4, 1972" link_text="Lecture on BG 13.2 -- Melbourne, April 4, 1972">
<span class="link">[[Vanisource:Lecture on BG 13.2 -- Melbourne, April 4, 1972|Lecture on BG 13.2 -- Melbourne, April 4, 1972]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We have to accept the supreme authority, the Personality of Godhead. Even if you study scrutinizingly, very scientifically or, whatever you may say, philosophically, you will have to accept a supreme arrangement, a supreme hand over everything. That is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means a person who is Kṛṣṇa conscious, he can see everything. He can see in everything the hand of God.</p>
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<div id="LectureonBG1316BombayOctober101973_15" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="364" link="Lecture on BG 13.16 -- Bombay, October 10, 1973" link_text="Lecture on BG 13.16 -- Bombay, October 10, 1973">
<span class="link">[[Vanisource:Lecture on BG 13.16 -- Bombay, October 10, 1973|Lecture on BG 13.16 -- Bombay, October 10, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Money is not good or bad. As you utilize it... Similarly, merit, merit also, there. You have got already merit better than the animals, but you have to utilize it for proper service. That is called Kṛṣṇa consciousness. Consciousness we have got, merit we have got. Simply we have to utilize.</p>
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<div id="LectureonBG161315HawaiiFebruary81975_16" class="quote" parent="Bhagavad-gita_As_It_Is_Lectures" book="Lec" index="401" link="Lecture on BG 16.13-15 -- Hawaii, February 8, 1975" link_text="Lecture on BG 16.13-15 -- Hawaii, February 8, 1975">
<span class="link">[[Vanisource:Lecture on BG 16.13-15 -- Hawaii, February 8, 1975|Lecture on BG 16.13-15 -- Hawaii, February 8, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">"No desire" does not mean no desire for serving Kṛṣṇa. That is real desire. Other desires are artificial. That is material. But the desire to... That is called Kṛṣṇa consciousness.</p>
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<div id="Srimad-Bhagavatam_Lectures" class="sub_section" sec_index="1" parent="Lectures" text="Srimad-Bhagavatam Lectures"><h3>Srimad-Bhagavatam Lectures</h3>
</div>
<div id="LectureonSB125MelbourneApril31972LectureatChristianMonastery_0" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="26" link="Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery" link_text="Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery">
<span class="link">[[Vanisource:Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery|Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We are just trying to revive the original consciousness of the human society. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB128NewVrindabanSeptember61972_1" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="49" link="Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972" link_text="Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972">
<span class="link">[[Vanisource:Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972|Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972]]: </span><div style="display: inline;" class="text"><p style="display: inline;">If you educate or transfer the activities of the subtle body, mind, intelligence, and ego, then, at the time of death, you give up this subtle body, material subtle body, mind, intelligence, and ego, and by your spiritual body you go back to home, back to Godhead. This is called Kṛṣṇa consciousness movement.</p>
</div>
</div>
<div id="LectureonSB181819BombayApril91971_2" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="201" link="Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971" link_text="Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971">
<span class="link">[[Vanisource:Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971|Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971]]: </span><div style="display: inline;" class="text"><p style="display: inline;">A devotee sees a flower produced by Kṛṣṇa's energy. He sees the beauty of flower, appreciating Kṛṣṇa's artistic sense. When he hears the sweet voice of a bird, he immediately understands that "Kṛṣṇa is speaking so nicely through this bird." This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB11532LosAngelesDecember101973_3" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="300" link="Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973" link_text="Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973">
<div class="heading">Immortal consciousness.
</div>
<span class="link">[[Vanisource:Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973|Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">"Kṛṣṇa is mine, and I am Kṛṣṇa's." This is immortal consciousness. When you come to this consciousness—that is called Kṛṣṇa consciousness—then you are saved. So long you have got temporary consciousness, then... Just like our mind changes. I accept something now; I reject something again. So this body is being manufactured according to the acceptance and rejection of my mind.</p>
</div>
</div>
<div id="LectureonSB11540LosAngelesDecember181973_4" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="308" link="Lecture on SB 1.15.40 -- Los Angeles, December 18, 1973" link_text="Lecture on SB 1.15.40 -- Los Angeles, December 18, 1973">
<span class="link">[[Vanisource:Lecture on SB 1.15.40 -- Los Angeles, December 18, 1973|Lecture on SB 1.15.40 -- Los Angeles, December 18, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">We have been given by the supreme father, "Now this is your America. This is your India." But nothing belongs to the American or to the Indian. It belongs to the father, supreme father. So unless they come to the consciousness, that "The father has given me to enjoy that this is mine, but actually it belongs to father..." This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB2434LosAngelesJune271972_5" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="402" link="Lecture on SB 2.4.3-4 -- Los Angeles, June 27, 1972" link_text="Lecture on SB 2.4.3-4 -- Los Angeles, June 27, 1972">
<span class="link">[[Vanisource:Lecture on SB 2.4.3-4 -- Los Angeles, June 27, 1972|Lecture on SB 2.4.3-4 -- Los Angeles, June 27, 1972]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Instead of trying to make this material world as beloved, you have to make Kṛṣṇa as beloved. That is Kṛṣṇa consciousness. The everything is there. You get everything in return, as here, you are trying to enjoy, but without any inebriety. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB32513LosAngelesNovember101968_6" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="434" link="Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968" link_text="Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968">
<span class="link">[[Vanisource:Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968|Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">"I am spirit. Ahaṁ brahmāsmi, I am Brahman," that is the first spiritual realization, that knowledge. Knowledge means consciousness. So this consciousness has also a development of consciousness. There are different stages. And when one comes to the ultimate stages, niḥśreyasāya, that is called Kṛṣṇa consciousness, or God consciousness. And how that consciousness acts? That "I am a servant of God. I am servant of Kṛṣṇa." When this consciousness is firmly fixed up, this is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB32541BombayDecember91974_7" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="461" link="Lecture on SB 3.25.41 -- Bombay, December 9, 1974" link_text="Lecture on SB 3.25.41 -- Bombay, December 9, 1974">
<span class="link">[[Vanisource:Lecture on SB 3.25.41 -- Bombay, December 9, 1974|Lecture on SB 3.25.41 -- Bombay, December 9, 1974]]: </span><div style="display: inline;" class="text"><p style="display: inline;">If we want to save ourself from the fierceful condition of this material life, then we must take shelter of the Supreme Personality of Godhead. That is the verdict of the all śāstras, and Kṛṣṇa comes for this purpose, and Kṛṣṇa's devotees work day and night for this purpose, and that is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonSB552BostonApril281969_8" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="525" link="Lecture on SB 5.5.2 -- Boston, April 28, 1969" link_text="Lecture on SB 5.5.2 -- Boston, April 28, 1969">
<span class="link">[[Vanisource:Lecture on SB 5.5.2 -- Boston, April 28, 1969|Lecture on SB 5.5.2 -- Boston, April 28, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Kṛṣṇa consciousness means, as generally the consciousness is absorbed in a particular type of thought, similarly, when your consciousness will be absorbed in Kṛṣṇa's thought, that is called Kṛṣṇa consciousness. And that is your perfect consciousness.</p>
</div>
</div>
<div id="LectureonSB553HyderabadApril151975_9" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="534" link="Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975" link_text="Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975">
<div class="heading">One is not interested in anything else, he is only interested in Kṛṣṇa.
</div>
<span class="link">[[Vanisource:Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975|Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">The gopīs, for Kṛṣṇa's sake they sacrificed everything, their reputation, their family, their husband, their father, their brother. "No, Kṛṣṇa is now playing on His flute. He wants to dance with us. Let us go." Father is asking, "Where are you going?" Brother is, "Where are you going?" "Oh, you are going to Kṛṣṇa." So this is called Kṛṣṇa consciousness. Ye vā mayīśe kṛta-sauhṛdārthā. One is not interested in anything else, he is only interested in Kṛṣṇa. Ānukūlyena kṛṣṇānu-śīlanam ([[Vanisource:CC Madhya 19.167|CC Madhya 19.167]]), to serve Kṛṣṇa as He desires.</p>
</div>
</div>
<div id="LectureonSB6152DetroitAugust51975_10" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="689" link="Lecture on SB 6.1.52 -- Detroit, August 5, 1975" link_text="Lecture on SB 6.1.52 -- Detroit, August 5, 1975">
<span class="link">[[Vanisource:Lecture on SB 6.1.52 -- Detroit, August 5, 1975|Lecture on SB 6.1.52 -- Detroit, August 5, 1975]]: </span><div style="display: inline;" class="text"><p style="display: inline;">You haven't got to drive the darkness by separate endeavor. Simply await for the sun rising. Immediately finish. So māyā is darkness. So if you bring Kṛṣṇa within your heart, all māyā will be finished. No more māyā. This is the process. That is called Kṛṣṇa consciousness. Māyā can act only when there is no Kṛṣṇa.</p>
</div>
</div>
<div id="LectureonSB7911MontrealAugust171968_11" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="811" link="Lecture on SB 7.9.11 -- Montreal, August 17, 1968" link_text="Lecture on SB 7.9.11 -- Montreal, August 17, 1968">
<span class="link">[[Vanisource:Lecture on SB 7.9.11 -- Montreal, August 17, 1968|Lecture on SB 7.9.11 -- Montreal, August 17, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">When we are in consciousness that "Nothing belongs to me. Everything belongs to God, and everything is meant for God's enjoyment, not for my sense enjoyment," that is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means to be situated in the actual fact.</p>
</div>
</div>
<div id="LectureonSB7911MontrealAugust171968_12" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="811" link="Lecture on SB 7.9.11 -- Montreal, August 17, 1968" link_text="Lecture on SB 7.9.11 -- Montreal, August 17, 1968">
<span class="link">[[Vanisource:Lecture on SB 7.9.11 -- Montreal, August 17, 1968|Lecture on SB 7.9.11 -- Montreal, August 17, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">God's body is not made according to your body, but your body is made according to God's body. But this body is material; therefore we have to change. When we come to the spiritual platform, we get as good a body as that of Kṛṣṇa, which is eternal, full of bliss and full of knowledge. This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="Nectar_of_Devotion_Lectures" class="sub_section" sec_index="2" parent="Lectures" text="Nectar of Devotion Lectures"><h3>Nectar of Devotion Lectures</h3>
</div>
<div id="TheNectarofDevotionCalcuttaJanuary251973_0" class="quote" parent="Nectar_of_Devotion_Lectures" book="Lec" index="41" link="The Nectar of Devotion -- Calcutta, January 25, 1973" link_text="The Nectar of Devotion -- Calcutta, January 25, 1973">
<span class="link">[[Vanisource:The Nectar of Devotion -- Calcutta, January 25, 1973|The Nectar of Devotion -- Calcutta, January 25, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Devotional service to the Supreme Lord is the natural instinct of every living entity. Even uncivilized men like the aborigines offer their respectful obeisances to something wonderful exhibited by nature's law, and they appreciate that behind some wonderful exhibition or action there is something supreme. So this consciousness, though lying dormant in those who are materially contaminated, is found in every living entity. And, when purified, this is called Kṛṣṇa consciousness."</p>
</div>
</div>
<div id="Sri_Caitanya-caritamrta_Lectures" class="sub_section" sec_index="3" parent="Lectures" text="Sri Caitanya-caritamrta Lectures"><h3>Sri Caitanya-caritamrta Lectures</h3>
</div>
<div id="LectureonCCAdilila7106107SanFranciscoFebruary131967_0" class="quote" parent="Sri_Caitanya-caritamrta_Lectures" book="Lec" index="33" link="Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967" link_text="Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967">
<span class="link">[[Vanisource:Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967|Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Kṛṣṇa consciousness means always to be conscious, in contact with God. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonCCAdilila7106107SanFranciscoFebruary131967_1" class="quote" parent="Sri_Caitanya-caritamrta_Lectures" book="Lec" index="33" link="Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967" link_text="Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967">
<span class="link">[[Vanisource:Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967|Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967]]: </span><div style="display: inline;" class="text"><p style="display: inline;">My Guru Mahārāja asked me to read every day eighteen chapters of Bhagavad-gītā. So what can I do? I have taken this Bhagavad-gītā in pursuance of my spiritual master. I am simply seeing the cover and trying to understand what is there." Now he's illiterate. By seeing the cover, he's trying to understand Bhagavad-gītā by the order of his spiritual master. This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureonCCMadhyalila20395HyderabadAugust171976_2" class="quote" parent="Sri_Caitanya-caritamrta_Lectures" book="Lec" index="102" link="Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976" link_text="Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976">
<span class="link">[[Vanisource:Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976|Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Try to understand Kṛṣṇa and His paraphernalia, His form, His name, His quality, everything. There are so many things to understand about Kṛṣṇa. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="Festival_Lectures" class="sub_section" sec_index="6" parent="Lectures" text="Festival Lectures"><h3>Festival Lectures</h3>
</div>
<div id="RathayatraLectureatTheFamilyDogAuditoriumSanFranciscoJuly271969_0" class="quote" parent="Festival_Lectures" book="Lec" index="9" link="Ratha-yatra Lecture at The Family Dog Auditorium -- San Francisco, July 27, 1969" link_text="Ratha-yatra Lecture at The Family Dog Auditorium -- San Francisco, July 27, 1969">
<span class="link">[[Vanisource:Ratha-yatra Lecture at The Family Dog Auditorium -- San Francisco, July 27, 1969|Ratha-yatra Lecture at The Family Dog Auditorium -- San Francisco, July 27, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">The first-class religion is that if by following such religious principles you develop your dormant love of God. Then it is first class. And what kind of development? Without any reason. It is not that you go to love God because He supplies bread: "O God, give us our daily bread." No. No exchange. There is no reason why I should ask. "God is great; I am His part and parcel; it is my duty to love Him." When you develop this consciousness, this is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="JagannathaDeitiesInstallationSrimadBhagavatam121314SanFranciscoMarch231967_1" class="quote" parent="Festival_Lectures" book="Lec" index="48" link="Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967" link_text="Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967">
<span class="link">[[Vanisource:Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967|Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967]]: </span><div style="display: inline;" class="text"><p style="display: inline;">You may be a brahmacārī, you may be a householder, you may be in renounced order of life, and you may be a laborer class, you may be a brāhmaṇa, or you may be administrator. Whatever you may be, it doesn't matter. But your duty, your occupational service, will attain perfection when you try to satisfy the Supreme Lord by your occupation. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="General_Lectures" class="sub_section" sec_index="11" parent="Lectures" text="General Lectures"><h3>General Lectures</h3>
</div>
<div id="LecturetoTechnologyStudentsMITBostonMay51968_0" class="quote" parent="General_Lectures" book="Lec" index="5" link="Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968" link_text="Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968">
<span class="link">[[Vanisource:Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968|Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">So serving spirit is there, but we do not know where to place our service and become actually benefited by that service. Therefore you have to develop that spirit of service attitude toward the Supreme Personality of Godhead. When you develop that consciousness, that is called Kṛṣṇa consciousness or God consciousness or whatever technical name you may give.</p>
</div>
</div>
<div id="LectureSeattleSeptember271968_1" class="quote" parent="General_Lectures" book="Lec" index="18" link="Lecture -- Seattle, September 27, 1968" link_text="Lecture -- Seattle, September 27, 1968">
<span class="link">[[Vanisource:Lecture -- Seattle, September 27, 1968|Lecture -- Seattle, September 27, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">If we agree to serve Kṛṣṇa, then gradually we'll see that Kṛṣṇa is serving you. That is a question of realization. But if we want to get out of this service of this material world, of the senses, then we must transfer our service attitude to Kṛṣṇa. This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="LectureLosAngelesNovember131968_2" class="quote" parent="General_Lectures" book="Lec" index="28" link="Lecture -- Los Angeles, November 13, 1968" link_text="Lecture -- Los Angeles, November 13, 1968">
<span class="link">[[Vanisource:Lecture -- Los Angeles, November 13, 1968|Lecture -- Los Angeles, November 13, 1968]]: </span><div style="display: inline;" class="text"><p style="display: inline;">This flower, it is designed by God so nicely, it is colored so nicely. It has got its use. There is variety. Even there is greenness... There is so many things varieties. There is color display, sometimes a dark red, sometimes it is light red. So nicely created by Kṛṣṇa, and I shall say it is false? Why it is false? It is Kṛṣṇa's creation. Let me take it and offer it to Kṛṣṇa. This is called bhakti. This is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="PandalLectureBombayFebruary231971_3" class="quote" parent="General_Lectures" book="Lec" index="76" link="Pandal Lecture -- Bombay, February 23, 1971" link_text="Pandal Lecture -- Bombay, February 23, 1971">
<span class="link">[[Vanisource:Pandal Lecture -- Bombay, February 23, 1971|Pandal Lecture -- Bombay, February 23, 1971]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Exactly like if you take one iron rod, put into the fire, it becomes warner, warmer, and at last it becomes red hot. When it is red hot, it is no longer iron; it is fire. Similarly, if you constantly become in touch with the Supreme Lord by chanting His holy name, which is not different from the Supreme Lord, then you become spiritually purified. And as soon as you are spiritually purified, then all misunderstandings of this material world immediately vanquished. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="SpeechNewVrindabanAugust311972_4" class="quote" parent="General_Lectures" book="Lec" index="121" link="Speech -- New Vrindaban, August 31, 1972" link_text="Speech -- New Vrindaban, August 31, 1972">
<span class="link">[[Vanisource:Speech -- New Vrindaban, August 31, 1972|Speech -- New Vrindaban, August 31, 1972]]: </span><div style="display: inline;" class="text"><p style="display: inline;">So we have got immense independence, but we are now conditioned by this body. Therefore in the human form of life it is an opportunity to get back our original independence. That is called Kṛṣṇa consciousness. Freedom. When we have got our spiritual body, without being covered by this material body... We have got our spiritual body within this material body. Very small. That is my real identification.</p>
</div>
</div>
<div id="LectureLondonAugust261973_5" class="quote" parent="General_Lectures" book="Lec" index="139" link="Lecture -- London, August 26, 1973" link_text="Lecture -- London, August 26, 1973">
<span class="link">[[Vanisource:Lecture -- London, August 26, 1973|Lecture -- London, August 26, 1973]]: </span><div style="display: inline;" class="text"><p style="display: inline;">He can understand scientific truths. And then he becomes a very big man, or successful man. As there are such consideration in the material world, similarly, the development of highest consciousness is spiritual consciousness. That is called Kṛṣṇa consciousness. Spiritual consciousness should be cultivated, first of all understanding that we are all spiritual being; we are not this material body. That we have to first of all understand.</p>
</div>
</div>
<div id="Conversations_and_Morning_Walks" class="section" sec_index="5" parent="compilation" text="Conversations and Morning Walks"><h2>Conversations and Morning Walks</h2>
</div>
<div id="1969_Conversations_and_Morning_Walks" class="sub_section" sec_index="2" parent="Conversations_and_Morning_Walks" text="1969 Conversations and Morning Walks"><h3>1969 Conversations and Morning Walks</h3>
</div>
<div id="RadioInterviewFebruary121969LosAngeles_0" class="quote" parent="1969_Conversations_and_Morning_Walks" book="Con" index="2" link="Radio Interview -- February 12, 1969, Los Angeles" link_text="Radio Interview -- February 12, 1969, Los Angeles">
<span class="link">[[Vanisource:Radio Interview -- February 12, 1969, Los Angeles|Radio Interview -- February 12, 1969, Los Angeles]]: </span><div class="text"><p style="display: inline;">Prabhupāda: I like to tell to everyone that this human form of life is meant for reviving our original pure consciousness. That is called Kṛṣṇa consciousness. So we should not waste time because life is very short. And therefore, before we meet next death, we must finish this job of understanding Kṛṣṇa consciousness rightly so that our human mission may be fulfilled.</p>
</div>
</div>
<div id="RoomConversationApril271969Boston_1" class="quote" parent="1969_Conversations_and_Morning_Walks" book="Con" index="9" link="Room Conversation -- April 27, 1969, Boston" link_text="Room Conversation -- April 27, 1969, Boston">
<span class="link">[[Vanisource:Room Conversation -- April 27, 1969, Boston|Room Conversation -- April 27, 1969, Boston]]: </span><div class="text"><p style="display: inline;">Prabhupāda: We are subjected to forgetfulness. So we forget; again, if it is reminded, we remind. That is our nature. So at the present moment we are forgetful of our eternal relationship with Kṛṣṇa. And then, by good association, by constant chanting, hearing, remembering, we again revoke our old consciousness. That is called Kṛṣṇa consciousness.</p>
</div>
</div>
<div id="1973_Conversations_and_Morning_Walks" class="sub_section" sec_index="6" parent="Conversations_and_Morning_Walks" text="1973 Conversations and Morning Walks"><h3>1973 Conversations and Morning Walks</h3>
</div>
<div id="RoomConversationWithThreeCollegeStudentsJuly111973London_0" class="quote" parent="1973_Conversations_and_Morning_Walks" book="Con" index="38" link="Room Conversation With Three College Students -- July 11, 1973, London" link_text="Room Conversation With Three College Students -- July 11, 1973, London">
<span class="link">[[Vanisource:Room Conversation With Three College Students -- July 11, 1973, London|Room Conversation With Three College Students -- July 11, 1973, London]]: </span><div class="text"><p style="display: inline;">Prabhupāda: As soon as sees a big anything, fire, water, anything, He sees Kṛṣṇa, nothing but Kṛṣṇa because He knows. Exactly in the same way, as soon as you feel heat, you know that there is fire. You don't require to see the fire. But if you feel, "Oh it is hot, oh, there must be fire." This is studying Kṛṣṇa. And this is called Kṛṣṇa consciousness, to feel the presence of Kṛṣṇa everywhere.</p>
</div>
</div>
<div id="1974_Conversations_and_Morning_Walks" class="sub_section" sec_index="7" parent="Conversations_and_Morning_Walks" text="1974 Conversations and Morning Walks"><h3>1974 Conversations and Morning Walks</h3>
</div>
<div id="MorningWalkApril111974Bombay_0" class="quote" parent="1974_Conversations_and_Morning_Walks" book="Con" index="60" link="Morning Walk -- April 11, 1974, Bombay" link_text="Morning Walk -- April 11, 1974, Bombay">
<span class="link">[[Vanisource:Morning Walk -- April 11, 1974, Bombay|Morning Walk -- April 11, 1974, Bombay]]: </span><div class="text"><p style="display: inline;">Prabhupāda: One has to awaken the intelligence. So that supreme intelligence is Kṛṣṇa consciousness. When one comes to the point of supreme intelligence, that is called Kṛṣṇa consciousness. Just like a rose flower, when it comes to the full blooming stage, it is very beautiful, fragrant, like that. So when a living entity comes to the understanding of his constitutional position, what he is actually, and acts like that, that is called Kṛṣṇa consciousness. Then it is full development. That is called buddhi-yogam. Buddhi is there, intelligence is there, and when it is fully developed for understanding Kṛṣṇa, that is called buddhi-yogam.</p>
</div>
</div>
<div id="1975_Conversations_and_Morning_Walks" class="sub_section" sec_index="8" parent="Conversations_and_Morning_Walks" text="1975 Conversations and Morning Walks"><h3>1975 Conversations and Morning Walks</h3>
</div>
<div id="RoomConversationwithMrMrsWaxWriterandEditingManagerofPlayboyMagazineJuly51975Chicago_0" class="quote" parent="1975_Conversations_and_Morning_Walks" book="Con" index="128" link="Room Conversation with Mr. &amp; Mrs. Wax, Writer and Editing Manager of Playboy Magazine -- July 5, 1975, Chicago" link_text="Room Conversation with Mr. &amp; Mrs. Wax, Writer and Editing Manager of Playboy Magazine -- July 5, 1975, Chicago">
<span class="link">[[Vanisource:Room Conversation with Mr. &amp; Mrs. Wax, Writer and Editing Manager of Playboy Magazine -- July 5, 1975, Chicago|Room Conversation with Mr. &amp; Mrs. Wax, Writer and Editing Manager of Playboy Magazine -- July 5, 1975, Chicago]]: </span><div class="text"><p style="display: inline;">Prabhupāda: And in all cases the living entity thinks himself to be the master of his circumstances, yet he is under the influence of material nature. How he is put into such different bodies is explained here. It is due to association with the different modes of nature. One has to rise, therefore, above the three material modes and become situated in the transcendental position. That is called Kṛṣṇa consciousness. Unless one is situated in Kṛṣṇa consciousness, his material consciousness will oblige him to transfer from one body to another because he has material desires since time immemorial.</p>
</div>
</div>
</div>

Latest revision as of 18:44, 20 May 2018

Bhagavad-gita As It Is

BG Chapters 1 - 6

BG 1.24, Translation and Purport:

Sañjaya said: O descendant of Bharata, having thus been addressed by Arjuna, Lord Kṛṣṇa drew up the fine chariot in the midst of the armies of both parties.

In this verse Arjuna is referred to as Guḍākeśa. Guḍākā means sleep, and one who conquers sleep is called guḍākeśa. Sleep also means ignorance. So Arjuna conquered both sleep and ignorance because of his friendship with Kṛṣṇa. As a great devotee of Kṛṣṇa, he could not forget Kṛṣṇa even for a moment, because that is the nature of a devotee. Either in waking or in sleep, a devotee of the Lord can never be free from thinking of Kṛṣṇa's name, form, qualities and pastimes. Thus a devotee of Kṛṣṇa can conquer both sleep and ignorance simply by thinking of Kṛṣṇa constantly. This is called Kṛṣṇa consciousness, or samādhi. As Hṛṣīkeśa, or the director of the senses and mind of every living entity, Kṛṣṇa could understand Arjuna's purpose in placing the chariot in the midst of the armies. Thus He did so, and spoke as follows.

BG Chapters 7 - 12

BG 11.55, Purport:

One should not be attached to the result of his work, but the result should be offered to Kṛṣṇa, and one should accept as prasādam the remnants of offerings to Kṛṣṇa. If one constructs a very big building for Kṛṣṇa and installs the Deity of Kṛṣṇa, one is not prohibited from living there, but it is understood that the proprietor of the building is Kṛṣṇa. That is called Kṛṣṇa consciousness.

BG Chapters 13 - 18

BG 13.22, Purport:

Under the influence of material desire, the entity is born sometimes as a demigod, sometimes as a man, sometimes as a beast, as a bird, as a worm, as an aquatic, as a saintly man, as a bug. This is going on. And in all cases the living entity thinks himself to be the master of his circumstances, yet he is under the influence of material nature. How he is put into such different bodies is explained here. It is due to association with the different modes of nature. One has to rise, therefore, above the three material modes and become situated in the transcendental position. That is called Kṛṣṇa consciousness. Unless one is situated in Kṛṣṇa consciousness, his material consciousness will oblige him to transfer from one body to another because he has material desires since time immemorial.

Srimad-Bhagavatam

SB Canto 3

SB 3.15.45, Purport:

Kṛṣṇa consciousness is the highest yoga performance by trained devotional yogīs. Despite all the allurement of yoga practice, the eight kinds of yogic perfections are hardly achievable by the common man. But here it is described that the Lord, who appeared before the four sages, is Himself full of all eight of those perfections. The highest yoga-mārga process is to concentrate the mind twenty-four hours a day on Kṛṣṇa. This is called Kṛṣṇa consciousness.

Other Books by Srila Prabhupada

Nectar of Devotion

Nectar of Devotion 2:

Devotional service to the Supreme Lord is the natural instinct of every living entity. Even uncivilized men like the aborigines offer their respectful obeisances to something wonderful exhibited by nature's law, and they appreciate that behind some wonderful exhibition or action there is something supreme. So this consciousness, though lying dormant in those who are materially contaminated, is found in every living entity. And, when purified, this is called Kṛṣṇa consciousness.

Nectar of Devotion 2:

Nārada Muni mentions this sādhana-bhakti in Śrīmad-Bhāgavatam, Seventh Canto, First Chapter, verse 32. He says there to King Yudhiṣṭhira, "My dear King, one has to fix his mind on Kṛṣṇa by any means." That is called Kṛṣṇa consciousness. It is the duty of the ācārya, the spiritual master, to find the ways and means for his disciple to fix his mind on Kṛṣṇa. That is the beginning of sādhana-bhakti.

Krsna, The Supreme Personality of Godhead

Krsna Book 13:

It is said that it is the nature of a devotee to constantly apply his mind, energy, words, ears, etc., in hearing and chanting about Kṛṣṇa. This is called Kṛṣṇa consciousness, and for one who is rapt in hearing and chanting about Kṛṣṇa, the subject matter never becomes hackneyed or old.

Krsna Book 87:

Talking of Kṛṣṇa or singing of Kṛṣṇa is called kīrtana. Lord Caitanya recommends, kīrtanīyaḥ sadā hariḥ (CC Adi 17.31), which means always thinking and talking of Kṛṣṇa and nothing else. That is called Kṛṣṇa consciousness. Kṛṣṇa consciousness is so sublime that anyone who takes to this process is elevated to the highest perfection of life—far, far beyond the concept of liberation.

Lectures

Bhagavad-gita As It Is Lectures

Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968:

Do everything, but in Kṛṣṇa consciousness. If you are a fighter, fight, but for Kṛṣṇa. If you are a businessman, all right. Do business for Kṛṣṇa. If you are something else, do that, but for Kṛṣṇa. This is wanted. This is called Kṛṣṇa consciousness. To dovetail everything with Kṛṣṇa.

Lecture on BG 4.6-8 -- New York, July 20, 1966:

A child also, he'll try to serve the father, his mother. He'll try to assist mother. Mother is cooking. He'll try to assist the mother. So this is the position, that our natural position is to render service. Now, where to render service and how the service is being misused. That we have to understand. That's all. Because we are now in a condition which is not natural condition. So we have to put ourself in the natural condition and the service attitude will go on. This is called Kṛṣṇa consciousness.

Lecture on BG 4.7 -- Bombay, March 27, 1974:

Kṛṣṇa and Kṛṣṇa's instruction, identical. Don't think that Kṛṣṇa is no longer... He's existing by His words. Take His word. Apply it practically in life and you will be happy. That is called Kṛṣṇa consciousness movement.

Lecture on BG 4.9 -- Montreal, June 19, 1968:

Just like here is a dictaphone. We're using it, that's all right, but how we are using it? We're recording the talks about Kṛṣṇa. This apartment, this... It is used for Kṛṣṇa. This body is being used for Kṛṣṇa. We are preparing foodstuff for Kṛṣṇa. In this way, if you develop your consciousness in touch with Kṛṣṇa, that is called Kṛṣṇa consciousness.

Lecture on BG 6.11-21 -- New York, September 7, 1966:

Sarva-kāmebhyaḥ. Kāma means material desires, and sarva, and all kinds of. That means if you are in Kṛṣṇa consciousness, then you have no other desires. So your desires... Desireless you cannot be. That is not possible. Desireless means... Here it is clearly said, sarva-kāmebhyaḥ. Kāmebhyaḥ means desire for sense gratification. That is to be purified. But desire to serve Kṛṣṇa, that is very good, very nice thing. So we have to transfer the desire. This is called Kṛṣṇa consciousness.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

We have got some attachment for something. That attachment should be transferred for Kṛṣṇa. That is called Kṛṣṇa consciousness.

Lecture on BG 7.1 -- London, March 9, 1975:

We cannot accept the theories or the statement of some defective person. We should hear from the person who is not defective, perfect. Therefore our process of hearing or getting knowledge is from the perfect person. That is called Kṛṣṇa consciousness. We are hearing Bhagavad-gītā, we are getting knowledge from Bhagavad-gītā, because Bhagavān Himself speaking.

Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

Kṛṣṇa said this philosophy of Bhagavad-gītā first to the sun-god, and he spoke to his son Manu, he spoke to his son Ikṣvāku. In this way, disciplic succession, this Bhagavad-gītā has come down to this earthly planet, and if we accept that disciplic succession, do not unnecessarily interpret, then we understand what is Bhagavad-gītā. That is the process. Our Kṛṣṇa consciousness movement is to understand the Supreme Person, Kṛṣṇa, as He is, without any interpretation. That is called Kṛṣṇa consciousness yoga.

Lecture on BG 7.3 -- London, March 11, 1975:

Our Kṛṣṇa consciousness movement is teaching people that "You have no other business than to work for Kṛṣṇa. That's all." This is Kṛṣṇa business. This is called Kṛṣṇa consciousness business. That is called the highest perfection.

Lecture on BG 7.5 -- Bombay, February 20, 1974:

When he forgets that he is servant of Kṛṣṇa, he becomes servant of so many māyā. But when he understands that "I am servant of Kṛṣṇa, and, becoming servant of Kṛṣṇa, I can become servant of others also," that is called Kṛṣṇa consciousness.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

Anywhere he goes, he simply thinks of Kṛṣṇa. Sthāvara-jaṅgama dekhe nā dekhe tāra mūrti. He does not see the material form of anything. Sarvatra haya nija iṣṭa-deva-sphūrti. Everywhere he sees Kṛṣṇa. This is called Kṛṣṇa consciousness.

Lecture on BG 9.18-19 -- New York, December 4, 1966:

We have to learn from Bhagavad-gītā directly spoken by the Supreme Lord and accept it and do accordingly. That is called Kṛṣṇa consciousness.

Lecture on BG 9.20-22 -- New York, December 6, 1966:

Gatāgatam kāma-kāmā labhante. Kāma-kāmāḥ means sense gratification. Sense gratification. But transcendentalists, they have understood that "This sense gratification process will not help me." This is called Kṛṣṇa consciousness.

Lecture on BG 9.24-26 -- New York, December 12, 1966:

Suppose there is a very nice rose flower. Somebody takes it: "Oh, it is very nice rose flower. Oh, I shall take it and offer my girlfriend or boyfriend." That is sense gratification. The same flower, if you take it and think, "Oh, it is very nice flower. I shall offer to Kṛṣṇa," that is your service to the Lord. The flower is there. Simply change of consciousness... This is called Kṛṣṇa consciousness. The flower is there. You are there. The consciousness is there. This offering is there. Simply you have to change.

Lecture on BG 13.2 -- Melbourne, April 4, 1972:

We have to accept the supreme authority, the Personality of Godhead. Even if you study scrutinizingly, very scientifically or, whatever you may say, philosophically, you will have to accept a supreme arrangement, a supreme hand over everything. That is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means a person who is Kṛṣṇa conscious, he can see everything. He can see in everything the hand of God.

Lecture on BG 13.16 -- Bombay, October 10, 1973:

Money is not good or bad. As you utilize it... Similarly, merit, merit also, there. You have got already merit better than the animals, but you have to utilize it for proper service. That is called Kṛṣṇa consciousness. Consciousness we have got, merit we have got. Simply we have to utilize.

Lecture on BG 16.13-15 -- Hawaii, February 8, 1975:

"No desire" does not mean no desire for serving Kṛṣṇa. That is real desire. Other desires are artificial. That is material. But the desire to... That is called Kṛṣṇa consciousness.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.5 -- Melbourne, April 3, 1972, Lecture at Christian Monastery:

We are just trying to revive the original consciousness of the human society. That is called Kṛṣṇa consciousness.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

If you educate or transfer the activities of the subtle body, mind, intelligence, and ego, then, at the time of death, you give up this subtle body, material subtle body, mind, intelligence, and ego, and by your spiritual body you go back to home, back to Godhead. This is called Kṛṣṇa consciousness movement.

Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971:

A devotee sees a flower produced by Kṛṣṇa's energy. He sees the beauty of flower, appreciating Kṛṣṇa's artistic sense. When he hears the sweet voice of a bird, he immediately understands that "Kṛṣṇa is speaking so nicely through this bird." This is called Kṛṣṇa consciousness.

Immortal consciousness.
Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973:

"Kṛṣṇa is mine, and I am Kṛṣṇa's." This is immortal consciousness. When you come to this consciousness—that is called Kṛṣṇa consciousness—then you are saved. So long you have got temporary consciousness, then... Just like our mind changes. I accept something now; I reject something again. So this body is being manufactured according to the acceptance and rejection of my mind.

Lecture on SB 1.15.40 -- Los Angeles, December 18, 1973:

We have been given by the supreme father, "Now this is your America. This is your India." But nothing belongs to the American or to the Indian. It belongs to the father, supreme father. So unless they come to the consciousness, that "The father has given me to enjoy that this is mine, but actually it belongs to father..." This is called Kṛṣṇa consciousness.

Lecture on SB 2.4.3-4 -- Los Angeles, June 27, 1972:

Instead of trying to make this material world as beloved, you have to make Kṛṣṇa as beloved. That is Kṛṣṇa consciousness. The everything is there. You get everything in return, as here, you are trying to enjoy, but without any inebriety. That is called Kṛṣṇa consciousness.

Lecture on SB 3.25.13 -- Los Angeles, November 10, 1968:

"I am spirit. Ahaṁ brahmāsmi, I am Brahman," that is the first spiritual realization, that knowledge. Knowledge means consciousness. So this consciousness has also a development of consciousness. There are different stages. And when one comes to the ultimate stages, niḥśreyasāya, that is called Kṛṣṇa consciousness, or God consciousness. And how that consciousness acts? That "I am a servant of God. I am servant of Kṛṣṇa." When this consciousness is firmly fixed up, this is called Kṛṣṇa consciousness.

Lecture on SB 3.25.41 -- Bombay, December 9, 1974:

If we want to save ourself from the fierceful condition of this material life, then we must take shelter of the Supreme Personality of Godhead. That is the verdict of the all śāstras, and Kṛṣṇa comes for this purpose, and Kṛṣṇa's devotees work day and night for this purpose, and that is called Kṛṣṇa consciousness.

Lecture on SB 5.5.2 -- Boston, April 28, 1969:

Kṛṣṇa consciousness means, as generally the consciousness is absorbed in a particular type of thought, similarly, when your consciousness will be absorbed in Kṛṣṇa's thought, that is called Kṛṣṇa consciousness. And that is your perfect consciousness.

One is not interested in anything else, he is only interested in Kṛṣṇa.
Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

The gopīs, for Kṛṣṇa's sake they sacrificed everything, their reputation, their family, their husband, their father, their brother. "No, Kṛṣṇa is now playing on His flute. He wants to dance with us. Let us go." Father is asking, "Where are you going?" Brother is, "Where are you going?" "Oh, you are going to Kṛṣṇa." So this is called Kṛṣṇa consciousness. Ye vā mayīśe kṛta-sauhṛdārthā. One is not interested in anything else, he is only interested in Kṛṣṇa. Ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167), to serve Kṛṣṇa as He desires.

Lecture on SB 6.1.52 -- Detroit, August 5, 1975:

You haven't got to drive the darkness by separate endeavor. Simply await for the sun rising. Immediately finish. So māyā is darkness. So if you bring Kṛṣṇa within your heart, all māyā will be finished. No more māyā. This is the process. That is called Kṛṣṇa consciousness. Māyā can act only when there is no Kṛṣṇa.

Lecture on SB 7.9.11 -- Montreal, August 17, 1968:

When we are in consciousness that "Nothing belongs to me. Everything belongs to God, and everything is meant for God's enjoyment, not for my sense enjoyment," that is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means to be situated in the actual fact.

Lecture on SB 7.9.11 -- Montreal, August 17, 1968:

God's body is not made according to your body, but your body is made according to God's body. But this body is material; therefore we have to change. When we come to the spiritual platform, we get as good a body as that of Kṛṣṇa, which is eternal, full of bliss and full of knowledge. This is called Kṛṣṇa consciousness.

Nectar of Devotion Lectures

The Nectar of Devotion -- Calcutta, January 25, 1973:

Devotional service to the Supreme Lord is the natural instinct of every living entity. Even uncivilized men like the aborigines offer their respectful obeisances to something wonderful exhibited by nature's law, and they appreciate that behind some wonderful exhibition or action there is something supreme. So this consciousness, though lying dormant in those who are materially contaminated, is found in every living entity. And, when purified, this is called Kṛṣṇa consciousness."

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967:

Kṛṣṇa consciousness means always to be conscious, in contact with God. That is called Kṛṣṇa consciousness.

Lecture on CC Adi-lila 7.106-107 -- San Francisco, February 13, 1967:

My Guru Mahārāja asked me to read every day eighteen chapters of Bhagavad-gītā. So what can I do? I have taken this Bhagavad-gītā in pursuance of my spiritual master. I am simply seeing the cover and trying to understand what is there." Now he's illiterate. By seeing the cover, he's trying to understand Bhagavad-gītā by the order of his spiritual master. This is called Kṛṣṇa consciousness.

Lecture on CC Madhya-lila 20.395 -- Hyderabad, August 17, 1976:

Try to understand Kṛṣṇa and His paraphernalia, His form, His name, His quality, everything. There are so many things to understand about Kṛṣṇa. That is called Kṛṣṇa consciousness.

Festival Lectures

Ratha-yatra Lecture at The Family Dog Auditorium -- San Francisco, July 27, 1969:

The first-class religion is that if by following such religious principles you develop your dormant love of God. Then it is first class. And what kind of development? Without any reason. It is not that you go to love God because He supplies bread: "O God, give us our daily bread." No. No exchange. There is no reason why I should ask. "God is great; I am His part and parcel; it is my duty to love Him." When you develop this consciousness, this is called Kṛṣṇa consciousness.

Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967:

You may be a brahmacārī, you may be a householder, you may be in renounced order of life, and you may be a laborer class, you may be a brāhmaṇa, or you may be administrator. Whatever you may be, it doesn't matter. But your duty, your occupational service, will attain perfection when you try to satisfy the Supreme Lord by your occupation. That is called Kṛṣṇa consciousness.

General Lectures

Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968:

So serving spirit is there, but we do not know where to place our service and become actually benefited by that service. Therefore you have to develop that spirit of service attitude toward the Supreme Personality of Godhead. When you develop that consciousness, that is called Kṛṣṇa consciousness or God consciousness or whatever technical name you may give.

Lecture -- Seattle, September 27, 1968:

If we agree to serve Kṛṣṇa, then gradually we'll see that Kṛṣṇa is serving you. That is a question of realization. But if we want to get out of this service of this material world, of the senses, then we must transfer our service attitude to Kṛṣṇa. This is called Kṛṣṇa consciousness.

Lecture -- Los Angeles, November 13, 1968:

This flower, it is designed by God so nicely, it is colored so nicely. It has got its use. There is variety. Even there is greenness... There is so many things varieties. There is color display, sometimes a dark red, sometimes it is light red. So nicely created by Kṛṣṇa, and I shall say it is false? Why it is false? It is Kṛṣṇa's creation. Let me take it and offer it to Kṛṣṇa. This is called bhakti. This is called Kṛṣṇa consciousness.

Pandal Lecture -- Bombay, February 23, 1971:

Exactly like if you take one iron rod, put into the fire, it becomes warner, warmer, and at last it becomes red hot. When it is red hot, it is no longer iron; it is fire. Similarly, if you constantly become in touch with the Supreme Lord by chanting His holy name, which is not different from the Supreme Lord, then you become spiritually purified. And as soon as you are spiritually purified, then all misunderstandings of this material world immediately vanquished. That is called Kṛṣṇa consciousness.

Speech -- New Vrindaban, August 31, 1972:

So we have got immense independence, but we are now conditioned by this body. Therefore in the human form of life it is an opportunity to get back our original independence. That is called Kṛṣṇa consciousness. Freedom. When we have got our spiritual body, without being covered by this material body... We have got our spiritual body within this material body. Very small. That is my real identification.

Lecture -- London, August 26, 1973:

He can understand scientific truths. And then he becomes a very big man, or successful man. As there are such consideration in the material world, similarly, the development of highest consciousness is spiritual consciousness. That is called Kṛṣṇa consciousness. Spiritual consciousness should be cultivated, first of all understanding that we are all spiritual being; we are not this material body. That we have to first of all understand.

Conversations and Morning Walks

1969 Conversations and Morning Walks

Radio Interview -- February 12, 1969, Los Angeles:

Prabhupāda: I like to tell to everyone that this human form of life is meant for reviving our original pure consciousness. That is called Kṛṣṇa consciousness. So we should not waste time because life is very short. And therefore, before we meet next death, we must finish this job of understanding Kṛṣṇa consciousness rightly so that our human mission may be fulfilled.

Room Conversation -- April 27, 1969, Boston:

Prabhupāda: We are subjected to forgetfulness. So we forget; again, if it is reminded, we remind. That is our nature. So at the present moment we are forgetful of our eternal relationship with Kṛṣṇa. And then, by good association, by constant chanting, hearing, remembering, we again revoke our old consciousness. That is called Kṛṣṇa consciousness.

1973 Conversations and Morning Walks

Room Conversation With Three College Students -- July 11, 1973, London:

Prabhupāda: As soon as sees a big anything, fire, water, anything, He sees Kṛṣṇa, nothing but Kṛṣṇa because He knows. Exactly in the same way, as soon as you feel heat, you know that there is fire. You don't require to see the fire. But if you feel, "Oh it is hot, oh, there must be fire." This is studying Kṛṣṇa. And this is called Kṛṣṇa consciousness, to feel the presence of Kṛṣṇa everywhere.

1974 Conversations and Morning Walks

Morning Walk -- April 11, 1974, Bombay:

Prabhupāda: One has to awaken the intelligence. So that supreme intelligence is Kṛṣṇa consciousness. When one comes to the point of supreme intelligence, that is called Kṛṣṇa consciousness. Just like a rose flower, when it comes to the full blooming stage, it is very beautiful, fragrant, like that. So when a living entity comes to the understanding of his constitutional position, what he is actually, and acts like that, that is called Kṛṣṇa consciousness. Then it is full development. That is called buddhi-yogam. Buddhi is there, intelligence is there, and when it is fully developed for understanding Kṛṣṇa, that is called buddhi-yogam.

1975 Conversations and Morning Walks

Room Conversation with Mr. & Mrs. Wax, Writer and Editing Manager of Playboy Magazine -- July 5, 1975, Chicago:

Prabhupāda: And in all cases the living entity thinks himself to be the master of his circumstances, yet he is under the influence of material nature. How he is put into such different bodies is explained here. It is due to association with the different modes of nature. One has to rise, therefore, above the three material modes and become situated in the transcendental position. That is called Kṛṣṇa consciousness. Unless one is situated in Kṛṣṇa consciousness, his material consciousness will oblige him to transfer from one body to another because he has material desires since time immemorial.