Allurement (BG and SB)

Expressions researched:
"allure" |"allured" |"allurement" |"allurements" |"allures" |"alluring"

BG Chapters 1 - 6

When Haridāsa Ṭhākura was a young devotee of the Lord, he was similarly allured by the incarnation of Māyā-devī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa.

BG 2.62, Purport:

In the material world everyone, including Lord Śiva and Lord Brahmā—to say nothing of other demigods in the heavenly planets—is subjected to the influence of sense objects, and the only method to get out of this puzzle of material existence is to become Kṛṣṇa conscious. Lord Śiva was deep in meditation, but when Pārvatī agitated him for sense pleasure, he agreed to the proposal, and as a result Kārtikeya was born. When Haridāsa Ṭhākura was a young devotee of the Lord, he was similarly allured by the incarnation of Māyā-devī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa. As illustrated in the above-mentioned verse of Śrī Yāmunācārya, a sincere devotee of the Lord shuns all material sense enjoyment due to his higher taste for spiritual enjoyment in the association of the Lord. That is the secret of success. One who is not, therefore, in Kṛṣṇa consciousness, however powerful he may be in controlling the senses by artificial repression, is sure ultimately to fail, for the slightest thought of sense pleasure will agitate him to gratify his desires.

Whenever a person tries to escape the clutches of the illusory energy, she tries to defeat the practitioner by various allurements.

BG 6.37, Purport:

One may sincerely accept the path of self-realization, but the process of cultivation of knowledge and the practice of the eightfold yoga system are generally very difficult for this age. Therefore, despite constant endeavor one may fail, for many reasons. First of all, one may not be sufficiently serious about following the process. To pursue the transcendental path is more or less to declare war on the illusory energy. Consequently, whenever a person tries to escape the clutches of the illusory energy, she tries to defeat the practitioner by various allurements. A conditioned soul is already allured by the modes of material energy, and there is every chance of being allured again, even while performing transcendental disciplines. This is called yogāc calita-mānasaḥ: deviation from the transcendental path. Arjuna is inquisitive to know the results of deviation from the path of self-realization.

The real purpose of yoga practice is to achieve the highest perfection of Kṛṣṇa consciousness, as explained in the last verse of this chapter. But those who do not persevere to such an extent and who fail because of material allurements are allowed, by the grace of the Lord, to make full utilization of their material propensities.

BG 6.41, Purport:

The real purpose of yoga practice is to achieve the highest perfection of Kṛṣṇa consciousness, as explained in the last verse of this chapter. But those who do not persevere to such an extent and who fail because of material allurements are allowed, by the grace of the Lord, to make full utilization of their material propensities. And after that, they are given opportunities to live prosperous lives in righteous or aristocratic families. Those who are born in such families may take advantage of the facilities and try to elevate themselves to full Kṛṣṇa consciousness.

SB Canto 1

Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity.

SB 1.2.9, Purport:

We have already discussed that pure devotional service to the Lord is automatically followed by perfect knowledge and detachment from material existence. But there are others who consider that all kinds of different occupational engagements, including those of religion, are meant for material gain. The general tendency of any ordinary man in any part of the world is to gain some material profit in exchange for religious or any other occupational service. Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity. Why are such so-called men of religion allured by material gain? Because material gain can enable one to fulfill desires, which in turn satisfy sense gratification. This cycle of occupational engagements includes so-called religiosity followed by material gain and material gain followed by fulfillment of desires. Sense gratification is the general way for all sorts of fully occupied men. But in the statement of Sūta Gosvāmī, as per the verdict of the Śrīmad-Bhāgavatam, this is nullified by the present śloka.

Seekers of the Absolute Truth are never allured by unnecessary engagements in sense gratification because the serious students seeking the Absolute Truth are always overwhelmed with the work of researching the Truth.

SB 1.2.10, Purport:

In the political field the leaders of men fight with one another to fulfill their personal sense gratification. The voters adore the so-called leaders only when they promise sense gratification. As soon as the voters are dissatisfied in their own sense satisfaction, they dethrone the leaders, The leaders must always disappoint the voters by not satisfying their senses. The same is applicable in all other fields; no one is serious about the problems of life. Even those who are on the path of salvation desire to become one with the Absolute Truth and desire to commit spiritual suicide for sense gratification. But the Bhāgavatam says that one should not live for sense gratification. One should satisfy the senses only insomuch as required for self-preservation, and not for sense gratification. Because the body is made of senses, which also require a certain amount of satisfaction, there are regulative directions for satisfaction of such senses. But the senses are not meant for unrestricted enjoyment. For example, marriage or the combination of a man with a woman is necessary for progeny, but it is not meant for sense enjoyment. In the absence of voluntary restraint, there is propaganda for family planning, but foolish men do not know that family planning is automatically executed as soon as there is search after the Absolute Truth. Seekers of the Absolute Truth are never allured by unnecessary engagements in sense gratification because the serious students seeking the Absolute Truth are always overwhelmed with the work of researching the Truth. In every sphere of life, therefore, the ultimate end must be seeking after the Absolute Truth, and that sort of engagement will make one happy because he will be less engaged in varieties of sense gratification. And what that Absolute Truth is is explained as follows.

Many stalwarts in the devotional line fell victim to these allurements and thus retreated from the path of liberation.

SB 1.2.17, Purport:

One cannot enter into the kingdom of God unless one is perfectly cleared of all sins. The material sins are products of our desires to lord it over material nature. It is very difficult to get rid of such desires. Women and wealth are very difficult problems for the devotee making progress on the path back to Godhead. Many stalwarts in the devotional line fell victim to these allurements and thus retreated from the path of liberation. But when one is helped by the Lord Himself, the whole process becomes as easy as anything by the divine grace of the Lord.

To become restless in the contact of women and wealth is not an astonishment, because every living being is associated with such things from remote time, practically immemorial, and it takes time to recover from this foreign nature.

SB 1.3.17, Translation:

In the twelfth incarnation, the Lord appeared as Dhanvantari, and in the thirteenth He allured the atheists by the charming beauty of a woman and gave nectar to the demigods to drink.

One who is in the renounced order of life should not be allured by the glamor of the householder's worldly possessions and thus become subservient to worldly men.

SB 1.4.8, Translation and Purport:

He (Śukadeva Gosvāmī) was accustomed to stay at the door of a householder only long enough for a cow to be milked. And he did this just to sanctify the residence.

Śukadeva Gosvāmī met Emperor Parīkṣit and explained the text of Śrīmad-Bhāgavatam. He was not accustomed to stay at any householder's residence for more than half an hour (at the time of milking the cow), and he would just take alms from the fortunate householder. That was to sanctify the residence by his auspicious presence. Therefore Śukadeva Gosvāmī is an ideal preacher established in the transcendental position. From his activities, those who are in the renounced order of life and dedicated to the mission of preaching the message of Godhead should learn that they have no business with householders save and except to enlighten them in transcendental knowledge. Such asking for alms from the householder should be for the purpose of sanctifying his home. One who is in the renounced order of life should not be allured by the glamor of the householder's worldly possessions and thus become subservient to worldly men. For one who is in the renounced order of life, this is much more dangerous than drinking poison and committing suicide.

Ṭhākura Haridāsa was allured at midnight by the well-dressed Māyā, and still she could not induce that great devotee into her trap.

SB 1.6.35, Purport:

Yoga aims at controlling the senses. By practice of the mystic process of bodily exercise in sitting, thinking, feeling, willing, concentrating, meditating and at last being merged into transcendence, one can control the senses. The senses are considered like venomous serpents, and the yoga system is just to control them. On the other hand, Nārada Muni recommends another method for controlling the senses in the transcendental loving service of Mukunda, the Personality of Godhead. By his experience he says that devotional service to the Lord is more effective and practical than the system of artificially controlling the senses. In the service of the Lord Mukunda, the senses are transcendentally engaged. Thus there is no chance of their being engaged in sense satisfaction. The senses want some engagement. To check them artificially is no check at all because as soon as there is some opportunity for enjoyment, the serpentlike senses will certainly take advantage of it. There are many such instances in history, just like Viśvāmitra Muni's falling a victim to the beauty of Menakā. But Ṭhākura Haridāsa was allured at midnight by the well-dressed Māyā, and still she could not induce that great devotee into her trap.

Kaḥ means Brahmā, who once became allured by his daughter and began to follow her, which infuriated Śiva, who attacked Brahmā with his trident.

SB 1.7.18, Translation and Purport:

Aśvatthāmā, the murderer of the princes, seeing from a great distance Arjuna coming at him with great speed, fled in his chariot, panic stricken, just to save his life, as Brahmā fled in fear from Śiva.

According to the reading matter, either kaḥ or arkaḥ, there are two references in the Purāṇas. Kaḥ means Brahmā, who once became allured by his daughter and began to follow her, which infuriated Śiva, who attacked Brahmā with his trident. Brahmājī fled in fear of his life. As far as arkaḥ is concerned, there is a reference in the Vāmana Purāṇa. There was a demon by the name Vidyunmālī who was gifted with a glowing golden airplane which traveled to the back of the sun, and night disappeared because of the glowing effulgence of this plane. Thus the sun-god became angry, and with his virulent rays he melted the plane. This enraged Lord Śiva. Lord Śiva then attacked the sun-god, who fled away and at last fell down at Kāśī (Vārāṇasī), and the place became famous as Lolārka.

Mahārāja Parīkṣit, although born in a family of great devotees, the Pāṇḍavas, and although securely trained in transcendental attachment for the association of the Lord, still found the allurement of mundane family life so strong that he had to be detached by a plan of the Lord.

SB 1.19.14, Purport:

Mahārāja Parīkṣit, although born in a family of great devotees, the Pāṇḍavas, and although securely trained in transcendental attachment for the association of the Lord, still found the allurement of mundane family life so strong that he had to be detached by a plan of the Lord. Such direct action is taken by the Lord in the case of a special devotee. Mahārāja Parīkṣit could understand this by the presence of the topmost transcendentalists in the universe. The Lord resides with His devotees, and therefore the presence of the great saints indicated the presence of the Lord. The King therefore welcomed the presence of the great ṛṣis as a mark of favor of the Supreme Lord.

SB Canto 2

According to Vedic assertion, this material creation is the result of the Lord's casting a glance over the material energy, which is described herein as the most alluring illusory energy.

SB 2.1.31, Translation and Purport:

They say that the Vedic hymns are the cerebral passage of the Lord, and His jaws of teeth are Yama, god of death, who punishes the sinners. The art of affection is His set of teeth, and the most alluring illusory material energy is His smile. This great ocean of material creation is but the casting of His glance over us.

According to Vedic assertion, this material creation is the result of the Lord's casting a glance over the material energy, which is described herein as the most alluring illusory energy. The conditioned souls who are allured by such materialism should know that the material temporary creation is simply an imitation of the reality and that those who are captivated by such alluring glances of the Lord are put under the direction of the controller of sinners called Yamarāja. The Lord smiles affectionately, displaying His teeth. The intelligent person who can grasp these truths about the Lord becomes a soul fully surrendered unto Him.

Self-realization is, as it were, offering a fight for eternal life against the material struggle for existence, and therefore by the illusory grace of the external energy, the yogī or the devotee is faced with many allurements which can entangle a great fighter again in the bondage of material existence.

SB 2.1.39, Translation and Purport:

One should concentrate his mind upon the Supreme Personality of Godhead, who alone distributes Himself in so many manifestations just as ordinary persons create thousands of manifestations in dreams. One must concentrate the mind on Him, the only all-blissful Absolute Truth. Otherwise one will be misled and will cause his own degradation.

In this verse, the process of devotional service is indicated by the great Gosvāmī, Śrīla Śukadeva. He tries to impress upon us that instead of diverting our attention to several branches of self-realization, we should concentrate upon the Supreme Personality of Godhead as the supreme object of realization, worship and devotion. Self-realization is, as it were, offering a fight for eternal life against the material struggle for existence, and therefore by the illusory grace of the external energy, the yogī or the devotee is faced with many allurements which can entangle a great fighter again in the bondage of material existence. A yogī can attain miraculous successes in material achievements, such as aṇimā and laghimā, by which one can become more minute than the minutest or lighter than the lightest, or in the ordinary sense, one may achieve material benedictions in the shape of wealth and women. But one is warned against such allurements because entanglement again in such illusory pleasure means degradation of the self and further imprisonment in the material world. By this warning, one should follow one's vigilant intelligence only.

Material possessions, however alluring they may be, cannot be permanent possessions.

SB 2.7.18, Purport:

Material possessions, however alluring they may be, cannot be permanent possessions. Therefore one has to voluntarily give up such possessions, or one has to leave such possessions at the time of quitting this material body. The sane man knows that all material possessions are temporary and that the best use of such possessions is to engage them in the service of the Lord so that the Lord may be pleased with him and award him a permanent place in His paraṁ dhāma.

SB Canto 3

When Ṭhākura Haridāsa was tempted by a public prostitute at the dead of night, he avoided the allurement because of his perfection in Kṛṣṇa consciousness.

SB 3.14.31, Purport:

It appears from the talks of Kaśyapa with his wife that he was a worshiper of Lord Śiva, and although he knew that Lord Śiva would not be pleased with him for such a forbidden act, he was obliged to act by his wife's desire, and thus he offered his obeisances unto fate. He knew that the child born of such untimely sexual intercourse would certainly not be a good child, but could not protect himself because he was too obligated to his wife. In a similar case, however, when Ṭhākura Haridāsa was tempted by a public prostitute at the dead of night, he avoided the allurement because of his perfection in Kṛṣṇa consciousness. That is the difference between a Kṛṣṇa conscious person and others. Kaśyapa Muni was greatly learned and enlightened, and he knew all the rules and regulations of systematic life, yet he failed to protect himself from the attack of sex desire. Ṭhākura Haridāsa was not born of a brāhmaṇa family, nor was he himself brāhmaṇa, yet he could protect himself from such an attack due to his being Kṛṣṇa conscious. Ṭhākura Haridāsa used to chant the holy name of the Lord three hundred thousand times daily.

Despite all the allurement of yoga practice, the eight kinds of yogic perfections are hardly achievable by the common man.

SB 3.15.45, Purport:

Kṛṣṇa consciousness is the highest yoga performance by trained devotional yogīs. Despite all the allurement of yoga practice, the eight kinds of yogic perfections are hardly achievable by the common man. But here it is described that the Lord, who appeared before the four sages, is Himself full of all eight of those perfections. The highest yoga-mārga process is to concentrate the mind twenty-four hours a day on Kṛṣṇa. This is called Kṛṣṇa consciousness.

SB 3.20.37, Translation:

The asuras, clouded in their understanding, took the evening twilight to be a beautiful woman showing herself in her alluring form, and they seized her.

One who is fixed in mystic power is not disturbed by the allurement of this world or that world; he is interested in the matters of spiritual understanding or the spiritual situation.

SB 3.25.26, Purport:

In all scriptures people are encouraged to act in a pious way so that they can enjoy sense gratification not only in this life but also in the next. For example, one is promised promotion to the heavenly kingdom of higher planets by pious fruitive activities. But a devotee in the association of devotees prefers to contemplate the activities of the Lord—how He has created this universe, how He is maintaining it, how the creation dissolves, and how in the spiritual kingdom the Lord's pastimes are going on. There are full literatures describing these activities of the Lord, especially Bhagavad-gītā, Brahma-saṁhitā and Śrīmad-Bhāgavatam. The sincere devotee who associates with devotees gets the opportunity to hear and contemplate this subject of the pastimes of the Lord, and the result is that he feels distaste for so-called happiness in this or that world, in heaven or on other planets. The devotees are simply interested in being transferred to the personal association of the Lord; they have no more attraction for temporary so-called happiness. That is the position of one who is yoga-yukta. One who is fixed in mystic power is not disturbed by the allurement of this world or that world; he is interested in the matters of spiritual understanding or the spiritual situation. This sublime situation is very easily attained by the easiest process, bhakti-yoga. Ṛjubhir yoga-mārgaiḥ. A very suitable word used here is ṛjubhiḥ, or "very easy." There are different processes of yoga-mārga, attaining yoga perfection, but this process, devotional service to the Lord, is the easiest. Not only is it the easiest process, but the result is sublime. Everyone, therefore, should try to take this process of Kṛṣṇa consciousness and reach the highest perfection of life.

Yogena implies that one is seriously absorbed in the self and is able, by development of knowledge, to understand his constitutional position in relationship with the Superself. In this way one becomes fixed in devotional service, and his faith cannot be shaken by any material allurement.

SB 3.27.22, Purport:

Devotional service in Kṛṣṇa consciousness cannot be performed blindly due to material emotion or mental concoction. It is specifically mentioned here that one has to perform devotional service in full knowledge by visualizing the Absolute Truth. We can understand about the Absolute Truth by evolving transcendental knowledge, and the result of such transcendental knowledge will be manifested by renunciation. That renunciation is not temporary or artificial, but is very strong. It is said that development of Kṛṣṇa consciousness is exhibited by proportionate material detachment, or vairāgya. If one does not separate himself from material enjoyment, it is to be understood that he is not advancing in Kṛṣṇa consciousness. Renunciation in Kṛṣṇa consciousness is so strong that it cannot be deviated by any attractive illusion. One has to perform devotional service in full tapasya, austerity. One should fast on the two Ekādaśī days, which fall on the eleventh day of the waxing and waning moon, and on the birthdays of Lord Kṛṣṇa, Lord Rāma and Caitanya Mahāprabhu. There are many such fasting days. Yogena means "by controlling the senses and mind." Yoga indriya-saṁyamaḥ. Yogena implies that one is seriously absorbed in the self and is able, by development of knowledge, to understand his constitutional position in relationship with the Superself. In this way one becomes fixed in devotional service, and his faith cannot be shaken by any material allurement.

SB Canto 4

When one is above the directions of the Vedic ritualistic injunctions for attaining different allurements and is fully absorbed in transcendental thought, which means thought of the Supreme Personality of Godhead in devotional service, one is in the position called buddhi-yoga, or samādhi, ecstasy.

SB 4.4.20, Purport:

The Vedic activities are so designed that the conditioned soul who has come to enjoy the material world may do so under direction so that at the end he becomes detached from such material enjoyment and is eligible to enter into the transcendental position. The four different social orders—brahmacarya, gṛhastha, vānaprastha and sannyāsa—gradually train a person to come to the platform of transcendental life. The activities and dress of a gṛhastha, or householder, are different from those of a sannyāsī, one in the renounced order of life. It is impossible for one person to adopt both orders. A sannyāsī cannot act like a householder, nor can a householder act like a sannyāsī, but above these two kinds of persons, one who engages in material activities and one who has renounced material activities, there is the person who is transcendental to both. Lord Śiva is in the transcendental position because, as stated before, he is always absorbed in the thought of Lord Vāsudeva within himself. Therefore neither the activities of the gṛhastha nor those of the sannyāsī in the renounced order can be applicable for him. He is in the paramahaṁsa stage, the highest perfectional stage of life. The transcendental position of Lord Śiva is also explained in Bhagavad-gītā (2.52-53). It is stated there that when one fully engages in the transcendental service of the Lord by performing activities without fruitive results, one is elevated to the transcendental position. At that time he has no obligation to follow the Vedic injunctions or the different rules and regulations of the Vedas. When one is above the directions of the Vedic ritualistic injunctions for attaining different allurements and is fully absorbed in transcendental thought, which means thought of the Supreme Personality of Godhead in devotional service, one is in the position called buddhi-yoga, or samādhi, ecstasy. For a person who has attained this stage, neither the Vedic activities for realizing material enjoyment nor those for renunciation are applicable.

SB 4.7.28, Translation:

The members of the assembly addressed the Lord: O exclusive shelter for all who are situated in troubled life, in this formidable fort of conditional existence the time element, like a snake, is always looking for an opportunity to strike. This world is full of ditches of so-called distress and happiness, and there are many ferocious animals always ready to attack. The fire of lamentation is always blazing, and the mirage of false happiness is always alluring, but one has no shelter from them. Thus foolish persons live in the cycle of birth and death, always overburdened in discharging their so-called duties, and we do not know when they will accept the shelter of Your lotus feet.

The allurement of material benedictions is another trap to entangle one in this material world.

SB 4.20.30, Translation and Purport:

My dear Lord, what You have said to Your unalloyed devotee is certainly very much bewildering. The allurements You offer in the Vedas are certainly not suitable for pure devotees. People in general, bound by the sweet words of the Vedas, engage themselves again and again in fruitive activities, enamored by the results of their actions.

Śrīla Narottama dāsa Ṭhākura, a great ācārya of the Gauḍīya-sampradāya, has said that persons who are very much attached to the fruitive activities of the Vedas, namely karma-kāṇḍa and jñāna-kanda, are certainly doomed. In the Vedas there are three categories of activities, known as karma-kāṇḍa (fruitive activities), jñāna-kāṇḍa (philosophical research) and upāsanā-kāṇḍa (worship of different demigods for receiving material benefits). Those who are engaged in karma-kāṇḍa and jñāna-kāṇḍa are doomed in the sense that everyone is doomed who is entrapped by this material body, whether it is a body of a demigod, a king, a lower animal or whatever. The sufferings of the threefold miseries of material nature are the same for all. Cultivation of knowledge to understand one's spiritual position is also, to a certain extent, a waste of time. Because the living entity is an eternal part and parcel of the Supreme Lord, his immediate business is to engage himself in devotional service. Pṛthu Mahārāja therefore says that the allurement of material benedictions is another trap to entangle one in this material world. He therefore frankly tells the Lord that the Lord's offerings of benedictions in the form of material facilities are certainly causes for bewilderment. A pure devotee is not at all interested in bhukti or mukti.

SB Canto 5

A serpent is to be feared because of its poison fangs, but if those fangs are broken. the serpent, although it seems fearsome, is not at all dangerous. Devotees, therefore, may see hundreds and thousands of beautiful women with fascinating bodily movements and gestures but not be allured, whereas such women would make ordinary yogīs fall.

SB 5.2.5, Purport:

Although Āgnīdhra, the son of Priyavrata, was practicing mystic yoga and trying to control his senses, the tinkling sound of Pūrvacitti's ankle bells disturbed his practice. Yoga indriya-saṁyamaḥ: actual yoga practice means controlling the senses. One must practice mystic yoga, to control the senses, but the sense control of a devotee who fully engages in the service of the Lord with his purified senses (hṛṣīkeṇa hṛṣīkeśa-sevanam (CC Madhya 19.170)) can never be disturbed. Śrīla Prabodhānanda Sarasvatī therefore stated, durdāntendriya-kāla-sarpa-paṭalī protkhāta-daṁṣṭra-yate (Caitanya-candrāmṛta 5). The practice of yoga is undoubtedly good because it controls the senses, which are like venomous serpents. When one engages in devotional service, however, completely employing all the activities of the senses in the service of the Lord, the venomous quality of the senses is completely nullified. It is explained that a serpent is to be feared because of its poison fangs, but if those fangs are broken. the serpent, although it seems fearsome, is not at all dangerous. Devotees, therefore, may see hundreds and thousands of beautiful women with fascinating bodily movements and gestures but not be allured, whereas such women would make ordinary yogīs fall. Even the advanced yogī Viśvāmitra broke his mystic practice to unite with Menakā and beget a child known as Śakuntalā. The practice of mystic yoga, therefore, is not sufficiently strong to control the senses. Another example is Prince Āgnīdhra, whose attention was drawn to the movements of Pūrvacitti, the Apsarā, simply because he heard the tinkling of her ankle bells. In the same way that Viśvāmitra Muni was attracted by the tinkling bangles of Menakā, Prince Āgnīdhra, upon hearing the tinkling bangles of Pūrvacitti, immediately opened his eyes to see her beautiful movements as she walked. The prince was also very handsome. As described herein, his eyes were just like the buds of lotus flowers. As he opened his lotuslike eyes, he could immediately see that the Apsarā was present by his side.

If we stick to the principle of chanting the Hare Kṛṣṇa mahā-mantra offenselessly, then, by the grace of Śrīla Haridāsa Ṭhākura, we may be saved from the allurement of women.

SB 5.6.3, Purport:

A gṛhastha, vānaprastha, sannyāsī and brahmacārī should be very careful when associating with women. One is forbidden to sit down in a solitary place even with one's mother, sister or daughter. In our Kṛṣṇa consciousness movement it has been very difficult to disassociate ourselves from women in our society, especially in Western countries. We are therefore sometimes criticized, but nonetheless we are trying to give everyone a chance to chant the Hare Kṛṣṇa mahā-mantra and thus advance spiritually. If we stick to the principle of chanting the Hare Kṛṣṇa mahā-mantra offenselessly, then, by the grace of Śrīla Haridāsa Ṭhākura, we may be saved from the allurement of women. However, if we are not very strict in chanting the Hare Kṛṣṇa mahā-mantra, we may at any time fall victim to women.

The real purpose of the yoga system is to achieve the favor and shelter of the lotus feet of the Supreme Personality of Godhead, but this purpose is covered by the illusory energy of yogamāyā. So-called yogīs are therefore allured by the superficial material perfections of aṇimā, laghimā, prāpti and so forth.

SB 5.6.15, Purport:

Generally yogīs desire the yogic perfections of aṇimā, laghimā, mahimā, prākāmya, prāpti, īśitva, vaśitva and kāmāvasāyitā. Lord Ṛṣabhadeva, however, never aspired for all these material things. Such siddhis (perfections) are presented by the illusory energy of the Lord. The real purpose of the yoga system is to achieve the favor and shelter of the lotus feet of the Supreme Personality of Godhead, but this purpose is covered by the illusory energy of yogamāyā. So-called yogīs are therefore allured by the superficial material perfections of aṇimā, laghimā, prāpti and so forth. Consequently ordinary yogīs cannot compare to Lord Ṛṣabhadeva, the Supreme Personality of Godhead.

The color of gold is compared to the will-o'-the-wisp or yellow stool; therefore one should not be allured by gold-manufacturing gurus but should sincerely approach a devotee like Jaḍa Bharata.

SB 5.14.13, Purport:

One should approach a guru who can extinguish the blazing fire of this material world, the struggle for existence, people want to be cheated, and therefore they go to yogīs and svāmīs who play tricks, but tricks do not mitigate the miseries of material life. If being able to manufacture gold is a criterion for becoming God, then why not accept Kṛṣṇa, the proprietor of the entire universe, wherein there are countless tons of gold? As mentioned before, the color of gold is compared to the will-o'-the-wisp or yellow stool; therefore one should not be allured by gold-manufacturing gurus but should sincerely approach a devotee like Jaḍa Bharata. Jaḍa Bharata instructed Rahūgaṇa Mahārāja so well that the King was relieved from the bodily conception. One cannot become happy by accepting a false guru. A guru should be accepted as advised in Śrīmad-Bhāgavatam (11.3.21). Tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam: One should approach a bona fide guru to inquire about the highest benefit of life. Such a guru is described as follows: śābde pare ca niṣṇātam. Such a guru does not manufacture gold or juggle words. He is well versed in the conclusions of Vedic knowledge (vedaiś ca sarvair aham eva vedyaḥ (BG 15.15)). He is freed from all material contamination and is fully engaged in Kṛṣṇa's service. If one is able to obtain the dust of the lotus feet of such a guru, his life becomes successful. Otherwise he is baffled both in this life and in the next.

Śrī Caitanya Mahāprabhu has instructed devotees not to be allured by golden ornaments and beautifully decorated women.

SB 5.16.20-21, Purport:

Sometimes these unfortunate people want to be promoted to the heavenly planets to achieve fortunate positions, as described in this verse, but pure devotees of the Lord are not at all interested in such opulence. Indeed, devotees sometimes compare the color of gold to that of bright golden stool. Śrī Caitanya Mahāprabhu has instructed devotees not to be allured by golden ornaments and beautifully decorated women. Na dhanaṁ na janaṁ na sundarīm: (Cc. Antya 20.29, Śikṣāṣṭaka 4) a devotee should not be allured by gold. beautiful women or the prestige of having many followers. Śrī Caitanya Mahāprabhu, therefore, confidentially prayed, mama janmani janmanīśvare bhavatād bhaktir ahaitukī tvayi: "My Lord, please bless Me with Your devotional service. I do not want anything else." A devotee may pray to be delivered from this material world. That is his only aspiration.

The position of the demigods, who are decorated with golden helmets and other ornaments, is no better than a phantasmagoria (tri-daśa-pūr ākāśa-puṣpāyate). A devotee is never allured by such opulences.

SB 5.16.20-21, Purport:

The humble devotee simply prays to the Lord, "Kindly pick me up from the material world, which is full of varieties of material opulence, and keep me under the shelter of Your lotus feet."

Śrīla Narottama dāsa Ṭhākura prays:

hā hā prabhu nanda-suta, vṛṣabhānu-sutā-yuta,

karuṇā karaha ei-bāra

narottama-dāsa kaya, nā ṭheliha rāṅgā-pāya,

tomā vine ke āche āmāra

"O my Lord, O son of Nanda Mahārāja, now You are standing before me with Your consort, the daughter of Vṛṣabhānu, Śrīmatī Rādhārāṇī. Kindly accept me as the dust of Your lotus feet. please do not kick me away, for I have no other shelter."

Similarly, Prabodhānanda Sarasvatī indicates that the position of the demigods, who are decorated with golden helmets and other ornaments, is no better than a phantasmagoria (tri-daśa-pūr ākāśa-puṣpāyate). A devotee is never allured by such opulences. He simply aspires to become the dust of the lotus feet of the Lord.

SB Canto 7

SB 7.9.55, Translation:

Nārada Muni said: Prahlāda Mahārāja was the best person in the family of asuras, who always aspire for material happiness. Nonetheless, although allured by the Supreme Personality of Godhead, who offered him all benedictions for material happiness, because of his unalloyed Kṛṣṇa consciousness he did not want to take any material benefit for sense gratification.

When one is allured by material possessions, they are considered to be given by māyā, but when one uses material possessions fully for service, they are considered God's gifts, or facilities offered by Kṛṣṇa for enhancing one's devotional service.

SB 7.10.1, Purport:

Material achievements are not the ultimate goal of devotional service. The ultimate goal of devotional service is love of Godhead. Therefore although Prahlāda Mahārāja, Dhruva Mahārāja, Ambarīṣa Mahārāja, Yudhiṣṭhira Mahārāja and many devotee kings were materially very opulent, they accepted their material opulence in the service of the Lord, not for their personal sense gratification. Of course, possessing material opulence is always fearful because under the influence of material opulence one may be misdirected from devotional service. Nonetheless, a pure devotee (anyābhilāṣitā-śūnyam (Bhakti-rasāmṛta-sindhu 1.1.11)) is never misdirected by material opulence. On the contrary, whatever he possesses he engages one hundred percent in the service of the Lord. When one is allured by material possessions, they are considered to be given by māyā, but when one uses material possessions fully for service, they are considered God's gifts, or facilities offered by Kṛṣṇa for enhancing one's devotional service.

In spite of coming to this material world, the nitya-siddha devotee is never attracted by the allurements of material enjoyment.

SB 7.10.3, Purport:

Bhakti-rasāmṛta-sindhu has given considerable discussion about nitya-siddha and sādhana-siddha devotees. Nitya-siddha devotees come from Vaikuṇṭha to this material world to teach, by their personal example, how to become a devotee. The living entities in this material world can take lessons from such nitya-siddha devotees and thus become inclined to return home, back to Godhead. A nitya-siddha devotee comes from Vaikuṇṭha upon the order of the Supreme Personality of Godhead and shows by his example how to become a pure devotee (anyābhilāṣitā-śūnyam (Bhakti-rasāmṛta-sindhu 1.1.11)). In spite of coming to this material world, the nitya-siddha devotee is never attracted by the allurements of material enjoyment. A perfect example is Prahlāda Mahārāja, who was a nitya-siddha, a mahā-bhāgavata devotee. Although Prahlāda was born in the family of Hiraṇyakaśipu, an atheist, he was never attached to any kind of materialistic enjoyment. Desiring to exhibit the symptoms of a pure devotee, the Lord tried to induce Prahlāda Mahārāja to take material benedictions, but Prahlāda Mahārāja did not accept them. On the contrary, by his personal example he showed the symptoms of a pure devotee. In other words, the Lord Himself has no desire to send His pure devotee to this material world, nor does a devotee have any material purpose in coming. When the Lord Himself appears as an incarnation within this material world, He is not allured by the material atmosphere, and He has nothing to do with material activity, yet by His example He teaches the common man how to become a devotee. Similarly, a devotee who comes here in accordance with the order of the Supreme Lord shows by his personal behavior how to become a pure devotee. A pure devotee, therefore, is a practical example for all living entities, including Lord Brahmā.

A sannyāsī should travel alone in this way, not caring for life or death, waiting for the time when he will leave his material body. He should not indulge in unnecessary books or adopt professions like astrology, nor should he try to become a great orator. He should also give up the path of unnecessary argument and should not depend on anyone under any circumstances. He should not try to allure people into becoming his disciples just so that the number of his disciples may increase.

SB 7.13 Summary:

Śrī Nārada Muni has been describing the symptoms of various āśramas and varṇas. Now, in this chapter, he specifically describes the regulative principles to be followed by sannyāsīs. After retiring from family life, one should accept the status of vānaprastha, in which he must formally accept the body as his means of existence but gradually forget the bodily necessities of life. After vānaprastha life, having left home, one should travel to different places as a sannyāsī. Without bodily comforts and free from dependence on anyone with respect to bodily necessities, one should travel everywhere, wearing almost nothing or actually walking naked. Without association with ordinary human society, one should beg alms and always be satisfied in himself. One should be a friend to every living entity and be very peaceful in Kṛṣṇa consciousness. A sannyāsī should travel alone in this way, not caring for life or death, waiting for the time when he will leave his material body. He should not indulge in unnecessary books or adopt professions like astrology, nor should he try to become a great orator. He should also give up the path of unnecessary argument and should not depend on anyone under any circumstances. He should not try to allure people into becoming his disciples just so that the number of his disciples may increase. He should give up the habit of reading many books as a means of livelihood, and he should not attempt to increase the number of temples and maṭhas, or monasteries. When a sannyāsī thus becomes completely independent, peaceful and equipoised, he can select the destination he desires after death and follow the principles by which to reach that destination. Although fully learned, he should always remain silent, like a dumb person, and travel like a restless child.

So-called svāmīs and yogīs generally make disciples by alluring them with material benefits. There are many so-called gurus who attract disciples by promising to cure their diseases or increase their material opulence by manufacturing gold.

SB 7.13.8, Translation and Purport:

A sannyāsī must not present allurements of material benefits to gather many disciples, nor should he unnecessarily read many books or give discourses as a means of livelihood. He must never attempt to increase material opulences unnecessarily.

So-called svāmīs and yogīs generally make disciples by alluring them with material benefits. There are many so-called gurus who attract disciples by promising to cure their diseases or increase their material opulence by manufacturing gold. These are lucrative allurements for unintelligent men. A sannyāsī is prohibited from making disciples through such material allurements. Sannyāsīs sometimes indulge in material opulence by unnecessarily constructing many temples and monasteries, but actually such endeavors should be avoided. Temples and monasteries should be constructed for the preaching of spiritual consciousness or Kṛṣṇa consciousness, not to provide free hotels for persons who are useful for neither material nor spiritual purposes. Temples and monasteries should be strictly off limits to worthless clubs of crazy men. In the Kṛṣṇa consciousness movement we welcome everyone who agrees at least to follow the movement's regulative principles—no illicit sex, no intoxication, no meat-eating and no gambling. In the temples and monasteries, gatherings of unnecessary, rejected, lazy fellows should be strictly disallowed.

Materialists are inventing so many artificial necessities, and those who have money, being allured by such artificial necessities, try to accumulate money to possess more and more.

SB 7.14.8, Purport:

One who acquires more money than necessary becomes desirous of enjoying material comforts more and more. Materialists are inventing so many artificial necessities, and those who have money, being allured by such artificial necessities, try to accumulate money to possess more and more. This is the idea of modern economic development. Everyone is engaged in earning money, and the money is kept in the bank, which then offers money to the public. In this cycle of activities, everyone is engaged in getting more and more money, and therefore the ideal goal of human life is being lost. Concisely, it may be said that everyone is a thief and is liable to be punished. Punishment by the laws of nature takes place in the cycle of birth and death. No one dies fully satisfied by the fulfillment of material desires, for that is not possible. Therefore at the time of one's death one is very sorry, being unable to fulfill his desires. By the laws of nature one is then offered another body to fulfill his unsatisfied desires, and upon taking birth again, accepting another material body, one voluntarily accepts the threefold miseries of life.

SB Canto 8

Once one is agitated by lusty desires upon seeing a woman, those desires increase more and more, but when semen is discharged in the act of sex, the lusty desires diminish. The same principle acted upon Lord Śiva. He was allured by the beautiful woman Mohinī-mūrti, but when his semen had been fully discharged, he came to his senses and realized how he had been victimized as soon as he saw the woman in the forest.

SB 8.12.35, Purport:

Once one is agitated by lusty desires upon seeing a woman, those desires increase more and more, but when semen is discharged in the act of sex, the lusty desires diminish. The same principle acted upon Lord Śiva. He was allured by the beautiful woman Mohinī-mūrti, but when his semen had been fully discharged, he came to his senses and realized how he had been victimized as soon as he saw the woman in the forest. If one is trained to protect his semen by observing celibacy, naturally he is not attracted by the beauty of a woman. If one can remain a brahmacārī, he saves himself so much trouble in material existence. Material existence means enjoying the pleasure of sexual intercourse (yan maithunādi-gṛhamedhi-sukham (SB 7.9.45)). If one is educated about sex life and is trained to protect his semen, he is saved from the danger of material existence.

SB Canto 9

Even if one is promoted to Brahmaloka, if one is not freed from material bondage one must return to this planet earth and continue in the miserable condition of material existence (bhūtvā bhūtvā pralīyate) (BG 8.19). One should always keep this understanding in mind so as not to be allured by any kind of sense enjoyment, in this life or in the next.

SB 9.19.20, Purport:

"As the embodied soul continually passes, in this body, from boyhood to youth to old age, the soul similarly passes into another body at death. The self-realized soul is not bewildered by such a change." (BG 2.13) The real mission of human life is to get free from encagement in the material body. Therefore Kṛṣṇa descends to teach the conditioned soul about spiritual realization and how to become free from material bondage. Yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7). The words dharmasya glāniḥ mean "pollution of one's existence." Our existence is now polluted, and it must be purified (sattvaṁ śuddhyet). The human life is meant for this purification, not for thinking of happiness in terms of the external body, which is the cause of material bondage. Therefore, in this verse, Mahārāja Yayāti advises that whatever material happiness we see and whatever is promised for enjoyment is all merely flickering and temporary. Ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). Even if one is promoted to Brahmaloka, if one is not freed from material bondage one must return to this planet earth and continue in the miserable condition of material existence (bhūtvā bhūtvā pralīyate) (BG 8.19). One should always keep this understanding in mind so as not to be allured by any kind of sense enjoyment, in this life or in the next. One who is fully aware of this truth is self-realized (sa ātma-dṛk), but aside from him, everyone suffers in the cycle of birth and death (mṛtyu-saṁsāra-vartmani (BG 9.3)). This understanding is one of true intelligence, and anything contrary to this is but a cause of unhappiness. Kṛṣṇa-bhakta-niṣkāma, ataeva 'śānta.' (CC Madhya 19.149) Only a Kṛṣṇa conscious person, who knows the aim and object of life, is peaceful. All others, whether karmīs, jñānīs or yogīs, are restless and cannot enjoy real peace.

SB 9.23.7-10, Translation:

From Diviratha came a son named Dharmaratha, and his son was Citraratha, who was celebrated as Romapāda. Romapāda, however, was without issue, and therefore his friend Mahārāja Daśaratha gave him his own daughter, named Śāntā. Romapāda accepted her as his daughter, and thereafter she married Ṛṣyaśṛṅga. When the demigods from the heavenly planets failed to shower rain, Ṛṣyaśṛṅga was appointed the priest for performing a sacrifice, after being brought from the forest by the allurement of prostitutes, who danced, staged theatrical performances accompanied by music, and embraced and worshiped him. After Ṛṣyaśṛṅga came, the rain fell. Thereafter, Ṛṣyaśṛṅga performed a son-giving sacrifice on behalf of Mahārāja Daśaratha, who had no issue, and then Mahārāja Daśaratha had sons. From Romapāda, by the mercy of Ṛṣyaśṛṅga, Caturaṅga was born, and from Caturaṅga came Pṛthulākṣa.

SB Canto 10.1 to 10.13

Butchers cannot be interested in Kṛṣṇa consciousness, for they are already materially allured. Their only interest lies in developing comforts for the temporary body.

SB 10.1.4, Purport:

Even though animal sacrifices are sanctioned in Vedic ceremonies, men who kill animals for such ceremonies are considered butchers. Butchers cannot be interested in Kṛṣṇa consciousness, for they are already materially allured. Their only interest lies in developing comforts for the temporary body.

The calves, being allured by green grasses, gradually went far away, and therefore Kṛṣṇa's associates became a little agitated and wanted to bring back the calves.

SB 10.13 Summary:

This chapter describes Lord Brahmā's attempt to take away the calves and cowherd boys, and it also describes the bewilderment of Lord Brahmā and finally the clearance of his illusion.

Although the incident concerning Aghāsura had been performed one year before, when the cowherd boys were five years old, when they were six years old they said, "It happened today." What happened was this. After killing Aghāsura, Kṛṣṇa, along with His associates the cowherd boys, went for a picnic within the forest. The calves, being allured by green grasses, gradually went far away, and therefore Kṛṣṇa's associates became a little agitated and wanted to bring back the calves. Kṛṣṇa, however, encouraged the boys by saying, "You take your tiffin without being agitated. I shall go find the calves." And thus the Lord departed. Then, just to examine the potency of Kṛṣṇa, Lord Brahmā took away all the calves and cowherd boys and kept them in a secluded place.

SB 10.13.12, Translation:

O Mahārāja Parīkṣit, while the cowherd boys, who knew nothing within the core of their hearts but Kṛṣṇa, were thus engaged in eating their lunch in the forest, the calves went far away, deep into the forest, being allured by green grass.

Kṛṣṇa Himself assumed the forms of every member of the group, without anyone's knowledge, even the knowledge of Baladeva, and continued the usual program. He was ordering His friends to do this and that, and He was controlling the calves and going into the forest to search for them when they went astray, allured by new grass, but these calves and boys were He Himself.

SB 10.13.20, Purport:

Kṛṣṇa usually stayed in the forest and pasturing ground, taking care of the calves and cows with His associates the cowherd boys. Now that the original group had been taken away by Brahmā, Kṛṣṇa Himself assumed the forms of every member of the group, without anyone's knowledge, even the knowledge of Baladeva, and continued the usual program. He was ordering His friends to do this and that, and He was controlling the calves and going into the forest to search for them when they went astray, allured by new grass, but these calves and boys were He Himself. This was Kṛṣṇa's inconceivable potency. As explained by Śrīla Jīva Gosvāmī, rādhā kṛṣṇa-praṇaya-vikṛtir hlādinī śaktir asmāt. Rādhā and Kṛṣṇa are the same. Kṛṣṇa, by expanding His pleasure potency, becomes Rādhārāṇī. The same pleasure potency (ānanda-cinmaya-rasa) was expanded by Kṛṣṇa when He Himself became all the calves and boys and enjoyed transcendental bliss in Vrajabhūmi. This was done by the yogamāyā potency and was inconceivable to persons under the potency of mahāmāyā.

SB Cantos 10.14 to 12 (Translations Only)

SB 10.39.24, Translation:

O gopīs, although our Mukunda is intelligent and very obedient to His parents, once He has fallen under the spell of the honey—sweet words of the women of Mathurā and been enchanted by their alluring, shy smiles, how will He ever return to us unsophisticated village girls?

CC Adi-lila

Because the living entity is infinitesimal, the allurement of material enjoyment attracts him, and he tries to enjoy matter, forgetting his constitutional position.

CC Adi 6.85, Purport:

When a living entity forgets his constitutional position, he prepares himself to be an enjoyer of the material resources. Sometimes he is also misguided by the thought that service to the Supreme Personality of Godhead is not absolute engagement. In other words, he thinks that there are many other engagements for a living entity besides the service of the Lord. Such a foolish person does not know that in any position he either directly or indirectly engages in activities of service to the Supreme Lord. Actually, if a person does not engage in the service of the Lord, all inauspicious activities encumber him because service to the Supreme Lord, Lord Caitanya, is the constitutional position of the infinitesimal living entities. Because the living entity is infinitesimal, the allurement of material enjoyment attracts him, and he tries to enjoy matter, forgetting his constitutional position. But when his dormant Kṛṣṇa consciousness is awakened, he no longer engages in the service of matter but engages in the service of the Lord. In other words, when one is forgetful of his constitutional position, he appears in the position of the lord of material nature. Even at that time he remains a servant of the Supreme Lord, but in an unqualified or contaminated state.

Without knowledge of the spirit soul and its transmigration, people are allured by the material energy to engage in many such activities, as if one could become happy simply by dint of material knowledge, without reference to spiritual existence.

CC Adi 7.119, Purport:

The annihilation of one body involves changing to another (tathā dehāntara-prāptiḥ (BG 2.13)). Therefore, to perform irresponsible activities in the material world is very dangerous. Without knowledge of the spirit soul and its transmigration, people are allured by the material energy to engage in many such activities, as if one could become happy simply by dint of material knowledge, without reference to spiritual existence. Therefore the entire material world and its activities are referred to as avidyā-karma-saṁjñānyā.

CC Madhya-lila

All over the world there are nomadic communities whose business is simply to allure, cheat and steal innocent women.

CC Madhya 9.224, Purport:

As far as the Bhaṭṭathāris are concerned, they are a nomadic community. They camp wherever they like and have no fixed place of residence. Outwardly they take up the dress of sannyāsīs, but their real business is stealing and cheating. They allure others to supply women for their camp, and they cheat many women and keep them within their community. In this way they increase their population. In Bengal also there is a similar community. Actually, all over the world there are nomadic communities whose business is simply to allure, cheat and steal innocent women.

CC Madhya 9.227, Translation:

With women the Bhaṭṭathāris allured the brāhmaṇa Kṛṣṇadāsa, who was simple and gentle. By virtue of their bad association, they polluted his intelligence.

CC Madhya 9.228, Translation:

Allured by the Bhaṭṭathāris, Kṛṣṇadāsa went to their place early in the morning. The Lord also went there very quickly just to find him.

Even though a person may associate with Śrī Caitanya Mahāprabhu, he can be allured by māyā and leave the Lord's company due to his slight independence.

CC Madhya 10.65, Purport:

Kālā Kṛṣṇadāsa was influenced and allured by nomads or gypsies, who enticed him with women. Māyā is so strong that Kālā Kṛṣṇadāsa left Śrī Caitanya Mahāprabhu's company to join gypsy women. Even though a person may associate with Śrī Caitanya Mahāprabhu, he can be allured by māyā and leave the Lord's company due to his slight independence. Only one who is overwhelmed by māyā can be so unfortunate as to leave Śrī Caitanya Mahāprabhu's company, yet unless one is very conscientious, the influence of māyā can drag one away, even though he be the personal assistant of Śrī Caitanya Mahāprabhu. And what to speak of others? The Bhaṭṭathāris used to increase their numbers by using women to allure outsiders. This is factual evidence showing that it is possible at any time to fall down from the Lord's association. One need only misuse his little independence. Once fallen and separated from the Supreme Personality of Godhead's association, one becomes a candidate for suffering in the material world. Although rejected by Śrī Caitanya Mahāprabhu, Kālā Kṛṣṇadāsa was given another chance, as the following verses relate.

CC Madhya 15.138, Translation:

Śrī Caitanya Mahāprabhu said, “Previously I induced Murāri Gupta again and again to be allured by Lord Kṛṣṇa. I said to him, ‘My dear Gupta, Lord Śrī Kṛṣṇa, Vrajendra-kumāra, is the supreme sweetness.

For material facilities, the conditioned soul tries to please goddess Durgā, and mother Durgā supplies all kinds of material facilities. Because of this, the conditioned souls are allured and do not wish to leave the external energy.

CC Madhya 21.53, Purport:

Because he wants to enjoy the material energy, the conditioned soul is allowed to reside in Devī-dhāma, the external energy, where goddess Durgā carries out the orders of the Supreme Lord as His maidservant. The material energy is called jagal-lakṣmī because she protects the bewildered conditioned souls. Goddess Durgā is therefore known as the material mother, and Lord Śiva, her husband, is known as the material father. Goddess Durgā is so named because this material world is like a big fort where the conditioned soul is placed under her care. For material facilities, the conditioned soul tries to please goddess Durgā, and mother Durgā supplies all kinds of material facilities. Because of this, the conditioned souls are allured and do not wish to leave the external energy. Consequently they are continuously making plans to live here peacefully and happily. Such is the material world.

CC Antya-lila

CC Antya 3.262, Translation:

During the incarnation of Lord Caitanya to inaugurate the Kṛṣṇa consciousness movement, even such personalities as Lord Brahmā, Lord Śiva and the four Kumāras took birth upon this earth, being allured by ecstatic love of Lord Kṛṣṇa.

CC Antya 3.264, Translation:

The goddess of fortune and others, allured by love of Kṛṣṇa, also came down in the form of human beings and tasted the holy name of the Lord in love.

Teachings of Lord Caitanya

As long as one desires material benefit or liberation, which are called the two witches of allurement, he cannot relish the taste of transcendental loving service to the Supreme Lord.

Teachings of Lord Caitanya, Chapter 1:

If one is so absorbed in the rendering of service, he can be understood to be elevated to the highest position of bhakti. By such transcendental loving service alone can one surpass the influence of māyā and relish pure love of Godhead. As long as one desires material benefit or liberation, which are called the two witches of allurement, he cannot relish the taste of transcendental loving service to the Supreme Lord.

Nectar of Devotion

A person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can compare to the spiritual activity of Kṛṣṇa consciousness.

Nectar of Devotion 1:

It has been seen that great Māyāvādī (impersonalist) sannyāsīs—very highly educated and almost realized souls—may sometimes take to political activities or to social welfare activities. The reason is that they actually do not derive any ultimate transcendental happiness in the impersonal understanding and therefore must come down to the material platform and take to such mundane affairs. There are many instances, especially in India, where these Māyāvādī sannyāsīs descend to the material platform again. But a person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can compare to the spiritual activity of Kṛṣṇa consciousness.

Detachment does not mean artificially keeping oneself aloof and apart from the allurements of attachment. Even in the presence of such allurements, if one can remain unattracted by material attachments, he is called detached.

Nectar of Devotion 18:

Emperor Bharata provides a typical example of detachment. He had everything enjoyable in the material world, but he left it. This means that detachment does not mean artificially keeping oneself aloof and apart from the allurements of attachment. Even in the presence of such allurements, if one can remain unattracted by material attachments, he is called detached. In the beginning, of course, a neophyte devotee must try to keep himself apart from all kinds of alluring attachments, but the real position of a mature devotee is that even in the presence of all allurements, he is not at all attracted. This is the actual criterion of detachment.

"My dear King, the gopīs were always beautiful and decorated with confidential smiles and alluring garments. In their movements, intended to give impetus to lusty feelings, they would sometimes press Kṛṣṇa's hand on their laps, and sometimes they would keep His lotus feet on their breasts."

Nectar of Devotion 30:

In the Tenth Canto, Thirty-second Chapter, verse 15, of Śrīmad-Bhāgavatam, Śukadeva Gosvāmī states, "My dear King, the gopīs were always beautiful and decorated with confidential smiles and alluring garments. In their movements, intended to give impetus to lusty feelings, they would sometimes press Kṛṣṇa's hand on their laps, and sometimes they would keep His lotus feet on their breasts. After doing this, they would talk with Kṛṣṇa as if they were very angry with Him."

Krsna, The Supreme Personality of Godhead

The calves that were pasturing nearby entered into the deep forest, allured by new grasses, and gradually went out of sight.

Krsna Book 13:

The Supreme Personality of Godhead, who accepts the results of all great sacrifices, was laughing and joking, enjoying lunch with His friends in Vṛndāvana. And thus the scene was being observed by the demigods from heaven. As for the boys, they were simply enjoying transcendental bliss in the company of the Supreme Personality of Godhead.

At that time, the calves that were pasturing nearby entered into the deep forest, allured by new grasses, and gradually went out of sight. When the boys saw that the calves were not nearby, they became afraid for their safety, and they immediately cried out, "Kṛṣṇa!" Kṛṣṇa is the killer of fear personified. Everyone is afraid of fear personified, but fear personified is afraid of Kṛṣṇa. By crying out the word "Kṛṣṇa," the boys at once transcended the fearful situation. Out of His great affection, Kṛṣṇa did not want His friends to give up their pleasing lunch engagement and go searching for the calves. He therefore said, "My dear friends, you need not interrupt your lunch. Go on enjoying. I am going personally to find the calves." Thus Lord Kṛṣṇa, still carrying the lump of yogurt-and-rice preparation in His left hand, immediately started to search out the calves in the caves and bushes. He searched in the mountain holes and in the forests, but nowhere could He find them.

The cows, being unobserved, began to wander off on their own, entering farther and farther into the deepest part of the forest, allured by fresh grasses.

Krsna Book 19:

While Kṛṣṇa and Balarāma and Their friends were engaged in the pastimes described above, the cows, being unobserved, began to wander off on their own, entering farther and farther into the deepest part of the forest, allured by fresh grasses. The goats, cows and buffalo traveled from one forest to another and entered the forest known as Īṣīkāṭavī. This forest was full of green grass, and therefore they were allured; but when they entered, they saw that there was a forest fire, and they began to cry.

Viśvāmitra Muni was a great yogī who practiced prāṇāyāma, a breathing exercise, but when he was visited by Menakā, a society woman of the heavenly planets, he lost all control and begot in her a daughter named Śakuntalā. But the pure devotee Haridāsa Ṭhākura was never disturbed, even when all such allurements were offered by a prostitute.

Krsna Book 51:

"My dear King," Lord Kṛṣṇa continued, "I offered to give you any kind of benediction just to test how much you have advanced in devotional service. Now I can see that you are on the platform of the pure devotees, for your mind is not disturbed by any greedy or lusty desires of this material world. The yogīs who try to elevate themselves by controlling the senses and who meditate upon Me by practicing the breathing exercise of prāṇāyāma are not so thoroughly freed from material desires. It has been seen in several cases that as soon as there is allurement, such yogīs again come down to the material platform."

The vivid example verifying this statement is Viśvāmitra Muni. Viśvāmitra Muni was a great yogī who practiced prāṇāyāma, a breathing exercise, but when he was visited by Menakā, a society woman of the heavenly planets, he lost all control and begot in her a daughter named Śakuntalā. But the pure devotee Haridāsa Ṭhākura was never disturbed, even when all such allurements were offered by a prostitute.

“O Lord, we were simply engaged in the abominable task of killing citizens and alluring them to be unnecessarily killed, just to satisfy our political whims.”

Krsna Book 73:

The kings continued: “O Lord, we were simply engaged in the abominable task of killing citizens and alluring them to be unnecessarily killed, just to satisfy our political whims. We did not consider that Your Lordship is always present before us in the form of cruel death. We were so fooled that we became the cause of death for others, forgetting our own impending death. But, dear Lord, the force of the time element, which is Your representative, is certainly insurmountable. The time element is so strong that no one can escape its influence; therefore we have received the reactions of our atrocious activities, and we are now bereft of all opulences and stand before You like street beggars.

Light of the Bhagavata

Trade is meant only for transporting surplus produce to places where the produce is scanty. But when traders become too greedy and materialistic they take to large-scale commerce and industry and allure the poor agriculturalist to unsanitary industrial towns with a false hope of earning more money.

Light of the Bhagavata 9, Purport:

Trade is meant only for transporting surplus produce to places where the produce is scanty. But when traders become too greedy and materialistic they take to large-scale commerce and industry and allure the poor agriculturalist to unsanitary industrial towns with a false hope of earning more money. The industrialist and the capitalist do not want the farmer to remain at home, satisfied with his agricultural produce. When the farmers are satisfied by a luxuriant growth of food grains, the capitalist becomes gloomy at heart. But the real fact is that humanity must depend on agriculture and subsist on agricultural produce.

A person fixed in spiritual knowledge will not be attracted by the allurement of material nature in the form of beautiful women and the sex pleasure enjoyed in their association.

Light of the Bhagavata 11, Purport:

A person fixed in spiritual knowledge will not be attracted by the allurement of material nature in the form of beautiful women and the sex pleasure enjoyed in their association. One, however, who is still immature in the cultivation of spiritual knowledge may be attracted at any moment by the illusion of temporary happiness, just as the ocean is agitated by the rushing rivers and blowing wind that occur during the rainy season. It is therefore very important to fix oneself at the lotus feet of a bona fide spiritual master who is a representative of God so that one will not be carried away by sex agitation.

Bhagavad-gita As It Is Lectures

So anyone who is not interested in perfect life, they'll be allured by this so-called demigod worship.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

You can go to the planets where the demigods live. But the planets and this material world, everything will be annihilated. Antavat tu phalaṁ teṣām (BG 7.23). Suppose you are promoted to the Brahmaloka. That is also antavat. It will be finished, because by the end of Brahmā's duration of life, everything within this universe will be finished. Therefore antavat. That is not permanent. But if you manage to go back to home, back to Godhead, then yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Then that is perfect life.

So anyone who is not interested in perfect life, they'll be allured by this so-called demigod worship.

In the Vedas there are many allurements for elevating oneself to higher standard of life.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

In the Vedas there are many allurements for elevating oneself to higher standard of life. Just like in this life also the father says, "My dear boy, if you become highly educated, then you'll get a very nice job, you'll get good salary, and you'll have nice apartment, and nice wife, children." Just like these are allurements for enticing one in this materialistic way of life, similarly there are many allurements in the Vedic literatures. People are also, I mean to say, allured to execute such thing, that if you make such and such pious activities, then you get elevated to such and such higher planets and you get such and such high standard of life. These are explained there. But Kṛṣṇa says that don't be misled by these allurements. He will explain also later on. Ābrahma-bhuvanāl lokāḥ. Just like people are trying to go to the moon planet. They are trying to go to the moon planet by some airplane or sputnik. Similarly, in the Vedic literature the travel to moon planet is also stated, that if you act in this way, then you get promotion to get your life in the moon planet. There you shall live for ten thousands of years, and you will have soma-rasa beverages, and you'll... So many promises. But Kṛṣṇa says that "Don't be allured." They are fact. They are not false statement. Actually they are facts, that if you act in such and such way, you can enter in higher planetary system and you have higher standard of life. But this Bhagavad-gītā proposition is that don't try to live within this material world anywhere. Anywhere.

So Vedic injunction is that don't stay within this dark material world. Just come to the illuminated world. Jyotir gamaya. The same thing Kṛṣṇa also advises, that don't be allured to stay in any nice planet of this universe. Come out of it.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

There is Vedic instruction also. Tamaso mā jyotir gamaya. Don't remain within this darkness. This material world is darkness. Therefore there is need of sunlight, need of moonlight. Just like just now, night. What is this night? Night means this is the real appearance of this material world. It is dark. And when the sunlight will be visible, we shall think that it is daytime. But actually it is dark. But there is another nature. That is also explained in the Bhagavad-gītā. Paras tasmāt tu bhāvo 'nyaḥ (BG 8.20). Another spiritual nature where there is always illumination. Jyoti. Jyoti means illumination. So Vedic injunction is that don't stay within this dark material world. Just come to the illuminated world. Jyotir gamaya. The same thing Kṛṣṇa also advises, that don't be allured to stay in any nice planet of this universe. Come out of it. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). "That is My eternal abode, or the best abode, where going you'll never come back again." So what is that?

So one who is free from the conception of body, his demands, his āhāra, his nidrā, or his eating, his sleeping, his fear, and his sex desire, will automatically decrease. That is the situation. That is the situation of, of pure consciousness. Vīta-rāga-bhaya-krodhaḥ sthita-dhīr munir ucyate. Sthita dhīr munir ucyate. Even he is not affected by the greatest allurement. Greatest allurement.

Lecture on BG 2.55-58 -- New York, April 15, 1966:

So there is no fear. So long bodily conception of life is there, oh, fearfulness will be always there in proportionately. As much I get rid of this bodily conception of life, then my fearfulness also decreases. And so long I am absorbed in bodily conception of life, my fearfulness is greater.

So vīta-rāga-bhaya-krodhaḥ (BG 2.56). Because the function of the body... So far we have body, our body's concerned, there are four things, demands of the body... Āhāra, āhāra, nidrā, bhaya, maithuna. Āhāra means eating, and nidrā means sleeping, and bhaya means fearing, and maithuna means mating. So these are the demands of the body. So one who is free from the conception of body, his demands, his āhāra, his nidrā, or his eating, his sleeping, his fear, and his sex desire, will automatically decrease. That is the situation. That is the situation of, of pure consciousness. Vīta-rāga-bhaya-krodhaḥ sthita-dhīr munir ucyate (BG 2.56). Sthita dhīr munir ucyate. Even he is not affected by the greatest allurement. Greatest allurement.

Lord Śiva, he is the greatest of the demigods. He was also allured by Pārvatī, and as a result of that attraction, this boy Kārttikeya was born. That was the, what is called, conspiracy of the demigods, that unless one son is born out of the semina of Lord Śiva, it is impossible to conquer the demons.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Tamāla Kṛṣṇa: "When Haridāsa Ṭhākura was a young devotee of the Lord he was similarly allured by the incarnation of Māyādevī."

Prabhupāda: Now here is the difference. Lord Śiva, he is the greatest of the demigods. He was also allured by Pārvatī, and as a result of that attraction, this boy Kārttikeya was born. That was the, what is called, conspiracy of the demigods, that unless one son is born out of the semina of Lord Śiva, it is impossible to conquer the demons. So Kārttikeya is considered the commander in chief of the demigods. But here, another example. Haridāsa Ṭhākura. Haridāsa Ṭhākura was young boy, about twenty, twenty-four years old, and he was chanting Hare Kṛṣṇa, and the landlord in that village, he was very much envious of Haridāsa Ṭhākura. He conspired and engaged one prostitute to defy him. So the prostitute agreed and at dead of night, with very beautiful dress and she was young, and tried to captivate Haridāsa Ṭhākura. But he was not captivated. That is the difference. A Kṛṣṇa conscious person, even an ordinary person, not in the level of Lord Śiva or Lord Brahmā, he's never conquered by māyā. But one who is not fully in Kṛṣṇa consciousness, either he may be Lord Śiva or Lord Brahmā, he'll be conquered by māyā, what to speak of others. This is the position. Go on. "When Haridāsa Ṭhākura was a young devotee of the Lord..."

Tamāla Kṛṣṇa: "...he was similarly allured by the incarnation of Māyādevī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa. A sincere devotee of the Lord learns to hate all material sense enjoyment due to his higher taste for spiritual enjoyment in the association of the Lord. That is the secret of success."

Prabhupāda: Paraṁ dṛṣṭvā nivartate (BG 9.59). Param, if you get better thing, you give up inferior quality thing. That is our nature. Just like our students, American students, they were all accustomed to meat-eating. But now another student, she is preparing the sweetballs, ISKCON balls, and they are forgetting meat-eating. They do not like any more meat-eating. They have got better engagement, sweetballs. (laughter)

We should be very strongly inclined to Kṛṣṇa consciousness like Haridāsa Ṭhākura. Then we shall be able very easily to overcome the allurement of māyā. That is to be understood.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Tamāla Kṛṣṇa: I've always been confused as to... It says here that a pure devotee like Haridāsa Ṭhākura would not fall victim to Māyādevī's temptations, but even Lord Brahmā, Lord Śiva, might fall victim. I always thought that they were pure devotees of the Lord.

Prabhupāda: No. They are pure devotees, but they are guṇāvatāra. Just like Lord Brahmā is the supreme personality within this material universe. He's the father of all living entities. So they are... Of course, if we very scrutinizingly study, Haridāsa Ṭhākura is, in devotional service, in greater position than Brahmā. Although he is considered the incarnation of Brahmā, Brahmā Haridāsa. So we should not be disturbed when we see Lord Brahmā and Lord Śiva is captivated in that way. We should take this instruction, that is Lord Brahmā, Lord Śiva becomes victim of māyā sometimes, what to speak of us? Therefore we shall be very, very careful. There is chance of falldown even in the status of Brahmā and Śiva, what to speak of ordinary persons. Therefore we should be very strongly inclined to Kṛṣṇa consciousness like Haridāsa Ṭhākura. Then we shall be able very easily to overcome the allurement of māyā. That is to be understood. Not that "Brahmā showed that," what is called, "weakness. He is weak or he is less." No. That is for our instruction.

As you become servant of Kṛṣṇa, then automatically you become master of your senses, because senses cannot allure you for satisfaction of the senses, because senses are engaged.

Lecture on BG 4.21 -- Bombay, April 10, 1974:

Real happiness is to enjoy with Rāma, enjoy with Kṛṣṇa. What is that enjoyment? Kṛṣṇa is the master. He orders, and you perform the order. That is enjoyment. Master and servant. Not as master, as servant. That is our enjoyment. Just like a faithful servant and a rich master, the reciprocation is service. The master is also satisfied by the service of the servant, and the servant is also satisfied, giving service to the master. This is our relation. Jīvera svarūpa haya—nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109). Unfortunately we are trying to become master. Instead of submitting ourself to become the eternal.... We are eternal servant. We cannot be master. If we do not become servant of Kṛṣṇa, then we have to become the servant of our senses. That's all. Servant we must have. As you become servant of Kṛṣṇa, then automatically you become master of your senses, because senses cannot allure you for satisfaction of the senses, because senses are engaged.

Everyone has got experience. You're trying to read some book, concentration, but mind is not allowing, it is disturbed. So it is very important factor to control the mind. That is the real practice.

Lecture on BG 6.35-45 -- Los Angeles, February 20, 1969:

Devotee: "Consequently whenever a person tries to escape the clutches of the illusory energy, she tries to defeat the practitioner by various allurements. A conditioned soul is already allured by the modes of material energy and there is every chance of being allured again while performing such transcendental practice. This is called yogāc calita-mānasaḥ."

Prabhupāda: Calita-mānasaḥ. Calita-mānasaḥ means diverting the mind from the practice of yoga. Yogāc calita-mānasaḥ. Yogāt means from the practice of yoga and calita means diversion. Mānasaḥ means mind. Yogāc calita-mānasaḥ. So there is every chance. Everyone has got experience. You're trying to read some book, concentration, but mind is not allowing, it is disturbed. So it is very important factor to control the mind. That is the real practice.

When the conditioned soul tries to get out of the illusory energy`s clutches by spiritual advancement of knowledge, oh, she becomes more stringent. Yes. She wants to test, "How much this person is sincere?" So there will be so many allurement offered by the material energy.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

So Kṛṣṇa says, "My dear Arjuna," na hi kalyāṇa-kṛt kaścid durgatim: "Anyone who has attempted even one percent sincerely, culture of spiritual realization, he will never fall down. He will never fall down." That sincerity. Because we are weak, and the material energy is very strong, so to adopt spiritual life is more or less declare war against the material energy. The material, the illusory energy, she is trying to curb this conditioned soul as far as possible. Now, when the conditioned soul tries to get out of her clutches by spiritual advancement of knowledge, oh, she becomes more stringent. Yes. She wants to test, "How much this person is sincere?" So there will be so many allurement offered by the material energy.

Indra, he thought that "This man is so strongly meditating, it may be that I may be deposed and he come to my seat." Then he arranged one of his society girls, Menakā, to go there and allure this muni.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

Now, there is a story. There are many stories. One of them I am citing. It is very interesting. Viśvāmitra Muni. Viśvāmitra Muni, he was a great king, kṣatriya, but his priest, Vasiṣṭha Muni, he had great spiritual power. So he renounced his kingdom. He wanted to advance. He was kingly, royal order, but still, he wanted to advance in the spiritual orders. So he adopted yoga process, meditation. That time it was possible for adopting this process, yoga process. So he was meditating in such a way that the Indra, who was the king of heaven, he thought that "This man is trying to occupy my post." As there is competition... This is also... Heaven means that is also material world. So this competition—no businessman wants an another businessman go ahead. He wants to cut down. Competition of price, quality. Similarly, that Indra, he thought that "This man is so strongly meditating, it may be that I may be deposed and he come to my seat." Then he arranged one of his society girls, Menakā, to go there and allure this muni. So when Menakā approached that ṛṣi, Viśvāmitra Ṛṣi, he was meditating. And simply by the sound of her bangles, he could understand, "There is some woman." And as soon as he saw there was heavenly, celestial beauty, he was captivated. Then there was a result, that a great... Śakuntalā. Perhaps some of you may know. There is a book made by Kālidāsa, Śakuntalā. This Śakuntalā is supposed to be the most beautiful girl in the world, and she was born by this combination of Viśvāmitra Muni and Menakā.

If you are allured by the bodily concept of life, then we are no better than these dogs and..., cats and dogs.

Lecture on BG 7.1 -- Gainesville, July 29, 1971 University of Florida:

So in pursuance of the order of Lord Caitanya Mahāprabhu, following His footsteps, we are trying to introduce this saṅkīrtana movement, Hare Kṛṣṇa, and it is coming out very successful. Everywhere. I am especially preaching in the foreign countries. All over Europe, America, Japan, Canada, Australia, I am traveling. Malaysia. And anywhere I have introduced this saṅkīrtana movement—we have got different centers, about sixty centers—they have been received with great pleasure. Just like you saw these boys and girls. I have not imported them from India, but they have taken this movement very seriously, and they will take it, because it appeals to the soul directly. We have got different status of our life. Bodily concept of life, mental concept of life, intellectual concept of life and spiritual concept of life. So actually we are concerned with the spiritual concept of life, athāto brahma jijñāsā. If you are allured by the bodily concept of life, then we are no better than these dogs and..., cats and dogs. Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). If we accept that "I am this body," then we are no better than the cats and dogs, because their concept of life is like that.

The so-called scientists and philanthropists and politicians, they are trying to enjoy this material world to their best capacity, and they are inventing devices how to enjoy it... This is māyā. That is answered in the Bhagavad-gītā: daivī hy eṣā guṇamayī mama māyā duratyayā. They are allured by this māyā, "Try to enjoy me," and these conditioned souls are after that, how to enjoy.

Lecture on BG 15.1 -- Bombay, October 28, 1973:

The world is not māyā, but the intention of the living entities to enjoy this material world, to satisfy his senses, that is māyā. He is becoming entangled. Just to try to enjoy this material world... That the so-called scientists and philanthropists and politicians, they are trying to enjoy this material world to their best capacity, and they are inventing devices how to enjoy it... This is māyā. That is answered in the Bhagavad-gītā: daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14). They are allured by this māyā, "Try to enjoy me," and these conditioned souls are after that, how to enjoy.

Bhārata-bhūmi is called puṇya-bhūmi. But we are giving up all this. We are becoming allured by something else. That is our misfortune.

Lecture on BG 16.5 -- Calcutta, February 23, 1972:

Janma sārthaka kari. First of all we have to make our life perfect by following these principles. Not that we shall remain all along gṛhastha. No. That is not Vedic injunction. At a certain age you must give up your gṛhastha life. Whatever is done is done. That's all. Finished. That is Vedic civilization. Brahmacārī, vānaprastha, uh..., gṛhastha, vānaprastha, then sannyāsa. Four orders of spiritual life and four orders of material life, brāhmaṇa, kṣatriya, vaiśya, śūdra. This is called varṇāśrama-dharma. So India, it is especially practiced, India. This bhārata-bhūmi specially. Therefore bhārata-bhūmi is called puṇya-bhūmi. But we are giving up all this. We are becoming allured by something else. That is our misfortune.

Srimad-Bhagavatam Lectures

I have several times repeated, that your only qualification is, you are advancing in Kṛṣṇa consciousness because you are..., you have no other material desires. Anyābhilāṣitā-śūnyam. Nobody can allure you by material inducements: "Oh, here is money. Please come. Here is woman. Please come." That you have seen.

Lecture on SB 1.2.5 -- Vrndavana, October 16, 1972:

So you were, you were not after money; because money and woman, you have seen, enough. There is no scarcity of money and woman in Europe and America. You can earn any, as much as you like, and you can enjoy. But still, why they are coming out confused? They want something. That I have several times repeated, that your only qualification is, you are advancing in Kṛṣṇa consciousness because you are..., you have no other material desires. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Nobody can allure you by material inducements: "Oh, here is money. Please come. Here is woman. Please come." That you have seen. You want something... Paraṁ dṛṣṭvā nivartate (BG 9.59). So that's a very good qualification. Not only you who have come to me as my disciples—I am speaking of the whole Europeans and Americans.

So this Kṛṣṇa consciousness movement is just to teach people not to be allured by the illusory so-called water and love or anything.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

So this Kṛṣṇa consciousness movement is just to teach people not to be allured by the illusory so-called water and love or anything. There is one reality: satyaṁ paraṁ dhīmahi (SB 1.1.1). Just try to come to the real reality. Don't be entrapped by the false reality. This is Kṛṣṇa consciousness move... We are entrapped by the false reality, māyā. Māyā-mṛgaṁ dayitayepsitam anvadhāvat (SB 11.5.34). Māyā, just like the deer, he runs over the false water in the desert. But the water goes ahead more and more, and the poor animal, without finding water, dies. But a sane man does not go. A sane man knows that reflection of water is not water. But that does not mean... Because there is no water in the desert, it does not mean that there is no water. The water is there, but not in the desert. That is knowledge.

Prahlāda Mahārāja said, "Sir, what shall I require from You? I have seen all these material opulences. My father was so strong that even the demigods would not dare to challenge him. He was so powerful, and all this power and strength You have finished in a second. So what is the use of these powers? Please do not allure me by this material power. All this material power can be finished immediately, within a second, if You like."

Lecture on SB 1.2.13 -- Los Angeles, August 16, 1972:

One has to accept the proper person who can let him know what is God. And if he is determined, then it is not difficult. But when you see God, what is your next business? Suppose you see God, what you will do? The business is to ask God, "Kṛṣṇa, please engage me in Your service." That is wanted. When Nṛsiṁhadeva was seen by Prahlāda Mahārāja, He wanted to give him. Actually his father was dead, he was to be king, so Prahlāda Mahārāja was offered, "Anything you want. You have suffered for Me so much. Now you take what you want." Prahlāda Mahārāja said, "Sir, what shall I require from You? I have seen all these material opulences. My father was so strong that even the demigods would not dare to challenge him. He was so powerful, and all this power and strength You have finished in a second. So what is the use of these powers? Please do not allure me by this material power. All this material power can be finished immediately, within a second, if You like."

This is very interesting verse. (laughs) (laughter) To have very charming wife is not very good. And in your country you have got all charming wife.

Lecture on SB 1.3.17 -- Los Angeles, September 22, 1972:

Translation: "In the twelfth incarnation, the Lord appeared as Dhanvantari, and in the thirteenth He allured the atheists by the charming beauty of a woman and gave nectar to the demigods to drink."

Prabhupāda: This is very interesting verse. (laughs) (laughter) To have very charming wife is not very good. And in your country you have got all charming wife. Cāṇakya Paṇḍita says that there are four kinds of enemies in family life. These are very experienced version. He says, mātā śatru. In family means we live with father, mother, wife, children. This is family. In your country family does not mean father-mother, only wife and children. But in our country, according to Vedic civilization, family is a large conception. Father, mother, brother, sister, sister's son, brother's son. If there are difficulty, one has to su... So on the whole, father, mother, wife and children, consisting of, family.

Prahlāda said, "My dear Lord, I am not a businessman that I serve You for getting some profit. I am born of a father-rajo-guṇa, passion—so naturally my body is made of the modes of passion. And You are so powerful You can give me anything I want. So if You allure me in that way, I think You should not do that. I may be allured, because my body is passionate." So Narasiṁhadeva became very happy, "Yes, here is a true devotee."

Lecture on SB 1.3.18 -- Los Angeles, September 23, 1972:

Kṛṣṇa, He gives you a little knowledge; therefore, you can become very proud of your knowledge. He gives you a little intelligence; therefore, you can become proud of your intelligence. But as soon as He likes, He can withdraw immediately, and you become forgetful.

Just like Hiraṇyakaśipu, just a strong atheist. He thought, "I am the biggest atheist. People are after God. They should come to me and worship me as God. I am God." But his godship or his lordship was finished within a second. Therefore Prahlāda Mahārāja, his son, when he was offered a benediction by the Lord, "My dear Prahlāda, you have undergone severe penances, suffering for My sake. Now you can take any benediction from Me, whatever you like." First of all he said, "My dear Lord, I am not a businessman that I serve You for getting some profit. I am born of a father-rajo-guṇa, passion—so naturally my body is made of the modes of passion. And You are so powerful You can give me anything I want. So if You allure me in that way, I think You should not do that. I may be allured, because my body is passionate." So Narasiṁhadeva became very happy, "Yes, here is a true devotee." A true devotee does not make any exchange business, "God, I have rendered You so much service. You give me something."

Not that avatāra means keeping some long beard or having an artificial helmet. Rascals may be allured by them, but those who are sensible, who have got sense, they will see with reference to the śāstra.

Lecture on SB 1.3.22 -- Los Angeles, September 27, 1972:

So Kṛṣṇa says in the Bhagavad-gītā, paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām (BG 4.8). To kill the miscreants and to protect the devotees, He descends. That is avatāra. They have two business. Not that avatāra means keeping some long beard or having an artificial helmet. Rascals may be allured by them, but those who are sensible, who have got sense, they will see with reference to the śāstra, the avatāra, every avatāra...

Haridāsa Ṭhākura was not entrapped, because he was strong, strong enough. Mām eva ye prapadyante māyām etāṁ taranti. Māyā could not do anything. Although Māyā came there at dead of night, very beautiful, attractive dress, attractive feature, attractive words—this is māyā—so he was not allured.

Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:

If we fix up our mind... Mām eva ye prapadyante. If we fix up our śaraṇāgati, surrender to the Supreme, then there is no question of falling down. Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). Just like Haridāsa Ṭhākura was tested once by Māyā, and in another time he was tested by a prostitute to allure him... He was young man. Haridāsa Ṭhākura was very beautiful young man. So under diplomacy of Rāmacandra Khān he was to be entrapped. You know the story. That is stated in the Caitanya-caritāmṛta. But Haridāsa Ṭhākura was not entrapped, because he was strong, strong enough. Mām eva ye prapadyante māyām etāṁ taranti. Māyā could not do anything. Although Māyā came there at dead of night, very beautiful, attractive dress, attractive feature, attractive words—this is māyā—so he was not allured. The... Rather, the veśyā, or the prostitute, became converted into a Vaiṣṇavī.

That is the resultant action. If one is polluted, if he comes in contact with Kṛṣṇa, or Kṛṣṇa's pure devotee, he or she will be purified. Kṛṣṇa is never allured, neither Kṛṣṇa is become a victim of anything material. Kṛṣṇa's position is different. That is stated in the Īśopaniṣad. Apāpa-viddham. Kṛṣṇa is never afflicted by any kind of contamination. He is pūrṇaḥ śuddho nitya-muktaḥ. Similarly, those who are advanced devotees, they are not allured. But the result is that one who comes to allure a devotee or one who comes to allure Kṛṣṇa, he or she becomes purified.

You see all these conditioned souls, they are captivated by this material energy. Just like you all Indian, you have come here so far. Many people go, I have also come. But the some of us we have come, being allured by māyā, and some may have come for other purposes.

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

Jīva, we living entities, we are being controlled by this māyā, sammohita. Sammohita means illusion. Mohita means captivated, and sammohita, sam means sam, fully, fully. We are... You see all these conditioned souls, they are captivated by this material energy. Just like you all Indian, you have come here so far. Many people go, I have also come. But the some of us we have come, being allured by māyā, and some may have come for other purposes. So generally, these jīvas, the living entities, they are allured by this māyā. The Vyāsadeva saw two things: Kṛṣṇa, the puruṣaṁ pūrṇam; and His illusory energy. So this illusory energy is not controller of Kṛṣṇa. Just like darkness. Darkness, you have got experience. Here at night we are experiencing darkness, but there is no darkness in the sun. The sun is there in the sky. Because the sun is not here, therefore it is darkness. But as soon the sun will appear in the morning, there will be no more darkness.

People's attention has been diverted in the industrial activities. They are given allurement, "Come here. I shall give you twenty rupees per day. You give up your agricultural activities. You come in the factory. Produce tire tube, iron stool," and so on so on.

Lecture on SB 1.7.6 -- Vrndavana, September 5, 1976:

We have seen in many places by performing yajña, the saṅkīrtana-yajña, where it was very dry, rain has fallen. This is practical. So things are very easy. But instead of producing food grains, we are producing Goodyear tires. So how we can eat? Now when there is scarcity of foodstuff you cannot eat the Goodyear tires. But people's attention has been diverted in the industrial activities. They are given allurement, "Come here. I shall give you twenty rupees per day. You give up your agricultural activities. You come in the factory. Produce tire tube, iron stool," and so on so on. So we are violating the orders of Kṛṣṇa. Kṛṣṇa says that produce foodgrain. But we are producing unnecessary things. And therefore you are suffering.

These rascals who is checking Kṛṣṇa consciousness or God consciousness, and alluring them in different concept of life by designation, they're the greatest enemy of the human society.

Lecture on SB 1.8.41 -- Los Angeles, May 3, 1973:

So the opportunity of becoming Kṛṣṇa conscious, this is the human life, they are checking that, stopping that. Greatest enemy of the human civilization, these rascals. These rascals who is checking Kṛṣṇa consciousness or God consciousness, and alluring them in different concept of life by designation, they're the greatest enemy of the human society. They are checking the progress of human life. If we accept evolutionary theory, by evolution we have come to... Actually, we have come from aquatics to plants and trees and then insects. Then beasts, birds. In this way we have come to this human form of life. Now what is next evolution? That they do not know.

Don't be allured by big, big highways and skyscraper building with full advertisement of wine and cigarette. This is not life. This is not life. Life, here is life. Let anyone come and compare this life in this temple and outside. This is life.

Lecture on SB 1.16.21 -- Los Angeles, July 11, 1974:

So at the present moment there is no respect for brahminical culture. Just like we are trying to make our disciples perfectly men of character. No illicit sex, no intoxication, no gambling, no meat-eating. And people will take it very lightly. They laugh. Because they do not know what is brahminical culture, what is the perfection of human life. So all these are happening and will continue to happen till the end of this age, very, very dangerous. We must always consider. Don't be allured by big, big highways and skyscraper building with full advertisement of wine and cigarette. This is not life. This is not life. Life, here is life. Let anyone come and compare this life in this temple and outside. This is life.

A devotee is not allured by any of the opulences of this material world. They are not interested.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

There are fourteen status of planetary system within this universe. So we are in the middle. So ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna: (BG 8.16) even if you are transferred to the Brahmaloka, you have to come down. Punaḥ. Martya-lokaṁ viśanti. Kṣīṇe puṇye martya-lokaṁ viśanti (BG 9.21). Just like in modern days, especially your American scientists, they are going to the moon planet. But when their stock of, that machine, is finished, immediately they come down. Similarly, you may go to the heavenly planet or to the Brahmaloka... There are very large span of life and opulence you can enjoy. But as soon as like your bank balance is finished, you have to come down. Ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16).

Therefore a devotee is not allured by any of the opulences of this material world. They are not interested.

So don't take this so-called material civilization has got any value. Reject it. You see? And be prepared for going back to home, back to Godhead. That should be aim. Don't be allured by these rascal leaders.

Lecture on SB 2.9.11 -- Tokyo, April 27, 1972:

So don't take this so-called material civilization has got any value. Reject it. You see? And be prepared for going back to home, back to Godhead. That should be aim. Don't be allured by these rascal leaders. And the another rascal, the Māyāvādī, they cannot believe all these things—"Make it zero." Śūnyavāda. They also do not like the modern ways of life, disgusted, but they have no adjustment, and therefore "Make it impersonal, zero, finished." Here is not zero. Here is substance. We are not after zero. We are after substance. The substance is described here. Just try to understand. We are not fakir. Fakir, this word is used in... One who has no hope, simply loitering in the street, he is a fakir, hopeless. So all are, they are fakirs. And we are not fakir. We are hoping to go there, to live with Nārāyaṇa or Kṛṣṇa, having this greatest opulence, eternal body, blissful life, full of knowledge and opulence. That's all.

It is said in the Bhagavad-gītā, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Yoga-bhraṣṭaḥ. Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there.

Lecture on SB 3.25.14 -- Bombay, November 14, 1974:

So here Bhagavān Kṛṣṇa is present. Even a child comes and offers his respect, it is taken into account, that "Here is a devotee." He does not know anything. Simply by seeing the chanting and dancing—you'll see practically—even a small child, he dances, he claps, he enjoys. He takes part. So the temple means to give chance to everyone, even to the child, to advance one step to Kṛṣṇa consciousness. One step. Svalpam apy asya dharmasya trāyate mahato bhayāt. Even little is accepted and is done, it becomes into account. Just like if you deposit even two annas in the bank, it is kept on your account. It will increase with interest. Similarly, devotional service even done very little, it is not lost. In the śāstra it is said that even it is lost... Not lost. Suppose some reason a man comes and joins this Kṛṣṇa consciousness movement, and in the middle he falls down, he does not make further progress because he falls down. But whatever he has done, that is permanent credit. That will never be lost. Even he stops, then from that point, again he will begin as soon as there will be chance. But whatever he has done, that is a permanent credit. That is the instruction of śāstra.

Therefore it is said in the Bhagavad-gītā, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Yoga-bhraṣṭaḥ. Bhraṣṭa means he was executing devotional service, but some way or other, being allured by māyā or some other causes, even if he falls down, so that credit is there.

The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras.

Lecture on SB 5.5.6 -- Vrndavana, October 28, 1976:

There are two kinds of strong avidyā, ignorance, unawareness. Sattva-guṇa, rajo-guṇa, tamo-guṇa. Rajo-guṇa and tamo-guṇa is covering. Tamo-guṇa is very densely covering, and rajo-guṇa little open, and sattva-guṇa means prakāśa, there is illumination, brahminical qualifications. When one is in the sattva-guṇa then he can understand that "I am not this body. I am different from this body." For them, those who are in the sattva-guṇa, for them it is easier. So therefore the process is Human civilization means not to drag somebody who is already in the sattva-guṇa or in the family of sattva-guṇa, to drag him down to the tamo-guṇa. The modern civilization is like that. The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras. They are learning how to drink, how to eat meat, how to have illicit sex. These are the symptoms of tamo-guṇa, lowest type of tamo-guṇa.

Then Viśvamitra came to this senses: "Oh, I left my kingdom, I came to forest for meditation. Again I am going to be another kingdom." So he decided that "I shall go away." So Menakā tried to entice him, "Oh, why you shall go? You just see how nice girl you have got. Just see." There is a picture. Perhaps you have seen. And Viśvamitra is doing like this: "Don't show me anymore. Let me go away." Of course, he was very much advanced. He could go. But this allurement is always there.

Lecture on SB 7.9.10 -- Montreal, July 10, 1968:

So you cannot... The jñāna system, the yoga system is by force they are trying to detach. That is not possible. It may be possible for the time being. Just like Viśvamitra, a great sage. These are the historical references. He was a very great king and he wanted to realize self, and he began to meditate in the forest alone, as it is, this yoga system, that "He must be in secluded life. He must make his seat in a very sacred place and sit in this posture." There are... So he followed everything completely, perfect yogi. But as soon as Indra saw that "This man is performing a great yoga system. He may not acquire my position," so he sent one beautiful girl, Menakā, to entice him. So she came, she began to dance before her (him), and there was tinkling sound, and at once his meditation broke. And she was very beautiful, coming from heaven, so he became attached, and the woman became pregnant. Then she got a child, Śakuntala, and then Viśvamitra came to this senses: "Oh, I left my kingdom, I came to forest for meditation. Again I am going to be another kingdom." So he decided that "I shall go away." So Menakā tried to entice him, "Oh, why you shall go? You just see how nice girl you have got. Just see." There is a picture. Perhaps you have seen. And Viśvamitra is doing like this: "Don't show me anymore. Let me go away." Of course, he was very much advanced. He could go. But this allurement is always there. But Kṛṣṇa is so beautiful and so nice that if you increase your love for Kṛṣṇa, then you have no more any attachment for anything, any beautiful thing of this world. Paraṁ dṛṣṭvā nivartate. Just like Kṛṣṇa and these gopīs. They came to Kṛṣṇa, giving up their all engagements. Some of them were engaged in, I mean to say, loving children, some of them were engaged in serving their husband, or unmarried girls, they were engaged to serving her father, brothers. But as soon as Kṛṣṇa blew His flute, they came, all.

You cannot capture elephant; it is very strong animal. But there is trained she-elephant. She allures the male elephant, and for sex the male elephant follows, and tactfully the elephant is put into a hole. He falls down. Then he is captured. Then for life he becomes a slave.

Lecture on SB 7.9.40 -- Mayapur, March 18, 1976:

So I am master... I'm not master; I'm servant of the tongue. Then just below the belly there is one genital. He has used it with his wife, and still, he goes to the prostitute. Servant. "Let us have some new taste." For tasting new sex enjoyment, people simply travel from one place to another. Especially nowadays, I have got experience in Delhi. I have seen. The foreigners, they are coming, ordering the manager that "I want this, I want that, because I have come here by the dictation of my genital." People go to Paris—I know many gentlemen—for satisfying the genital. So genital has become my master, the tongue has become my master, the hand has become my master, the leg has become my master, so I am the servant of so many masters. So my position is very precarious. How can you satisfy so many masters? Eh? Even in the animal kingdom, they are also servant, but they are servant of one sense. That is also described in the Śrīmad-Bhāgavatam. Just like the fish. The fish is only strongly under the servitude of the tongue. Therefore the fishing tackle gives something eatable, and the fish immediately... It is not that it is hungry, but because the fish is so greedy—something nonsense is there in tackle—he immediately..., and becomes caught up. Due to the strong inclination of eating, he loses his life. As soon as he's caught up, that... Similarly, other animal... Just like the deer is very fond of hearing nice music. The hunters play very nice music, and they come to hear, and he kills. So one is losing the life for strong tongue dictation, one is losing life for ear, and the elephant is captured by sex. You cannot capture elephant; it is very strong animal. But there is trained she-elephant. She allures the male elephant, and for sex the male elephant follows, and tactfully the elephant is put into a hole. He falls down. Then he is captured. Then for life he becomes a slave. Such a big animal, so strong, but by the trick of human being he becomes slave. So similarly, there is analysis. The one particular animal is strongly under the influence of a particular sense, but so far we human being, we are such a big animal that we are servant of all the senses. All the senses. An animal is servant of one sense, but the rational animal, because they are rational, rascal, rational... What is rationality? They cannot see even that "The animal is servant of one sense, and because I am rational animal, I have become servant of all the senses. I am utilizing my rationality in that way."

If you lock up, that "I shall not accept anything except prasādam," so if you go on the street and if you see hundreds and thousands of restaurant, you'll not be allured. "No more chop cutlet, finished, because I cannot take anything without being offered to Kṛṣṇa."

Lecture on SB 7.9.40 -- Mayapur, March 18, 1976:

So sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane (SB 9.4.18). If we... This jihvā is the first item, and if jihvā, if the tongue, if we can control... Tongue must taste something very... That is another business of the tongue. And must chant or talk something. So if you talk of Kṛṣṇa, if you chant Hare Kṛṣṇa and if you give prasādam, the tongue will be controlled. This is our program, that let everyone chant Hare Kṛṣṇa and let everyone take Kṛṣṇa-prasādam. Then the jihvā will be controlled. Here the jihvā is so formidable, the first jihvā is mentioned. So if you can control your tongue, then you can control your belly also. Because without control of the tongue... If you lock up, that "I shall not accept anything except prasādam," so if you go on the street and if you see hundreds and thousands of restaurant, you'll not be allured. "No more chop cutlet, finished, because I cannot take anything without being offered to Kṛṣṇa." So automatically it becomes controlled. If we take this vow, that "I shall not eat anything which is not offered to Kṛṣṇa..." Naturally Kṛṣṇa does not take any chop cutlet, so you cannot offer it.

People will gather. "I can remain without any breathing underneath the ground." These things are demonstrated. So people like it, something wonderful. And he says, "I am Bhagavān," and the rascals accept. These things are loka-pralobhanaiḥ. Loka-pralo... These things can mislead the people in general, but they are not very much attractive to the devotees. Devotees are not attracted.

Lecture on SB 7.9.55 -- Vrndavana, April 10, 1976:

Puṣṭa Kṛṣṇa: "Prahlāda Mahārāja was the best person in the family of demons. Demons always aspire for material happiness, yet even though Prahlāda was somewhat allured when the Supreme Personality of Godhead offered him benedictions for material happiness, because of his unalloyed Kṛṣṇa consciousness he did not want to take any material benefit for sense enjoyment."

Prabhupāda:

evaṁ pralobhyamāno 'pi

varair loka-pralobhanaiḥ

ekāntitvād bhagavati

naicchat tān asurottamaḥ

(SB 7.9.55)

So this is conclusion of Nārada Muni, that this boy, although born in asura family... Asura means those who are too much materially... Not too much, only materially interested, they are called asuras. Different types of material enjoyment. Karma, jñāna, yoga, they are all material enjoyment. Karma, karmīs, generally we see everywhere. They are working so very hard, making plans how to improve material enjoyment. So they are called karmīs. And jñānīs, their demand is also very great, to become one with the Supreme, to become God. These are material desires. And then yoga, to display, demonstrate magic: "I can prepare gold. I can travel in the sky. I can walk on the water. I can eat broken glasses." Yes. People will gather. "I can remain without any breathing underneath the ground." These things are demonstrated. So people like it, something wonderful. And he says, "I am Bhagavān," and the rascals accept. These things are loka-pralobhanaiḥ. Loka-pralo... These things can mislead the people in general, but they are not very much attractive to the devotees. Devotees are not attracted.

Nectar of Devotion Lectures

For a devotee, he says kaivalyaṁ narakāyate tri-daśa-pūr ākāśa-puṣpāyate (Caitanya-candrāmṛta 5). So for devotee, these things are not very much alluring, mukti, bhukti, siddhi.

The Nectar of Devotion -- Bombay, January 8, 1973:

So, for a devotee, the mukti is bothersome. Therefore Prabodhānanda Sarasvatī Prabhupāda says that kaivalyaṁ narakāyate. Mukti means kaivalya. Simply ahaṁ brahmāsmi, that's all. Kaivalya. This perception, Brahman perception, brāhmaṇanda. But for a devotee, he says kaivalyaṁ narakāyate tri-daśa-pūr ākāśa-puṣpāyate (Caitanya-candrāmṛta 5). So for devotee, these things are not very much alluring, mukti, bhukti, siddhi. It is so sublime, Kṛṣṇa consciousness is so sublime, that other things very insignificant in the front of Kṛṣṇa consciousness. Muktiḥ mukulitāñjali sevate 'smān dharmārtha-kāma-mokṣa samaya-pratīkṣāḥ. People are after dharma-artha-kāma-mokṣa (SB 4.8.41, Cc. Ādi 1.90), but this bhakti is above these four kinds of principles. Dharma. Actually, human life begins when he is religious, dharma. And artha, when he is economically developed, and when he can satisfy the senses very nicely. And then becomes mukta, liberated. But for a devotee, these four things are not very important. Bhukti, mukti, siddhi. Now siddhi means mukti. Siddhi means yogic siddhi.

A person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can be compared with the spiritual activity of Kṛṣṇa consciousness.

The Nectar of Devotion -- Vrndavana, November 9, 1972:

Pradyumna: "There are many instances, especially in India, where these Māyāvādī sannyāsīs descend to the material platform again. But a person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can be compared with the spiritual activity of Kṛṣṇa consciousness. The mystic perfections achieved by actually successful yogis are eight in number. Aṇimā-siddhi refers to the power by which one can become so small that he can enter into a stone. Modern scientific improvements also enable us to enter into stone because they provide for excavating so many subways, penetrating the hills, etc. So aṇimā-siddhi, the mystic perfection of trying to enter into stone, has also been achieved by material science. Similarly, all of the yoga siddhis, or perfections, are material arts."

Prabhupāda: Yoga siddhis, they are simply material arts. Just like one example is given, that aṇimā siddhi, aṇimā siddhi means to enter into the stone. So we see in the Western countries they are boring big, big hills and entering in the stone. So that aṇimā siddhi is being possible, is made possible by modern scientific research. So all the siddhis, aṣṭa siddhi, aṇimā, laghimā, prāpti, prākāmya, īśitā, vaśitā, these all siddhis are material. They are not spiritual. But people do not know what is spiritual perfection. They become amazed by seeing some magic by these yogic arts. They're simply material arts.

Sri Caitanya-caritamrta Lectures

So if we take it very seriously, then we become gradually advanced and eligible or fit candidate to go into the spiritual world—dīvyad-vṛndāraṇya-kalpa-drumādhaḥ. We can go there. That is wanted. Be serious. Don't be misled by the allurement of māyā. Remain strong.

Lecture on CC Adi-lila 1.16 -- Mayapur, April 9, 1975:

So if we take it very seriously, then we become gradually advanced and eligible or fit candidate to go into the spiritual world—dīvyad-vṛndāraṇya-kalpa-drumādhaḥ. We can go there. That is wanted. Be serious. Don't be misled by the allurement of māyā. Remain strong. And then, in this life, you'll be able to become fit candidate to go back to home, back to Godhead. Dīvyad-vṛndāranya-kalpa-drumādhaḥ. You'll also be one of the associates of Kṛṣṇa, as you desire. Kṛṣṇa will give you the opportunity to serve Him as you desire. If you want to serve Him as a gopī, you'll get that position. If you want to serve Him as cowherds boyfriend, you'll get that opportunity. If you want to serve Kṛṣṇa following the footsteps of mother Yaśodā, accepting Kṛṣṇa as your son, you'll get it. Accepting Kṛṣṇa as your son, Nanda Mahārāja following... We have to follow their principles, not that "I shall become Nanda Mahārāja" or "I shall become Yaśodā," "I shall..." No, that is Māyāvāda. You have to follow how they are loving Kṛṣṇa. You have to learn that. Then you'll get the chance of Kṛṣṇa's association.

Sri Brahma-samhita Lectures

Vairāgyam means knowledge by which one becomes detached from this material allurement. That is called vairāgya.

Lecture on Brahma-samhita, Lecture -- New York, July 28, 1971:

If you apply your devotional service to Vasudeva, vāsudeve bhagavati... Vasudeva is the Supreme Personality of Godhead, Bhagavati. Vāsudeve bhagavati bhakti-yogaḥ prayojitaḥ (SB 1.2.7). If you apply, if you engage yourself in devotional service to Vasudeva, then the result will be janayaty āśu. Āśu means very soon, without delay; janayaty, generated. Janayaty āśu vairāgyam. Vairāgyam means knowledge by which one becomes detached from this material allurement. That is called vairāgya. Simply by employing yourself in devotional service you get the highest knowledge. That is vairāgya. Without vairāgyam... Jñānaṁ ca. Jñāna and vairāgya. Jñāna means knowledge, and vairāgya means detachment. This is required in this human form of life. As soon as you get right knowledge, that "I am spirit soul. I am not anything of this material world. Somehow or other I have been in contact with this material world, and because I have desired to enjoy this material world in different capacities, therefore I am transmigrating from one type of body to another type, and I do now know since when this system began. But is still going on," this is called knowledge. To understand one's constitutional position and how he's suffering in this material world, that is called knowledge. Now that perfection of knowledge comes when one becomes vāsudeva-parāyaṇāḥ.

Initiation Lectures

Very nice name. It is Kṛṣṇa's incarnation. She allured the demons. Kṛṣṇa in the form of a beautiful woman allured the demons. The demons become allured by Kṛṣṇa's mohinī śakti.

Initiation Ceremony -- Melbourne, July 1, 1974 :

Bhaktin Eleanor: No intoxication. No illicit sex. No meat-eating. No gambling or speculation.

Prabhupāda: Thank you. What is the name?

Devotee (2): Bhaktin Eleanor's name is Mohinī Śakti dāsī.

Devotees: Hari bol!

Prabhupāda: Very nice name. It is Kṛṣṇa's incarnation. She allured the demons. Kṛṣṇa in the form of a beautiful woman allured the demons. The demons become allured by Kṛṣṇa's mohinī śakti. And devotees they are inclined to serve Kṛṣṇa being blessed by Rādhārāṇī. Hare Kṛṣṇa! Come on.

Devotees: Hari bol!

General Lectures

So kindly stick to this service attitude. Never be misled by the allurement of māyā. Engage. Remain engaged in Kṛṣṇa's service wherever you are. Kṛṣṇa will see. We don't want any recognition from anyone else. We want recognition by Kṛṣṇa and His devotee. That's all.

Lecture -- Tokyo, April 20, 1972:

So you are doing your best to do this service, Vaiṣṇava, in this remote village. Our Sudāmā Prabhu is trying to give service to Kṛṣṇa. Our position is eternal servant of Kṛṣṇa. We can give service from anywhere, from any position. It doesn't matter where we are. Because everything is Kṛṣṇa's property, everywhere Kṛṣṇa is there, so wherever we get possibility of rendering our service... So the literature distribution... So kindly stick to this service attitude. Never be misled by the allurement of māyā. Engage. Remain engaged in Kṛṣṇa's service wherever you are. Kṛṣṇa will see. We don't want any recognition from anyone else. We want recognition by Kṛṣṇa and His devotee. That's all. If they are satisfied, then our success, life success. So this place, you all a little distant from the city, but we are not concerned with the city. We are concerned for distributing this knowledge, Kṛṣṇa consciousness. So I have learned that there is a train service from here, it takes only forty-five minutes, forty-three minutes. So this place is very nice. It is... And expenditure according to our means. That is all right. When Kṛṣṇa will give us better place... This is also. Wherever Kṛṣṇa is at, that is better. That is best.

Philosophy Discussions

He is already Brahman, but he thinks that "I am the Supreme Brahman. I am moving the sun. I am moving the..." Meditating. He is moving the sun. He is moving... Just another imitate. That is the last snare of māyā. Māyā is giving him allurement that "You become a minister, you become secretary, you become a big merchant, you become a Birla. You..." "Become become become." (S)he is always dictating, and he is working under the dictation of māyā.

Philosophy Discussion on The Evolutionists Thomas Huxley, Henri Bergson, and Samuel Alexander:

Prabhupāda: Everyone wants to become higher than what he is. Because he is trying to become master. He is trying to... His whole problems is that he is trying to be master. So he comes to master to some extent. Suppose he is working in an office, he is a head clerk, master of several clerks. So he is not satisfied. He wants to become a superintendent. When he becomes a superintendent, he wants to be under-secretary. When he is under-secretary, he wants to become secretary. When he becomes a secretary, he wants to become minister. When he is made minister, then he wants to be the president. And when he becomes a president, he wants to control all over the world, just like your Nixon. So this progressive ambition is there in the material world because any materialistic man is implanted with the idea that "I shall become like Kṛṣṇa." So when he fails everything, then he wants to merge into the Kṛṣṇa. Māyāvāda philosophy. Ahaṁ brahmāsmi. He does not know that... He is already Brahman, but he thinks that "I am the Supreme Brahman. I am moving the sun. I am moving the..." Meditating. He is moving the sun. He is moving... Just another imitate. That is the last snare of māyā. Māyā is giving him allurement that "You become a minister, you become secretary, you become a big merchant, you become a Birla. You..." "Become become become." (S)he is always dictating, and he is working under the dictation of māyā. The last dictation is, "Then you have failed all these things. Better you become God." (laughter) So he thinks, "I am God." And māyā is still kicking. As soon as God gets some toothache, he'll have to, another... So he goes... "After all, what kind of God you are? You come here for toothache cure." This is another man.

1973 Conversations and Morning Walks

The economic problem Gandhi wanted to solve by keeping cows, by agriculture, by spinning thread. "You want food, shelter and cloth? Produce here, and remain here. Don't be allured by the capitalists and go to cities and engage in industries." But Jawaharlal Nehru wanted, overnight, to Americanize the whole India. That is the folly.

Room Conversation with Reporter from Researchers Magazine -- July 24, 1973, London:

Reporter: Like poverty, and this lack of balance between rich and poor. How these problems can be solved?

Prabhupāda: That, that... Gandhi wanted to solve it, but you rejected. Gandhi wanted it to... Village organization. He started that Wardha Ashram. But you have rejected. What Gandhi can do? That was good proposal—to remain satisfied in one's own place. That was Gandhi's proposal. That "Don't go to the city, town, for so-called better advantage of life. Remain in your own home, produce your food, and be satisfied there." That was Gandhi's policy. The economic problem he wanted to solve by keeping cows, by agriculture, by spinning thread. "You want food, shelter and cloth? Produce here, and remain here. Don't be allured by the capitalists and go to cities and engage in industries." But Jawaharlal Nehru wanted, overnight, to Americanize the whole India. That is the folly.

The villagers, they have cows and land. That is sufficient for their economic problem. But the industrialists, they are alluring them, "To get more money, come here." So they are going to the cities.

Garden Conversation with Mahadeva's Mother and Jesuit Priest -- July 25, 1973, London:

Mother: What about India? I mean, do they believe, the villagers?

Prabhupāda: India, actually, they do so.

Mother: Yes.

Prabhupāda: The villagers, they have cows and land. That is sufficient for their economic problem. But the industrialists, they are alluring them, "To get more money, come here." So they are going to the cities. And the food production in the village is neglected. And therefore the food grain price is rising. Actually, everyone should be engaged to produce food, but the modern set-up of civilization is that few people are engaged in producing food, and others are eating. They are offering... They are artificially getting money. So they are offering paper, "Here is ten dollars." Although it is a paper, cheating. And they are captivated by cheating. They, they are thinking, "I have got now hundred dollars." What is this hundred dollars? It is paper. So some people are cheating and some people are being cheated. This is the society.

The Western world is after that, material sense gratification. One who is little advanced, he wants to know more than material sense gratification. That is good sign and those who are simply absorbed in material sense gratification, they are in the lower stage of animal life.

Room Conversation -- September 2, 1973, London:

Śrutakīrti: One cannot enter into the kingdom of God unless one is perfectly cleared of all sins. The material sins are products of our desires to lord it over material nature. It is very difficult to get rid of such desires. Women and wealth are very difficult problems for the devotee making progress on the path back to Godhead. Many stalwarts in the devotional line fell victim to these allurements and thus retreated from the path of liberation. But when one is helped by the Lord Himself, the whole process becomes as easy as anything by the divine grace of the Lord.

To become restless in the contact of women and wealth is not an astonishment, because every living being is associated with such things from remote time, practically immemorial, and it takes time to recover from this foreign nature. But if one is engaged in hearing the glories of the Lord, gradually he realizes his real position. By the grace of God such a devotee gets sufficient strength to defend himself from the state of disturbances, and gradually all disturbing elements are eliminated from his mind.

Prabhupāda: The prescribed methods are there. We have to adopt it. Without adopting the prescribed method, nobody can advance. But in this age the prescribed method is very simple. Simply to hear the holy name of the Lord.

harer nāma harer nāma harer nāma eva kevalam

kalau nāsty eva nāsty eva nāsty eva gatir anyathā

(CC Adi 17.21)

So an urge for understanding God, there is, after struggle for material sense gratification. Bodily concept of life means material sense gratification. The Western world is after that, material sense gratification. One who is little advanced, he wants to know more than material sense gratification. That is good sign and those who are simply absorbed in material sense gratification, they are in the lower stage of animal life.

The living entity is already entrapped, and he is allured by farther entrapment.

Morning Walk -- December 2, 1973, Los Angeles:

Svarūpa Dāmodara: So everybody should develop Kṛṣṇa consciousness.

Prabhupāda: Yes. (Śrīla Prabhupāda gets into car) Kṛṣṇa consciousness is the only remedy. Harer nāma harer nāma harer nāma eva kevalam... (CC Adi 17.21). (break) And this advancement of material civilization means entrapping the entrapped. The living entity is already entrapped, and he is allured by farther entrapment. Jaḍa-vidyā jato māyāra vaibhava. Jaḍa-vidyā, material advancement of civilization, means expanding the influence of māyā. Why? Now anitya saṁsāra, cannot live here. You have to give up this place. But still, you are thinking to make it a permanent settlement. That is not possible. Everyone knows. He will not be allowed to stay. But still insisting, gorgeous arrangement, how we can be, how we can become immortal. The scientists bluffing, "Yes, you will become immortal. We are finding out the means." But he will die. That means he is ass. He is allured by these false words. Therefore he is ass. Jībake karaye gādhā. This is Bhaktivinoda Ṭhākura's song. Anitya saṁsāra, this temporary world, he is attracted by this temporary. He cannot live here, he cannot stay here, he cannot enjoy here. That's a fact. But he is being allured. That means he is becoming more and more ass. Ass because they are believing still, "No, by scientific method, we shall do that, we shall do that. We shall cure all diseases. We shall live for good. There will be no more death. And we are happy." That means you are becoming... This material advancement of knowledge means you are becoming more and more asses. (break) (end)

1974 Conversations and Morning Walks

Therefore in their sampradāya it is a custom, as soon as he takes sannyāsa, he becomes Nārāyaṇa. "Namo nārāyaṇa." (laughs) That is an allurement.

Morning Walk -- April 8, 1974, Bombay:

Girirāja: (break) ...sign of a great devotee is also to be always absorbed in...

Prabhupāda: Yes. Therefore in their sampradāya it is a custom, as soon as he takes sannyāsa, he becomes Nārāyaṇa. "Namo nārāyaṇa." (laughs) That is an allurement. So this... Even one says that he is follower of Śaṅkarācārya, but there is no meaning in it. Unless one is a sannyāsī, he cannot say that he is follower of Śaṅkarācārya. Śaṅkarācārya took sannyāsa at the age of eight years.

1975 Conversations and Morning Walks

They have got this opportunity, human form of life, to make a solution of all problems, but they do not care for it. They are simply allured, the temporary happiness of this body, and the body will finish within some years. That they do not take care. They think it is all in all, body.

Morning Walk -- February 21, 1975, Caracas:

Devotee: Hiraṇyākṣa was taking the gold from the earth. Now they are taking the oil. So the weight, the oil makes weight in some parts of the globe, no? So when they take it and they put it some place else or they convert it in the earth, the earth is losing weights in some parts. That is no going to cause...

Prabhupāda: I think I have explained this. Instead of contemplating what will happen to this world, you have got a short duration of life, say fifty, sixty years. You chant Hare Kṛṣṇa and go back to home, back to Godhead. Don't consider what will happen to this world. The nature will take care of it. You don't puzzle your brain with these thoughts. You utilize whatever time you have got in your possession and go back to home, back to Godhead. (break) You cannot check it. Best thing is that you mold your life and go back to home, back to Godhead. "Oil in your own machine." Instead of thinking what will happen... They will happen. Because people will go on with their rascal civilization, natural consequences will be there. You better take advantage of whatever time you have got and become fully Kṛṣṇa conscious and go back to home. (break) ...and we are thinking, "You are crazy. You are losing the opportunity of life." Therefore I wrote that "Who is Crazy?" They have got this opportunity, human form of life, to make a solution of all problems, but they do not care for it. They are simply allured, the temporary happiness of this body, and the body will finish within some years. That they do not take care. They think it is all in all, body.

For understanding Kṛṣṇa consciousness they have given up everything. They are Europeans, Americans. They have got so many allurement. But I have told them that "You must give up illicit sex," they have given up; "You must give up meat-eating," they have given up; "You must give up intoxication up to drinking tea and cigarette," and they have given up, these young men.

Room Conversation with Yoga Student -- March 14, 1975, Iran:

Prabhupāda: First of all the first process is utsāhaḥ, enthusiasm: "I must advance in spiritual life." That is required. And if you are failing enthusiasm, then in the beginning it is failure.

Indian man: No, but then our attention is towards that thing.

Prabhupāda: No, there no attention. You have failed. That is the proof that you had no attention.

Indian man: Yes, but then God should help us to keep us...

Prabhupāda: God is always helping, but if you do not accept it... God says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "You give up all other engagement and take My shelter," but you are not doing that. That is your fault. So it cannot be failure unless you are negligent. You have no utsāhaḥ. This is the process. Utsāhaḥ dhairyaḥ niścayaḥ tat-tat-karma-pravartanaḥ, sato vṛtteḥ. How these boys are advancing? They have got enthusiasm: "Yes, we must make progress in Kṛṣṇa consciousness." They have given up everything. They are young men. They have got... Every young man has to satisfy senses in so many ways. But no. They are so enthusiastic, but... For understanding Kṛṣṇa consciousness they have given up everything. They are Europeans, Americans. They have got so many allurement. But I have told them that "You must give up illicit sex," they have given up; "You must give up meat-eating," they have given up; "You must give up intoxication up to drinking tea and cigarette," and they have given up, these young men. So they are utsāhaḥ. There is enthusiasm: "Yes, we must do it." That is wanted, not theoretically on the armchair of devotional service. That will not be successful. Armchair theory will not help you. You must be practical and there must be enthusiasm. Then it will be successful. You are sitting in the same position and you are thinking that you are making progress. That will fail. You have to come out with enthusiasm. Then it will be successful. That is required.

So we are allured with the power, but who is manipulating this power we do not know. That is God.

Room Conversation with Yoga Student -- March 14, 1975, Iran:

Prabhupāda: The Muslim offer obeisances and offer prayer. So that is also bhakti. The Christian also do that, so that is also bhakti. And they accept God; we accept God. So there is no difference. But the only point is who is that God.

Guest: They accept as supreme power.

Prabhupāda: No, supreme power must be that... Behind the power there must be powerful.

Guest: They say powerful but what about...

Prabhupāda: Yes, then we have to know this powerful, not only the power. That is stated in the Bhagavad-gītā. Mayādhyakṣeṇa prakṛtiḥ sūyate sa-carācaram (BG 9.10). In another place, sṛṣṭi-sthiti-pralaya-sādhana-śaktir eka chāyeva yasya bhuvanāni bibharti durgā (Bs. 5.44). Durgā is power. Power is in... What kind of power? Sṛṣṭi-sthiti-pralaya-sādhana-śaktir eka. She can create, she can maintain and she can destroy, so powerful. But this power, sṛṣṭi-sthiti-pralaya-sādhana-śaktir eka chāyeva (Bs. 5.44), is working just like shadow. Just like here is shadow. I am moving this hand; the shadow is moving. Shadow is not independently moving. Therefore this gigantic power, material energy, is working under the direction of Kṛṣṇa. That is stated in the Bhagavad-gītā, mayādhyakṣeṇa: (BG 9.10) "under My superintendence." So we are allured with the power, but who is manipulating this power we do not know. That is God.

No, their Ramakrishna Mission allurement is that daridra-nārāyaṇa-seva and hospital. That is their only allurement. They have no program. Nobody is attracted by their philosophy. And what philosophy they have got? Never mind. We are not concerned with them.

Conversation with Devotees -- April 12, 1975, Hyderabad:

Bhāgavata: In Bhuvaneśvara, they have big Ramakrishna maṭha. Vivekananda School, library, so much land, everything, very organized.

Prabhupāda: So we can do that. You have to convince people. There is no question of making competition with them. But you, you can preach your own philosophy anywhere.

Guest (3): With that happening with the people in Orissa...

Prabhupāda: Hm?

Guest (3): ...try to convince them: No, that is false and this is the way.

Prabhupāda: No, their Ramakrishna Mission allurement is that daridra-nārāyaṇa-seva and hospital. That is their only allurement. They have no program. Nobody is attracted by their philosophy. And what philosophy they have got? Never mind. We are not concerned with them.

If you understand God, then you understand everything. Then you will not be allured by the so-called rascal scientist.

Morning Walk -- May 29, 1975, Honolulu:

Prabhupāda: Light is light so long the sun is not there. Similarly, all these scientists are scientists so long God is not there. And as soon as God is there... Just like our men. They do not care for all this shining, shining light of scientists. The glowworm, they are light so long it is darkness. When it is sunshine, there is no use of these glowworms. Yasmin vijñāte sarvam evaṁ vijñātaṁ bhavanti. This is the Vedic instruction. If you understand God, then you understand everything. Then you will not be allured by the so-called rascal scientist. Accident and this, that, bone. We are not interested. This side is better than the other side. When I was coming to America by ship, at night I was seeing, about hundred miles away there is one ship, a little light. There is a difference, so many miles. Vast ocean. Somebody live there always? No. Somebody is there.

People are after material gain. They have no spiritual information even, what is spirit, what is the need of spiritual realization, they do not know. Therefore they have been described as mūḍhas: fools and rascals.

Conversation with Professor Hopkins -- July 13, 1975, Philadelphia:

Brahmānanda: We have already discussed that pure devotional service to the Lord is automatically followed by perfect knowledge and detachment from material existence. But there are others who consider that all kinds of different occupational engagements, including those of religion, are meant for material gain. The general tendency of any ordinary man in any part of the world is to gain some material profit in exchange for religious or any other occupational service. Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity. Why are such so-called men of religion allured by material gain? Because material gain can enable one to fulfill desires, which in turn satisfy sense gratification. This cycle of occupational engagements includes so-called religiosity followed by material gain and material gain followed by fulfillment of desires. Sense gratification is the general way for all sorts of fully occupied men. But in the statement of Sūta Gosvāmī, as per the verdict of the Śrīmad-Bhāgavatam, this is nullified by the present śloka.

One should not engage himself in any sort of occupational service for material gain only. Nor should material gain be utilized for sense gratification. How material gain should be utilized is described as follows.

Prabhupāda: People are after material gain. They have no spiritual information even, what is spirit, what is the need of spiritual realization, they do not know. Therefore they have been described as mūḍhas: fools and rascals. Those who are after material way of...

Prof. Hopkins: Do you... Do you think then that that, that message is the most important message that you have to convey?

Prabhupāda: This is the most important message. Because you are not this material body.

They are creating, yearly, motor car to allure them to work and purchase. That is the economic, whole economic basis.

Morning Walk -- July 17, 1975, San Francisco:

Devotee: They're always saying that the devotees are parasites. Everyone is always saying that the sādhus...

Prabhupāda: That we have already answered. Just the Rockefeller. He may be also called parasite.

Devotee: He is.

Prabhupāda: But he has got enough money to engage you to work for me. "You work; I enjoy." Devotees are so clever that you collect money... Just like our Kṛṣṇa dāsa collected money by doing hard work and gave me a check. Why shall I work? (laughter) I am so intelligent, I have created an organization-check is coming without my work. So who is intelligent? Why shall I work?

Bahulāśva: Better to just chant and dance.

Prabhupāda: Yes.

Bahulāśva: That is why they become mad because they become envious that we are chanting and dancing. They are working very hard.

Paramahaṁsa: They won't join.

Prabhupāda: Yes, they asked in Los Angeles that "How is that? You do not work and you are living so comfortably?" They are envious. And the greatest economist, Professor Marshall, he has said that if man gets money, automatically he will not work. That is the basic prin... Therefore they are creating daily new invention.

Brahmānanda: For more working.

Prabhupāda: They are creating, yearly, motor car to allure them to work and purchase. That is the economic, whole economic basis.

And that one, what is called? Draft? Draft man came to inquire that "What is the allurement here in this society that they try to avoid that..." What do you call? Draft? "...draftboard and come to this society? What is the facility?" So when he studied he said that "There is no facility; still harder. They have to give up so many things."

Morning Walk -- August 6, 1975, Detroit:

Brahmānanda: In Dr. Judah's book he gives interviews with the devotees, and they tell so many instances of how our devotees were so depressed and hopeless, and then they became Kṛṣṇa conscious, and oh, their whole lives have been transformed, and how happy and... Why don't they see that? They somehow discount it as being not very substantial, being fanatical or something religious. But it's a fact. He took a survey of "What was the thing that attracted you to the Hare Kṛṣṇa movement?" So the majority, about 53%, they said it was the sound of the mantra, Hare Kṛṣṇa. And another, about 48%, they said it was the friendliness of the devotees.

Prabhupāda: And that one, what is called? Draft? Draft man came to inquire that "What is the allurement here in this society that they try to avoid that..." What do you call? Draft? "...draftboard and come to this society? What is the facility?" So when he studied he said that "There is no facility; still harder. They have to give up so many things." He remarked like that, "Still harder."

That may be allurement.

Morning Walk -- August 29, 1975, Vrndavana:

Akṣayānanda: "To be trained in Sanskrit and philosophy. Then they will be selected by Cinmayananda for preaching all over the world. And if they qualify, then all their expenses and food and clothing will be supplied by the Cinmayananda Mission." Advertisement.

Gopāla Kṛṣṇa: This appeared in Times of India, it's only in Bombay. It also appeared in Times of India in (indistinct). It was an ad just like a professional company's ad.

Prabhupāda: Nobody will be attracted.

Gopāla Kṛṣṇa: They are trying to attract people that they'll get a chance to go abroad.

Prabhupāda: That may be allurement.

1976 Conversations and Morning Walks

Give up the connection with woman is recommended. So in our society it will be a good test. We are mixed up with men and women. If you in spite of this allurement, if you do not become attracted by woman, then you should know you are paramahaṁsa. Yes. You are worshipable.

Morning Walk -- April 9, 1976, Vrndavana:

Prabhupāda: Vaiṣṇava can chant Hare Kṛṣṇa mantra anywhere. He doesn't require any nice park. Ahaituky apratihatā. For becoming Kṛṣṇa conscious, for a serious person, there is no obstacle. Any condition he can do it. (break) ...why there is sannyāsī? In the Vedic civilization, ultimately sannyāsa. Why? That one must give up the intimate relationship with wife. This is the ultimate position. Brahmacārī, gṛhastha, vānaprastha, sannyāsa.

Puṣṭa Kṛṣṇa: Tamo-dvāraṁ yoṣitāṁ saṅgī-saṅgam.

Prabhupāda: That is recommended everywhere. Illicit or legal.... Mahāprabhu has said, asat eka strī-saṅgī: "Anyone who is attached to woman, he is asat." Bas. This is the whole process, how to become detached from the attraction of woman, dhīra. (break) Give up the connection with woman is recommended. So in our society it will be a good test. We are mixed up with men and women. If you in spite of this allurement, if you do not become attracted by woman, then you should know you are paramahaṁsa. Yes. You are worshipable.

The purpose is not to give the cake actually. The purpose is the child may take the medicine. That is the purpose. But when the father promises that "If you take the medicine I'll give you the cake." But cake is dangerous for the child who is suffering from fever, but still the father allures him. "If you take the medicine and I'll give you cake." So is the father wrong or right?

Room Conversation -- May 5, 1976, Honolulu:

Prabhupāda: Some lady inquired, "Is there any instruction about the power shortage?" "Oh, yes." (laughs) So she purchased, and the next day she said, "There is nothing about power." So suppose Tripurāri has sold one book. The lady inquired, "Is there any basic instruction about power shortage?" And he said, "Yes." So you think it is wrong. That is your version.

Bhūrijana: I think a simple lie like that is not bad.

Prabhupāda: But a devotee's view is that whatever may be her inquiry, if she purchases one book, she'll be benefited. This is the point. But you, as big moralist, you, (laughs) you think that he has cheated. He has not cheated. He has benefited her. Somehow or other he has given a book to her. Someday she'll read and she'll benefit. But you people, you think that why we should sell like that, that, "Yes, there is some solution of power shortage." Actually there is, but you think that he has lied. Just like there are sometimes the father's child is suffering from fever. So the father wants that the child may take the medicine, and promises, "You take the medicine. I'll give you this cake." The purpose is not to give the cake actually. The purpose is the child may take the medicine. That is the purpose. But when the father promises that "If you take the medicine I'll give you the cake." But cake is dangerous for the child who is suffering from fever, but still the father allures him. "If you take the medicine and I'll give you cake." So is the father wrong or right?

People are missing this opportunity. They are being allured by other business. The main business they are forgetting, neglecting, and they are being drawn, their attention is drawn, so many sporting, so many economic development, then other anarthas, drinking, gambling, slaughterhouse, so on, so on. So this is against human civilization.

Conversation with Prof. Saligram and Dr. Sukla -- July 5, 1976, Washington, D.C.:

Prabhupāda: Our ācāryas, practically in Indian civilization, there are so many books of knowledge, but there is no recommendation for starting big, big factories for economic development. You'll find Vyāsadeva has written so many books, each book so valuable, instructive, but still he was condemned. Dharma, artha, kāma, mokṣa (SB 4.8.41, Cc. Ādi 1.90), he dealt with these four subject matter, but not bhakti. Therefore Nārada Muni chastised him, that "You have wasted your time, simply writing on the subject matter of dharma, artha, kāma, mokṣa, catur varga." Then, under his instruction, he wrote Śrīmad-Bhāgavatam simply on the glories of the Supreme Lord, without any attempt to write anything about dharma artha kāma mokṣa. In the beginning he introduces, gives introduction to his book, dharmaḥ projjhita kaitavo 'tra śrīmad-bhāgavate (SB 1.1.2), in the Śrīmad-Bhāgavatam, dharma, artha, kāma, mokṣa, they are all kaitavas, cheating. These things are thrown away. Dharmaḥ projjhita-kaitavo 'tra (SB 1.1.2). So this kaitava, Śrīdhara Swami gives his commentary, atra mokṣa-vāñchan paryantaṁ nirastam. The desire for liberation is also rejected. Simply devotional service to the Lord. That is only business. So our, this propaganda, Kṛṣṇa consciousness, is on the basis... It is called bhāgavata-dharma. Prahlāda Mahārāja begins his teaching that this bhāgavata-dharma should be imparted from the very beginning of life. And people are missing this opportunity. They are being allured by other business. The main business they are forgetting, neglecting, and they are being drawn, their attention is drawn, so many sporting, so many economic development, then other anarthas, drinking, gambling, slaughterhouse, so on, so on. So this is against human civilization.

It is alluring. (laughter).

Room Conversation -- July 26, 1976, London:

Prabhupāda: Yesterday evening I was thinking, "Now I am feeling all right. Tomorrow I shall go for morning walk," like that. (laughs) That is due to my practice. So the palace is prepared now?

Bhagavān: First class. I think your quarters are the best. Very confortable. Your bathroom is all redone. You have a nice separate bedroom, separate bathroom, and a very nice, almost this big. It is very sunny.

Prabhupāda: Sunny.

Bhagavān: Very sunny. All day long the sun.

Prabhupāda: It is alluring. (laughter)

Jayatīrtha: Yes, Bhagavān is trying to allure you, I think.

Bhagavān: And we are having Deity installation also. The Kṛṣṇa-Balarama Deity is there. They're very beautiful, extremely. And we have a new Vyāsāsana. I had it made in Italy with all marble, temple. Anyway...

Why don't you see Kṛṣṇa's magic? Why you are so much allured by a tiny magician? That is your misfortune. Poor heart, poor magic. See the real magic.

Morning Walk -- December 5, 1976, Hyderabad:

Prabhupāda: If you want to see magic, see the magic, what Kṛṣṇa has done. This is our misfortune, that we go to a wrong person and misled. If you want magician, see Kṛṣṇa, how great magician He is. He married sixteen thousand wives. Is there any instance in the history of the world that one has sixteen thousand wives and maintaining each of them? And he expanded himself in sixteen thousand husbands. Not that one wife is waiting: "When sixteen thousand, after sixteen thousand nights, He would come here?" No. He is present everywhere. That is magic. Nārada was surprised that "How Kṛṣṇa is maintaining sixteen thousand wives?" He saw in each and every home sixteen thousand establishment and Kṛṣṇa is present everywhere. So this is magic. Why don't you see Kṛṣṇa's magic? Why you are so much allured by a tiny magician? That is your misfortune. Poor heart, poor magic. See the real magic. If you want to see magic, see the Kṛṣṇa's magic. Kṛṣṇa, when He was three months old, the Pūtanā came to kill the child by poisoning but she was killed. So in this way, from the very beginning of Kṛṣṇa's appearance, He's killing so many demons. So why don't you see this magic? If you want to see magic, see Kṛṣṇa's magic. Why the poor magic? Kṛṣṇa says, sarva-loka-maheśvaram: (BG 5.29) "I am the proprietor of all the lokas." And each loka... Suppose this loka, earthly planet. There are hundreds of gold mines. Why you are captivated with the chaṭāka gold? Why don't you be captivated by the person who has millions of gold mines by His wish? So we are poor; therefore we are captivated by poor magician. If we are intelligent, then we should be captivated by Kṛṣṇa's magic. That is intelligence. But we are poor; we are captivated by poor magic. That's all. Don't be poor. Mūḍho nābhijānāti mām ebhyaḥ param avyayam. Don't remain mūḍhas. Try to understand Kṛṣṇa. Then your life will be successful.

1977 Conversations and Morning Walks

So if you can educate people, they will be united. This is actually united nations movement. Actually see how these Europeans, Americans, and Africans, and others, without any artificial allurement, how we are keeping together. Nobody is dissatisfied with humble eating, humble living, humbly, plain living. So it is possible.

Room Conversation -- January 29, 1977, Bhuvanesvara:

Prabhupāda: In taxi in the beginning, I saw, "Three hund..., three thousand dollar." So (laughs)... And "Three thousand yen." So I did not know. I have got... They changed. Not dishonest. Honest or dishonest, I did not know. Whatever they took and returned, that's all. But I know they are not dishonest. They are nice people, hard worker, honest. But Japanese... This Tojo attempted that "This is the time for expanding with German help." Bad luck. They could not do. They wanted to keep China under their control. That also failed. They fought with the Russians in the beginning, when we were children, to expand-failed. This time they wanted to occupy Hawaii.

Hari-śauri: They had many, many islands. They took a lot. But gradually the Americans won them all back.

Prabhupāda: Now they are migrating. In Hawaii there are many Japanese. Many Japanese.

Hari-śauri: They're very much wanted in other countries as well. They're technicians.

Prabhupāda: So if you can educate people, they will be united. This is actually united nations movement. Actually see how these Europeans, Americans, and Africans, and others, without any artificial allurement, how we are keeping together. Nobody is dissatisfied with humble eating, humble living, humbly, plain living. So it is possible. There is possibility. We live simple life, high thinking-United Nation. We can possibly... And there will be no scarcity. If we live simple life with Kṛṣṇa conscious thinking, There will be no scarcity.

Prahlāda Mahārāja said that "I have seen my father, such a powerful man, finished. What benediction I shall ask, this material world? Don't allure me. Better engage me as the servant of Your servant."

Room Conversation -- July 17, 1977, Vrndavana:

Prabhupāda: Indira Gandhi, finished. President Nixon, finished. They do not see, these big, big stalwart men of the world. They can be finished in one second. Prahlāda Mahārāja said that "I have seen my father, such a powerful man, finished. What benediction I shall ask, this material world? Don't allure me. Better engage me as the servant of Your servant." Anything, any opulence. Now nobody utters the name of Indira Gandhi. Every... Every day the people or newspaper filled up with Indira Gandhi. That the Russian minister, Krushchev? Nobody knows where he is.

Chant Hare Kṛṣṇa. Don't be allured by the machine civilization.

Room Conversation -- October 8, 1977, Vrndavana:

Prabhupāda: No luxuries. Live very simple life and you save time for chanting Hare Kṛṣṇa.

Haṁsadūta: Yes, Prabhupāda.

Prabhupāda: That is my desire. Don't waste time for bodily comforts. You have got this body. You have to eat something. You have to cover yourself. So produce your own food and produce your own cloth. Don't waste time for luxury, and chant Hare Kṛṣṇa. This is success of life. In this way organize as far as possible, either in Ceylon or in Czechoslovakia, wherever... Save time. Chant Hare Kṛṣṇa. Don't be allured by the machine civilization.

Haṁsadūta: Yes, Prabhupāda.

Prabhupāda: This is soul-killing civilization, this kind way of life, especially European countries. Anywhere you can inhabit it. It is not very difficult. A cottage; you can produce your own food anywhere. Am I right?

1968 Correspondence

Actually everything belongs to Krishna, and if He likes, He can immediately give us the whole U.S.A., but He is very cautious because we are prone to the allurement of maya, so He does not give us all of a sudden all the facilities, lest we may fall prey to the illusory presentations of maya.

Letter to Tamala Krsna -- Montreal 16 July, 1968:

Actually everything belongs to Krishna, and if He likes, He can immediately give us the whole U.S.A., but He is very cautious because we are prone to the allurement of maya, so He does not give us all of a sudden all the facilities, lest we may fall prey to the illusory presentations of maya. Just like a physician does not give delicacies to a suffering patient, but as he recovers from the disease, the physician allows him to accept palatable dishes. So we have to wait for the cure of our material diseases, and proportionately as we become recovered from the disease, the supplies of pleasant things will automatically come. But we must always know that there is nothing more pleasant than Hare Krishna. When we will be able to relish the transcendental pleasure, in chanting Hare Krishna, that will be the sign of our recovery from material diseases. Please continue the method in cooperation, very faithfully and diligently, and Krishna will help you more and more.

If anyone is anxious to be initiated, he should first of all hear our philosophy and join chanting at least for three months, and then if required, I shall send chanted beads for him if you recommend. As we are doing here. Don't be allured by such maya.

Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

The first thing, I warn Acyutananda, do not try to initiate. You are not in a proper position now to initiate anyone. Besides that, the etiquette is that so long the Spiritual Master is present, all prospective disciples should be brought to him. Therefore if anyone is anxious to be initiated, he should first of all hear our philosophy and join chanting at least for three months, and then if required, I shall send chanted beads for him if you recommend. As we are doing here. Don't be allured by such maya. I am training you all to become future Spiritual Masters, but do not be in a hurry. If the family of the boy who is so eager to be initiated certainly, are Vaisnavas, let them offer you some place, because you are in need of a place, first and foremost. In that place hold Kirtana daily, morning and evening, as we do, that will be the sign of their sincerity. So for the time being, hold Kirtana. as I have advised above, and speak from Srimad-Bhagavatam, Bhagavad-gita, and try to serve the cause of the Krishna Consciousness society. You don't be attracted by such cheap disciples immediately. One has to rise gradually by service. If you get a place in Patel Nagar, that will be very nice.

Don't be allured by cheap disciples. Go on steadfastly to render service first. If you immediately become Guru, then the service activities will be stopped.

Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

Now the summary is that you should definitely let me know immediately whether you can take charge of the printing works, whether you can distribute or sell the records, and whether in exchange of the records you can send me the Deities. These services are most important. Don't be allured by cheap disciples. Go on steadfastly to render service first. If you immediately become Guru, then the service activities will be stopped; and as there are many cheap gurus and cheap disciples, without any substantial knowledge, and manufacturing new sampradayas, and with service activities stopped, and all spiritual progress choked up. You have already mentioned one such non-bona fide sampradaya, Jaya Krishna Sampradaya. So let me know immediately what you are going to do, in respect to my above three important businesses entrusted to you. Jaya Govinda, you may know that I have already instructed Brahmananda to issue a letter of guarantee in your favor as you have desired.

Persons who want to take advantage of cheap reputation they imitate great personalities like Haridasa Thakura, who was alone chanting 300,000 of Holy Names daily. By such chanting, lonely chanting he got so much spiritual power that he could convert even a harlot to become a great devotee whereas an ordinary person falls easily a victim to such allurement.

Letter to Sivananda -- Los Angeles 11 November, 1968:

Persons who want to take advantage of cheap reputation they imitate great personalities like Haridasa Thakura, who was alone chanting 300,000 of Holy Names daily. By such chanting, lonely chanting he got so much spiritual power that he could convert even a harlot to become a great devotee whereas an ordinary person falls easily a victim to such allurement. So one should not imitate such great personalities but one should try to see how much taste he has developed for chanting, so that one can remain alone simply being engaged in chanting. If one can remain alone simply being engaged in chanting, that is very good, but it is difficult also. A conditioned soul in conditioned life it is very difficult to concentrate our mind in chanting absolutely. Better to be engaged in preaching work, that will make one gradually successful. Besides that, when we are actually engaged in with the preaching work, we gradually acquire our spiritual strength without failure.

1969 Correspondence

Of course a devotee either in this world or in the spiritual world, his connection with Krishna being fixed up, is equally happy anywhere. But so long we are in this material world there is constant allurement of Maya, and sometimes we fall victim.

Letter to Oliver -- Los Angeles 19 August, 1969:

. You have so quickly picked up the importance of the Hare Krishna Movement and are so much eager for propagating Krishna Consciousness. That means you are already recognized by Krishna. In your previous life you must have cultivated Krishna Consciousness. As we learn from Bhagavad-gita, it is said there that a person who does not reach to the final goal of Krishna Consciousness is again given the opportunity to fulfill the mission of achieving perfection. So my request to you is that you should try to complete the process of Krishna Consciousness in this very life, without waiting for another term of cultivation. Of course a devotee either in this world or in the spiritual world, his connection with Krishna being fixed up, is equally happy anywhere. But so long we are in this material world there is constant allurement of Maya, and sometimes we fall victim.

I think we should not do anything which may be business competition between centers. Business is in one sense very dangerous allurement of Maya.

Letter to Brahmananda -- Hamburg 5 September, 1969:

I understand that you want to open another branch of Spiritual Sky in Boston, but Gargamuni has written to me that he does not like the idea. I think we should not do anything which may be business competition between centers. Business is in one sense very dangerous allurement of Maya. If they are doing it nicely on the West Coast and supply the necessities of the East Coast, there may not be another competitive organization. Then this example will be followed, and some other center may like to open another branch. I am just trying to hand over the whole management in the hands of my devotees, but if there is some disagreement in the management, then the whole thing may not go well. I think therefore, unless you all agree to open another branch in the East Coast, it should not be done. You have got enough business in the East Coast, especially in the books and the press matter. I do not think you should divert your attention in any other matter.

1971 Correspondence

The Lord protects His devotees from the demoniac material allurements provided the devotee sincerely keeps himself pure by the above mentioned process of regulated life in Krishna consciousness.

Letter to Stephen -- Bombay 4 January, 1971:

So please do not ever become discouraged. That is one of the defects of conditioned life. Simply execute your duties in Krsna's service, chant sincerely, and follow the regulative principles faithfully. If you carry out this simple order of life, all your uncertainties will come to nothing by the grace of the Lord and the whole matter will become clear. The Lord is very kind and He awards right understanding of His transcendental Supreme Personality to His faithful devotee. And there is no such thing as material pangs for such a pure devotee of the Lord, because the Lord protects His devotees from the demoniac material allurements provided the devotee sincerely keeps himself pure by the above mentioned process of regulated life in Krishna consciousness. Therefore there should be no fear for you. Just know the danger lurking at every step in the material world and continue to execute your devotional service with great enthusiasm and determination.

Maya is always peeping for a chance to allure the neophyte devotees from the path of Krsna Consciousness and this potential danger is always there everywhere in the material world.

Letter to Yugalakisora -- Gorakhpur 15 February, 1971:

I beg to acknowledge receipt of your repentant letter dated 28th January, 1971, and I am so much glad that you have again come to our camp after some time being mislead by Maya. You should take severe warning from this incident and not treat the matter as very light. Maya is always peeping for a chance to allure the neophyte devotees from the path of Krsna Consciousness and this potential danger is always there everywhere in the material world. The only solution to the danger of material entanglement and consequent unhappiness is to surrender unconditionally at the Lotus feet of Krsna because only He can give assurance of protection from all sinful reactions. So you are very much fortunate that Krsna has again taken you back into the company of devotees.

1972 Correspondence

Now conduct your preaching in such a way that when anyone becomes attracted to get something from us he may be induced or allured into serving Krishna in his own way as he likes to do it, not being forced to do something else he may not like to do, that will discourage him and no intelligent men will come.

Letter to Bhagavan -- Ahmedabad 13 December, 1972:

So far the other things, they are all like nectar to my ears, and I am very, very much pleased with everything you are doing. I can understand you have saved the situation there and have done the first-class preaching distribution because you are making so many new devotees from many countries, and still you are crowded even after opening the new centres, so that is a very good sign. Now find out that new place in Paris and expand yourself in a solid way, keeping always the propagation of Krishna Consciousness as the goal, simply be engaging all men in Krishna's service. Everyone has got some way he can contribute himself for serving the Supreme Personality of Godhead, everyone. Now conduct your preaching in such a way that when anyone becomes attracted to get something from us he may be induced or allured into serving Krishna in his own way as he likes to do it, not being forced to do something else he may not like to do, that will discourage him and no intelligent men will come. But I think you have mastered this art perfectly well, and because I have not got any complaints from anyone since you have come to Paris temple—although before I was getting many complaining letters—I think the devotees there are feeling themselves satisfied by your engaging them happily in Krishna Consciousness life. Thank you very much for assisting me in this way.

1974 Correspondence

Regarding the allurements of money and women, Krsna will protect you.

Letter to Gurukrpa -- Vrindaban 1 September, 1974:

Regarding the allurements of money and women, Krsna will protect you. Caitanya Mahaprabhu at a young age took sannyasa and Sarvabhauma Bhattacarya was also thinking like you are thinking. So as a friend Sarvabhauma wanted to teach Caitanya Mahaprabhu Vedanta. The result was that Bhattacarya had to learn Vedanta from Caitanya Mahaprabhu, and became his disciple. So Krsna is always strong. If you are fully engaged in Krsna's service attraction of women will be a myth only. It is only Krsna's grace. Of course we are old men now, but even old men they are attracted still by women. So even old man or young man, if one's mind is fixed up in Krsna's lotus feet, there will be no such mundane attraction. Even a woman in the dead of night with all attractive features could not affect even sligtly Haridasa Thakura. So it is a very pleasant job transcendentally. So much so that women and money is no attraction to a devotee. A devotee knows how to engage himself and others in the service of Krsna completely, as well as all the wealth of the world in the matter of propagating Krsna consciousness. Rest assured.

1975 Correspondence

It is a dilemma for our Society that we cannot deny these girls, and at the same time they are a great dangerous allurement to the young boys.

Letter to Gargamuni -- Ahmedabad 29 September, 1975:

Regarding the disturbance made by the women devotees, they are also living beings. They also come to Krishna. So consciously I cannot deny them. If our male members, the brahmacaris and the sannyasis, if they become steady in Krishna consciousness, there is no problem. It is the duty of the male members to be very steady and cautious. This can be done by regular chanting like Haridasa Thakura did. Whenever there is a young woman, we should remember Haridasa Thakura and beg his mercy to protect us, and we should think that these beautiful gopis are meant for the enjoyment of Krishna.

It is a dilemma for our Society that we cannot deny these girls, and at the same time they are a great dangerous allurement to the young boys. Yes, as you say, I never think in terms of Indian or American regarding my students. I take you all as part and parcels of Krishna.

1976 Correspondence

You can attract the fair sex community. Most of them are frustrated being without any home or husband. If you can organize all these girls they will get a transcendental engagement and may not be allured to the frustration of life.

Letter to Yamuna, Dinatarine -- Calcutta 13 January, 1976:

You can attract the fair sex community. Most of them are frustrated being without any home or husband. If you can organize all these girls they will get a transcendental engagement and may not be allured to the frustration of life. Your engagement should be chanting and worship of the Deity Jiva Goswami advises that in the Kali-yuga sankirtana is the principle worship. Even if one chants many mantras it must be preceded by glorious sankirtana. Sankirtana is the maha-mantra.

Yes, you are right, women are generally after sense gratification. That is the disease. Chant 24 hours a day and don't dress nicely to attract men. It is better that you don't make a large program. Remain a humble program. In bhakti there is no grotesque program. A humble program is better. We are doing all these grotesque programs to allure the masses. My Guru Maharaja used to say that no one hears from a person coming from a humble, simple life. You remain always very humble.

India is the land of spiritual culture. But gradually, India, being influenced by the material allurement; Its spiritual culture is being forgotten.

Letter to RamaKrishnaji -- Honolulu 14 May, 1976:

As you know I am trying my best to preach the teachings of the Bhagavad-gita all over the world, and I am experiencing some glimpse of success in this connection. Naturally, I'm inclined to preach the teachings of the Bhagavad-gita very fervently in India. India is the land of spiritual culture. But gradually, India, being influenced by the material allurement; Its spiritual culture is being forgotten.