Distribute our books (Letters, 1975)

Expressions researched:
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January

Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another

Letter to Adi-kesava — Bombay 2 January, 1975: The thing is, we should have a little common sense in all activities. The example can be given that women by nature do not forget to dress very nicely although always engaged in household affairs. Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another. That requires a little common sense. Factually, we should be engaged 24 hours in Krishna's service and everything should be done very nicely and perfectly.

Deity worship or lecturing in the colleges is just as important as book distribution. So, these things must be done very nicely and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another

Letter to Laksmimoni -- Bombay 2 January, 1975: The thing is, we should have little common sense in all activities. The example can be given that women by nature do not forget to dress very nicely although always engaged in household affairs. Deity worship is just as important as book distribution. As we sing in the Gurvastakam prayers, srivigrahara dhana-nitya-nana-srngara-tanmandira-marjanadau. So, it should be very nicely done, and at the same time, book distribution should be done. Not that we should do one thing at the sacrifice of another. That requires a little common sense. Factually, we should be engaged 24 hours in Krishna's service and everything should be done very nicely and perfectly.

Regarding book distribution, this is my foremost desire to have my books circulated profusely

Letter to Prabhavisnu -- Bombay 4 January, 1975: Regarding book distribution, this is my foremost desire to have my books circulated profusely. I have just discussed with Hamsaduta about lowering the prices for England.

Book distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. Therefore I am stressing this book distribution, not other things

Letter to Ajita -- Bombay 6 January, 1975: Regarding dishonest means being used I have never advised or taught anyone like that. That is not my idea. This record distribution has caused havoc. It should be stopped immediately. I have also asked Hamsaduta to stop it. Book distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. Therefore I am stressing this book distribution, not other things. Stop record selling completely. This is my order.

These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible

Letter to Hamsaduta -- Bombay 6 January, 1975: I have considered this matter of record distribution and have decided that it should be immediately stopped. It has simply caused havoc. It should be stopped everywhere. The stress must be on books, nothing else needs to be sold. If someone hears a record, he will not understand anything of our philosophy. He will simply enjoy it as sense gratification. But if he gets a book and reads even one page, then he may very likely be induced to take part in our movement. These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible.

If he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more

Letter to Brahmananda -- Bombay 7 January, 1970: Hamsaduta was giving stress to selling records using all tricks, by any means. The incident in Germany has caused havoc all over the world. It is hampering our reputation everywhere. I do not want this record distribution to continue. It must be stopped immediately. I have already informed Hamsaduta. Distributing books is our real business, not these records. Has anyone ever become convinced in Krishna Consciousness by listening to this record? No. He will simply think it is nice magical sounds, that's all. But, if he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more.

Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest

Letter to Rupanuga -- Bombay 9 January, 1975: Regarding the new building, if it is suitable, never mind if it is a little more or less, you should get it. We can rent the unused space, and the householders can live in the building as long as they have separate floors. One thing is that they must be fully engaged. Don't make a hotel for free boarding and lodging. Everyone must be full-time engaged and the best engagement for them is to sell books. That will be very nice. Don't allow anyone to simply eat and sleep. All should attend classes 2 or 3 times daily, chant 16 rounds, and go out for street sankirtana. Eating should be minimized. Too much eating leads to too much sleeping, and then sex desire. So, management should be done very carefully to see that there is not easy-going, lazy attitude which will only end in fall down. Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest. If we do something which is deteriorating to the popular sentiments of the public in favor of our movement, that is not good. Somehow or other we should not become unpopular in the public eye. These dishonest methods must be stopped. It is hampering our reputation all over the world.

Thank you very much for the nice book distribution report

Letter to Jagadisa -- Bombay 12 January, 1975: Thank you very much for the nice book distribution report. Chicago temple is doing very nicely. Give them many thanks. There are so many devotees there in your zone. So, you must see that every one of them is chanting at least 16 rounds daily and observing our rules and regulations strictly. Keep everything nicely in this way. This is the duty of GBC, to see that all of our members are becoming fixed in Krishna's service.

Thank you for distributing my books so enthusiastically. Please increase this book distribution as much as possible

Letter to Bhrsakapi -- Bombay 16 January, 1975: Thank you for distributing my books so enthusiastically. Please increase this book distribution as much as possible. Regarding the Mayapur and Vrndavana festivals coming up, you can come to one of them or both of them as it is convenient to you.

Because I am stressing one thing (book distribution) especially, does that mean that everything else is not important? No. Everything must go on

Letter to Jyotiganesvara -- Bombay 16 January, 1975: Because I am stressing one thing (book distribution) especially, does that mean that everything else is not important? No. Everything must go on. Please consult with your temple president or your GBC for direction as to what is your best engagement there in San Diego.

Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krishna will give you all strength to increase more and more.

Letter to Srutadeva -- Bombay 16 January, 1975: Thank you very much for your sincere endeavors to distribute my books widely. If you continue with such desire and determination, Krishna will give you all strength to increase more and more.

I have written letters to Ramesvara and Rupanuga in regards to the recent controversies about book distribution methods to be used by our men. You may refer to those letters if you like

Letter to Tripurari -- Bombay 16 January, 1975: My general request is that you all distribute as many books as possible and at the same time be very careful in dealings with others so that they may not become irritated with us. Your book sale statistics are astounding. I am so much pleased. Please continue distributing such nice quantities and try to enthuse others more and more. You are sincere, so Krishna will give you all intelligence, strength and everything else you may need to distribute millions and millions of books. I have written letters to Ramesvara and Rupanuga in regards to the recent controversies about book distribution methods to be used by our men. You may refer to those letters if you like.

Sravanam kirtanam is the beginning—to chant and hear. Book distribution is under this category of sravanam kirtanam

Letter to Satsvarupa -- Bombay 19 January, 1975: Regarding your question about the controversial talks going on, this kind of talk is not befitting my advanced students. This is childish. In Krishna's service, there is no inferior and superior. Deity worship is just as important as book distribution. It is not material. As mentioned in the Bhagavatam.

sravanam kirtanam visno smaranam pada-sevanam

arcanam vandanam dasyam sakhyam atma-nivedanam

Sravanam kirtanam is the beginning—to chant and hear. Book distribution is under this category of sravanam kirtanam. The next item is smaranam. If somebody simply remembers the Supreme Lord, that is also as good as sravanam kirtanam.

Thank you very much for distributing my books in such severe conditions of cold

Letter to Amsu -- Bombay 21 January, 1975: Thank you very much for distributing my books in such severe conditions of cold. This is Krishna Consciousness. No matter what the conditions, still a devotee will always try his best to please his spiritual master and Krishna.

I was so much pleased with your book distribution there. I am sure that the coming year will be even better. I am very much encouraged by big book distribution

Letter to Madhudvisa -- Bombay 21 January, 1975: Try to get some nice farm. That will be very good. If we can produce milk products and grain, there will be grand success. I was so much pleased with your book distribution there. I am sure that the coming year will be even better. I am very much encouraged by big book distribution. I have received information from Ramesvara that 50,000 big books will be distributed every month in 1975. Introduce the books as far as possible. That is the success of our mission.

February

Thank you very much for distributing my books so enthusiastically. You are right. We must all become ideal in our character and then people will be very impressed with such purity. A devotee is faultless. He has no flaws

Letter to Batu Gopala -- Honolulu 1 February, 1975: Thank you very much for distributing my books so enthusiastically. You are right. We must all become ideal in our character and then people will be very impressed with such purity. A devotee is faultless. He has no flaws.

Example is better than precept, so you follow the regulative principles, chant 16 rounds daily, attend morning and evening arati and as much as possible go for sankirtana distributing my books

Letter to Hari Krsna -- Honolulu 2 February, 1975: I am glad to note that your Amsterdam center is improving and that new devotees are joining. Example is better than precept, so you follow the regulative principles, chant 16 rounds daily, attend morning and evening arati and as much as possible go for sankirtana distributing my books. I have already written Puranjana, that whatever money is owed to the BBT that should be paid. You may continue to distribute records, providing a book is given with each record. Do not manufacture records, but take from Germany. They are already doing so you take from them. Hamsaduta is here with me now and other GBC members, they are consulting all problems and trying to relieve me of management, so in future you may consult with the local GBC and work co-operatively, that will give me relief for printing my books.

Try to increase the book distribution as much as possible. This is our business—to put our books in the hands of intelligent men of America. If they read even one page, the influence will be so great

Letter to Jagadisa -- Honolulu 2 February, 1975: Try to increase the book distribution as much as possible. This is our business—to put our books in the hands of intelligent men of America. If they read even one page, the influence will be so great.

I kindly request you to continue to distribute my books full-time. You are very expert in this matter and you can also teach others how to do it. At the present moment, the plays are not as important as our book distribution

Letter to Lokamangala -- Honolulu 2 February, 1975: You have asked me what I feel is the best engagement for you at this time and in response, I kindly request you to continue to distribute my books full-time. You are very expert in this matter and you can also teach others how to do it. At the present moment, the plays are not as important as our book distribution. So, my desire is that you increase your book distribution more and more and be blessed by Lord Caitanya Mahaprabhu.

Book distribution is solid. Even if they do not read, simply by touching they are benefited. It is so much powerful

Letter to Puranjana -- Honolulu 2 February, 1975: Whatever money is owed to the BBT, that should be paid. As far as record distribution is concerned, if you have no big books, you may temporarily continue, but give a book with each record. With record distribution alone, the result is temporary. They will hear it for some time and throw away. Book distribution is solid. Even if they do not read, simply by touching they are benefited. It is so much powerful.

Why don't you ask your GBC man for some brahmanas (at least one) to come and releive you of this service so that you can spend more of your time preaching and distributing books

Letter to Ravindra Svarupa -- Honolulu 2 February, 1975: Thank you for distributing my books there very nicely. Try to increase it more and more. You mentioned in your letter that you are doing a lot of deity worship and cooking due to lack of sufficient brahmanas. So why don't you ask your GBC man for some brahmanas (at least one) to come and releive you of this service so that you can spend more of your time preaching and distributing books. A temple president should have more time for preaching. That is important.

You are a very expert book distributer, so I do not want you to give it up altogether. If you like, you can also do some painting, but you should still distribute books two days out of the week (at least)

Letter to Gauri -- Honolulu 3 February, 1975: You are a very expert book distributer, so I do not want you to give it up altogether. If you like, you can also do some painting, but you should still distribute books two days out of the week (at least). Always strictly follow all the rules and regulations, rising early, attending mangala arati and classes and without fail chanting 16 rounds daily. This will make you strong in Krishna Consciousness which is the most essential thing. Always be engaged 24 hours a day in the service of Krishna and be happy.

Thank you for distributing my books everyday. This is a nice program for the press workers to increase enthusiasm

Letter to Radhavallabha -- Honolulu 6 February, 1975: Thank you for distributing my books everyday. This is a nice program for the press workers to increase enthusiasm. The sample that you sent me of the new design for the BBT logo is approved by me. For the sake of consistency, you can also use it on the cover jacket. Every volume of Srimad-Bhagavatam as well as Caitanya Caritamrta must be fully complete with an index, list of references, glossary, Sanskrit pronunciation guide, and index of Sanskrit (or Bengali) verses. This will be best.

Thank you again and again for distributing my books with great enthusiasm. Now, try to double this enthusiasm. Anyone who even touches one of our books gets such great benefit. Give them to everyone

Letter to Dina Bandhu -- Mexico City 16 February, 1975: Thank you again and again for distributing my books with great enthusiasm. Now, try to double this enthusiasm. Anyone who even touches one of our books gets such great benefit. Give them to everyone. Because you are all very sincere and working very hard, Krishna is giving you all facilities.

April

It is a great service to sell our books to educational institutions. The more you do this, the more you become recognized by Krishna

Letter to Amogha -- Vrindaban 17 April, 1975: I am also hoping that you will be able to print our books in that part of the world in the local languages. I think there is a Dai Nippon branch in Jakarta. It is a great service to sell our books to educational institutions. The more you do this, the more you become recognized by Krishna. Take standing orders, as much as possible. If you can induce any of these educational institutions to invite me, I shall go there to speak amongst the educated persons. Please continue your good work with added enthusiasm.

May

In the meantime, if you have got any source for distributing our books (English), the list is enclosed herewith

Letter to Swami Sachchidanand Bharati -- Perth, Australia 11 May, 1975: For the time being, we don't want the books you have mentioned in your letter dated 23-4-75. In the future, if we need any of them, we shall let you know. In the meantime, if you have got any source for distributing our books (English), the list is enclosed herewith. If you want the complete catalog, you can get it from our Vrndavana temple: Krishna Balarama Temple, Raman Reti, Vrndavana, Dist. Mathura.

After five or ten minutes, their attention is lost. You can speak a little philosophy, but the stress should be on kirtana and prasadam and selling my books

Letter to Gunagrahi -- Melbourne 19 May, 1975: Train our men to follow all of the rules and regulations very carefully, as well as to chant at least 16 good rounds daily and to read all of our books. Regarding the festival on July 6th, the best thing is to simply hold big kirtana and have plenty of prasadam distributed. Generally, the public masses are not so much interested in hearing philosophy. After five or ten minutes, their attention is lost. You can speak a little philosophy, but the stress should be on kirtana and prasadam and selling my books.

Co-operate nicely with one another and strongly push on this mission by printing and distributing our books in unlimited quantity

Letter to Ramesvara -- Melbourne 19 May, 1975: I am extremely happy to hear that a firm of young lawyers are now working with us to help us spread this movement by helping us to flood the world with our books. This is very welcome news. Things are looking very favorable for us, now we simply have to try even harder to sincerely carry out Sri Caitanya Mahaprabhu's orders and He will be pleased to provide us with more and more facilities. Co-operate nicely with one another and strongly push on this mission by printing and distributing our books in unlimited quantity.

We can publish many books in Hindi translated from our English books, and distribute them to the Hindi knowing public, both in India and abroad

Letter to Vinode Kumar Chudamani -- Melbourne 19 May, 1975: Our Krishna Consciousness movement is going on in the Western world very appreciatively. We have published about 50 books of 400 pages each and they are going well. Recently, we have received a report from our headquarters in Los Angeles, California, USA, how our books are being accepted by the authorities. I think if you want to glorify Vraja, as you like to say, "Vraja-Garimi, then we can co-operate very nicely. We can publish many books in Hindi translated from our English books, and distribute them to the Hindi knowing public, both in India and abroad. If you are interested, please correspond with me at the following address; where I will be going very soon: 51 Coelho Way, Honolulu, Hawaii, USA.

I am always happy to hear of increasing book sales. These reports are very encouraging to me. Our real business is to print and distribute books

Letter to Srutadeva -- Melbourne 19 May, 1975: I am always happy to hear of increasing book sales. These reports are very encouraging to me. Our real business is to print and distribute books. By doing this business, you are all becoming recognized by Krishna. Please try to continue working so nicely for Krishna, following the rules and regulations, chanting 16 rounds, and studying my books and you will finish your business in this material world in this life and enter into the spiritual world to live with Krishna eternally. Don't become discouraged by an so-called problems. Make your program simple, that is to say, always make sure that you are somehow or other engaged in Krishna's service, and the best service is preaching or engaging others in Krishna's service. So continue in this way and be happy.

By reading my books carefully, you will become enthused to distribute them more and more in greater quantities

Letter to Ganesa -- Melbourne 22 May, 1975: I can understand that you are reading my books nicely and understanding our philosophy. This is wanted. By reading my books carefully, you will become enthused to distribute them more and more in greater quantities. If you continue in this way being very much determined to achieve success in this lifetime, following all the rules, chanting at least 16 rounds, and reading my books, then all of your desires to advance in Krishna Consciousness will be fulfilled and you will surely attain spiritual perfection and be able to go Back to Godhead, very soon.

June

Thank you very much for working so hard to distribute my books in the Libraries. This is very much pleasing. You will make your whole country Krishna Conscious in this way

Letter to Satsvarupa -- Honolulu 4 June, 1975: Thank you very much for working so hard to distribute my books in the Libraries. This is very much pleasing. You will make your whole country Krishna Conscious in this way. Regarding the book review booklet, it can be included in another small booklet which I have just told Ramesvara to print called "The Hare Krishna Movement.

Keep on preaching. Preaching is our life. Introduce our books, then everyone can understand, if he has good brain

Letter to Tusta Krsna -- Honolulu 10 June, 1975: Keep on preaching. Preaching is our life. Introduce our books, then everyone can understand, if he has good brain.

One thing I want is for the book sales to be organized there in India. There are many English books selling there on the market, and there are many English publishing houses. So why it cannot be organized?

Letter to Gopala Krsna: — Los Angeles 21 June, 1975: One thing I want is for the book sales to be organized there in India. There are many English books selling there on the market, and there are many English publishing houses. So why it cannot be organized? Even if our own men cannot do the selling, we can hire some agents to do it. Our books are very much appreciated in India, and the people will purchase. Even the clerks they can purchase the small books. We have so many small books. This kind of preaching work is very important. The people must be given some impression of our philosophy.

This my mission you know started when I came alone to your country by selling my books, and still whatever money we are getting it is coming from the book selling. So it is already proven how important the book-selling is

Letter to Gopala Krsna: — Los Angeles 21 June, 1975: It is my habit to see that money is not being squandered. If money is spent unnecessarily, I feel very badly. You are collecting with great effort, and I do not like to see it spoiled. I am thinking that Guru-krpa's collections may be used for book publishing only. He can print books in Japan and send there to you for selling in India. From these sales, you can spend 50% on construction and 50% on Hindi publishing. And anyone who can manage such an organization, he can manage the BBT. But one must do it. It is simply a matter of organization. We can send you unlimited number of books. You simply have to apply your brain how to sell them. Then you will have plenty of money. This my mission you know started when I came alone to your country by selling my books, and still whatever money we are getting it is coming from the book selling. So it is already proven how important the book-selling is.

July

At any rate we do not know how long we shall live. So we have to concentrate on reading, chanting, and distributing books, and in this way try to become Krsna conscious completely before the next death

Letter to Mr. Morris Lapidus -- Denver 1 July, 1975: You should regard your main business as trying to become Krsna conscious through reading my books and associating with the devotees in the Sankirtana movement there in Brooklyn temple. You are an older man, 68 years old, so I appreciate it if you can help my disciples in New York in cooperation with the President, Gopijanavallabha. At any rate we do not know how long we shall live. So we have to concentrate on reading, chanting, and distributing books, and in this way try to become Krsna conscious completely before the next death.

Tripauri Swami is starting his bus preaching program, and you are required for this purpose. You are a good preacher. I very much like these bus programs. They are greatly increasing the scope of our book distribution and many new men are being attracted

Letter to Bhagavata: — Evanston, Illinois 5 July, 1975: Tripauri Swami is starting his bus preaching program, and you are required for this purpose. You are a good preacher. I very much like these bus programs. They are greatly increasing the scope of our book distribution and many new men are being attracted. So you should immediately come here to USA. You may hand over the management of Calcutta affairs to Bhavananda Maharaja.

We are also having good sales of our books about 50 in number amongst educated circles both in America and Europe with good appreciation

Letter to Bon Maharaja: — Evanston, Illinois 7 July, 1975: I do not know how things are going on automatically by His Divine Grace Srila Prabhupada, because I have no other assets except his causeless mercy. I am glad to know that you visited some of our centers in Canada. Prof. O'Connell is well known to me. Last he met me in London. He sent a copy of his review of Prof. Stillson Judah's book, Hare Krishna and Counterculture. This book is a favorable presentation of our movement of Hare Krishna in this country, and he has done it very scholarly. I have seen in the book that your good name and Sripada Tirtha's name are also there. We are also having good sales of our books about 50 in number amongst educated circles both in America and Europe with good appreciation. Enclosed is one pamphlet published in Dutch. We are publishing in all languages.

From your figures of book distribution you are doing real preaching. Which books are you distributing?

Letter to Locanananda: — Evanston, Illinois 7 July, 1975: Regarding your proposal for printing the condensed version of Bhagavad-gita, yes, do it. From your figures of book distribution you are doing real preaching. Which books are you distributing? Your prasadam program is also very important. Continue it. By chanting and giving prasadam you will get so many devotees. Yes, as you say the purity is attractive to people. Continue it. Our only asset is our purity. pavitram paramam bhavam. You cannot reach Krsna without being pure, because He is the supreme pure. Yes, on my next visit to Europe, I will certainly visit your temple.

Why are we prohibited from selling our books, and the others can do it? How are they paying for the books? Are they sending out foreign exchange as payment?

Letter to Gopala Krsna: — Philadelphia 14 July, 1975: The paper sample you have sent is not at all good. It is third class. If good paper is not available then we shall not print. If the printer is getting import license to import books for selling, why we are not getting? What have we done that we are not getting this license? Why are we prohibited from selling our books, and the others can do it? How are they paying for the books? Are they sending out foreign exchange as payment? The best thing will be for them to get import license to import paper. We shall supply them the paper. But this paper you have sent is not approved. It is not even half as good as the paper supplied from Japan.

You can inform him that we are selling our books all over the world between 30 to 40 lakhs worth per month, but not in India are we selling because we do not have any sales organization

Letter to Gopala Krsna: — Berkeley 17 July, 1975: Syamalal Gupta is well known to me. He is an able man, and if he likes he can help us in so many ways. You can inform him that we are selling our books all over the world between 30 to 40 lakhs worth per month, but not in India are we selling because we do not have any sales organization. But, to give him the exclusive rights, they have to guarantee some minimum amount of order per month. We are selling 30-40 lakhs around the world so we shall expect at least sales in India of one lakh per month of Rupees.

S. Chand Co. they are able to sell 1 lakh of Rs. of our books per month. They can do this if it is organized properly. But, they should not get any commission on books we sell ourselves, nor will we sell our books at prices below that of the retail shops

Letter to Gopala Krsna: — Berkeley 17 July, 1975: So on experimental stage we can make them the exclusive sales agent for six months to one year, if they can guarantee a certain reasonable amount of monthly order. If the agree to Rs. 1 lakh per month than for the first four months they must pay us Rs. 50,000/- per month and then Rs. 1 lakh per month upon delivery. Yes, you can print small books as much as possible. The paper sample you sent in your last letter is all right if it is acceptable for the Indian book market. If the sales will go on, even if the paper is inferior, then it is all right. S. Chand Co. they are able to sell 1 lakh of Rs. of our books per month. They can do this if it is organized properly. But, they should not get any commission on books we sell ourselves, nor will we sell our books at prices below that of the retail shops.

Your proposal for travelling and distributing books all over India is very good. Krishna will bless you with His mercy. Take books and sell and spend for your expenses

Letter to Abhinanda, Gopesvara — Los Angeles 23 July, 1975: I am in due receipt of your letter dated July 15, 1975 from Bhuvaneśvara and was very glad to read the contents how you are selling books there. You have done a great service, and I am very pleased with you. So far for selling books in India, we do not require a license. We are already selling our books there. From where have you gotten this idea? Perhaps they clear the books from the customs on this plea. Anyway, why not obtain an import license and do the needful. Regarding a book agent, we have got our agent, India Book House in Calcutta. Find out if they are importing. Also Gopala Krishna is arranging with our printer in Delhi who can also import books. Regarding reducing the sale price of the Srimad-Bhagavatams, Gopala Krishna is arranging for a new printing of Volume One Number 1 in Delhi. For what the book is costing to print, it should be sold for @ Rs. 50/-, but for a poor man we can reduce the price by 25% so it could be sold for Rs. 38/. You appear to be a very intelligent boy. We have got a land in Bhuvaneśvara. Can you develop it? Your proposal for travelling and distributing books all over India is very good. Krishna will bless you with His mercy. Take books and sell and spend for your expenses.

Prasad is being distributed to the poor, and others are purchasing prasada (pakki) to the extent of Rs. 100/- per day. We are selling our books also

Letter to Dinanatha N. Mishra -- Laguna Beach 26 July, 1975: Very recently we have established our temple in Vrindaban at a cost of 50 lakhs of Rupees or more. The Governor of U.P., Dr. Channa Reddy was present for two days for the opening ceremony. All the goswamis and sannyasis like Akhananda Swami all attended the ceremony. We have got a guest house there containing about 80 rooms, and the recent report is that not less than 500 men are coming daily to visit the temple. Prasad is being distributed to the poor, and others are purchasing prasada (pakki) to the extent of Rs. 100/- per day. We are selling our books also.

You should publish profusely literature in Swahili and distribute. This is very important. This mission has been established simply on the publishing and distribution of my books. So get them translated and published as soon as possible

Letter to Sarvavit -- Los Angeles 26 July, 1975: I am glad to learn that you are getting good training by Cyavana Maharaja and you should take your post of temple president as a very serious matter. It is your responsibility to always exhibit a Krsna conscious example. You should always be thinking how to spread Krsna consciousness to the African people. This is our mission—to save suffering humanity from the path of repeated birth and death. The way to become free is only by becoming pure devotee of Krsna. You should simply stick to our principles and everything will come out all right in our preaching work. You should publish profusely literature in Swahili and distribute. This is very important. This mission has been established simply on the publishing and distribution of my books. So get them translated and published as soon as possible.

I am glad you are selling the books nicely there in Germany

Letter to Hamsaduta: — Dallas 29 July, 1975: You can send the new German publications to New York. I am going to New Vrindaban on August 20th. I am glad you are selling the books nicely there in Germany. Therefore I have elected you BBT Trustee. Sometimes you should come to L.A. to see the BBT affairs. Ramesvara and Jayatirtha they are doing it, but still sometimes you may come and check. Sometimes you may come and sometimes Bhagavan das may come.

August

It is also good that you are selling books in the Santa Cruz Airport

Letter to Giriraja: — Detroit 4 August, 1975: Regarding Malaysia, postpone it. Hamsaduta sent to Hyderabad L1,000. Where is that money? Please check it. Yes, it is nice that you go to Ahmedabad for collecting only. It is also good that you are selling books in the Santa Cruz Airport.

Regarding the free distribution of books, there is no need in this country. They have sufficient money and sometimes they pay more than the price. Here in this country if literature is given free of charge, they throw it away

Letter to Dr. Y. G. Naik -- Toronto 7 August, 1975: Regarding the free distribution of books, there is no need in this country. They have sufficient money and sometimes they pay more than the price. Here in this country if literature is given free of charge, they throw it away. In most cases we offer our books and ask for a contribution. And, sometimes they pay three rimes or four times the requested price. So about money matters they are very liberal. Krishna has given them money, and they spend it very liberally. You will be interested to know we are collecting about Dollars 250,000 per month. This means about Rs. 20 lakhs per month from book sales. I have written about 50 big books of 400 pages each and about a dozen small books, and all of them are being sold in the above mentioned figures. We spend also very liberally, and whatever we collect we spend it also. The first book was started with your foreword, Easy Journey to Other Planets. Now they are selling revised editions and perhaps it is the best selling item. Since I have come to this country, I might have sold this Easy Journey about one half million copies. My Krishna books are selling more than that. So by Krishna's grace our books are being appreciated by universities, libraries, and respectable professors, and some are being used as textbooks in the universities.

This distribution of books to the libraries is very encouraging. Please expand this program all over India

Letter to Abhinanda, Gopesvara -- Bombay 17 August, 1975: Your success of book distribution to the libraries has given me great pleasure. Gopala Krishna has discussed with me the problem of selling books imported under the present CCP. We are planning to import books for sale to libraries through an importer of books in Delhi. The arrangements will be finalized in about two weeks, and then we will be able to supply you with all the books you need for libraries. This distribution of books to the libraries is very encouraging. Please expand this program all over India. In one library carrying my books, hundreds of people will be able to read.

September

You may send 250 copies of this and your new catalog to Vrinda Book Co., 30/1B College Row, Calcutta—700009. They are attempting to sell our books all over India

Letter to Ramesvara: — Vrindaban 15 September, 1975: I have received the latest appreciations from the professors. These should be all collected and published in a booklet. I see from your report that you are planning this. 1,000 copies should be sent here to India, and you may send 250 copies of this and your new catalog to Vrinda Book Co., 30/1B College Row, Calcutta—700009. They are attempting to sell our books all over India.

I am very pleased to hear about the book distribution. I know that Atlanta is very good place for book distribution and you are doing it nicely. So please continue

Letter to Harinama, Tadit, Bhaktin De Anna -- Vrndavana 21 September, 1975: I am very pleased to hear about the book distribution. I know that Atlanta is very good place for book distribution and you are doing it nicely. So please continue.

May by the grace of Krishna your country last forever, and may the justice also live a long time and may you go on selling books. That is my desire

Letter to Kurusrestha: — Ahmedabad 26 September, 1975: So Krishna has given you the chance to spread Krishna consciousness so long your country lasts. So try to sell a similar quantity of books every day as you are now doing and that will encourage me. And you can offer your heartiest thanks to the justice because he has given us such a great facility. May by the grace of Krishna your country last forever, and may the justice also live a long time and may you go on selling books. That is my desire.

We shall try to get the money. Ask Ramesvara. He is now getting money from book distribution, so money is coming

Letter to Jagadisa: — Ahmedabad 29 September, 1975: The property is very nice. You should take it immediately. Make some bargain as far as possible to get the best price, and take it. We shall try to get the money. Ask Ramesvara. He is now getting money from book distribution, so money is coming. I do not know if the centers can contribute. 40 centers would have to contribute U.S. 5,000 each to raise U.S. 200,000. As far as taxing the centers for the maintenance, that should be considered amongst the GBC.

October

It is encouraging to hear of your book distribution there and if you can manage locally by selling books, then I have no objection

Letter to Hamsaduta -- Johannesburg 16 October, 1975: It is a good idea to have the Russian teacher in Czechoslovakia to do the translating, but it must be checked afterwards by our men with the help of someone competent. It is encouraging to hear of your book distribution there and if you can manage locally by selling books, then I have no objection. If you want to print another cassette of books, that depends on your good discretion.

Concerning Prices of books to Nairobi, if it is not very difficult for you, you can accept this. Our main purpose is to distribute books not making extraordinary profit. I think India and Africa, both are poor countries; so it is up to you

Letter to Ramesvara -- Johannesburg 16 October, 1975: Concerning Prices of books to Nairobi, if it is not very difficult for you, you can accept this. Our main purpose is to distribute books not making extraordinary profit. I think India and Africa, both are poor countries; so it is up to you.

It is very nice to hear of the book distribution. I shall be going to Mauritius from here on Oct. 24, meeting with the Prime Minister there, and then returning to Bombay by November 1

Letter to Giriraja -- Johannesburg 22 October, 1975: It is very nice to hear of the book distribution. I shall be going to Mauritius from here on Oct. 24, meeting with the Prime Minister there, and then returning to Bombay by November 1.

November

I do not think that the jewelry business should be encouraged. We are after preaching, not money. Their endeavor should be utilized for selling books. That is different from the endeavor of selling jewelry. I do not think that this attempt should be encouraged. Our principle is tyaga, or renunciation, which means to renounce material activities as far as possible

Letter to Rupanuga -- Bombay 9 November, 1975: It is not good that all of the temples are spending more than they are receiving. They should rather save more and not exceed on the expenditures. I do not think that the jewelry business should be encouraged. We are after preaching, not money. Their endeavor should be utilized for selling books. That is different from the endeavor of selling jewelry. I do not think that this attempt should be encouraged. Our principle is tyaga, or renunciation, which means to renounce material activities as far as possible. What plans are there for the book distribution for the bicentennial celebration in Philadelphia?

I am very much obliged to you and your government that both the people and the government of America do not put any hindrances in distributing our books. This kindness of your nation will cause the blessings of Lord Caitanya to be showered upon them and the higher section of American people will all of them become Krsna conscious

Letter to Tripurari -- Bombay 9 November, 1975: I am glad to learn of your success at the Chicago airport for distributing 800 big books and collecting $4000. I think you should distribute more parties to go in different parts of the U.S.A. Regarding adding the name Krsna to the airport name, anyway you tried. This is Caitanya Mahaprabhu's blessings that everyone of us should become a sadhu and preach Krsna consciousness. So far Krsna consciousness is concerned, we have got new and sufficient number of books and if we read them carefully and reproduce the purports in our own language, that is perfect preaching. I am very much obliged to you and your government that both the people and the government of America do not put any hindrances in distributing our books. This kindness of your nation will cause the blessings of Lord Caitanya to be showered upon them and the higher section of American people will all of them become Krsna conscious. So many books they are reading, so will there not be any effect?

I know that Hamsaduta is very expert in selling books but books are not only for selling but also for reading

Letter to Alanatha -- Bombay 10 November, 1975: Regarding the controversy that is going on there in Stockholm, what is the reason. This must be considered at a full meeting of the GBC. You may suggest a way to mitigate this difficulty and if it is not accepted, then both of them should resign. I know that Hamsaduta is very expert in selling books but books are not only for selling but also for reading. Now has the GBC become more than Guru Maharaja? As if simply GBC is meant for looking after pounds, shilling, pence. The GBC does not look after spiritual life. That is a defect. All of our students will have to become guru, but they are not qualified. This is the difficulty.

So you are selling 100 French Bhagavad-gita's per day at $12 per book. That's $1,200 per day. This is no joke. That means there is very good reception

Letter to Bhagavan -- Bombay 14 November, 1975: Regarding Paris, the house there in the city must be kept very nicely. It is a very nice house. I always remember my quarters there. Also the Parisian people are very intelligent. So you are selling 100 French Bhagavad-gita's per day at $12 per book. That's $1,200 per day. This is no joke. That means there is very good reception. When are you going to print the next edition? Yes, try to place the books in stores and libraries. Are you liquidating your debts for the farm? You borrowed money on the farm. Are you repaying the loan? It is very good that the farm will be providing foodstuffs for both the farm and the temple in Paris. That is wanted. The farm program should be: grow your own food, produce your own milk, cloth and everything and chant Hare Krsna. It is good that you are repairing the buildings. They are dilapidated, but they can be repaired very nicely. So your book distribution is very good. I think our books will never keep us in a poverty-stricken condition. This is the blessings of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada. He is very pleased that you are distributing so many books. The American program for distributing books is very successful in this connection. So you collected $20,000 in one week. Now you are a rich man.

This book distribution, that was my Guru Maharaja's purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books

Letter to Ramesvara -- Bombay 14 November, 1975: The report of the BBT Library Party is very encouraging to me that the main library of Harvard told us they would be honored to complete the collection of our books. Just see. This is wonderful. Still University of New Brunswick has ordered our books even though they do not order religious books. This is a success. This quote by the head of their religion department of Oberlin is very important: "I think the best feature of the Hare Krsna Movement is that it is providing scholars with authorized translations of the rarest books on Krsna-bhakti. This should be quoted and printed in a pamphlet. Also the fact that at Colorado Springs Library that 8 volumes of their Bhagavatams had been take out 7 times in the past year. This should be published. You print one poster, big type, and put the quotation of the Oberlin professor. You can title it: How Our Book Are Being Received and have the quotation of the professor, the professor's remarks. This will be a good advertisement for our books. This book distribution, that was my Guru Maharaja's purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books. Now by the mercy of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada I am doing both by the co-operation of my American disciples. I am constructing so many marble temples and I am distributing so many books on Krsna consciousness. This does not mean that I am excelling my Guru Maharaja, but it is the mercy of my Guru Maharaja that he is giving me the facility for doing both.

The process is that you should memorize the purports of my books and then speak them in your own words. Do not adulterate or change anything. Then you will be the perfect preacher. You should also distribute our books as far as possible. If you do this sincerely, then you will be successful

Letter to Janajanmadhih -- Bombay 15 November, 1975: So, if you are strong enough to preach Krsna consciousness there, that is very good; that as long as you chant your 16 rounds and follow the four regulative principles, then you will get the strength. The process is that you should memorize the purports of my books and then speak them in your own words. Do not adulterate or change anything. Then you will be the perfect preacher. You should also distribute our books as far as possible. If you do this sincerely, then you will be successful.

I am also glad to see that you have 9 devotees doing full-time book distribution. That is nice and also it is sufficient. Book-selling is our most important engagement

Letter to Jagadisa -- Bombay 20 November, 1975: I am also glad to see that you have 9 devotees doing full-time book distribution. That is nice and also it is sufficient. Book-selling is our most important engagement. Regarding Chicago, it is very surprising how they distributed 800 big books in one day. Here in India we could not sell 800 books in one month because there is no market.

So this business should be discouraged, otherwise, if they do it, our men will again become karmis. Our business is simply book distribution

Letter to Jagadisa -- Bombay 20 November, 1975: You should produce just enough for our own use. Trading leads to envy and jealousy and cheating, then everything is lost. I am seeing now that the business activities in our society, they are increasing. Originally I allowed that Gargamuni could start the incense business. I thought that the Ramakrishna Mission, they are doing and the incense we are using, so if we make some and sell it, then what is the harm. But now I see that Spiritual Sky, they have so many products. And now there is jewelry business going on. So why should the business increase? Nanda Kumar, he came here to India simply for doing business. This is not required. So I have given him sannyasa and now he is finished with all business, and he will go to Africa to preach. So this business should be discouraged, otherwise, if they do it, our men will again become karmis. Our business is simply book distribution.

I am very pleased with the distribution that the new Dvaraka temple is going. When I hear of your advancement of devotional service by book distribution, it invigorates me although I am an old man

Letter to Jayatirtha -- Bombay 20 November, 1975: I am very pleased with the distribution that the new Dvaraka temple is going. When I hear of your advancement of devotional service by book distribution, it invigorates me although I am an old man. Although I am traveling all over the world, my mind is always in Los Angeles. So do everything very nicely so that very soon I may go there and see the improvement.

December

The students must all attend morning and evening arati and classes. If we follow this simple program along with regular sankirtana, distributing the books and preaching, then there will be no fall down

Letter to Cakravarti -- New Delhi 2 December, 1975: So you are the president there at Schloss Rettershof, it is your duty to see that the standards of Krishna Consciousness are always maintained, especially chanting 16 rounds daily, observing the four regulative principles, no meat, fish, eggs, no intoxication, no gambling, and no illicit sex life. The students must all attend morning and evening arati and classes. If we follow this simple program along with regular sankirtana, distributing the books and preaching, then there will be no fall down. Just like if one keeps himself clean and properly nourished by eating regularly, he will not infect disease, but if there is neglect, then there is room for infection, he becomes weak and fall prey to disease. So Krishna consciousness is the medicine for the material disease, and chanting Hare Krishna mantra sincerely is the basic ingredient of that medicine.

Your report of book sales is over encouraging. You are all becoming very very dear to my Guru Maharaja. I started this movement by book selling. I was never a beggar for money, but I was writing books and selling

Letter to Ramesvara Prabhu -- Vrindaban 3 December, 1975: Your report of book sales is over encouraging. You are all becoming very very dear to my Guru Maharaja. I started this movement by book selling. I was never a beggar for money, but I was writing books and selling. My Guru Maharaja very much liked my writing and he used to show others in my absence "Just see how nicely he has written, how he has appreciated. He encouraged me, and my Godbrothers, they also like my writing. After I wrote that poem for Vyasa Puja of my Guru Maharaja they used to call me Poet. Anyway, I was working writing books and publishing BTG alone, but I could not give the thing shape, so I decided to go to U.S.A. and now you all nice boys and girls have helped me so much, it is all the mercy of Krishna. Thank you very much.

There is tremendous field in India for selling books, if you continue this effort you will soon be compete with America

Letter to Acyutananda, Yasodanandana -- Vrindaban 4 December, 1975: The pictures are very encouraging, and the reports of your life membership and book sales is also nice. There is tremendous field in India for selling books, if you continue this effort you will soon be compete with America. Gopala Krishna Prabhu is arranging to print Srimad-Bhagavatam Hindi, First canto Vol. I 5,000 copies, also Bhagavad-gita as it is. So there is a big field, in India 600,000,000 people. In every home there should be at least one BBT publication, so the field is very big.

Yes! your present engagement is more important, managing Calcutta temple is not so important. I am pleased that you are selling my books, this is superior engagement, so please continue and increase it more and more

Letter to Gargamuni -- Vrindaban 4 December, 1975: Yes! your present engagement is more important, managing Calcutta temple is not so important. I am pleased that you are selling my books, this is superior engagement, so please continue and increase it more and more.

Gaura Govinda Maharaja is very much hopeful to sell our books there amongst the higher class

Letter to Mahamsa -- Vrindaban 9 December, 1975: So Gaura Govinda Maharaja has to go to Orissa to get that land in Bhunesvara, so I have given him the documents for necessary action. Unless he is absolutely required in Hyderabad he may go there with the other Orissa devotee. I have seen his Orissa literature about our movement and it appears to be very nice, any common man can understand it, and it is set up very nicely. He is very much hopeful to sell our books there amongst the higher class. I have already given him all instructions how to organize a center there. So I wish that he may go there and do his best to show his ability.

The Sankirtana devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognized them as true servants

Letter to Uttamasloka -- Vrindaban 11 December, 1975: The Sankirtana devotees are very very dear to Krishna. Because you are doing the field work of book distribution, Krishna has immediately recognized them as true servants. Just like during war time, a farm boy or ordinary clerk who goes to fight for his country on the front, immediately becomes a national hero for his sincere effort. So Krishna immediately recognizes a preacher of Krishna consciousness who takes all risks to deliver his message.