One who is devotee, he is devata. One who is not devotee, he's asura. That's all - in different names. So our this movement is making the asuras to become devata. This is our movement

Expressions researched:
"One who is devotee, he is devatā. One who is not devotee, he's asura. That's all—in different names. So our this movement is making the asuras to become devatā. This is our movement"

Conversations and Morning Walks

1977 Conversations and Morning Walks

One who is devotee, he is devatā. One who is not devotee, he's asura. That's all—in different names. So our this movement is making the asuras to become devatā. This is our movement. This is, therefore, the most prominent welfare activities within the human society.

770221 - Conversation - Mayapur

Prabhupāda: . . . and asura means tad-viparyaya, just the opposite. So anyone . . . (break) . . . Kṛṣṇa, he's a demon. Viṣṇu-bhakto bhaved daivaḥ. Daiva means devatā. So there are two classes—daiva asura eva ca: one devatā and one asura. One who is devotee, he is devatā. One who is not devotee, he's asura. That's all—in different names. So our this movement is making the asuras to become devatā. This is our movement. This is, therefore, the most prominent welfare activities within the human society. We are trying to make demon to become devatā. And actually they are becoming. The demons are becoming devatā. Is it not?

Devotees: Yes, Śrīla Prabhupāda. (laughing)

Prabhupāda: And the so-called education, they are making devatā demons. We want to check it. The human being, he has got the opportunity. Human being is there to become a devatā. Therefore the Vedic knowledge is there. Because he's coming from lower species of life, and they also admit they are coming from monkey. That's all right. But now make him man really. Where is that arrangement? You are keeping him monkey, jumping like monkey. That's all. So your, this so-called educational system, society, is good, or we are making the monkey to become to become devatā, this is good? What they will say? You have come from monkey, and now we are making them devatā. So this is a good process? Or you keep them as monkey, jumping like here and there, that is good? Athāto brahma jijñāsā. That is the way to make a monkey to become a demigod, or devatā. This is the Vedic injunction. "Now you should make him, this monkey, person coming from monkey, or a monkey, make him a devatā." And Caitanya Mahāprabhu has simplified, "Chant Hare Kṛṣṇa. You become devatā. Bās." What do you want more? Actually that is becoming. Kalau nāsty eva nāsty eva nāsty eva (CC Adi 17.21). Chant Hare Kṛṣṇa, and from monkey you become a devatā, demigod.