They are trying this way or that way. That's all.
Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). In the Bhāgavata the answer is they, they're all self-interested, but they do not know what is self-interest. Na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). Bahir-artha. Bahir-artha means external energy, material energy. They are thinking by material adjustment they will be happy. But they do not know that self-interest is how to be again connected with Viṣṇu, svārtha-gatim. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). Or to become Vaiṣṇava. Viṣṇur asya devatā iti vaiṣṇava.(?) Vaiṣṇava means one who has accepted Viṣṇu as everything. As Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66).