View source for You should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success

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<div id="Correspondence" class="section" sec_index="6" parent="compilation" text="Correspondence"><h2>Correspondence</h2>
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<div id="1969_Correspondence" class="sub_section" sec_index="4" parent="Correspondence" text="1969 Correspondence"><h3>1969 Correspondence</h3>
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<div id="LettertoBrahmanandaAllstonMass6May1969_0" class="quote" parent="1969_Correspondence" book="Let" index="268" link="Letter to Brahmananda -- Allston, Mass 6 May, 1969" link_text="Letter to Brahmananda -- Allston, Mass 6 May, 1969">
<div class="heading">It requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success.
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<span class="link">[[Vanisource:Letter to Brahmananda -- Allston, Mass 6 May, 1969|Letter to Brahmananda -- Allston, Mass 6 May, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">Regarding Teachings of Lord Caitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in new York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly in other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country, so in each city, if we distribute at least 1,000 copies, there is potency of distributing 25,000 copies in your country only, and what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine. Acyutananda's address is as follows: c/o Caitanya Saraswata Math, Kolerganj, P.O. Dist. Nadia, W. Bengal. Please negotiate with him that he may take charge of supplying and purchasing our goods from India. If he takes charge of purchasing our goods from India and sends directly, then we shall be able to save at least 50% of the cost they are charging at United Shipping Corporation. I have already written to him for mrdangas which are manufactured in Navadvipa, first quality, at the rate of $4.00 each. Similarly, first quality kholes can be purchased from there, utmost at the rate of __ each. Similarly, many other goods, including murtis, etc. he can purchase and book them regularly to our different centers. I have got news from Jaya Govinda that he has already arrived in Hamburg, and it is a great relief for me. Now Acyutananda is adamant to remain in India, so let him do something for our society. So far as starting a center in India, I am now thinking that that is not needed. I am getting inspiration that I need not bother myself in opening a center in India, since I tried for it and have lost so much money in the attempt. You know first of all I sent $100 to Acyutananda for Kanpur center; that is lost. I sent another $100 to the Sevaiti of Radha-Damodara; that is also lost. I sent for publication to Hitsaran $300, but out of that $100 is lost. Then Nippan Banerjea plundered Acyutananda by two typewriters. So in every way I see that I am losing there in spite of having our own men, like Acyutananda, Jaya Govinda, and others there. So I take it as warning from my Spiritual Master not to attempt in India, but rather to concentrate my energy in this part of the world. So let Acyutananda help us in the matter of purchasing and supplying goods from India. From Hamburg, Jaya Govinda has written to give hope that very soon he will publish Back To Godhead in German language, so I am very much encouraged for his assurance.</p>
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