View source for Distribute our books (Letters, 1972)

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{{compiler|Visnu Murti |Matea}}

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[[Category:Book Distribution]]

== 1972 Correspondence ==

=== January ===

''' By distributing my books profusely you are giving me great encouragement to translate. And you are all helping me to fulfill the order which Guru Maharaja gave me. So I am so much grateful to you, and I am sure Krishna will bless you a million times over, for doing this work '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kesava -- Bombay 1 January, 1972|Letter to Kesava -- Bombay 1 January, 1972]]:''' I have been receiving so many reports about how my disciples of the San Francisco Temple cannot be surpassed by anyone in distributing my books. Sometimes they are selling as many as 70 Krishna Books daily. So if this is true then certainly when I return to the U.S. I must come and stay in your Temple. By distributing my books profusely you are giving me great encouragement to translate. And you are all helping me to fulfill the order which Guru Maharaja gave me. So I am so much grateful to you, and I am sure Krishna will bless you a million times over, for doing this work.

''' I thank you very much for taking so seriously to helping me fulfill the order of Bhaktisiddhanta Sarasvati to distribute Krishna consciousness literature to the whole world masses '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kirtiraja -- Bombay 2 January, 1972|Letter to Kirtiraja -- Bombay 2 January, 1972]]:''' I thank you very much for taking so seriously to helping me fulfill the order of Bhaktisiddhanta Sarasvati to distribute Krishna consciousness literature to the whole world masses. What strength our Movement has now got is due in large part to the enthusiasm we have had to distribute our literatures profusely throughout the world. I have got very, very encouraging reports how my books are being distributed vigorously in San Francisco and Los Angeles. Our New York Temple has got the most devotees so rightfully, they should also lead our Society in book distribution. You have got a very important duty to see that all the branches are kept with a full stock of all my books. And I know that we are getting many mail-orders daily, so you must see that these orders are all filled promptly. If we take the public's money, and then delay too long in filling the orders, this will give us a bad reputation.

''' The best thing will be that you remain in Madras as long as there is a good field for distributing books and making members. When the field is dry then you can go to Calcutta '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Bombay 4 January, 1972|Letter to Giriraja -- Bombay 4 January, 1972]]:''' From your letter it appears that you are doing nicely distributing books and if you say that with help you could make at least one life member daily, then why not continue on in Madras for a month as you suggest or until there is no more field. But now we have received a telegram from you saying you are going to Calcutta. Now that two men have gone to join you and books have just been sent today what is the need to leave so soon? It is not good that every time there is need of a collector that you are the only one who can go. The best thing will be that you remain in Madras as long as there is a good field for distributing books and making members. When the field is dry then you can go to Calcutta. So I have sent you a telegram reading:

''' Actually, we have opened our centers to facilitate the spreading of our literatures to as many people as possible, so please give emphasis to this program and try and introduce my books into all the schools, colleges, libraries, and bookstores '''

<span class="LET-statistics">'''[[Vanisource:Letter to Vamanadeva, Indira -- Bombay 4 January, 1972|Letter to Vamanadeva, Indira -- Bombay 4 January, 1972]]:''' Have nice Deity program, always have lots of Kirtana, serve ample Prasadam very sumptuously and speak something from my books. If this is done in every center our movement will very soon become the world religion as has now been predicted by one prominent Japanese philosopher in a newspaper here. I have been very encouraged by reports of how the books are being sold so how is the book distribution going on in Oklahoma City? Actually, we have opened our centers to facilitate the spreading of our literatures to as many people as possible, so please give emphasis to this program and try and introduce my books into all the schools, colleges, libraries, and bookstores. Just now Karandhara has gone to Japan to negotiate for the printing of so many books including softback Krsna Book. Bhagavad-gita will also be out soon. So let us try and see that everyone we meet must go away with at least some Krishna Conscious literature and our movement will spread very quickly.

''' You should always think of new outlets for distributing my books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Jagadisa -- Bombay 5 January, 1972|Letter to Jagadisa -- Bombay 5 January, 1972]]:''' So we have got a great responsibility to distribute this knowledge of Bhagavata Dharma to the whole world. If we remain very sincere and pure in following the line laid down by the previous great acaryas, this Krishna Consciousness Movement will undoubtedly be accepted throughout the world as the only religion. This has already been foretold in one newspaper here by a Japanese philosopher who has predicted that our Krishna Consciousness Movement will become the world religion by 1981.
You should always think of new outlets for distributing my books. The book distribution totals you have shown for Toronto Temple are very encouraging, so continue to improve and increase on the distribution.

''' The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kulasekhara -- Bombay 10 January, 1972|Letter to Kulasekhara -- Bombay 10 January, 1972]]:''' I am glad to hear that you are distributing nicely books and magazines. The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection. So I want that you should now increase very greatly this selling of books and literatures. I have heard that in San Francisco they are selling daily not less than 75 Krsna Books. So I am very much encouraged to hear this. Now take this spirit of transcendental rivalry and consult with Dayananda and the others there in England to be the first-rate book-sellers.

''' Become very convinced of our Krishna philosophy and very enthusiastically and soberly maintain temple routine standards, increase book distribution, satisfy the devotees, and in every way become the perfect KC example of angel '''

<span class="LET-statistics">'''[[Vanisource:Letter to Makhanlal -- Bombay 10 January, 1972|Letter to Makhanlal -- Bombay 10 January, 1972]]:''' Our routine work—rising early, cleansing, chanting, temple worship, sankirtana, study—these things must go on very nicely, and if they become improved more and more, and are not neglected or in any way decreased, then now become very convinced of our Krishna philosophy and very enthusiastically and soberly maintain temple routine standards, increase book distribution, satisfy the devotees, and in every way become the perfect KC example of angel.

''' The more books we sell, the more we ourselves advance in Krishna Consciousness. Regarding your proposal to open one store, that is not a very good proposal. Our devotees cannot work in that way. Better they are preaching and selling books door-to-door '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Bombay 10 January, 1972|Letter to Sri Govinda -- Bombay 10 January, 1972]]:''' The more books we sell, the more we ourselves advance in Krishna Consciousness. Regarding your proposal to open one store, that is not a very good proposal. Our devotees cannot work in that way. Better they are preaching and selling books door-to-door. That man simply wants to take our men for nothing, create some trouble, then drive us away. This has been our experience. If the man wants to open such store and without us working give us some profit, that is all right.

''' You are rivalling the West Coast centers in the matter of selling books. But I do not think that anyone can do better than they are doing. But you may try very hard, and if you are sincere enough then you may be the biggest distributer of my books and then I shall surely come there to your Cleveland center to live there in that new house '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Jaipur 20 January, 1972|Letter to Sri Govinda -- Jaipur 20 January, 1972]]:''' With pleasure I have noted that you are rivalling the West Coast centers in the matter of selling books. But I do not think that anyone can do better than they are doing. But you may try very hard, and if you are sincere enough then you may be the biggest distributer of my books and then I shall surely come there to your Cleveland center to live there in that new house. When Krishna sees that His devotee is sincere, there is nothing He cannot do to help that sincere devotee to advance towards Him. So I am engladdened to understand from your words that you are serving Krishna very sincerely, and you may know it for certain that in this way you shall very soon go back to Home, back to Godhead.

''' Krishna book distribution is our greatest propaganda for spreading Krishna Consciousness '''

<span class="LET-statistics">'''[[Vanisource:Letter to Ravindra Svarupa -- Nairobi 25 January, 1972|Letter to Ravindra Svarupa -- Nairobi 25 January, 1972]]:''' Krishna book distribution is our greatest propaganda for spreading Krishna Consciousness. You must secure one letter from Temple University stating that our Nectar of Devotion is being used as a text. This will be very helpful in introducing our literature in all the big Universities all over the country. This is very important, so you may do it immediately.

=== February ===

''' It is not so much the numbers of books sold, it is the sincerity which Krishna appreciates, and I am encouraged by your determined enthusiasm to increase in every respect '''

<span class="LET-statistics">'''[[Vanisource:Letter to Jagadisa -- Bombay 5 February, 1972|Letter to Jagadisa -- Bombay 5 February, 1972]]:''' I am very pleased to hear that you are putting your full energy into distributing books and magazines very widely all over Canada. It is not so much the numbers of books sold, it is the sincerity which Krishna appreciates, and I am encouraged by your determined enthusiasm to increase in every respect.  The travelling SKP and teaching in the schools and colleges which you are organizing is excellent proposal, and I think that this is the best program for pushing on this Lord Caitanya's Movement: simply travelling and preaching, and infiltrating the schools where young boys and girls are interested to learn something which will satisfy them. In both activities you may distribute many of our literatures, and that will please me very much.

''' We should concentrate on training these children up in Krishna Consciousness, by giving them facility to follow the examples of the older devotees in the regular KC program, namely, rising early, arati, chanting, reading, street Sankirtana, preaching, distributing literature—like that '''

<span class="LET-statistics">'''[[Vanisource:Letter to Satsvarupa -- Calcutta 16 February, 1972|Letter to Satsvarupa -- Calcutta 16 February, 1972]]:''' We should concentrate on training these children up in Krishna Consciousness, not so much by formal, academic education—a little reading, writing, mathematics, that's all—but more by giving them facility to follow the examples of the older devotees in the regular KC program, namely, rising early, arati, chanting, reading, street Sankirtana, preaching, distributing literature—like that. These children can be trained in that way, by participating in all of these activities throughout the day, and always the focus of attention will be on Krishna.

''' I have noted with pleasure that you are increasing your book distribution and that you have "struck at the very heart of the city of Melbourne.'' You have understood our philosophy rightly, that we boldly challenge anyone—philosopher, scientist, educationist— '''

<span class="LET-statistics">'''[[Vanisource:Letter to Upananda -- Calcutta 19 February, 1972|Letter to Upananda -- Calcutta 19 February, 1972]]:''' I have noted with pleasure that you are increasing your book distribution and that you have "struck at the very heart of the city of Melbourne.'' You have understood our philosophy rightly, that we boldly challenge anyone—philosopher, scientist, educationist—to understand our philosophy, and for that we enter without hesitation into the heart of the biggest cities and preach to anyone and everyone the message of Lord Caitanya, who himself was like the lion in strength.

''' A small Guru-Gauranga altar, offer incense and flowers in morning, offer all home-prepared foodstuffs there—that's enough for the time being. Better to spend time chanting and following the other regulative principles and preaching and selling books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Mangalamaya, Madhupuri -- Calcutta 20 February, 1972|Letter to Mangalamaya, Madhupuri -- Calcutta 20 February, 1972]]:''' So far your deity-worship of Lord Jagannatha, don't bother with it for the time being, that is my opinion. Householders can have small altars, and Guru-Gauranga and Jagannatha may be worshiped, but you should not spend a lot of time in this way to try to make the worship "first-class" as you say. You cannot make it first-class. That requires much time and money and men, so better to leave the worshiping of deities very nicely to the temples, and you may go there and worship. A small Guru-Gauranga altar, offer incense and flowers in morning, offer all home-prepared foodstuffs there—that's enough for the time being. Better to spend time chanting and following the other regulative principles and preaching and selling books.

''' You are doing things very nicely, and because your "number one concern'' is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness '''

<span class="LET-statistics">'''[[Vanisource:Letter to Rudra, Radhika -- Calcutta 20 February, 1972|Letter to Rudra, Radhika -- Calcutta 20 February, 1972]]:''' I am very much pleased that you have opened a very nice center in Madison, Wisconsin. Thank you very much. Now develop it very nicely, and especially make certain that the daily routine program is held nicely and to the regular highest ISKLET standard, that is, you should see that our rising early, holding mangala arati, chanting 16 rounds, reading books, having classes, street sankirtana, etc., go on just to the highest standard and are never for any reason neglected. In this way your success is assured, but if we neglect even for a moment our routine, work, if we allow the regular program to become slack then everything else we may try will fail. I think you have understood these things and you are doing things very nicely, and because your "number one concern'' is distributing my books and preaching, I think Krishna will give you all facility to increase more and more and make advancement in Krishna Consciousness.

''' I have no objection if you purchase cars for serving Krishna, as they appear to be required for distributing books and incense, so why not have them? '''

<span class="LET-statistics">'''[[Vanisource:Letter to Rudra, Radhika -- Calcutta 20 February, 1972|Letter to Rudra, Radhika -- Calcutta 20 February, 1972]]:''' I have no objection if you purchase cars for serving Krishna, as they appear to be required for distributing books and incense, so why not have them? And when you are more developed, you may install deities and worship them very opulently. My only point is that simultaneously we must increase our literature production and build Mayapur Temple, But it is not that we have to stop everything else for one thing. The art of managing is to do all things at once in a nice manner, and the guiding principle is to do whatever is practical for preaching KC and at the same time maintaining our high standards of routine KC practices for making ourselves progress on the Spiritual path.

<span class="LET-statistics">'''[[Vanisource:Letter to Bhakta dasa -- Calcutta 21 February, 1972|Letter to Bhakta dasa -- Calcutta 21 February, 1972]]:''' I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

''' We may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements '''

<span class="LET-statistics">'''[[Vanisource:Letter to Hanuman -- London 14 July, 1972|Letter to Hanuman -- London 14 July, 1972]]:''' I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

''' I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bhakta dasa -- Calcutta 21 February, 1972|Letter to Bhakta dasa -- Calcutta 21 February, 1972]]:''' I especially appreciate your attitude toward increasing more and more the sales of our books, that will sanctify all other activities of preaching because preaching means selling books. Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

''' I am very much pleased to hear that our mail-order department for books and BTG's is increasing steadily '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kirtiraja -- Mayapur 28 February, 1972|Letter to Kirtiraja -- Mayapur 28 February, 1972]]:''' I am very much pleased to hear that our mail-order department for books and BTG's is increasing steadily. Now you have good American brain by Krishna's grace, so the more you go on thinking of ways to increase in this way, the more Krishna will understand that you are sincere to serve him as dearmost friend by preaching His message of Bhagavad-gita and the more He will attract you to come back to home, back to Godhead.

''' I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them? '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kirtiraja -- Mayapur 28 February, 1972|Letter to Kirtiraja -- Mayapur 28 February, 1972]]:''' You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also. I think New York City is a very very good field for selling our books, so I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them?

''' You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kirtiraja -- Mayapur 28 February, 1972|Letter to Kirtiraja -- Mayapur 28 February, 1972]]:''' You say that you are too busy printing books so that you are unable to distribute them. So what is the use of printing if we are unable to distribute? There must be good program for distribution in New York also. I think New York City is a very very good field for selling our books, so I think if you increase by placing emphasis on this point of distribution, then our this Krishna Consciousness movement will be strong on two sides instead of on one side of printing only, and then progress will be rapid. Unless people can have access to reading our books, why print them?

=== March ===

''' Because you have got some love for Krishna and your Spiritual Master, therefore you have given up everything for selling books door-to-door and working very hard in every way just to push on this movement. For your sincere helping me I thank you all very very much '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Calcutta 5 March, 1972|Letter to Sri Govinda -- Calcutta 5 March, 1972]]:''' So knowledge means to know only that Krishna is the Proprietor of everything, that Krishna is the Friend of everyone, and that Krishna is the Enjoyer of everything. These three things: Proprietor, Friend, and Enjoyer. If somebody knows this, he is actually wise. Therefore because the devotee always knows this, he is more superior person because he has got all knowledge. But even more important than the knowledge of Krishna is the acting upon that knowledge, or devotional service. By the acting he realizes his knowledge and becomes complete. So I am very much encouraged that all you young boys and girls are working so hard to please Krishna, and even I cannot give you any nice thing, still, because you have got some love for Krishna and your Spiritual Master, therefore you have given up everything for selling books door-to-door and working very hard in every way just to push on this movement. For your sincere helping me I thank you all very very much.

''' Because they have published our book, therefore there is some prestige in that. Now if you can induce them to distribute very profusely our Bhagavad-gita As It Is, by giving it big big publicity at their expense, then it is only fair and the agreement is all right '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Bombay March 22, 1972|Letter to Bali-mardana -- Bombay March 22, 1972]]:''' There is some opinion that it may not be very much advantageous for us to enter such contracts with Macmillan Company. But first I want to know the opinion of Karandhara and others like Rupanuga and Bhagavan. So far Bhagavad-gita As It Is, that is already signed, so we must continue as we have agreed. But practically we have increased our book distribution now to exceed what they are able to do, and still we shall have to purchase our books from them at 50%, and because we shall account for most of the sales, plus do most of the advertising ourselves, then they are making huge profit while we do the work! This arrangement is not good. But one thing is, because they have published our book, therefore there is some prestige in that. Now if you can induce them to distribute very profusely our Bhagavad-gita As It Is, by giving it big big publicity at their expense, then it is only fair and the agreement is all right. Another thing is that they must pay us for all the lay-out and pre-press work that we have done on the Gita, otherwise we are simply handing them everything while they take all the profits and we get nothing. So on the whole I am not very hopeful for dealing with this Macmillan Company, or any other big publishing house. I have seen in New York many many big big publishing houses, very rich, but I do not find any rich writers of books. Even Jawaharlal Nehru wrote some book on politics which became very widely known, but he remarked that their books are selling like anything but I'm not getting anything.

''' Because our business is to engage many men in the devotional service of Krsna, then if we give the job to others for distributing all our books, then where is the opportunity for our students to canvass all the citizens to purchase our books to give them good training how to preach? '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Bombay March 22, 1972|Letter to Bali-mardana -- Bombay March 22, 1972]]:''' Another thing, because our business is to engage many men in the devotional service of Krsna, then if we give the job to others for distributing all our books, then where is the opportunity for our students to canvass all the citizens to purchase our books to give them good training how to preach? I think Macmillan wants "exclusive" rights to distribute, but we must be allowed to sell our own books, otherwise where is the preaching? So do not sign any more contracts until I have considered the matter thoroughly. If we purchase their books at 50%, then they must also purchase our books at 50%, and we must have the right to sell any amount, and we must be reimbursed for the amount we have spent preparing the Bhagavad-gita As It Is manuscripts and picture-pages.

''' You should train all these boys to become good preachers. So far installing new deities, I think it is best if you concentrate your energy on sankirtana and book distribution for now, and as your temple grows and facilities are there for very opulent deity worship, then this can be considered '''

<span class="LET-statistics">'''[[Vanisource:Letter to Patita Uddharana -- Bombay 25 March, 1972|Letter to Patita Uddharana -- Bombay 25 March, 1972]]:''' Your suggestion to have a brahmacari asrama is alright, and you should train all these boys to become good preachers. So far installing new deities, I think it is best if you concentrate your energy on sankirtana and book distribution for now, and as your temple grows and facilities are there for very opulent deity worship, then this can be considered. I have made it a policy that there must be at least ten initiated brahmanas in a temple before deities are installed.

''' Your book distribution program is very much encouraging to me. The more such literatures are read and distributed, the more auspicity will be there in the world. Please continue this program with ever-increasing enthusiasm '''

<span class="LET-statistics">'''[[Vanisource:Letter to Lilavati -- Sydney 26 March, 1972|Letter to Lilavati -- Sydney 26 March, 1972]]:''' I am very glad to hear that you are happy in your service in Los Angeles. Your letters show that you are very much talented in writing, so my proposal is that you engage yourself in editorial work. Or if you like, you can learn elementary Sanskrit, and when I come there we shall see how it can be put to use. Your book distribution program is very much encouraging to me. The more such literatures are read and distributed, the more auspicity will be there in the world. Please continue this program with ever-increasing enthusiasm.

''' I am so glad to hear how you are expanding the book distribution program so rapidly. If we simply repeat this philosophy exactly as it is, without any misrepresentation or adulteration, then this movement will never be checked, and we will conquer the world '''

<span class="LET-statistics">'''[[Vanisource:Letter to Jagadisa -- Sydney 27 March, 1972|Letter to Jagadisa -- Sydney 27 March, 1972]]:''' I am so glad to hear how you are expanding the book distribution program so rapidly. The more this literature is read and distributed, the more the world will be filled with auspicity. Please continue this program with ever-increasing enthusiasm and this will please my Guru Maharaja very much. If we simply repeat this philosophy exactly as it is, without any misrepresentation or adulteration, then this movement will never be checked, and we will conquer the world. So please train up all these boys and girls in the philosophy and brahminical culture and they will become useful tools in the hands of Lord Krishna for saving all the fallen souls in this age.

=== April ===

''' I think especially that England is the best field in the world for distributing our books, as good or better than USA, so I want that you all should be very active to increase the scope there '''

<span class="LET-statistics">'''[[Vanisource:Letter to Revatinandana -- Sydney 2 April, 1972|Letter to Revatinandana -- Sydney 2 April, 1972]]:''' I think your idea to canvass the youth groups and colleges in England is good proposal, so do it nicely in cooperation with Dayananda and the others there, and I am sending Kesava there to England soon to organize the book-distribution and travelling Sankirtana Party, so you know him, now you help him very seriously to increase these two programs, because I think especially that England is the best field in the world for distributing our books, as good or better than USA, so I want that you all should be very active to increase the scope there. Kesava is the recognized expert in these fields, so you take direction from him how to do it, and you preach wherever you go throughout the British Isles, and make this travelling SKP a great success, a greater success, than it is now in your country.

''' Always remember that we are selling books not for making business but for pleasing Krsna, and by preaching we should sell books, not by cheating '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bhakta dasa -- Sydney 9 April, 1972|Letter to Bhakta dasa -- Sydney 9 April, 1972]]:''' I am very much pleased to note that you are making steady growth in all aspects of devotional service, especially in the department of selling so many books monthly. But always remember that we are selling books not for making business but for pleasing Krsna, and by preaching we should sell books, not by cheating. If this simple method is followed, there will be tremendous success in selling of our books, and the public will appreciate and take great benefit from our preaching and publications.

''' If we have regular plan of selling books, then there will be no scarcity of money, and it will be easier to get books from Japan and sell them and utilize them than to receive money from America '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Sydney 12 April, 1972|Letter to Giriraja -- Sydney 12 April, 1972]]:''' Now, we want to get books from America in any quantity, provided there is possibility of sale there, and the whole proceeds of sale will be employed in building our Bombay, Vrindaban, and Mayapur projects. So make plan in consultation with others, how to do it.  If we have regular plan of selling books, then there will be no scarcity of money, and it will be easier to get books from Japan and sell them and utilize them than to receive money from America. So I do not think there is need for any transactions for five Krishna Books.

''' Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business '''

<span class="LET-statistics">'''[[Vanisource:Letter to Hamsaduta -- Tokyo 24 April, 1972|Letter to Hamsaduta -- Tokyo 24 April, 1972]]:''' This program to make each and every center spiritually strong should be the duty of the GBC. So far financing, let them do in their own way, and you can simply advise them. Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business. Your reports of book distribution are very, very encouraging. The more you distribute our books and magazines, that is solid work.

''' You may get books, as many as possible, from Karandhar, at cost price and sell them profusely for as much price as you like and all profits above cost price you may use to buy the church '''

<span class="LET-statistics">'''[[Vanisource:Letter to Dayananda -- 26 April, 1972 Tokyo|Letter to Dayananda -- 26 April, 1972 Tokyo]]:''' You may get books, as many as possible, from Karandhar, at cost price and sell them profusely for as much price as you like and all profits above cost price you may use to buy the church.  That is my plan.  And when I come there I shall appeal to the Hindi community personally to help us buy this church.  Now I am sending Kesava there to help you organize widespread distribution of books and traveling SKP, and he may stay for two months minimum, or at least until I leave there.

=== May ===

''' I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything '''

<span class="LET-statistics">'''[[Vanisource:Letter to Satsvarupa -- Tokyo 2 May, 1972|Letter to Satsvarupa -- Tokyo 2 May, 1972]]:''' It is better to forget past incidents, whatever is done is done. Let us look forward to correcting our mistakes. So far you are concerned, I am very much convinced of your sincere service. I am especially glad that the school Gurukula is improving more and more in its standard under your management. That is our real work, to educate people in spiritual life by giving them the practical example, so I wanted that the GBC would be a chosen body of men for that purpose, to see how the students are learning and reporting to me as my secretaries. I do not know how you could have missed these points, as they are clearly spelled out in my original constitution. Anyway, whatever is done, is done. So I am very glad that you are leading all others in book distribution, so you go on with your work in this way and Krishna will give you all the clear idea of how to do everything.

''' There is vast possibility for selling our books in England, I think more than in your country, and they have got program for buying a big, big church in London, so I want they should sell many books by buying cost-price from you and in this way pay for that church '''

<span class="LET-statistics">'''[[Vanisource:Letter to Karandhara -- Tokyo 4 May, 1972|Letter to Karandhara -- Tokyo 4 May, 1972]]:''' I have no objection if Kesava tours the USA and gives instruction how to sell books, then when he is finished USA he can go to London. But one thing is, there is vast possibility for selling our books in England, I think more than in your country, and they have got program for buying a big, big church in London, so I want they should sell many books by buying cost-price from you and in this way pay for that church. I shall see when I go there for Rathayatra this summer.

''' We must deliver this pure science of God to everyone and give them the chance to make their lives successful. So you continue this book distribution program very nicely, and at the same time take advantage of these books yourselves. Not that you just distribute but neglect reading them yourself '''

<span class="LET-statistics">'''[[Vanisource:Letter to Trai -- Hawaii 5 May, 1972|Letter to Trai -- Hawaii 5 May, 1972]]:''' I am pleased to know that all of you are enthusiastically engaged in distributing our books. In this modern Godless civilization, everyone is greatly suffering due to lack of the real knowledge of Krishna consciousness, and our task is very great and very important. We must deliver this pure science of God to everyone and give them the chance to make their lives successful. So you continue this book distribution program very nicely, and at the same time take advantage of these books yourselves. Not that you just distribute but neglect reading them yourself. Always read them, especially Krsna book. Every time you have a spare moment, you should read. This will help you to advance in Krishna consciousness, and will give you the ability to convince others also.

''' Follow the regulative principles, chant at least 16 rounds of beads daily, read our literatures, go for street sankirtana and book distribution, etc. '''

<span class="LET-statistics">'''[[Vanisource:Letter to Rupa Manohara (Michael McCloughlin), Vipina Purandara (Paul League), Brajera Pakhala (Richard Roland), Gopavrndapala (Eddie Dougherty), Kadambakanana (David Hardin) -- Honolulu 10 May, 1972|Letter to Rupa Manohara (Michael McCloughlin), Vipina Purandara (Paul League), Brajera Pakhala (Richard Roland), Gopavrndapala (Eddie Dougherty), Kadambakanana (David Hardin) -- Honolulu 10 May, 1972]]:''' I can understand that all of you are very sincere boys, and are very eligible candidates for going back to home, back to Godhead. And the process is simple. Follow the regulative principles, chant at least 16 rounds of beads daily, read our literatures, go for street sankirtana and book distribution, etc. In this way keep yourselves engaged in Krishna's business 24 hours and you will be really happy in this life and in the end you will reach the Supreme destination.

''' I am pleased to learn that you are organizing travelling Sankirtana Party. That is our real business, travel and preach, distribute literature and prasadam. I want now that all of my GBC secretaries do my work. Let me sit tight in Los Angeles and write my books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bhagavan -- Honolulu 12 May, 1972|Letter to Bhagavan -- Honolulu 12 May, 1972]]:''' I am pleased to learn that you are organizing travelling Sankirtana Party. That is our real business, travel and preach, distribute literature and prasadam. I want now that all of my GBC secretaries do my work. Let me sit tight in Los Angeles and write my books. Now you be always travelling here and there, visiting the centers in your zone, seeing how things are going on and how the students are making spiritual progress. That is our real concern, the spiritual progress of life.

''' Now many devotees have come from U.S.A. You wanted 100 men and so now there are about 100 men, and many have come to Bombay, so engage all of them in book distribution specifically '''

<span class="LET-statistics">'''[[Vanisource:Letter to Tamala Krsna -- Honolulu 16 May, 1972|Letter to Tamala Krsna -- Honolulu 16 May, 1972]]:''' If the Americans can take up this movement seriously, why not the Bangladesh people? Try to meet with this educated public, and if you can convince them, it will be a great service. We are trying to unify the whole population of this globe by this cultural movement. There are blessings of Lord Caitanya in this connection, and if we try sincerely it will be successful.
Now many devotees have come from U.S.A. You wanted 100 men and so now there are about 100 men, and many have come to Bombay, so engage all of them in book distribution specifically, and take with you some kirtana party, as many as you like.

''' It is certainly a great tragedy that there are no books in London Center so Kesava was not able to display his great talent for distributing them '''

<span class="LET-statistics">'''[[Vanisource:Letter to Dayananda -- Los Angeles 20 May, 1972|Letter to Dayananda -- Los Angeles 20 May, 1972]]:''' It is certainly a great tragedy that there are no books in London Center so Kesava was not able to display his great talent for distributing them. But I have heard from him that you are all very enthusiastic to distribute books so when I come there I shall give you some hints how to do it. One thing is, when I come there I do not like to stay in any hotel. I shall stay in my room above the temple on the first floor.

''' Yes, we can become self-supporting in this way by distributing our books in Bombay and in India in general. I shall be interested to hear the result of your experiment whether to lower the prices on books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Los Angeles 24 May, 1972|Letter to Giriraja -- Los Angeles 24 May, 1972]]:''' I am especially also engladdened by your report of book distribution there in Bombay. You can distribute our men there to other centers—to Gurudasa and Bhavananda—if they shall require our help. Yes, we can become self-supporting in this way by distributing our books in Bombay and in India in general. I shall be interested to hear the result of your experiment whether to lower the prices on books.

''' I am now interested to print our books in India and distribute them very widely '''

<span class="LET-statistics">'''[[Vanisource:Letter to Gurudasa -- Los Angeles 26 May, 1972|Letter to Gurudasa -- Los Angeles 26 May, 1972]]:''' In Delhi my books were printed by one Mr. Kanshiram and his son Omkar at the New O.K. Press in Churiwalla, Delhi. So you may approach them and as soon as they hear about my books they will print them very cheaply. Enclosed find the carbon copy of one letter to Sriman Omkar and also one letter to Mr. Isho Kumar Puri of Atmaram & Son Book Publishers, so kindly note their contents carefully. I am now interested to print our books in India and distribute them very widely. So our Ksirodakasayi is finding difficulty by himself, so they are thinking to form one committee. of Ksirodakasayi, Ramananda and Niranjana, yourself and others, and I want that all of you conjointly chalk out some plan for translating, composing, laying out and printing our books in Hindi language and also in English language and distributing them very profusely

''' The committee. must be also organized for distributing the books and magazines, otherwise what is the use of publishing? First make certain that our distribution is very nice organized '''

<span class="LET-statistics">'''[[Vanisource:Letter to Niranjana -- Los Angeles 26 May, 1972|Letter to Niranjana -- Los Angeles 26 May, 1972]]:''' Regarding Hindi literatures, I am very much encouraged that yourself along with Ramananda and Ksirodakasayi Prabhus are anxious to do some solid work. you form a committee. along with Guru das, Giriraja and Bhavananda and altogether you work cooperatively both to publish and to distribute our Hindi literatures very widely throughout India. The committee. must be also organized for distributing the books and magazines, otherwise what is the use of publishing? First make certain that our distribution is very nice organized. So after your exams you may plunge into this task whole-heartedly and try to enlist the help of all the others and make the project come out very successfully. Form the committee. and whatever is needed, you do it. It doesn't matter if the Hindi translation is perfectly the same length as the English original, translate any issue of BTG or any book and send the manuscript after composing to Japan for printing, that is the best plan. For our English BTG's they have got the original photographs and negatives in Japan, so if you translate some issue of English BTG you can send there for printing and the cost will be cheaper because they have already got the photos, etc. In Benares there are many presses and they supply very cheaply. So you take quotations from Benares and find out the lowest quotation for soft binding, first-class paper, and printing in the size of our present Bhagavatam booklets, Easy Journey To Other Planets, like that. In Delhi and Mathura also there is very good facility for Hindi printing. So in this way cooperate with the others to find out either some printer there in India who will print our books in good quality and also very cheaply, or translate and compose the work there and send to Japan. Either way the work must go on and increasingly our literatures should be profusely distributed in India.

''' If we have got solid financial base there from the Hindu community, then we can go to all parts of Japan and open up centers and distribute our literature in Japanese language '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sudama -- Los Angeles 26 May, 1972|Letter to Sudama -- Los Angeles 26 May, 1972]]:''' That is a good idea, to invite many Indians and other influential Japanese men to visit our country asrama in Tokyo. There are many Indians in Tokyo and if you canvass them one by one gradually all of them will become our life members and support our activities for expanding widely in Japan. If we have got solid financial base there from the Hindu community, then we can go to all parts of Japan and open up centers and distribute our literature in Japanese language. So, try for this and I am fully convinced that you are all very sincere boys there and that your work will come out very very successful.

''' His traveling sankirtana party should concentrate for distributing our literatures there in Bombay suburbs. The money is in Bombay. What is the use of going village to village when the village people not only can they not read in English but also they have no money '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Los Angeles 28 May, 1972|Letter to Giriraja -- Los Angeles 28 May, 1972]]:''' I have written to Gargamuni Maharaja that his traveling sankirtana party should concentrate for distributing our literatures there in Bombay suburbs. The money is in Bombay. What is the use of going village to village when the village people not only can they not read in English but also they have no money. And we will not be able to preach to them. So I think best thing is to thoroughly travel into the suburbs and all sections of Bombay city, sometimes going to Thana, sometimes to Poona, somethimes to Surat, like that, and distribute our books in these places and collect. I have instructed Karandhara to order from Dai Nippon all of our English literatures to be printed in very cheap paper back editions for sending to India for raising building funds. In addition, I am requesting our Hindi translators to translate more and more of my books into Hindi language and these will be printed in Japan in cheap editions as well. So you will not lack for books there in India, and by selling these books very widely you can collect immense funds for building projects in Bombay, Vrndavana, and Mayapur.

''' You can approach A. H. Wheeler in Allahabad for also distributing our books widely throughout his railway station book stalls all over India '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Los Angeles 28 May, 1972|Letter to Giriraja -- Los Angeles 28 May, 1972]]:''' On Ash lane near Meadows Street, Fort area, there is a wholesale dealer of books and magazines. They can be interested in distributing our literatures, especially magazines. And you can approach A. H. Wheeler in Allahabad for also distributing our books widely throughout his railway station book stalls all over India.

=== June ===

''' The GBC men will open new centers, distribute literature, and they should always be traveling with a sankirtana party to accompany them. So practically there is no difference between the Sannyasi duty and the GBC duty '''

<span class="LET-statistics">'''[[Vanisource:Letter to Madhudvisa -- Los Angeles 12 June, 1972|Letter to Madhudvisa -- Los Angeles 12 June, 1972]]:''' I want that the GBC men should leave the management of the individual centers to the local presidents and concentrate themselves upon preaching work. They should be constantly traveling from one center to another center to see how the students are learning and to give whatever advice is necessary for improving the temple standards. In addition, the GBC men will open new centers, distribute literature, and they should always be traveling with a sankirtana party to accompany them. So practically there is no difference between the Sannyasi duty and the GBC duty

''' If we are selling the books but we do not know what is inside the book, that will be a farce, especially if you are preaching and selling books to the students of Edinburgh '''

<span class="LET-statistics">'''[[Vanisource:Letter to Tribhuvanatha -- Los Angeles 16 June, 1972|Letter to Tribhuvanatha -- Los Angeles 16 June, 1972]]:''' I am very much stressing nowadays that my students shall increase their reading of my books and try to understand them from different angles of vision. Each sloka can be seen from many, many angles of vision, so become practiced in seeing things like this. If we are selling the books but we do not know what is inside the book, that will be a farce, especially if you are preaching and selling books to the students of Edinburgh.

''' I am happy to hear that the men are engaged nicely, especially in the matter of distributing our books. Take any number of books without paying any price, and engage the whole amount for our building work there in Bombay, but the building work must be very superb '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Los Angeles 21 June, 1972|Letter to Giriraja -- Los Angeles 21 June, 1972]]:''' I am happy to hear that the men are engaged nicely, especially in the matter of distributing our books. Take any number of books without paying any price, and engage the whole amount for our building work there in Bombay, but the building work must be very superb.

=== July ===

''' As soon as the first residence is finished, no more cash will be sent, only books. Therefore, you must work very hard to sell the books. Not that money will come from somewhere and we shall eat and sleep and so-called chanting '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bhavananda -- London 14 July, 1972|Letter to Bhavananda -- London 14 July, 1972]]:''' As soon as the first residence is finished, no more cash will be sent, only books. Therefore, you must work very hard to sell the books. Not that money will come from somewhere and we shall eat and sleep and so-called chanting. We must work hard like karmis, but not for sense gratification but for Krishna.

''' This distribution of books, combined with preaching, is the best process for spreading Krishna Consciousness, so always there must be books '''

If you require books in Spanish language, you may request Karandhara and Citsukhananda and they shall ship to you wherever you like, but this distribution of books, combined with preaching, is the best process for spreading Krishna Consciousness, so always there must be books.

''' That must come from selling books. The books are coming at no cost to you, you simply sell them and utilize the entire money for building for Bombay, Vrindaban, and Mayapur. That will be the real task ahead '''

<span class="LET-statistics">'''[[Vanisource:Letter to Giriraja -- Paris 22 July, 1972|Letter to Giriraja -- Paris 22 July, 1972]]:''' One thing is, you have mentioned Bhavananda will require four more lakhs for Mayapur. But he told me four lakhs total, and of that I have sent 2 1/2 lakhs, so he shall require further only 1 3/4 lakhs. That must come from selling books. The books are coming at no cost to you, you simply sell them and utilize the entire money for building for Bombay, Vrindaban, and Mayapur. That will be the real task ahead, to sell many, many books all over India and use all the money for building. Why do you see any difficulty?

=== August ===

''' Concentrate on this work, and the sankirtana and book distribution activities, and if you wait until there is solid financial basis before purchasing, what is the harm? '''

<span class="LET-statistics">'''[[Vanisource:Letter to Damodara -- London 6 August, 1972|Letter to Damodara -- London 6 August, 1972]]:''' So far your purchasing that building is concerned, if it is a great endeavor, how can you manage? If you have so many debts to the book fund and Spiritual Sky business, how can you take more debts to the book fund? We are not very much for owning buildings, our real business is to preach and propagate Krishna Consciousness widely. Washington D.C. is the capital of your country, and therefore it is a very strategic location for preaching amongst the nations leaders. Concentrate on this work, and the sankirtana and book distribution activities, and if you wait until there is solid financial basis before purchasing, what is the harm? But if we spend our whole time simply to earn money to pay for big, big buildings and decorations, what is the value? I am more interested in preachers than builders and decorators. But if you think you are able, and there is good opportunity, you may purchase, I have no objection.

''' Yes, try to make many life members and sell books, and all funds can be sent for the Mayapur project. This traveling sankirtana party is really Lord Caitanya's movement '''

<span class="LET-statistics">'''[[Vanisource:Letter to Yasodanandana, Gurukrpa -- London 9 August, 1972|Letter to Yasodanandana, Gurukrpa -- London 9 August, 1972]]:''' Yes, try to make many life members and sell books, and all funds can be sent for the Mayapur project. This traveling sankirtana party is really Lord Caitanya's movement, and when Krsna sees His men preaching in this way, He becomes very pleased. So you shall not lack for any facilities or inspiration to guide you at all times. Thank you very much for helping me in this way. May Krsna give you his all blessings more and more.

''' Yes, the program of increasing book distribution is very much appreciated by me, and especially if you can preach very widely to the university students nearby to your place, that is the best program '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sukadeva -- Los Angeles 16 August, 1972|Letter to Sukadeva -- Los Angeles 16 August, 1972]]:''' Yes, the program of increasing book distribution is very much appreciated by me, and especially if you can preach very widely to the university students nearby to your place, that is the best program.  Try to get a course of instruction in the college and preach daily in a scholastic way.  If we can attract this student class of men by our preaching work, that will enhance everything and we are very much in need of intelligent preachers for expanding this movement all over the world.  I want that you all my advanced disciples become very bold preachers and take up this task of saving the fallen humanity from its worst condition of sinfulness.  If you simply convert the leaders of your country to our philosophy, then the whole world will follow and be saved from ruin.  Otherwise, they are all doomed to become animals like hogs and dogs.  So you preach like that, very strongly, to especially the hippie class of men and the student class of men and convince them to give up their sinful activities and find out their real perfection of life in this Krishna Consciousness movement.

=== September ===

''' We must do both, reading books and distributing books, but distributing books is the main propaganda '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972|Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972]]:''' I have been informed by Sriman Syamasundara. of your question via telephone from New York Temple, and my reply is that this sankirtana or street chanting must go on, it is our most important program. Lord Caitanya's movement means the sankirtana movement. You may simply take two hours for chanting sixteen rounds daily, two hours for reading congregationally, and balance of time go out for sankirtana. We must do both, reading books and distributing books, but distributing books is the main propaganda. Reading in class for two hours is sufficient and other reading can be done in spare time if one has got it, it is not that one has to be always reading. One hour a morning for Bhagavata class and one hour evening, either Bhagavad-gita or Nectar of Devotion, that is sufficient.

''' Jadurani is the best book seller of all, so she may go out for distributing books as much as possible if it is convenient and does not tax her too much away from painting art work '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972|Letter to Bali-mardana, Pusta Krsna -- Los Angeles 18 September, 1972]]:''' So far the painting department is concerned, they have telephoned me also, so their work is very important, and four or five painters may be allowed to paint full-time, after chanting two hours their rounds, and they may spend one or two hours on sankirtana party as it is convenient. Jadurani is the best book seller of all, so she may go out for distributing books as much as possible if it is convenient and does not tax her too much away from painting art work.

''' Now we have got many many books in England and we must raise funds for our place there, so try to increase the selling of literatures and magazines and deposit everything in the building fund. Preach, sell books, in this way gradually you will feel yourself becoming perfectly happy '''

<span class="LET-statistics">'''[[Vanisource:Letter to Pusta Krsna -- Los Angeles 25 September, 1972|Letter to Pusta Krsna -- Los Angeles 25 September, 1972]]:''' One thing is, now we have got many many books in England and we must raise funds for our place there, so try to increase the selling of literatures and magazines and deposit everything in the building fund. Preach, sell books, in this way gradually you will feel yourself becoming perfectly happy.

''' Now you have got many many books and we require to raise huge sum for purchasing our new place in London, s my senior disciple and experienced man you should take lead in supervising the distribution of books widely all over Great Britain '''

<span class="LET-statistics">'''[[Vanisource:Letter to Revatinandana -- Los Angeles 25 September, 1972|Letter to Revatinandana -- Los Angeles 25 September, 1972]]:''' I wanted that many sannyasis would travel widely in the Western countries and preach to the young people, especially in the schools and colleges, and spread our Krsna philosophy in these places. Now Krsna has given you all facilities for this work, and I can understand that you are very intelligent boy and you have got good enthusiasm, so I am taking encouragement from your progress. One thing is, now you have got many many books and we require to raise huge sum for purchasing our new place in London, s my senior disciple and experienced man you should take lead in supervising the distribution of books widely all over Great Britain. You say that the sankirtana party in London requires more push, so you do the needful for organizing them and enthusing them to sell books and literatures more and more. Karandhara is coming there in a few days and he will see how everything is going on, because Syamasundara. must remain with me. But if Syamasundara.'s presence is also required for getting that new place, he can also come there. Meanwhile, you satisfy yourself that the sankirtana parties are distributing our literatures as much as possible and depositing in the building fund. Everything above expenses should be put into the building fund and saved for the new place.

''' What your lecture will do for three minutes, but if he reads one page his life may be turned. We don't want to irritate anyone, however. If he goes away by your agressive tactics, then you are nonsense and it is your failure. Neither you could sell a book, neither he would remain. But if he buys a book that is the real successful preaching '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Los Angeles 30 September, 1972|Letter to Bali-mardana -- Los Angeles 30 September, 1972]]:''' Regarding the question you have raised about traveling sankirtana parties and selling of books, yes, we want money. So that is the real preaching, selling books. Who can speak better than the books? At least whoever buys, he will look over. If you have to sell books, do it by hook or by crook. The real preaching is selling books. You should know the tactic how to sell without irritating. What your lecture will do for three minutes, but if he reads one page his life may be turned. We don't want to irritate anyone, however. If he goes away by your agressive tactics, then you are nonsense and it is your failure. Neither you could sell a book, neither he would remain. But if he buys a book that is the real successful preaching. That is the certificate of my Guru Maharaja, if someone, brahmacari, would sell a one paise magazine, if one of our brahmacaris would go and sell a few copies, he would be very very glad and say "Oh, you are so nice!'' So distribution of literature is our real preaching. Now if you cannot handle the matter nicely, that is your fault. But the success of your preaching will be substantiated by how many books are sold. Anything you want to sell, you have to a little canvass, so he gives some money for the service of Krsna. That is his good luck and he gets the chance to read some transcendental knowledge. But if you only irritate and he goes away, that is your less intelligence.

''' So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Los Angeles 30 September, 1972|Letter to Bali-mardana -- Los Angeles 30 September, 1972]]:''' So if the sankirtana parties in Satsvarupa's zone are irritating the public for selling so many books, that is one thing, but by their selling books they are doing the greatest service. What your one hour of preaching will do, they will hear and go away, but if they have one book at home, they will read, their friends will read, and something solid work is done. So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully. That is sannyasa. That is GBC. There are so many places to go, so why there should be business competition sankirtana parties in New York? This problem should be adjusted between the GBC men.

=== October ===

''' You have loaned London the $30,000 for deposit on their new place, and they shall repay you, but if you require some money for deposit on some new place in New York I can immediately help you. Now go on collecting very vigorously and distribute books as many as possible '''

<span class="LET-statistics">'''[[Vanisource:Letter to Rupanuga -- Vrindaban 24 October, 1972|Letter to Rupanuga -- Vrindaban 24 October, 1972]]:''' I can understand from your letter that you are doing very nicely and everything is going well. But you did not inform me what is the progress on our new building in New York, whether there is any new proposal? You have loaned London the $30,000 for deposit on their new place, and they shall repay you, but if you require some money for deposit on some new place in New York I can immediately help you. Now go on collecting very vigorously and distribute books as many as possible, I think New York is the best field in the world for collecting money, and very soon Krishna will give you suitable place.

===November==='''[[Vanisource:Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972|Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972]]:''' Regarding our travelling parties, I have got some complaint from London and other places, so I have given Dhananjaya this policy, that from outside if any one party comes they must work under the direct supervision and instruction of the local management, not that they shall remain separate competitor, no. I want to sell as many books as possible, that is the main thing. By selling books, that is the best preaching work. But so there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple. Ultimately, it shall be up to the local temple president if the presence of your party is favorable or not, everything is considered, and if he agrees you may stay, otherwise if he judges it is unfavorable at the time, he may order you to go out. But just to avoid these things, better to arrange in advance with the GBC men concerned. Ours is a cooperative movement, with Krishna and the advancement of Krishna's movement at the centre, and we must continue to sell as many books as possible, but discuss everything amongst yourselves and do it nicely without irritating anyone, that is the art.

''' So there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972|Letter to Bhutatma, Kesava -- Vrindaban 2 November, 1972]]:''' Regarding our travelling parties, I have got some complaint from London and other places, so I have given Dhananjaya this policy, that from outside if any one party comes they must work under the direct supervision and instruction of the local management, not that they shall remain separate competitor, no. I want to sell as many books as possible, that is the main thing. By selling books, that is the best preaching work. But so there may not be any complaint, your travelling parties must cooperate with their local temple officers, and that means they shall operate wherever they are allocated, that they shall only sell books, no collecting without selling books, and that, above the wholesale price of the book, any profit there is must be given at least 50% to the local temple. Ultimately, it shall be up to the local temple president if the presence of your party is favorable or not, everything is considered, and if he agrees you may stay, otherwise if he judges it is unfavorable at the time, he may order you to go out. But just to avoid these things, better to arrange in advance with the GBC men concerned. Ours is a cooperative movement, with Krishna and the advancement of Krishna's movement at the centre, and we must continue to sell as many books as possible, but discuss everything amongst yourselves and do it nicely without irritating anyone, that is the art.

''' Now you distribute these books by millions all over the world, then everyone will see how wonderful is Vrndavana. That is the best preaching work '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Vrndavana November 2, 1972|Letter to Bali-mardana -- Vrndavana November 2, 1972]]:''' Although none of you have yet been here in Vrndavana, still, Krsna has given you the spiritual vision and you are seeing Vrndavana actually, the paintings are so nice. Just see how the cows are looking at Krsna. Now you distribute these books by millions all over the world, then everyone will see how wonderful is Vrndavana. That is the best preaching work.

''' If you sell a book to someone, that is better than your speaking to them—what will your three minutes' preaching do? But if they read a book it may turn their life '''

<span class="LET-statistics">'''[[Vanisource:Letter to Brahmananda -- India 3 November, 1972|Letter to Brahmananda -- India 3 November, 1972]]:''' Yes, that is a good proposal, print many many books in African language and distribute widely, that is real preaching work. If you sell a book to someone, that is better than your speaking to them—what will your three minutes' preaching do? But if they read a book it may turn their life. Go on preaching, that is the highest perfection of activity, and do not worry for anything, Krishna is so much appreciative of this preaching work that He will give you every facility, as much as you have ambition.

''' Now go on in this way, distributing books profusely and preaching and making devotees, and that activity will be the perfection of your life '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sivananda -- Vrindaban 3 November, 1972|Letter to Sivananda -- Vrindaban 3 November, 1972]]:''' I am very glad to hear from you that Berlin centre is progressing nicely under your expert supervision. You are one of my older disciples and I think you were the first devotee in European continent, so now you have got good experience how to do the things well, and I see that you are sincerely applying your knowledge to expand Krishna Consciousness movement with good result. That is very much appreciated by me. Now go on in this way, distributing books profusely and preaching and making devotees, and that activity will be the perfection of your life.

''' Now go on vigorously preaching and distributing books, especially among the college students, and utilize every moment to spread Krishna Consciousness knowledge to everyone '''

<span class="LET-statistics">'''[[Vanisource:Letter to Hrdayananda -- Vrindaban 5 November, 1972|Letter to Hrdayananda -- Vrindaban 5 November, 1972]]:''' My idea is that the leaders must agree to stick at one place, even they may have to remain their life-long, that is the ideal leader, one who is conscious of his duty. But you are sannyasi, and sannyasis duty is different: travel widely and preach. That is sannyasa. So I am very happy to hear you are doing that, now go on vigorously preaching and distributing books, especially among the college students, and utilize every moment to spread Krishna Consciousness knowledge to everyone. That will be the perfection of your life.

''' Yes, such opening of temples, holding daily street sankirtana, distributing books, preaching in the schools and colleges, this is our standard programme for injecting Krishna Consciousness in the world '''

<span class="LET-statistics">'''[[Vanisource:Letter to Pusta Krsna -- Vrindaban 8 November, 1972|Letter to Pusta Krsna -- Vrindaban 8 November, 1972]]:''' I am very much engladdened to hear that you have arrived to Europe and that you have enthusiastically begun your work there, opening one centre in France. Yes, such opening of temples, holding daily street sankirtana, distributing books, preaching in the schools and colleges, this is our standard programme for injecting Krishna Consciousness in the world. And if we simply stick to this programme we shall be successful, without any doubt. Now you are sannyasi, sannyasi means responsible, you must be responsible for the spiritual progress of the devotees, to see that the right standard is being observed in all departments. Just as I am doing. Sometimes I go to the bank, sometimes keep accounts, sometimes preach, hold the class, write books, sometimes cook—sannyasi should be expert in all departments, and he should distribute his experience to others, that's all. So I think you are the right man for assisting me in this way in European continent, and Krishna has brought you to the right place, so with great enthusiasm go forward.

''' So try to improve your preaching work, distribute all the books, and print more, and in this way, Krishna is the husband of the Goddess of Fortune, you will get as much money and as many big buildings as you need for spreading Krishna Consciousness movement, without any doubt '''

<span class="LET-statistics">'''[[Vanisource:Letter to Yadubara -- Vrindaban 11 November, 1972|Letter to Yadubara -- Vrindaban 11 November, 1972]]:''' I am very much pleased to hear that things are going nicely in Bombay, so far the printing of books is concerned. Now the problem is half solved. Now you are printing books, and you have got many books from America, but how shall we distribute them, that is the point? Harikesa has told me that no one is there who can distribute, and there is no scheme for distributing, so why we shall attempt printing and importing so many books if there is no distributing? What is your plan in this connection?...So try to improve your preaching work, distribute all the books, and print more, and in this way, Krishna is the husband of the Goddess of Fortune, you will get as much money and as many big buildings as you need for spreading Krishna Consciousness movement, without any doubt.

''' So local temple officers should be the final judge to allow or disallow anyone from outside to sell books there. And if some outside party comes, they must sell books only, no collecting without selling books '''

<span class="LET-statistics">'''[[Vanisource:Letter to Jagadisa -- Hyderabad 18 November, 1972|Letter to Jagadisa -- Hyderabad 18 November, 1972]]:''' Your question about travelling SKP parties in other zones I have answered several times before, so you may see the letters to Dhananjaya in London and others. The thing is, our main business is to distribute books, either here or there it doesn't matter. So if there is transcendental competition for increasing sale of books, that is good. If he buys one book his life may be turned, that is best preaching work. But everything must be done in the spirit of cooperation, without any irritation. If one party wants to travel into another zone, that's all right, but there must be prior agreement between the GBC men and mutual consent. If by going there the book sales will be increased, what is the harm? But supposing if there is any harm, that is to be judged by the local president, and if he has good reason to think that another party will be unfavorable to his temple's operations, then he may order them to leave, that's all. So local temple officers should be the final judge to allow or disallow anyone from outside to sell books there. And if some outside party comes, they must sell books only, no collecting without selling books. They must live in the local temple and not separately, and they must follow faithfully the instructions and directions of the local president. They can purchase books from the temple at regular wholesale price and sell, and whatever profit there is above wholesale price they must give at least 50% to the local temple out of good will. That will be nice. So we shall not think that this is my zone, that is his zone, just like the Indian and Pakistan nation are thinking, and then there is war, no. Lord Caitanya has given us the task to spread His message all over the world, and any process which may be useful for facilitating this business, that we shall gladly adopt, never mind his zone or my zone, that is material designation. But we shall always do everything in cooperative spirit and avoid any fighting amongst us, that is Vaisnava attitude because Lord Caitanya has advised us to always offer all respects to others, especially to the devotees of the Lord.

''' And distribute books, as many as you can—and I think you can distribute many millions of books alone, that Krishna will help you do '''

<span class="LET-statistics">'''[[Vanisource:Letter to Hrdayananda -- Hyderabad 23 November, 1972|Letter to Hrdayananda -- Hyderabad 23 November, 1972]]:''' Especially I am so much pleased to hear that you are travelling with a few men to each and every college campus to preach. That is wonderful news. Now try to build up and develop that programme to perfection, so that simply by hearing and seeing you the students will want to come forward to join this great movement. And distribute books, as many as you can—and I think you can distribute many millions of books alone, that Krishna will help you do.

''' That is the best preaching work; each book sold means there is some practical effect of preaching, there is some tangible progress. So try to sell books as many as possible in your country '''

<span class="LET-statistics">'''[[Vanisource:Letter to Kurusrestha -- Hyderabad 23 November, 1972|Letter to Kurusrestha -- Hyderabad 23 November, 1972]]:''' I am very glad to hear all the good news, especially that you want to sell books more and more. That is the best preaching work; each book sold means there is some practical effect of preaching, there is some tangible progress. So try to sell books as many as possible in your country, and in this way, so long you remain active but not for your personal sense-gratification, so long you remain active only satisfying Krishna's senses, then this movement will be successful without any doubt. As soon as someone wants to satisfy his own senses, then he fails at everything. We are the only movement in the world which is preaching the real fact or secret to success, and outside our movement everything else will fail. So try to convince people to join us and be successful in their life, that will be your credit.

''' Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value. And distribute books, as many as possible. If anyone hears something philosophy from us, that will help him. But if he purchases one book that may turn his life '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sudama -- Bombay 25 November, 1972|Letter to Sudama -- Bombay 25 November, 1972]]:''' The potency of Krishna Consciousness movement does not come from some outward showing, no, it is the transcendental sound vibration of Hare Krishna Mantra and the words of Bhagavad-Gita, Srimad-Bhagavatam, like that. So now go on and develop the things in this spirit, that will be nice. We are not interested to attract millions of men to see some show. Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value. And distribute books, as many as possible. If anyone hears something philosophy from us, that will help him. But if he purchases one book that may turn his life. So selling books is the best preaching activity. Sell books, hold the kirtana in public places like schools and colleges, preach—if you practice these things, and try to improve them more and more simply by your practicing sincerely, that simple programme will please Krishna the most and you will see that very soon.

=== December ===

''' Follow the line laid down by Prahlada Maharaja and try to take every one back to home, back to godhead. And this is done by distributing our literature '''

<span class="LET-statistics">'''[[Vanisource:Letter to Vamanadeva -- Bombay 3 December, 1972|Letter to Vamanadeva -- Bombay 3 December, 1972]]:''' I am especially glad to see how nicely your St. Louis Temple is distributing Back To Godhead Magazine. Only three years ago I asked Dai Nippon to print 20,000 copies and barely we could distribute them. But now in your temple alone you are distributing so many, so this is very, very encouraging to me. It is the perfect form of preaching. Follow the line laid down by Prahlada Maharaja and try to take every one back to home, back to godhead. And this is done by distributing our literature. I am so much pleased upon each and every one of you for helping me this way to push on this great movement.

''' I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is... '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sukadeva -- Ahmedabad 13 December, 1972|Letter to Sukadeva -- Ahmedabad 13 December, 1972]]:''' I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world.

''' I am greatly pleased to hear from you that you have increased the selling books five times more in Chicago centre. That is very good news to me. Yes, there must always be competition, that gives life, that cannot be separated from life '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Bombay 25 December, 1972|Letter to Sri Govinda -- Bombay 25 December, 1972]]:''' I am greatly pleased to hear from you that you have increased the selling books five times more in Chicago centre. That is very good news to me. Yes, there must always be competition, that gives life, that cannot be separated from life. Sanatana dharma means the strong will utilize the energy of the weak, the weak must serve the strong, that we see everywhere, is it not? Who can deny? So that competitive spirit makes us strong, otherwise it is a society of weak men only, and what is the good of such society?

''' If there is fight amongst yourselves over these things, book distribution, competition, you should not develop ill-feeling. That depends on the persons. If ill-feeling is there, then stop it and all together chant Hare Krishna '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Bombay 25 December, 1972|Letter to Sri Govinda -- Bombay 25 December, 1972]]:''' Regarding your other question, should we become detached from the results of our activities, or should we become simply attached to the Lotus Feet of Krishna, the answer is that both of these philosophies are right. One should not be attached to his personal achievement. But, if one is attached in order to please his Spiritual Master, then it is all right. Unattached to my benefit, attached to Krishna's benefit. Krishna Consciousness means attachment for Krishna and detachment for personal benefit, that's all. But in any case, if there is fight amongst yourselves over these things, book distribution, competition, you should not develop ill-feeling. That depends on the persons. If ill-feeling is there, then stop it and all together chant Hare Krishna. Those who are behind should eulogize those who are advanced. If you become envious, that is material. Attachment, detachment—these things are natural. If you become attached to something you become detached from other.

''' So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness '''

<span class="LET-statistics">'''[[Vanisource:Letter to Sri Govinda -- Bombay 25 December, 1972|Letter to Sri Govinda -- Bombay 25 December, 1972]]:''' So far this making some false story for collecting money or selling book, of course we may do anything for Krishna, but that is supposed to be reserved for very advanced experts in Krishna Consciousness—they know how to catch the big fish without themselves getting wet. So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness. Lie to some, not to others, that is not a good philosophy. Rather the brahmanas are always truthful, even to their enemies. There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy. That art you must develop, not art of lying. Convince them to give by your preaching the Absolute Truth, not by tricking, that is more mature stage of development of Krishna Consciousness.

''' I am so much pleased to hear from you that the book distribution has increased five times than before '''

<span class="LET-statistics">'''[[Vanisource:Letter to Trai -- Bombay 27 December, 1972|Letter to Trai -- Bombay 27 December, 1972]]:''' I am so much pleased to hear from you that the book distribution has increased five times than before! Similarly, I have heard from Chicago and other places also that they are increasing five times than before. That is very encouraging to me. You are, I can understand, very much enthusiastic to endeavor big things on Krsna's behalf, and all of the new students there at Boston center are also feeling enthusiasm from your example.

''' You wanted to open one Iskcon branch in your home, but I could not allow it as official branch. But I encouraged you to hold arati, class, and invite your friends, sell our books, like that, not that you should become silent and go away '''

<span class="LET-statistics">'''[[Vanisource:Letter to Ksirodakasayi -- Bombay 28 December, 1972|Letter to Ksirodakasayi -- Bombay 28 December, 1972]]:''' I have heard that you are collecting some money for the Vrindaban work, but how you are doing that and where is that money and how much you have collected? What you are doing there in London? You wanted to open one Iskcon branch in your home, but I could not allow it as official branch. But I encouraged you to hold arati, class, and invite your friends, sell our books, like that, not that you should become silent and go away. I wanted that you should attend regularly with your nice family to our Bury Place Temple, preach sometimes there to the guests, and give our young boys your encouragement and experienced advice. But I have heard that you are not attending, so I am puzzled what you are doing now?

''' If it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Bombay 31 December, 1972|Letter to Bali-mardana -- Bombay 31 December, 1972]]:''' Yes, if it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them.  Of course we may take money for Krsna using any method of beg, borrow and steal, but more advanced understanding of Krsna consciousness process is that by telling the truth in a very palatable way, that is the most successful system.

''' I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, gradually you will master the trick how to do it '''

<span class="LET-statistics">'''[[Vanisource:Letter to Bali-mardana -- Bombay 31 December, 1972|Letter to Bali-mardana -- Bombay 31 December, 1972]]:''' The point is that by saying lies, the less advanced neophyte devotees may become entangled or disturbed in their minds by it. Of course by their collecting more money and giving to Krsna, He will relieve them of all anxiety of telling lies. But not everyone is able to catch the big fish without themselves becoming wet. I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it. Being the senior devotee there, you may give the younger students all good instruction and advice how to do this, but not for any reason shall we decrease the book sales and collection monthly over some small lying about Bangladesh or other things.

''' By this traveling and preaching in the schools, colleges, youth clubs, like that, selling books, this program is very very much appreciated by me, and I think that you are accomplishing more good preaching result than anyone '''

<span class="LET-statistics">'''[[Vanisource:Letter to Revatinandana -- Bombay 31 December, 1972|Letter to Revatinandana -- Bombay 31 December, 1972]]:''' Because you are so much qualified and advanced in Krsna consciousness, therefore Krsna is giving you great strength and pleasure is being derived by you from your working in this way. By this traveling and preaching in the schools, colleges, youth clubs, like that, selling books, this program is very very much appreciated by me, and I think that you are accomplishing more good preaching result than anyone. Yes, let the good men go with you to preach all over England, and the less advanced devotees may stay at the London temple and become trained up to the point of becoming experts and then they also may go out for preaching in traveling party.

'''But that kind of lie, as you have given example of the apartment manager, telling him that "Yes, we have gotten permission to distribute here," that kind of lie is not harmful'''

<span class="LET-statistics">'''[[Vanisource:Letter to Sankarasana -- Bombay 31 December, 1972|Letter to Sankarasana -- Bombay 31 December, 1972]]:''' Regarding your question whether some small lies may be said in order to sell our books, I have already replied to Bai Mardan on that point and a copy of his letter is enclosed herewith. But that kind of lie, as you have given example of the apartment manager, telling him that "Yes, we have gotten permission to distribute here," that kind of lie is not harmful. The highest development of Krsna consciousness understanding will be when you are able to give anyone the truth but in such a manner that they will respond in a positive way. If people like to contribute by hearing such things, there is no harm, that is just to induce him to purchase. Some of my godbrothers, I can remember, when we used to go out for begging some contribution from some big man, they used to say that my Guru Maharaja had lived for 12 years in the forest in solitary place, living only on the tulasi leaves. I could scarcely stop from laughing when I heard such story, but it was effective to get the money and give to our Guru Maharaja, and he was pleased by our gift. So the idea is not what you are saying, so much as how you say it. If you understand this properly, then you may be able to say the truth at all times in the most palatable way, according to the situation and the type of hearer. To perfect this art, that takes practice, so practice preaching from this understanding and gradually you will develop it more and more. But we should never steal anything like money, food, water, gasoline, just to enhance our service to Krsna. That is too much dangerous, and if we are caught then all of our work is finished.