View source for As we have already explained, the basic principle of Krsna consciousness is to always think of Krsna. One should not be disturbed in material loss, but, rather, should concentrate his mind upon the lotus feet of the Lord

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{{terms|"As we have already explained, the basic principle of Kṛṣṇa consciousness is to always think of Kṛṣṇa. One should not be disturbed in material loss, but, rather, should concentrate his mind upon the lotus feet of the Lord"}}
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[[Category:We Have]]
[[Category:Already]]
[[Category:Explain]]
[[Category:Basic Principles]]
[[Category:Krsna Consciousness]]
[[Category:Always Thinking]]
[[Category:Thinking of Krsna]]
[[Category:One Should Not]]
[[Category:Disturb]]
[[Category:Material]]
[[Category:Loss]]
[[Category:But]]
[[Category:Rather]]
[[Category:Should]]
[[Category:Concentrate the Mind]]
[[Category:Upon]]
[[Category:Lotus Feet of the Lord]]
[[Category:The Nectar of Devotion Chapter 07 - Evidence Regarding Devotional Principles]]
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<h2>Other Books by Srila Prabhupada</h2>
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<h3>Nectar of Devotion</h3>
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The purport is that every conditioned soul is always absorbed in thinking of materialistic activities; he has to make himself freed from such thoughts and transfer himself completely to Kṛṣṇa consciousness. As we have already explained, the basic principle of Kṛṣṇa consciousness is to always think of Kṛṣṇa. One should not be disturbed in material loss, but, rather, should concentrate his mind upon the lotus feet of the Lord.
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[[Vanisource:NOD 7 (1970)|Nectar of Devotion, 7]]
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So a bona fide spiritual master should not personally take any responsibility for constructing temples, but if someone has money and wants to spend it in the service of Kṛṣṇa, an ācārya like Rūpa Gosvāmī may utilize the devotee's money to construct a nice costly temple for the service of the Lord. Unfortunately, it happens that someone who is not fit to become a spiritual master may approach wealthy persons to contribute for temple constructions. If such money is utilized by unqualified spiritual masters to live comfortably in costly temples without actually doing any preaching work, this is not acceptable. In other words, a spiritual master needn't be very enthusiastic for constructing temple buildings simply in the name of so-called spiritual advancement. Rather, his first and foremost activity should be to preach. In this connection, Śrīla Bhaktisiddhānta Sarasvatī Gosvāmī Mahārāj recommended that a spiritual master print books. If one has money, instead of constructing costly temples, one should spend his money for the publication of authorized books in different languages for propagating the Kṛṣṇa consciousness movement.

Straightforwardness in Ordinary Dealings

There is a statement in the Padma Purāṇa: "Persons who are engaged in Kṛṣṇa consciousness should never be disturbed by some material gain or loss. Even if there is some material loss, one should not be perturbed, but should always think of Kṛṣṇa within Himself." The purport is that every conditioned soul is always absorbed in thinking of materialistic activities; he has to make himself freed from such thoughts and transfer himself completely to Kṛṣṇa consciousness. As we have already explained, the basic principle of Kṛṣṇa consciousness is to always think of Kṛṣṇa. One should not be disturbed in material loss, but, rather, should concentrate his mind upon the lotus feet of the Lord.

A devotee should not be subjected to lamentation or illusion. There is the following statement in the Padma Purāṇa: "Within the heart of a person who is overpowered by lamentation or anger, there is no possibility of Kṛṣṇa being manifested."

The Demigods

One should not become neglectful to offer due respect to the demigods. One may not be a devotee of demigods, but that does not mean that he should be disrespectful to them. For example, a Vaiṣṇava is not a devotee of Lord Śiva or Lord Brahmā, but he is duty-bound to offer all respects to such highly-positioned demigods. According to Vaiṣṇava philosophy, one should offer respect even to an ant, so then what need is there to speak of such exalted persons like Lord Śiva and Lord Brahmā?

In the Padma Purāṇa it is said, "Kṛṣṇa, or Hari, is the master of all demigods, and therefore He is always worshipable. But this does not mean that one should not offer respect to the demigods."
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