View source for Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night

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{{terms|"Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night"}}
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<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
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<div id="General_Lectures" class="sub_section" sec_index="11" parent="Lectures" text="General Lectures"><h3>General Lectures</h3>
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<div id="LectureNewYorkApril161969_0" class="quote" parent="General_Lectures" book="Lec" index="45" link="Lecture -- New York, April 16, 1969" link_text="Lecture -- New York, April 16, 1969">
<div class="heading">As soon as you get money there are nice shops, all advertising, "Come here. Take this garment. Take this. Take that. Take that car." Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night. So this is the engagement of a materialistic man throughout the whole day and night.
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<span class="link">[[Vanisource:Lecture -- New York, April 16, 1969|Lecture -- New York, April 16, 1969]]: </span><div style="display: inline;" class="text"><p style="display: inline;">There are very important words here. Gṛheṣu. Gṛheṣu means at home, and gṛha-medhinām, gṛha-medhinām means persons who are simply attached to home life. There are many persons, different grades of persons. Generally, people are very much attached. Why men? Even animals, they are also. Even a tiger, he has got a wife and few cubs. So he's happy there. Gṛha-medhinām. A serpent, he has got also wife, a few children. Or any animal, dog, cat—the husband and wife and few children. That is everywhere. It is not only in the human society. But the human society, even they are with wife, home, and children, they can talk about Kṛṣṇa. That is the facility. Otherwise, śrotavyādīni rājendra nṛṇāṁ santi sahasraśaḥ ([[Vanisource:SB 2.1.2|SB 2.1.2]]). There are thousands and thousands of subject matter for talking. Just like you take a newspaper in the morning. In your country, a bunch of paper. You see. Although you cannot read, you must get one newspaper. You'll read only one column or one page, but there are thousands of pages. You see? You cannot finish even in one month such reading. (laughter) But what are those containing? The same thing—talkings about eating, sleeping, mating, and defending. That's all. In different pictures, in different set up, but the subject matter is eating, sleeping, mating and defending. That's all. So those who are simply attached to this materialistic way of life, their subject matter of hearing and chanting are many, many thousands forms. There is no limit. Why? Why they do it? They have no attraction for these things, but still, they engage themselves in such topics. Just like the same example. Actually, that newspaper tidings, whatever is brought before you, you are not interested, but you purchase one newspaper. Thousands of newspapers are selling. I see when I travel in the street the people are all engaged in reading newspapers. So this is a fact, that every man is engaged in thousands of topics of hearing and chanting in different ways. Apaśyatām ātma-tattvam ([[Vanisource:SB 2.1.2|SB 2.1.2]]). But they are blind about their own self. They are spending so much time in different topics, but they are blind about their self realization. Apaśyatām ātma-tattvaṁ gṛheṣu gṛha-medhinām ([[Vanisource:SB 2.1.2|SB 2.1.2]]). Gṛha-medhinām, because they have made their life only to engage in these four things, eating, sleeping, mating and defending. In another place also, Prahlāda Mahārāja says, matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām. The same gṛha-vratānām, who has made their life, the aim of their life, simply for these things, eating, sleeping, mating and defending, for them, matir na kṛṣṇe, they cannot come to Kṛṣṇa consciousness. Matir na kṛṣṇe parataḥ svato vā. Parato means even after hearing instruction from some saintly person or from books, they cannot take to Kṛṣṇa consciousness. Matir na kṛṣṇe parataḥ... Parataḥ means by instruction of others, and svato means personally cultivating knowledge. Parataḥ svato vā. Mitho vā. Mitho vā means assembly, just like we are talking about this in assembly. So Prahlāda Mahārāja says that matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām. Gṛha-vratānām, those who have fixed up their aim of life simply to enjoy these four things, eating, sleeping, mating and defending, they cannot be attracted by this Kṛṣṇa consciousness movement. And Śukadeva Gosvāmī also confirms here that apaśyatām ātma-tattvam: ([[Vanisource:SB 2.1.2|SB 2.1.2]]) because they do not know what is the goal of his soul. That they do not know. Apaśyatām ātma-tattvam. And because they have not engaged themselves in the spiritual culture or cultivation of self-realization or advancement of the self, their business is simply on these four principles of life, eating, sleeping, mating, and defending.</p>
<p>So how they are spending, spoiling their life? That is stated by Śukadeva Gosvāmī: nidrayā hriyate naktam. We have got at our disposal twenty-four hours, say, twelve hours night and twelve hours day. So how these twenty-four hours is being spoiled by persons who are simply interested in sleeping, eating, mating and defending? So Śukadeva Gosvāmī says, nidrayā hriyate naktam. At night they sleep. Nidrayā. Nidrayā means by sleeping; hriyate, spoiling. Spoiling the time of night by sleeping. Nidrayā hriyate naktaṁ vyavāyena ca vā ([[Vanisource:SB 2.1.3|SB 2.1.3]]). Or by sex life. Two businesses. One has no opportunity... One who has no sex opportunity, he's sleeping. Or enjoying sex life. Then what about day? Divā cārthehayā rājan. And the whole day is being spoiled, "Where is money? Where is money? Where is money?" All right, you take money. Here is money. He gets, say, one thousand dollar, earns the whole day. Then? Divā cārthehayā rājan kuṭumba-bharaṇena vā ([[Vanisource:SB 2.1.3|SB 2.1.3]]). Then shopping. As soon as you get money there are nice shops, all advertising, "Come here. Take this garment. Take this. Take that. Take that car." Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night. So this is the engagement of a materialistic man throughout the whole day and night. So dehāpatya-kalatrādiṣv ātma-sainyeṣv asatsv api ([[Vanisource:SB 2.1.4|SB 2.1.4]]). But they are so fool that dehāpatya. This body and these children and this wife, this home, dehāpatya-kala..., ātma-sainyeṣu. Just like one feels very confident when he has got a great number of soldiers. Suppose we are fighting somewhere. If I have got a nice arrangement for defensive measure, then I feel confident. Similarly, we are thinking that "This home, this wife, this children, this society, this friendship, this love, this nation, that will give me protection." Teṣāṁ pramatto nidhanaṁ paśyann api na paśyati. But they are so mad that although they are seeing that others' children are dying, others' wife is dying, one, another friend is dying, other nation is being defeated, other social custom or social friendship or any attachment, they are being spoiled, they are attached to all these things only. Dehāpatya-kalatrādiṣu ([[Vanisource:SB 2.1.4|SB 2.1.4]]). They have no other information.</p>
<p>But you are not like that. You are, from the beginning of your life, you are given advantage by your parents, by your family, to develop Kṛṣṇa consciousness. Because Mahārāja Parīkṣit, when he was in the womb of his mother the other side of the Kuru dynasty, they released atom bomb to kill him, and Kṛṣṇa saved him. And after his birth, the boy was playing with Kṛṣṇa statue. So he is from the very beginning Kṛṣṇa conscious. So Śukadeva Gosvāmī is advising, "My dear king, you are not this type of man, because as soon as you have heard you are sure that you are going to die, immediately you have come out from your home and all attachment of your kingdom, wife and children. So your business is," he advises, tasmād bhārata sarvātmā bhagavān īśvaro hariḥ. "Therefore you have asked me what is your duty. Now I give you to understand that this is your duty." What is that? "Bhārata..." He's addressing Mahārāja Parīkṣit as Bhārata. Bhārata means he belongs to the dynasty of Mahārāja Bhārata, under whose name this planet was known as Bhāratavarṣa. So he's also descendant of that dynasty. He's addressed as Bhārata. Tasmād. Tasmād means "therefore." "My dear king, you are descendant of Bhārata Mahārāja." Sarvātmā bhagavān īśvaro hariḥ. "The Lord, Hari, or Kṛṣṇa, Bhagavān, the Supreme Personality of Godhead," śrotavyaḥ, "you simply hear about Him," śrotavyaḥ kīrtitavyaś ca, "and also chant about Him," śrotavyaḥ kīrtitavyaś ca and smartavyas, "and remember always."</p>
<p>So here is the beginning of Kṛṣṇa consciousness movement, simply to hear and chant about Kṛṣṇa and remember Him always. Then you are safe. You have nothing to be disturbed. Your life is safe. Your next life is assured, very good life. And it is very simple. Simply chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare.</p>
<p>Thank you very much. (devotees offer obeisances) All right, chant, or you want to ask me any question about this? Yes.</p>
<p>Devotee: Prabhupāda, Mahārāja Parīkṣit was a great devotee of Kṛṣṇa from his birth. So is he actually in need of these talks by Śukadeva, or is this for the benefit of others?</p>
<p>Prabhupāda: Yes. You never think that you have become very stalwart, you do not need any spiritual master's instruction. Don't think that way. Then you are spoiled. You should always think that you are nothing. Even you are very much advanced. Just like Caitanya Mahāprabhu said that "My spiritual master saw Me a great fool ([[Vanisource:CC Adi 7.71|CC Adi 7.71]])." You see? So we should remain always a fool. We should never think that we have advanced. Then we can advance. Then we can advance. And as soon as we think, "Oh, I have advanced now. Nobody has to instruct me. Now I shall..." That's not good.</p>
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