View source for Everyone is earning money simply for sense gratification. And there are so many advertisement for sense gratification. If you go to the city, you will find all the shops, cinema, hotel and wine shop and this shop or that shop

<div id="compilation">
<div id="facts">
{{terms|"everyone is earning money simply for sense gratification. And there are so many advertisement for sense gratification. If you go to the city, you will find all the shops, cinema, hotel and wine shop and this shop or that shop"}}
{{notes|}}
{{compiler|Krsnadas}}
{{complete|ALL}}
{{first|15Dec13}}
{{last|15Dec13}}
{{totals_by_section|BG=0|SB=0|CC=0|OB=0|Lec=1|Con=0|Let=0}}
{{total|1}}
{{toc right}}
[[Category:Everyone Is]]
[[Category:Earn Money]]
[[Category:simply]]
[[Category:For Sense Gratification]]
[[Category:There Are Many]]
[[Category:Advertisement]]
[[Category:if You]]
[[Category:go To]]
[[Category:city]]
[[Category:you Will]]
[[Category:find]]
[[Category:all]]
[[Category:Shop]]
[[Category:Cinema]]
[[Category:Hotel]]
[[Category:Wine]]
[[Category:This Or That]]
</div>
<div id="Lectures" class="section" sec_index="4" parent="compilation" text="Lectures"><h2>Lectures</h2>
</div>
<div id="Srimad-Bhagavatam_Lectures" class="sub_section" sec_index="1" parent="Lectures" text="Srimad-Bhagavatam Lectures"><h3>Srimad-Bhagavatam Lectures</h3>
</div>
<div id="LectureonSB129HyderabadApril231974_0" class="quote" parent="Srimad-Bhagavatam_Lectures" book="Lec" index="55" link="Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974" link_text="Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974">
<div class="heading">Everyone is earning money simply for sense gratification. And there are so many advertisement for sense gratification. If you go to the city, you will find all the shops, cinema, hotel and wine shop and this shop or that shop. What are these, big, big, nice sāri, displayed, demonstrated? Everything is for sense gratification. So this is not meant for... You require money. People are hankering after money.
</div>
<span class="link">[[Vanisource:Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974|Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974]]: </span><div style="display: inline;" class="text"><p style="display: inline;">So execution of dharma, religion—never mind, Hindu religion or Christian religion or—the purpose is not for any material gain. Na upakalpate. Dharmasya hy āpavargyasya na arthāya upakalpate. Then what about our sense gratification? We must have. We have got this body. We must have some facility. So that is also described here, na arthasya dharma ekāntasya. Arthasya, one who is actually a student of dharma, ekāntasya. Na arthasya dharma ekāntasya kāmo lābhāya hi smṛtaḥ. Not for sense gratification. You require some money. So by your profession, either as a brāhmaṇa or as kṣatriya or as a vaiśya or as a śūdra... A brahmacārī, gṛhastha, vānaprastha, that is for spiritual advancement. And for material—this brāhmaṇa, kṣatriya, vaiśya, śūdra. So you require some money. Because without money, without source of income, how you can live? But that is not meant for sense gratification. Therefore it is said, na arthasya dharmaikāntasya kāmo lābhāya hi smṛtaḥ.</p>
<p>Just like everyone is earning money simply for sense gratification. And there are so many advertisement for sense gratification. If you go to the city, you will find all the shops, cinema, hotel and wine shop and this shop or that shop. What are these, big, big, nice sāri, displayed, demonstrated? Everything is for sense gratification. So this is not meant for... You require money. People are hankering after money. "How I shall get money to purchase this nice sāri for my wife or for my beloved, for my...?" Then "How I shall purchase wine? How I shall purchase this car, this?" Everything is that. Everything is meant for kāma, for sense gratification. Naturally, one should be inclined to earn money, more money, more money, and more sense gratification. That means he is becoming implicated. That he does not know. Nūnaṁ pramattaḥ kurute vikarma ([[Vanisource:SB 5.5.4|SB 5.5.4]]). Pramattaḥ. Because they have become mad after sense gratification, they are doing everything which should not be done, vikarma. Karma vikarma akarma. So people are generally doing vikarma. Vikarma means forbidden, sinful activities. They are called vikarma. Karma is not sinful. Karma means according to the direction of the Vedas. That is called karma-kāṇḍa. But vikarma means against the principle of dharma. That is called vikarma.</p>
<p>So this has been observed. Therefore Mahārāja Ṛṣabhadeva says,</p>
:nūnaṁ pramattaḥ kurute vikarma
:yad indriya-prītaya āpṛṇoti
:na sādhu manye yata ātmano 'yam
:asann api kleśada āsa dehaḥ
:([[Vanisource:SB 5.5.4|SB 5.5.4]])
<p>"My dear boys, people are so mad after sense gratification that they are simply..." (break) ...increasing. So why they are increasing? Nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaye, simply for sense gratification, no other business. If they go to the cinema or to the wine shop or to so many other things... There are varieties. Simply sense gratification. There is no other profit. But the śāstra says, na sādhu, na sādhu manye yata ātmano 'yam asann api kleśada āsa dehaḥ ([[Vanisource:SB 5.5.4|SB 5.5.4]]). The people do not understand that this material body means suffering. They do not understand. They think very nice body. The cats and dogs may think like that. Just like hog. Hog is thinking, "I am very happy," and he is getting fatty. You will find. They think, "I am very happy." What is that happiness? "Now, I am eating stool." "Oh, that's very good. Then where you are living?" "Now, in the most unsanitary condition." But he is also thinking that "I am happy."</p>
<p>So this is called māyā. This is called illusion. Everyone is thinking that "I am happy," although his body, this material body, means suffering. Who is a person here who is not... Why we are getting this fan? Because the body is suffering on account of excessive heat. This is called adhidaivika, the heat, excessive heat, excessive cold. These are also sufferings. This is called adhidaivika. But we are thinking, "We are very comfortable." We never think that "I do not want this heat. Why it is being forced upon me?" That he never considers. "If there is any remedy? I do not want it." But this body, as soon as you accept this material body made of these five elements, earth, water, air, fire, sky, mind, intelligence... This is material body.</p>
<p>So Ṛṣabhadeva says, nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaye ([[Vanisource:SB 5.5.4|SB 5.5.4]]). Simply we have got this... This bodily concept of life means the senses. Indriyāṇi parā... The senses are very prominent. So simply for sense gratification we are acting so much sinfully that we are becoming implicated. Nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaya āpṛṇoti na sādhu manye: ([[Vanisource:SB 5.5.4|SB 5.5.4]]) "This is not good." Why? "Now, yata ātmanaḥ, the soul," ayam, ātmano 'yam asann api kleśada āsa dehaḥ, "the ātmā, the soul, has accepted this body on account of this vikarma, on account of this vikarma." Therefore people should be instructed to be expert in sukarma, sukṛti, sukṛti. That sukṛti is this Kṛṣṇa consciousness. Sukṛti. They should be instructed. Sukṛtivān. Catur-vidhā bhajante māṁ sukṛtinaḥ arjuna. Unless one is sukṛtivān, he cannot take to Kṛṣṇa consciousness. Therefore everyone should be instructed to become sukṛtivān, puṇyavān. Yeṣāṁ tv anta-gataṁ pāpaṁ janānāṁ puṇya-karmaṇām. Unless one is free from all sinful activities simply by acting piously... Janānāṁ puṇya-karmaṇām, te dvandva-moha-nirmuktā bhajante māṁ dṛḍha-vratāḥ ([[Vanisource:BG 7.28|BG 7.28]]). They can understand what is Kṛṣṇa and what is Kṛṣṇa worship. Others cannot do.</p>
</div>
</div>
</div>