our proposition is that "If you have got to prepare yourself for the next life, then why don't you take the trouble of preparing for going back to home, back to Godhead?" This is our proposition. You can prepare yourself to go to hell or heaven. That doesn't matter, because that is also temporary. Kṣīṇe puṇye punar martya-lokaṁ viṣanti (BG 9.21). After you have finished. . . Just like you may go to jail or to somewhere else. When your visa or time is finished, then you are free from such life. Similarly, even if we go to the heavenly planet, when the resultant action of our pious activities are finished, then again we are turned down here. So in this way sometimes higher planetary, sometimes lower planetary, we are traveling. Therefore our best business is: "Why not go back to home, back to Godhead?" Kṛṣṇa says, mad-yājino 'pi yānti mam (BG 9.25): "Anyone who is Kṛṣṇa conscious, he comes to Me." So why not go to Kṛṣṇa? Then the question will be: "What is the benefit of going to Kṛṣṇaloka? What is the difference between going to heavenly planet or any other planet and going to Kṛṣṇa?" The difference is, any planet you go, you are under the four material regulation, janma-mṛtyu-jarā-vyādhi (BG 13.9): birth, death, old age and disease. But if you go to Kṛṣṇa. . . Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). If you go to Kṛṣṇa, then you don't get any more chance to come down and take a material body. You can live there eternally blissful life of knowledge. That is the difference.
So any intelligent man should take to Kṛṣṇa consciousness, cultivate the Kṛṣṇa conscious business and go back to home, back to Godhead, for eternal life. This mission we are preaching all over the world, because Śrī Caitanya Mahāprabhu wanted it.