Kṛṣṇa is canvassing, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), it is for our interest. So those who are fortunate, they will accept this offer of Kṛṣṇa and . . . atha yāvad vāsudeve mayi prītir prīti rūpa bhakti. Prīti means bhakti. Prīti means love. So there is Prīti-sandarbha by Śrīla Jīva Gosvāmī, how one can become lover of Kṛṣṇa. Ṣaṭ-sandarbha. He has written six theses. One of them is the Prīti-sandarbha, Kṛṣṇa-sandarbha, Bhāgavata-sandarbha, six sandarbha, very highly philosophical books. So this prīti means bhakti. Bhakti is not official transaction. Bhakti means prīti, real love. When I actually love Kṛṣṇa, that is called prīti. Just like we love our beloved, our child or husband or wife. That is also not love. That is a temporary sentiment. Actual love is possible with Kṛṣṇa. That is actual love. Once you love Kṛṣṇa, it cannot be broken at any time. It cannot be broken, any, any circumstances. So therefore somehow or other we have to . . . yena tena prakāreṇa manaḥ kṛṣṇe niveśayet (Bhakti-rasāmṛta-sindhu 1.2.4). Somehow or other you just engage yourself in loving Kṛṣṇa. That is the success of life.
Na kevalam deha-yoga-matram api tu anartham tora chityaha yadeti svārthe sasya puruṣārtha bhute svātmā paramātmā deha-sambandha-prayukte vipaścit vivekisan yadā sahasā na paśyati yadā supavan gataḥ smṛti. This is very important. Ṛṣabhadeva says, yadā na paśyaty ayathā guṇehāṁ svārthe pramattaḥ sahasā vipaścit. So we have to become intelligent that guṇehā . . . guṇa, guṇa means these three guṇas, goodness, three modes of material nature. Everyone is trying to love one of these three guṇas: goodness, passion and ignorance. That is material existence. Somebody is trying to become brāhmaṇa; that is goodness. And somebody is trying to become a kṣatriya. Brāhmaṇa, kṣatriya, vaiśya, śūdra, these are under the influence of different modes of material nature.