When I speak "Kṛṣṇa," "Kṛṣṇa" means the Supreme Lord, the all-attractive Supreme Personality of Godhead. So bahūnāṁ janmanām ante jñānavān māṁ prapadyate. Surrenders. Why? Vāsudevaḥ sarvam iti sa mahātmā su-durlabhaḥ. This word mahātmā is there, because after cultivating knowledge many, many births, he has expanded himself to be very great.
God is great, and His devotee who expands up to the point of God, he is also called great. His ātmā is also great. Mahātmā. But He says, sa mahātmā su-durlabhaḥ. That sort of mahātmā, or great soul, is very rare to be seen. Su-durlabhaḥ. Su-durlabhaḥ. Su means very, and durlabhaḥ means rare. Very rare.
So this is the definition we get from Bhagavad-gītā, that we are expanding our feelings of love, different types of love—love of the country, love of the nation, love of the society, love of the community, love of the family, or love of the cats and dogs and so on. Love is there. Love is there, but we are expanding it according to our expansion of perfect knowledge.
That perfect knowledge comes to exist when we come to the point of loving Kṛṣṇa. That is perfection. Sa mahātmā su-durlabhaḥ. But it is very difficult to find out such person who has developed love of Kṛṣṇa. But that is the aim of life. That is the aim of all activities.