Always remember Kṛṣṇa. This is Kṛṣṇa's instruction, man-manā, "Always think of Me," mad-bhakta, and naturally you become bhakta. As soon as go on chanting Hare Kṛṣṇa . . . just like these European and American boys, they have been instructed to chant Hare Kṛṣṇa mantra. Nothing that I showed them any magic, how to manufacture gold, or how to become this or that. No. Simply I have asked them to chant Hare Kṛṣṇa, and they have joined me because they have chanted Hare Kṛṣṇa. Why? Ceto-darpaṇa-mārjanam (CC Antya 20.12). By chanting this Hare Kṛṣṇa mahā-mantra, the dirty things within the heart will be cleansed. They you will understand, "What is my position. What to do."
So this is the mission of Caitanya Mahāprabhu, yāre dekha tāre kaha. Kṛṣṇa said that man-manā bhava mad-bhakta: "You just think of Me, you just become My devotee, mad-yājī, you just offer a little flower and water to Me." Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). (conch sounds) If you think that "We have got money. The money is for my enjoyment, and Kṛṣṇa may be offered a little water and flower," that is cheating; that is not good. According to your position you must worship. This is wanted. Otherwise, vita sakṣat. If you have got money and if you don't serve Kṛṣṇa, and you serve Kṛṣṇa with a little water and flower, Kṛṣṇa can understand this kind of cheating business. No. Everyone should worship Kṛṣṇa according to his position. That is wanted. Kuruṣva tad mad-arpaṇam. Yat karoṣi yaj juhoṣi yad aśnāsi yat tapasyasi kuruṣva tad mad-arpaṇam (BG 9.27). To become very big businessman is not ordinary thing; it requires tapasya, very great labor, brain, yat tapasyasi. But the result, Kṛṣṇa says, kuruṣva tad mad-arpaṇam. He's asking, "Give it to Me."
So there is no harm to become very big businessman, earning money—that is all right—but you give it to Kṛṣṇa. Then in any position you can remain Kṛṣṇa consciousness. And if you remain Kṛṣṇa conscious, then you will understand Kṛṣṇa. That is explained in the Bhagavad-gītā:
- mayy āsakta-manāḥ pārtha
- yogaṁ yuñjaṁ mad-āśrayaḥ
- asaṁśayaṁ samagraṁ māṁ
- yathā jñāsyasi tac chṛṇu
- (BG 7.1)
Kṛṣṇa is explaining that everyone is trying to understand God, but by speculation you cannot understand. By service only you can understand, by attachment. You cannot serve Kṛṣṇa without being attached. Therefore Kṛṣṇa says in the Seventh Chapter, mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ: "Taking shelter of Me or My devotee, if you practice this yoga system, bhakti-yoga system, increasing your attachment for Me, this is wanted." Kṛṣṇa consciousness means we have got attachment so many things, but that attachment has to be transferred to Kṛṣṇa. Then you'll become Kṛṣṇa conscious. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ asaṁśayam. Then asaṁśayam, without any doubt. To understand God there are three features: brahmeti paramātmeti bhagavān iti śabdyate (SB 1.2.11). So the ordinary person, they can be able to understand Brahman—a little advanced than them, they can understand Paramātmā, but to understand Kṛṣṇa is very difficult. Bahūnāṁ janmanām ante (BG 7.19). Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). Out of many millions of person, one tries to become siddha, perfect. What is that siddha? Brahma-jña. Yatatām api siddhānāṁ kaścid vetti māṁ tattvataḥ (BG 7.3). And out of the siddhas, those who are actually self-realized, ahaṁ brahmāsmi, out of many of them maybe one is able to understand Kṛṣṇa.