People are becoming so narādhama, so sinful and mūḍha, that there is no rescue unless one takes to Kṛṣṇa consciousness. There is no rescue. The whole world is going just like the flies. When there is fire, open fire, they come from long distance, and fut! fut! fut! fut! Being captivated by the beauty of the fire. Similarly, this whole civilization, this so-called civilization, human civilization, is falling in the fire of illusory māyā, fut! fut! fut! fut! fut! and again and again. Bhūtvā bhūtvā pralīyate (BG 8.19). Once takes birth, one again dies, again suffers. But we have no brain, mūḍha. Therefore is called mūḍha. Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ.
Therefore Kṛṣṇa is so kind and His devotees are so kind that they . . . Kṛṣṇa comes, yadā yadā hi dharmasya glānir bhavati bhārata, tadātmānaṁ sṛjā . . . (BG 4.7). He comes. He is very unhappy by seeing our unhappiness in this material world, because we are sons of Kṛṣṇa. Mamaivāṁśo jīva-bhūtaḥ (BG 15.7).
- sarva-yoniṣu kaunteya
- sambhavanti mūrtayaḥ yāḥ
- tāsāṁ mahad yonir brahma
- ahaṁ bīja-pradaḥ pitā
- (BG 14.4)
He is the father. So as father is very unhappy seeing the unhappy condition of the sons, although the son does not know, but father is unhappy, so Kṛṣṇa is unhappy. Therefore He comes. He canvasses that, "Why you are captivated by this false, so-called happiness? You give up this." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). "I will give you relief. You come to Me. You will live happily, eternally, blissful life, without any," I mean to say, "scarcity, without any trouble."