You are servant by constitution. Don't think that you are master. But when you forget or give up the service of the Lord, then you become servant of your senses, or māyā. This is your position. So when you voluntarily again give up this service of the senses and surrender to the master of the senses, Hṛṣīkeśa . . . Kṛṣṇa's another name is Hṛṣīkeśa. Hṛṣīka-īśa. Hṛṣīka means senses. Senayor ubhayor madhye rathaṁ sthāpaya me 'cyuta (BG 1.21). Acyuta and hṛṣīkeśa, . . . (indistinct) . . . that is one word, hṛṣīkeśa. So Hṛṣīkeśa is the master of senses, Kṛṣṇa. So when in our present condition we have forgotten our master of senses but we have taken senses as our master, this is our position. We have forgotten the master of the senses, but we have accepted the senses as our master. So this is . . . this has to be purified: not to become the servant of the senses, but to become servant of the master of the senses. Then you also become master of the senses. That purificatory process is called devotional service, or bhakti. That is described in Nārada Pañcarātra: sarvopādhi vinirmuktaṁ tat paratvena nirmalam (CC Madhya 19.170).
Now, how we have become the servant of our senses? On account of so many designation: "I am American," "I am Indian," "I am Hindu," "I am Muslim," "I am Christian," "I am this," "I am that," "I am . . ." so many designation. So if you . . . designation means to become servant of the senses. Designation means to become the servant.