Kṛṣṇa consciousness is not an artificial thing, that we are making some propaganda on Kṛṣṇa consciousness, publishing some books, magazines, and our preachers are going place to place. No. There are so many propaganda is going on. But they are not so effective. And our, what means we have got to make propaganda? We simply make this propaganda, "Please chant Hare Kṛṣṇa." That's all. Of course, we do sincerely. So if we propagate sincerely and seriously, as Caitanya Mahāprabhu has ordered, yāre dekha, tāre kaha 'kṛṣṇa' upadeśa . . . (CC Madhya 7.128). We must be sincere. Then, if we canvass, "Please chant Hare Kṛṣṇa," it will be effective. It will be effective. The business is not very serious or very difficult. Caitanya Mahāprabhu says, yāre dekha, tāre kaha 'kṛṣṇa' . . . "Anyone you meet, you simply request him about hearing about Kṛṣṇa." So . . . but if one is so much covered by materialistic enjoyment, it takes little time. It takes little time. Otherwise, automatically there is love for Kṛṣṇa, and śravaṇādi-śuddha-citte.
Therefore Prahlāda Mahārāja says śravaṇam. If we hear about Kṛṣṇa constantly, through realized souls, not professional—if we hear, satāṁ prasaṅgān mama vīrya-saṁvido (SB 3.25.25)—then automatically, our dormant Kṛṣṇa consciousness come out. So Prahlāda Mahārāja says, therefore, that "Those who are determined to become happy within this material world, they cannot be raised to Kṛṣṇa consciousness either by personal teaching or by making conference or by mental speculation." That is not possible, because he is determined. So our duty is that we should know that in the materialistic way of life we shall never be happy. This is called knowledge and vairāgya.
So this vairāgya and knowledge is not so easy. Prahlāda Mahārāja says, adānta-gobhir viśatāṁ tamisram: it is not possible. That means he assures his father, "Don't be worried. You will never be Kṛṣṇa conscious. (laughter) Because your only aim is to stick to home and money and women. Therefore rest assured, you'll not be . . . it is not that a persons like (that) will be raised to Kṛṣṇa consciousness." Then? "How you have done," the next question should be. Why they are sticking to this materialistic way of life?
That is answered by Prahlāda Mahārāja, na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). "These persons, those who are so much materially attached, they do not know the ultimate goal of life is Viṣṇu, the Supreme Personality of Godhead, Viṣṇu." That is actually the ultimate goal of life. We are here in this material world, forgetting Kṛṣṇa, to enjoy, to lord it over the material nature. Everyone is trying to become the lord, master of material . . . that is struggle. Nobody can become lord or master of this material world. But that struggle to become master, they are taking it happiness. They are taking it happiness. That is the nature of persons who are influenced by the modes of passion. They'll work hard, and that will . . . they will take it is very good, pleasing. Because they do not know that the . . . na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). They are hoping against hope to become happy within this material world.
That is the whole history. Take the history, any history, modern history. There are so many empires: the Roman Empire, the Carthagian Empire, the Greek Empire, the British Empire recently, Hitler's Nazism, and so many. For some time they become very powerful. Just like Hiraṇyakaśipu. He's now very powerful. He's thinking, "Nobody can . . ." Now today he will be killed. He's, Nara . . . keśava-dhṛta hari rūpa is coming. So this demonic civilization will never be successful. That's a fact. But they are so fool, they do not see even historical evidences. So many empires failed. The Roman Empire failed, the British Empire failed. Still, somebody is trying to create another empire, another, different empire.
Just like your President Nixon, he's trying to influence all other nations under his control. Why? Of course, I should not speak all these things; there may be criticism. But that is the way, going on. That is the way. We can understand. We can understand politics, economics, everything, but we do not bother about. But our aim is that this way of life, to increase materially happiness, it will never be successful. That is our conclusion. We are not fools that we have given up everything for advance in Kṛṣṇa consciousness. Because we know that this . . . this way we shall never be happy. It is not possible.
That is explained by Prahlāda Mahārāja. These rascal people who are so much materially attached . . . Kṛṣṇa also says in the Bhagavad-gītā:
- bhogaiśvarya-prasaktānāṁ
- tayāpahṛta-cetasāṁ
- vyavasāyātmikā buddhiḥ
- samādhau na nigacchati
- (BG 2.44)
Those who are too much attached, bhoga, material enjoyment, aiśvarya, material opulence . . . bhogaiśvarya-prasaktānāṁ tayāpahṛta-cetasām. Persons whose heart has been misled by this kind of civilization, they cannot take to Kṛṣṇa consciousness.
Therefore to become too much materially opulent is a disqualification for attaining Kṛṣṇa consciousness. It is a disqualification. Because they don't care. Just like in our temple, not very rich men they are coming, because they say, "What is this nonsense, Kṛṣṇa consciousness? We have got everything. These boys, they haven't got to eat anything; therefore they are chanting Hare Kṛṣṇa on the street. That's all." They think like that. "They're needy. All right, they are needy. Give them some money." That's all. They don't like to take anything from us, because the same business, matir na kṛṣṇe parataḥ svato vā. They'll never understand, because their aim is gṛha-vratānām. They want to (be) happy . . . although they are seeing there is no happiness, they never can be happy, still . . . this is called punaḥ punaś carvita-carvanānām (SB 7.5.30), chewing the chewed. One, the sugarcane, is chewed by somebody, it is thrown away, and if somebody else comes and chew it again, what juice he will have it? So punaḥ punaś carvita . . . na te viduḥ svārtha-gatiṁ hi viṣṇuṁ (SB 7.5.31).
(reads Sanskrit commentary) Durāśayā ye . . . durāśayā viṣaya vāsī tantraya kāraṇaṁ te hi viṣṇuṁ na viduḥ. Tatra hetu svasminn eva arthe puruṣartha yeṣāṁ teṣāṁ gatiṁ grāmyaṁ. Na tu te 'pi guru pati syāt viṣṇu jñāsyasi tatra bhak bahir viṣaye bahavo yeṣāṁ te bahir arthas tann eva guru tena mantra śīlaṁ yeṣāṁ te. So one who is fixed up in this conclusion that, "We shall become happy with this materialistic way of life," they cannot take to Kṛṣṇa consciousness. And they do not know also that our ultimate goal of life is Kṛṣṇa, Viṣṇu.