Every gṛhastha, every house, where is the difficulty? Everyone can install the Deity. All the family members can gather together, chant Hare Kṛṣṇa mahā-mantra and read śāstras, as we are doing in this temple. But the present tendency is that we have . . . they have got sufficient time to smoke, they have got sufficient time for playing cards, they have sufficient time for drinking, going to the cinema, going to the sports. But they have no time for developing Kṛṣṇa consciousness. This is the difficulty. As soon as you talk of them, talk to them about Kṛṣṇa consciousness, they'll immediately say: "Sir, we have no time." And for other things, the paraphernalia of Kali-yuga, they have got enough time. They'll read newspapers—all full of rascal news, "One man has stolen, one man has kidnapped, one man has stabbed." These news, he'll very, with great interest he'll read. And as soon as we present Bhakti-rasāmṛta-sindhu, "Oh, this is not good." This is the position.
Therefore there is a great necessity for pushing on this Kṛṣṇa consciousness movement. That is the best welfare activity to the human society. All of them, they are rascals. Abodha-jāta. In the śāstra it is said, parābhavas tāvad abodha-jāta. They are being defeated by the onslaught of material nature. These rascals, they do not know. They are thinking they have become great leaders, philanthropist, nationalist, politician, scientist, philosopher—but they're killing themselves and others. Na te viduḥ svārtha-gatiṁ hi viṣṇu (SB 7.5.31). They do not know how to make progress.
Therefore a person who has understood little value of this Kṛṣṇa consciousness, he should take this movement very seriously and distribute to the fallen souls. That is the best work. That is the best work.