This particular incarnation of the Supreme Personality of Godhead is foretold in Śrīmad-Bhāgavatam (11.5.32):
- kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ
- sāṅgopāṅgāstra-pārṣadam
- yajñaiḥ saṅkīrtana-prāyair
- yajanti hi sumedhasaḥ
"In the age of Kali the Lord incarnates as a devotee, yellowish in color, and is always chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Although He is Kṛṣṇa, His complexion is not blackish like Kṛṣṇa's in Dvāpara-yuga but is golden. It is in Kali-yuga that the Lord engages in preaching love of Godhead through the saṅkīrtana movement, and those living entities who are intelligent adopt this process of self-realization."