Because Lord Caitanya Mahāprabhu chanted these sixteen names—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—therefore we also follow the footprints of Lord Caitanya Mahāprabhu. We are also chanting the same Hare Kṛṣṇa mahā-mantra, and we shall request you also. There is no expenditure, there is no loss on your part, but if there is any gain, why don't you try it? That is our request. Chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. This is the process of increasing your attachment for God and Kṛṣṇa. And as you increase your love . . .
That is our real constitutional position: to love God. We are loving also, in this fallen state, but not God—all non-God or some shadow God. But when we come to the real stage of loving God, then at that time our life becomes perfect, and it is said in the Brahma-saṁhitā, premāñjana cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). When you develop your love of God, Kṛṣṇa, then you see God every moment, every step. Santaḥ sadaiva. Sadaiva means always. People say, "Can you show me God?" There is no need of showing God. You qualify yourself, and God will be visible in every step of your life. Then your life will be successful.