We are distributing prasādam. People will say: "What is prasādam? The same fruit we eat, and you have simply cut into pieces, it has become prasādam?" They can say that. "How it is prasādam?" But it is prasādam. You go on eating this prasādam, you become spiritualized. Actually it is prasādam. Just like the same example: if I take that iron, hot iron, if I say: "It is fire," somebody may say: "Oh, why it is fire? It is iron." I say, "Touch it." (laughter) You see? These are crude examples, but that is the . . .
When your activities . . . actually, in higher sense there is no matter. There is no matter; everything is spiritual, because Kṛṣṇa is spiritual. Kṛṣṇa is whole spirit, and the matter is one of the energy of Kṛṣṇa. Therefore it is also spirit. But because it is being misused, not for the purpose of Kṛṣṇa, therefore it is matter. So our Kṛṣṇa consciousness movement is to spiritualize, re-spiritualize the whole thing—whole social position, political position, anything.
It is very nice movement. People should try to understand it. And if it will actually spiritualize the whole world . . . of course that is not possible, but the ideal is like that. But at least if individually one tries this respiritualization method, his life becomes perfect.