Bhakti means you have to get yourself from these designations. Designation. Sarva upādhi. Upādhi means designation. So somebody, if gives me title, "Sir Hamilton," or this or that, oh, I become very happy, "Oh, I have got this 'sir' title." But I forget that this is my designation. It will exist so long I have got this body. But the body is sure to vanquish, so designation will vanquish. When you get another body, then you get another designation. Suppose in this body I am American and next body you get China. Then you become Chinese designation. So we are changing our designation. We should stop this business of designation. You see? So sarvopādhi-vinir . . . if one is determined to get out of all these nonsense designation, then he can attain bhakti.
So sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam. Nirmalam means complete pure. What is that purity? "Oh, I am spirit. Ahaṁ brahmāsmi. Aham Brahman. I am Brahman. I am not this matter. This is my covering. I am an eternal servant of Kṛṣṇa. That is my real identity." So one who is freed from the designation and situated in his real, constitutional position, that person, when he is fixed up, when he renders service in that way, hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). Hṛṣīkeṇa. Hṛṣīka means the senses. Now my senses are designated. When my senses will be free from designation and with that freedom, with that freedom, in that purity, when I shall engage in Kṛṣṇa consciousness service, that is called devotional service.