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Lovable

Srimad-Bhagavatam

SB Canto 1

The ardent desire of Bhīṣmadeva was to see the person of Lord Kṛṣṇa, the most lovable object, and by the grace of the Lord, Śrī Bhīṣmadeva had this opportunity at the last stage of his breathing
SB 1.9.30, Purport:

Śrī Bhīṣmadeva attained the perfection of quitting his body at will and was fortunate enough to have Lord Kṛṣṇa, the object of his attention, personally present at the time of death. He therefore fixed his open eyes upon Him. He wanted to see Śrī Kṛṣṇa for a long time out of his spontaneous love for Him. Because he was a pure devotee, he had very little to do with the detailed performance of yogic principles. Simple bhakti-yoga is enough to bring about perfection. Therefore, the ardent desire of Bhīṣmadeva was to see the person of Lord Kṛṣṇa, the most lovable object, and by the grace of the Lord, Śrī Bhīṣmadeva had this opportunity at the last stage of his breathing.

SB Canto 2

Attainment of love of Godhead means complete freedom from all other attractions
SB 2.2.31, Purport:

Attainment of love of Godhead means complete freedom from all other attractions. The conditioned soul has many aspirations such as becoming a religious man, a rich man, or a first-class enjoyer or becoming God himself, or becoming powerful like the mystics and acting wonderfully by getting anything or doing anything, but all these aspirations should be rejected by the prospective devotee who actually wants to revive his dormant love of God. The impure devotee aspires after all of the abovementioned material things by perfection of devotion. But a pure devotee has none of the tinges of the above contaminations, which are the influence of material desires, impersonal speculations and attainment of mystic powers. One can attain the stage of love of God by pure devotional service, or by "a learned labor of love," for the sake of the devotee's lovable object, the Personality of Godhead.

SB Canto 3

Cowherd boys played with him as a most intimate and lovable friend
SB 3.2.27, Purport:

Nanda Mahārāja was a landholder for King Kaṁsa, but because by caste he was a vaiśya, a member of the mercantile and agricultural community, he maintained thousands of cows. It is the duty of the vaiśyas to give protection to the cows, just as the kṣatriyas are to give protection to the human beings. Because the Lord was a child, He was put in charge of the calves with His cowherd boy friends. These cowherd boys were great ṛṣis and yogīs in their previous births, and after many such pious births, they gained the association of the Lord and could play with Him on equal terms. Such cowherd boys never cared to know who Kṛṣṇa was, but they played with Him as a most intimate and lovable friend. They were so fond of the Lord that at night they would only think of the next morning when they would be able to meet the Lord and go together to the forests for cowherding.

One can serve him whatever capacity one can....
SB 3.29.15, Purport:

Everyone's prescribed duty is glorious if it is performed in devotional service of the Lord, without desire for profit. Such loving service must be performed without reason, without impediment, and spontaneously. Kṛṣṇa is lovable, and one has to serve Him in whatever capacity one can. That is pure devotional service.

Sri Caitanya-caritamrta

CC Preface and Introduction

If we want real, transcendental love, we have to transfer our love to the supreme lovable object—Kṛṣṇa
CC Introduction:

Even in this material world we can have a little sense of love. How is this possible? It is due to the presence of our original love of God. Whatever we find within our experience within this conditioned life is situated in the Supreme Lord, who is the ultimate source of everything. In our original relationship with the Supreme Lord there is real love, and that love is reflected pervertedly through material conditions. Our real love is continuous and unending, but because that love is reflected pervertedly in this material world, it lacks continuity and is inebriating. If we want real, transcendental love, we have to transfer our love to the supreme lovable object—Kṛṣṇa, the Supreme Personality of Godhead. This is the basic principle of Kṛṣṇa consciousness.

In material consciousness we are trying to love that which is not at all lovable.
CC Introduction:

In material consciousness we are trying to love that which is not at all lovable. We give our love to cats and dogs, running the risk that at the time of death we may think of them and consequently take birth in a family of cats or dogs. Our consciousness at the time of death determines our next life. That is one reason why the Vedic scriptures stress the chastity of women: If a woman is very much attached to her husband, at the time of death she will think of him, and in the next life she will be promoted to a man's body. Generally a man's life is better than a woman's because a man usually has better facilities for understanding the spiritual science.

CC Adi-lila

Srimathi Radharani is the highest principle in love of Godhead and is the supreme lovable object of Śrī Kṛṣṇa.
CC Adi 4.69, Purport:

The unadulterated action of the hlādinī-śakti is displayed in the dealings of the damsels of Vraja and Śrīmatī Rādhārāṇī, who is the topmost participant in that transcendental group. The essence of the hlādinī-śakti is love of Godhead, the essence of love of Godhead is bhāva, or transcendental sentiment, and the highest pitch of that bhāva is called mahābhāva. Śrīmatī Rādhārāṇī is the personified embodiment of these three aspects of transcendental consciousness. She is therefore the highest principle in love of Godhead and is the supreme lovable object of Śrī Kṛṣṇa.

CC Madhya-lila

Lovable Supreme Lord is the supreme shelter....
CC Madhya 2.47, Purport:

In this connection, Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura says that the lovable Supreme Lord is the supreme shelter. The Lord is the supreme subject, and the devotees are the object. The coming together of a subject and object is called ālambana. The object hears, and the subject plays the flute. That the object cannot see the moonlike face of Kṛṣṇa and has no eagerness to see Him is the sign of being without ālambana. Externally imagining such a thing simply satisfies one's lusty desires, and thus one lives without purpose.

Loving service between the devotee and the devotee's lovable object, Śrī Kṛṣṇa, is transcendental.
CC Madhya 4.190, Translation:

"Such behavior exhibited in loving service between the devotee and the devotee's lovable object, Śrī Kṛṣṇa, is transcendental. It is not possible for a common man to understand. Common men do not even have the capacity."

Other Books by Srila Prabhupada

Teachings of Lord Caitanya

If we want real transcendental love, we have to transfer our love to the supreme lovable object—the Supreme Personality of Godhead.
Teachings of Lord Caitanya, Chapter Intoduction:

Even in this material world we can have a little sense of love. How is this possible? It is due to the love which is found in the Godhead. Whatever we find within our experience within this conditional life is situated in the Supreme Lord, who is the ultimate source of everything. In our original relationship with the Supreme Lord there is real love, and that love is reflected pervertedly through material conditions. Our real love is continuous and unending, but because that love is reflected pervertedly in this material world, it lacks continuity and is inebriating. If we want real transcendental love, we have to transfer our love to the supreme lovable object—the Supreme Personality of Godhead. This is the basic principle of Kṛṣṇa consciousness.

In material consciousness we are trying to love that which is not at all lovable.
Teachings of Lord Caitanya, Chapter Intoduction:

In material consciousness we are trying to love that which is not at all lovable. We give our love to dogs and cats, running the risk that at the time of death we may think of them and consequently take birth in a family of cats or dogs. Thus love that does not have Kṛṣṇa as its object leads downward. It is not that Kṛṣṇa or God is something obscure or something that only a few chosen people can attain. Caitanya Mahāprabhu informs us that in every country and in every scripture there is some hint of love of Godhead.

Who is Kṛṣṇa's most lovable object?
Teachings of Lord Caitanya, Chapter 31:

In Govinda-līlāmṛta there is a verse which states: "Who is the breeding ground for Kṛṣṇa's affection? The answer is that it is only Śrīmatī Rādhikā. Who is Kṛṣṇa's most lovable object? The answer is that it is only Śrīmatī Rādhikā and no one else." Sheen in the hair, moisture in the eyes and firmness in the breasts are all qualities present in Śrīmatī Rādhikā. Only Śrīmatī Rādhikā is able to fulfill all the desires of Kṛṣṇa. No one else can do so.

Nectar of Devotion

Searching after the endangered lovable object.....
Nectar of Devotion 33:

In the ecstasy of devotional service in dread, the unconstitutional symptoms are drying up of the mouth, exuberance, glancing behind oneself, concealing oneself, bewilderment, searching after the endangered lovable object and crying very loudly. Some other unconstitutional symptoms are illusion, forgetfulness and expectation of danger. In all such circumstances the ecstatic dread is the steady or constant factor. Such dread is caused either by offenses committed or by dreadful circumstances.

Nectar of Instruction

Of all the lovable damsels of Vrajabhūmi, Śrīmatī Rādhārāṇī is certainly the most treasured object of Kṛṣṇa's love.
Nectar of Instruction 11, Translation:

Of the many objects of favored delight and of all the lovable damsels of Vrajabhūmi, Śrīmatī Rādhārāṇī is certainly the most treasured object of Kṛṣṇa's love. And, in every respect, Her divine kuṇḍa is described by great sages as similarly dear to Him. Undoubtedly Rādhā-kuṇḍa is very rarely attained even by the great devotees; therefore it is even more difficult for ordinary devotees to attain. If one simply bathes once within those holy waters, one's pure love of Kṛṣṇa is fully aroused.

Krsna, The Supreme Personality of Godhead

Prayers Offered by Lord Brahma to Lord Kṛṣṇa
Krsna Book 14:

I am simply surprised, therefore, with the fortunate position of Mahārāja Nanda, mother Yaśodā and the cowherd men and gopīs, because You, the Supreme Personality of Godhead, the Absolute Truth, are existing here as their most intimate lovable object. My dear Lord, no one can actually appreciate the good fortune of these residents of Vṛndāvana. We are all demigods, controlling deities of the various senses of the living entities, and we are proud of enjoying such privileges, but actually there is no comparison between our position and the position of these fortunate residents of Vṛndāvana because they are actually relishing Your presence and enjoying Your association by dint of their sensory activities.

King Yudhiṣṭhira felt such ecstasy by honoring Kṛṣṇa, his only lovable object
Krsna Book 74:

King Yudhiṣṭhira felt such ecstasy by honoring Kṛṣṇa, his only lovable object, that tears glided down from his eyes, and although he wanted to see Lord Kṛṣṇa, he could not see Him very well. When Lord Kṛṣṇa was thus worshiped by King Yudhiṣṭhira, all the members present in the assembly stood up with folded hands and began to chant, "Jaya! Jaya! Namaḥ! Namaḥ!" All joined together to offer their respectful obeisances to Kṛṣṇa, and there were showers of flowers from the sky.

Lectures

Bhagavad-gita As It Is Lectures

But the lovable form is Kṛṣṇa, Śyāmasundara.
Lecture on BG 6.46-47 -- Los Angeles, February 21, 1969:

Devotee: Prabhupāda, we were reading earlier this morning in Bhagavad-gītā, on the universal form of Kṛṣṇa when He revealed Himself to Arjuna, and He said that celestial beings and devotees and the demons both were fearful when they saw this universal form. How is it that devotees of Kṛṣṇa like demigods can be fearful even if they see Viśvarūpa?

Prabhupāda: Because they cannot love Viśvarūpa. Is that all right? Can you love Viśvarūpa? If Kṛṣṇa comes before you with Viśvarūpa, (laughs) you'll forget your love. Don't try to love Viśvarūpa. Love Śyāmasundara, that's all. We have seen Kṛṣṇa in Viśvarūpa during wartime. I remember I think in 1942, December, date I forget. I was just eating and there was siren of bombing in Calcutta. So the arrangement was as soon as there will be siren of bombing the government selected a place, shelter room, this room in your house will be shelter room. So we had to go into that shelter room and the bombing began—chiiiii-gown. So we were seeing that Viśvarūpa, you see, at that time. So I was thinking of course, that this is also Kṛṣṇa's another form. But that form is not very lovable form. (laughter) So a devotee in love, wants to love Kṛṣṇa in His original form. This Viśvarūpa is not His original form. He can appear in any form, that is His all-potency. But the lovable form is Kṛṣṇa, Śyāmasundara.

Vṛndāvana means that Kṛṣṇa is the center. He is the lovable object of everyone.
Lecture on BG 7.1 -- Bombay, December 20, 1975:

So our only request is the leaders of the society should take up the teachings of Bhagavad-gītā very seriously, learn himself, and teach to others. That is Kṛṣṇa consciousness movement. It is not at all difficult; it is very easy. Everyone can do it. But the result will be that as soon as you understand, people understand Kṛṣṇa, janma karma ca me divyaṁ yo jānāti tattvataḥ (BG 4.9), anyone who understands Kṛṣṇa, the result is tyaktvā dehaṁ punar janma naiti... After giving up this body he does not accept any more material body; he stays in his spiritual identity and enjoys the society of Kṛṣṇa. That is Vṛndāvana. Gopījana-vallabha. Kṛṣṇa... Kṛṣṇa, Vṛndāvana means that Kṛṣṇa is the center. He is the lovable object of everyone. The gopīs, the cowherd boys, the calves, the cows, the trees, the fruits, flowers, the father, mother—everyone is attached to Kṛṣṇa. That is Vṛndāvana. So this is replica, this Vṛndāvana, and there is real Vṛndāvana. This is also real. In the absolute there is no difference. But for our understanding there is original Vṛndāvana,

Lecture on BG 7.1-2 -- Bombay, March 28, 1971:

So these are the different features of Kṛṣṇa knowledge. Brahmeti paramātmeti bhagavān iti śabdyate (SB 1.2.11). The Absolute Truth is one, but one who is trying to understand Him by the dint of his personal knowledge, he approaches up to impersonal Brahman; one who is trying to understand Him as the localized Paramātmā feature, by the yogis, He is known to them as Paramātmā, or Antaryāmī; but those who are in direct contact with Kṛṣṇa, they are realizing as the most lovable object, the most beautiful personality, most opulent personality, Kṛṣṇa. But the object is the same.

But in mature time, they become so lovable each other that they cannot be separated.
Lecture on BG 7.1-3 -- Ahmedabad, December 14, 1972:

This is practice. Abhyāsa-yoga-yuktena cetasā, cetasā nānya-gāminā (BG 8.8). When we go to the pūjā room, we take our flowers and candana, offer to the lotus feet of Kṛṣṇa. So gradually, our mind will be concentrated. Just like... Not nowadays. Formerly, young, very young girls were married. Even an... My eldest sister was married at the age of nine years. So I heard that my mother-in-law was married at the age of seven years. I was gṛhastha, and I was also married... My wife was eleven years. So in that minor ages, there is no actually love between husband and wife. But still, formerly, the system was that the young girl, minor girl, was giving some eatable foodstuff to the husband, and sometimes pān, like that. But unless they were major, they were not allowed to live together. But these things are going on. So similarly, gradually, we develop our love for Kṛṣṇa. As the same example, in the young age the minor girl and the young boy, they do not come to the love platform, but in mature time, they become so lovable each other that they cannot be separated. Similarly, we have to practice. This arcana-mārga means practice. Immediately you cannot expect that your mind is completely fixed up with Kṛṣṇa. But if we follow the regulative principles, then it will mature. Mature. And mature stage, there will be love.

For Him, for God, everyone is lovable object because everyone is son of God.
Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

So our this Kṛṣṇa consciousness movement... The bhagavān is called Kṛṣṇa. He has got many millions of name, but "Kṛṣṇa" name is the chief. "Kṛṣṇa" name means the all-attractive. God must be all-attractive. It is not that God is attractive for one person, not for the other. No. God is attractive for all living entities. Therefore you see the picture of Kṛṣṇa, He is loving the calves and cows, He is loving the trees, He is loving the gopīs, He is loving the cowherds boy. For Him, for God, everyone is lovable object because everyone is son of God. That is stated in this Bhagavad-gītā. Sarva-yoniṣu kaunteya sambhavanti mūrtayo yāḥ (BG 14.4).

God is so lovable, and He reciprocates His love...
Lecture on BG 7.8-14 -- New York, October 2, 1966:

Just like Arjuna. Arjuna was a friend of Kṛṣṇa. How he conquered? Now, Kṛṣṇa became his driver. The Personality of Godhead, who is the Supreme, everyone's master, He became a menial servant of Arjuna. So God is so lovable, and He reciprocates His love in this way. So you can conquer. Just like Kṛṣṇa became the son of Nanda Mahārāja, and when He was child, He took the shoes of Nanda Mahārāja on His head just like child play. You see? So these are symptoms of conquering God. What you... You are trying to become one with God? Oh, you can become father of God. You can become father of God. God has no father but He accepts His devotee, His lover, "Oh, you are My father." So that is the question. So if this process is for simply hearing, aural reception, sincerely, then by this process, whatever position I may be, in whatever position I may be, I can conquer the Supreme Lord. He agrees to be conquered.

This is pure love.
Lecture on BG 9.27-29 -- New York, December 19, 1966:

Real love is described by Lord Caitanya. His love of God is being expressed in one verse, that āśliṣya vā pāda-ratāṁ pinaṣṭu māṁ marma-hatāṁ karotu vā adarśanāt: (CC Antya 20.47) "My Lord Kṛṣṇa, You embrace Me or trample Me down at Your feet. Whatever You like, You can do. And You make me brokenhearted by not being present before Me." Because lover wants to see his lovable object. But if the lovable object does not come he becomes brokenhearted. So Lord Caitanya says, "I am trying to see You, but You do not come. That's all right. I am brokenhearted, but still, I shall continue to love You. I cannot detract Myself from this love." This is pure love.

Come and let us live, loving one another. This is the goal of life - to find out the supreme loveable object.
Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Bhagavān: They identify the body as the self and the self is part and parcel of Kṛṣṇa.

Prabhupāda: That is wrong conception, but actually, because I am living within this body, I want to give protection. This is the fact. Just like one protects his country because he lives there. Protects his house, protects his property because he has utilization. Similarly, because we have got utility for this body, we give protection. But when the living entity is no longer there within this body, there is no question of protection. It is thrown away. Even his father, mother or relatives, they take the body and throw away. In a different way, the body is thrown away. It has no more importance. So, then ultimately it comes that you love yourself. And you love yourself, but the self is the part and parcel of the Supreme Self. Therefore you love yourself because you love the Supreme Self. So therefore, ātmānaṁ mat-parāyaṇaḥ. Actually, everyone has got the loving propensity because he loves Kṛṣṇa. That is natural. So Kṛṣṇa says that simply by following this process, man-manā bhava mad-bhakto mad-yājī. Mām evaiṣyasi, you are trying to find out the supreme loveable object. So mām evaiṣyasi, come and let us live, loving one another. This is the goal of life.

Every one of us, we love Kṛṣṇa, but we are missing Him. Therefore we are placing our loving propensity wrongly, here, there, here, there, here, there, and we are becoming frustrated. Kṛṣṇa says that "If you simply follow this process, man-manā bhava mad-bhaktaḥ, you come to Me, come to your original lover." So where is the difficulty? To attain the highest perfection of life, where is the difficulty? Anyone can say that "Here is the difficulty"?

Therefore the real lovable object being Kṛṣṇa, if we make progress to that point, then we shall be happy.
Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Devotee: You explain in Bhāgavatam, Śrīla Prabhupāda: Bhogaiśvarya-prasaktānāṁ tayāpaḥrta-cetasām. "To those who are too attached to material enjoyment and material opulence the devotional service cannot take place." This can be one difficulty.

Prabhupāda: Because we want material happiness, therefore there is difficulty. So, material happiness, you have got experience, it cannot give us satisfaction. The big, big countries, America, in Europe, and so many, they have advanced in material happiness, but actually they are not happy. Material happiness cannot give us happiness. Happiness, when we actually come to Kṛṣṇa and love Him... Happiness means also love. Either you love your family or your country or your society or your wife, your children, by loving there is happiness. But this loving process is not giving us happiness. We are becoming frustrated. Therefore the real lovable object being Kṛṣṇa, if we make progress to that point, then we shall be happy. This is the point. Mām evaiṣyasi asaṁśayaḥ (BG 18.65). So if this is concluded, then where is difficulty to execute Kṛṣṇa consciousness? That is my point. Now it is concluded that if we come to Kṛṣṇa and love Him, then that is the highest perfection of our life. Now to attain that highest perfection of life, where is the difficulty? That is the point I am asking.

Think of Kṛṣṇa, the Supreme Lord as your friend, or lovable object.
Lecture on BG 10.1 -- New York, December 27, 1966:

Man-manā bhava. Just thinking, just be always thinking of Me does not mean that you shall think of Kṛṣṇa, the Supreme Lord, as your enemy, but as your friend, or lovable object. Man-manā bhava mad-bhaktaḥ. Bhakta means we should be always ready to render loving service to Kṛṣṇa. That sort of thinking. Man-manā bhava mad-bhakto mad-yājī. Just become a worshiper of Kṛṣṇa. And māṁ namaskuru. And offer your obeisances unto Him. By following these four principles, mām evaiṣyasi asaṁśayaḥ (BG 18.65). Kṛṣṇa says to Arjuna, "My dear Arjuna, if you follow these four principles, then surely you'll come back to Me, back to home, back to Godhead." This has already been explained in the last verse of ninth chapter

Srimad-Bhagavatam Lectures

"Kṛṣṇa is my lovable Deity. I must serve."
Lecture on SB 1.2.6 -- London, August 27, 1971:

For heaven or hell, it doesn't matter. That is pure devotion. Anyābhilāṣitā-śūnyam (Brs. 1.1.11), without any desire. That is also desire, that "I am going back to home, back to Godhead." But that desire is very highly qualified desire. But a pure devotee does not desire even that. Anyābhilāṣitā-śūnyam (CC Madhya 19.167). They do not desire... What to... They do not desire even to go back to Godhead, and what to desire for being elevated or promoted to the heavenly planets. They simply want, "Let me remain wherever Kṛṣṇa desires. I may be engaged in His service." That is pure devotee. That's all. Anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (CC Madhya 19.167). Jñānīs, they want to merge. Karmīs, they want to be elevated to the heavenly planet. Yogis, they want mystic power. They want something. A pure devotee does not want anything. Therefore it is called ahaitukī. Hetu means cause. "I am serving God for this cause: I'll go back to home back to Godhead." That is also cause. Ahaitukī. No cause. "Kṛṣṇa is my lovable Deity. I must serve." That is pure devotion.

Lecture on SB 1.8.41 -- Los Angeles, May 3, 1973:

Mahāprabhu, vairāgya-vidyā-nija-bhakti-yoga-śikṣārtham (CC Madhya 6.254), just to teach people how to become a pure devotee of Kṛṣṇa. A pure devotee of Kṛṣṇa. So vairāgya-vidyā. Just like Caitanya Mahāprabhu. He was only twenty-five, twenty-four years old. His lovable wife, beautiful wife, very serving; mother, so affectionate mother; but He gave up everything, took sannyāsa. So much honor... Caitanya Mahāprabhu, when He was gṛhastha, He was so much honored that by His only direction of His finger, lakhs of people would immediately join Him as He started the civil disobedience movement against Kazi. So His position was very respectable in Nadia.

Then who is the lovable object? The soul.
Lecture on SB 1.15.50 -- Los Angeles, December 27, 1973:

So the real thing is the soul. Dehino 'smin yathā dehe (BG 2.13). So we should take care. Just like we can take care of this hat and coat by soaping it, but we must take care of myself, the body which is putting on this hat and coat. Similarly, this material body is hat and coat. Real is the spirit soul. So what is the necessity of the spirit soul? The necessity of spirit soul, because it is part and parcel of Kṛṣṇa, he is hankering to unite with Kṛṣṇa. That is Kṛṣṇa consciousness movement. That is Kṛṣṇa conscious... The soul is hankering after uniting with the supreme soul. That is natural. You study your body. Why do you love your body? Or why do you love your son's body? So long the spirit soul is there. As soon as the spirit soul is off, you do not care for the son's body or daughter's body or your wife's body. Then who is the lovable object? The soul. It is very natural to understand. Why don't you love a dead body? Because the soul is not there. The soul is the object of your love, not this body. And why you take care of the soul? Because it is part and parcel of Kṛṣṇa. Therefore Kṛṣṇa is the ultimate object of love. That is Kṛṣṇa consciousness. But they do not know.

So the body is not a lovable object.
Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:

So similarly, if we become attracted to Kṛṣṇa... We are attracted to... Actually we love Kṛṣṇa. That is the fact. But we have forgotten it. We are under illusion. Just you analyze yourself. Why we love this body? It is very easy to understand. Because the soul is there. Does anybody love a dead body? Is there any instance, a dead body is loved and embraced and taken into the room and kept it? Nobody cares. Throw it. Or burn it. So the body is not a lovable object. But because the soul is there within the body, therefore we love this body. This house, if it is vacant, nobody will come. But because there is Kṛṣṇa or because there are devotees of Kṛṣṇa, so many people come. Not that this house is lovable.

Whatever Kṛṣṇa may be, He is my lovable object.
Lecture on SB 2.3.1-4 -- Los Angeles, May 24, 1972:

Hat's all. Even when Kṛṣṇa played wonderful thing, so they simply thought, "Oh, He might be a demigod." You see. So they never tried to analyze Kṛṣṇa, but their love for Kṛṣṇa, there is no comparison. So that is wanted. Jñāna-karmādy-anāvṛtam (CC Madhya 19.167). "Whether Kṛṣṇa is God or not, let me test." You can test, but pure love means whatever Kṛṣṇa may be, He is my lovable object: mat-prāṇa-nāthas tu sa eva nāparaḥ. We have no other business than to love Kṛṣṇa, whatever He may be. He may be God or He may be whatever He may be. That is called anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (Brs. 1.1.11). Then what is the business? If everything is śūnyam... Śūnyam means zero. No, we are not zero. We are positive. What is that? Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Simply cultivate Kṛṣṇa consciousness favorably: "How I can become a lover of Kṛṣṇa?" That is wanted. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā. This is first-class devotion service. Of course, we should know Kṛṣṇa; otherwise, it may be we may neglect Him.

In the Vṛndāvana, Goloka Vṛndāvana, Kṛṣṇa is so much lovable.
Lecture on SB 2.9.10 -- Tokyo, April 26, 1972:

In the Vaikuṇṭha planets there is very great respectful consciousness, "Here is Lord." But in Vṛndāvana, there is no such respectful consciousness, Kṛṣṇa, and the cowherds boys, gopīs, but their love is very, very intense. Out of love, they cannot disobey Kṛṣṇa. Here in the Vaikuṇṭha, out of respect, they cannot disobey. In the Vṛndāvana, Goloka Vṛndāvana, they cannot think of denying anything to Kṛṣṇa. Kṛṣṇa is so much lovable. They can give anything. There is no so respectful because they do not know whether Kṛṣṇa is God or not. They know, "Kṛṣṇa is like us, one of us." But their respect and love is so intense that without Kṛṣṇa they become lifeless. There is no life.

"You think of Me."
Lecture on SB 3.25.21 -- Bombay, November 21, 1974:

"He is first class yogi." Who is that? "Who is always thinking of Me." And Kṛṣṇa is advising, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Four things only. It is not very difficult thing. Always think of Kṛṣṇa, man-manāḥ. And without becoming devotee, how you can think of Kṛṣṇa? You can think of your business, you can think of your dog, or you can think of your family, or you can think of your lovable object, woman or man and so many. But Kṛṣṇa says, man-manā bhava mad-bhaktaḥ: "You think of Me."

"Kṛṣṇa is my lovable, worshipable. I shall worship Kṛṣṇa."
Lecture on SB 3.28.17 -- Nairobi, October 26, 1975:

Just like these European, American or African boys. They have joined this Kṛṣṇa con... They have not come here for some material progress. No. They have not come here. Others may come. You can say, "The Africans are poor. They have come." No. Nobody has come for material profit. What about the Europeans, Americans? They are not poor. They have got enough money. Why they are after Kṛṣṇa consciousness, after me? I am not rich man. No. That is called ahaituki, without any motive. Nobody. "Kṛṣṇa is my lovable, worshipable. I shall worship Kṛṣṇa." This is wanted. Ahaituky apratihatā. And if you have got this intention, that "Kṛṣṇa is my Lord. I must love Kṛṣṇa. I must learn how to love Him," then apratihatā—no material condition can check it. Either you become American or African, black and white or this or that, nothing can check you. You can go on—if it is motiveless. This is wanted.

A devotee's only lovable object is Kṛṣṇa.
Lecture on SB 5.5.2 -- London, September 17, 1969:

Yāvad-arthāś ca loke, just to deal with other persons as much as necessary, not more than that. But to keep friendship with devotees, that is necessary. Not that I shall not intimately mix, intermingle with the devotees. That is required. A devotee has got four business: īśvare prīti, love for God, Kṛṣṇa; friendship with devotees; and kindness to the neophyte; and rejection to the nondevotees. These four principles. A devotee's only lovable object is Kṛṣṇa. His only friend is devotee, another devotee.

But the lovable object is missing. Missing. That is Kṛṣṇa.
Lecture on SB 7.6.1 -- San Francisco, March 3, 1967:

So Kṛṣṇa consciousness is the topmost, topmost knowledge how to love God and thereby enjoy life. Because we want to love. Unfortunately The other day I was instructing my students that "You just get yourself married." Now, they were confused. Somebody said, "Where to get a nice girl?" Just see. Everyone wants to love, but frustration. The girls will say, "Where is a nice boy?" So the tendency of love is there in everywhere, either in animal or in man, but the lovable object is missing. Missing. That is Kṛṣṇa. If you try to love Kṛṣṇa, then your life will be fulfilled: "Oh, here is lovable object." Premā pum-artho mahān. Therefore Lord Caitanya Mahāprabhu is considered to be most munificent personality.

Nectar of Devotion Lectures

And Kṛṣṇa was accepting the arrows more lovable than the flowers.
The Nectar of Devotion -- Vrndavana, October 26, 1972:

So when Bhīṣma was fighting very fiercely, severely, Arjuna's chariot became broken and he fell down; at that time Kṛṣṇa took one of the wheels of the chariot and immediately approached Bhīṣma, and when He was approaching Bhīṣma, Bhīṣma was also piercing His body with arrows. And Kṛṣṇa was accepting the arrows more lovable than the flowers. This is the dealing. Therefore that is a rasa, ghastly rasa. Apparently it appears to be very severe, that Kṛṣṇa is being pierced by the arrows. But Kṛṣṇa was feeling pleasure. So Śrīla Viśvanātha Cakravartī Ṭhākura has explained this portion very nicely, that he has given the example of kissing. Sometimes there is hard pressure of the teeth, but still it is pleasurable. He has given this example, that although Kṛṣṇa was being pierced by the arrows Bhīṣmadeva, still Kṛṣṇa felt very pleasing. And Bhīṣmadeva also, when he was on his death bed, he wanted to see that form of Kṛṣṇa when He was very angry and approaching before him to kill him in the battlefield. He explained that feature.

Sri Caitanya-caritamrta Lectures

His only lovable object is God, or Kṛṣṇa.
Lecture on CC Adi-lila 7.49-65 -- San Francisco, February 3, 1967:

"A person who knows what is God, and knows also who is a devotee, and knows also who is innocent, and knows also who is atheist..." There are four kinds of people. So atheist, innocent, devotee, and er, here, three classes, and God. God, God's devotee. One, God; second, God's devotee; third, innocent persons; and fourth, atheists. So a person who has elevated himself to the second stage of Kṛṣṇa consciousness, he has got four kinds of dealings. First thing is, because he knows God, therefore he loves God, prema. His only lovable object is God, or Kṛṣṇa. And the second is the..., he makes friendship with the devotees of God. First thing is, because he loves God, therefore he makes friendship with the devotees of God. But God is the center.

You are my lovable object, worshipable...
Lecture on CC Madhya-lila 20.118-119 -- New York, November 23, 1966:

This is pure devotion. Kṛṣṇa takes all care. Don't think... Because He says personally, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi (BG 18.66). Why should you be so anxious? But one who is in love with Kṛṣṇa, he wants to see Him, he wants to love Him. But even He does not present Himself before the lover, the lover says, "Oh, still, You are my lovable object, worshipable... Whatever You can do... You are... You are free to treat me as, as You like, but You are my worshipable..." This is pure. So as soon as we come to this stage, that is perfection. That is perfection. Don't expect anything, return.

Their court was Swamijī, Rūpa Gosvāmī. So he was so lovable.
Lecture on CC Madhya-lila 20.118-119 -- New York, November 23, 1966:

Now these Gosvāmīs, the Sanātana Gosvāmī... There is a nice story about Sanātana Gosvāmī, of whom we are now studying. Sanātana Gosvāmī and Rūpa Gosvāmī, two brothers, they went to Vṛndāvana for devotional service. So their all business was... Rūpa Gosvāmī, especially, he was always engaged in writing books. And when he was hungry, he went to some householder: "Give me a piece of bread." And everyone at Vṛndāvana... They were leaders. All the Vṛndāvana inhabitants, they took... Even their household quarrels, they used to represent, "Swamijī, this is our position. Please settle up." So whatever decision he would give to the villagers, they will accept. Their court was Swamijī, Rūpa Gosvāmī. So he was so lovable. So one day Rūpa Gosvāmī was thinking that "If I could get some, I mean to say, commodities for cooking, then I would have invited Sanātana Gosvāmī to take some prasādam." He thought like that. And, and after, say, one hour, one young girl came with sufficient quantity of rice, flour, ghee, and vegetables, so many things: "Bābājī..." They were called... They call in the India, especially in Vṛndāvana quarters, they call all these transcendentalist swamis "Bābājī." "Bābājī, please accept these commodities. There is some ceremony at our house. So My mother has sent you all these things." "Oh, very good." He was thinking that "If I could get some commodity and I could prepare something and invite Sanātana Gosvāmī." So the things were there. So Rūpa Gosvāmī inquired, "Where do You live? Oh, You are very nice girl. Where do You live?" "Oh, I live in this village. You do not know?" "No, I have never seen You. All right. Thank You very much." Then She went away. And invited Sanātana Gosvāmī, "My dear brother, please come and take your prasādam here. I have got some food." "All right." So Sanātana Gosvāmī came during prasādam time, and Rūpa Gosvāmī has prepared so many nice dishes. They were also expert in cooking, expert. You know, all devotees, they are expert. That is his qualification. So then Sanātana Gosvāmī was inquiring, "Where did you get all these things, so nice things, you have prepared in this jungle? How did you get?" So he narrated the story, "Yes, in the morning I thought that 'If somebody sends me something...' So by Kṛṣṇa's grace, somebody, a nice girl, a very beautiful girl, and She brought all these things." "Who?" He began to state about the girl's beauty. Then Sanātana Gosvāmī said, "Oh, I have never seen such beautiful girl. How...?" "Yes, I have also never seen." "Ohhh. Then She must be Rādhārāṇī. She must be Rādhā. You have taken service from Rādhārāṇī? Ohhh. You have murdered me. We don't want to take any service from Kṛṣṇa, and He has taken the opportunity, sent us... We want to simply give our service, not any exchange. Oh, you have done a great mistake. Rādhārāṇī has taken this opportunity." So he began to cry that "We have taken service from Kṛṣṇa. We have given Her trouble." This is pure devotee. They were very sorry that "Kṛṣṇa was troubled to send me all these goods."

If I don't find any suitable person lovable, then I turn my love to some hobby, to some animal.
Lecture on CC Madhya-lila 22.11-15 -- New York, January 9, 1967:

Those who are eternally free, liberated, they are godly. They are always ready to render transcendental loving service to the Lord. They are satisfied in that way. Just like mother is satisfied simply by loving child, or friend is satisfied simply by loving. Of course, that sort of love is not possible in this material world, but there are some rare instances. At least we can get an idea that... Similarly, the eternal liberated souls, they are satisfied simply by loving Kṛṣṇa. That is their satisfaction. Everyone wants to love. That is natural propensity. Everyone. When there is no loving object, then in this material world we sometimes love cats and dogs. You see? Because I must love somebody. If I don't find any suitable person lovable, then I turn my love to some hobby, to some animal, like that, because the love is there. So this is dormant. Our love for Kṛṣṇa is dormant. It is within us, but because we have no information of Kṛṣṇa, therefore we are reposing our love to something which is frustration.

That is perfect stage, lovable object eternal, lover eternal, with knowledge, with eternal life.
Lecture on CC Madhya-lila 22.11-15 -- New York, January 9, 1967:

So the Supreme Lord is person, and the lovers, the living entities, they are also persons. They forget who is God, who is not God, but the central focus is in Kṛṣṇa. Everyone loves Kṛṣṇa. Without seeing Kṛṣṇa they are mad. This is the position in the spiritual world. Simply love Kṛṣṇa, that's all. Bhuñje sevā-sukha. And by loving, as we have got a little perverted experience of love affairs, so just imagine when that love is pure and true, how much pleasure there is. So that thing is there in the spiritual world, pure love. And object is Kṛṣṇa. Therefore they are so much in bliss... That is bliss. That is bliss, sac-cid-ānanda-vigrahaḥ (Bs. 5.1), eternal love with knowledge that "Here is Kṛṣṇa," and ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). That is perfect stage, lovable object eternal, lover eternal, with knowledge, with eternal life. That is there. In the spiritual world this is going on. They're all in bliss.

Sri Brahma-samhita Lectures

In Vṛndāvana, and shows His līlā, His activities, just to attract us. How lovable object!
Lecture on Brahma-samhita, Verse 34 -- San Francisco, September 13, 1968 :

Prabhupāda: So, Kṛṣṇa is so nice. Just to attract us, that you want love, here, at Vṛndāvana, He appears at Vṛndāvana, in Vṛndāvana, and shows His līlā, His activities, just to attract us. How lovable object! You are trying to find out something lovable. You are being frustrated. Here is something complete, if you love, you will become complete. And this Govinda can be achieved simply by love. You don't require any other qualification. He is so great, He is the Supreme Personality of Godhead, He is the proprietor of everything, but what does He want from you? In the Bhagavad-gītā He says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). We can worship Kṛṣṇa with a little flower, with a little fruit, a little water, that's all. How universal it is!

Festival Lectures

She is the only lovable object of Kṛṣṇa, and She is the queen of Vṛndāvana.
Radhastami, Srimati Radharani's Appearance Day -- Montreal, August 30, 1968:

This song was sung by Rūpa Gosvāmī. He is the real person, actual person, to understand Rādhā and Kṛṣṇa. So he says, "All glories to Rādhārāṇī." Rādhe jaya jaya mādhava-dayite. "She's so dear to Kṛṣṇa." Kṛṣṇa, everyone is trying to love Kṛṣṇa, but Kṛṣṇa is trying to love somebody. Now how great She is. Just try to understand. Everyone, the whole world, the whole universe, all living entities, they are trying to love Kṛṣṇa. Kṛṣṇa-prema. Lord Caitanya describes, prema-pumārtho mahān. And Rūpa Gosvāmī described that "You are distributing kṛṣṇa-prema." So kṛṣṇa-prema is so valuable, but Kṛṣṇa is after Rādhārāṇī. Just see how Rādhārāṇī is great. Just try to understand the greatness of Rādhārāṇī. Therefore She is so great, and we have to offer our respect. Rādhe jaya jaya madhava-dayite. How She is? Gokula-taruṇī-maṇḍala-mahite. Taruṇī, taruṇī means young girls. You'll see the pictures, they are all young girls. But of all the young girls, She is the most beautiful. She is enchanting to the young girls also. She is so beautiful. Gokula-taruṇī-maṇḍala-mahite. Dāmodara-rati-vardhana-veśe. And She always dresses Her so nicely that Dāmodara, Kṛṣṇa, becomes attracted by Her beauty. Hari-niṣkuta-vṛndā-vipineśe. And She is the only lovable object of Kṛṣṇa, and She is the queen of Vṛndāvana. This queen of Vṛndāvana... You'll find in Vṛndāvana, if you go to Vṛndāvana, everyone is worshiping Rādhārāṇī. Rāṇī means queen. They are always speaking, "Jaya Rādhe!" Rādhārāṇī. All the devotees in Vṛndāvana, they are worshiper of Rādhārāṇī.

General Lectures

Lord Caitanya. He is giving us instruction, His mission, that the only lovable object is Kṛṣṇa and His land Vṛndāvana.
Lecture -- Seattle, September 30, 1968:

I'm just describing the mission of Lord Caitanya. He is giving us instruction, His mission, that the only lovable object is Kṛṣṇa and His land Vṛndāvana. And the process of loving Him is the vivid example, the gopīs. Nobody can reach. There are different stages of devotees, and gopīs are supposed to be on the highest platform. And amongst the gopīs, the supreme is Rādhārāṇī. Therefore nobody can surpass the love of Rādhārāṇī. Ramyā kācid upāsanā vrajavadhū-vargeṇa yā kalpitā, śrīmad-bhāgavatam amalaṁ purāṇam. Now to learn this, all this science of loving God, there must be some book, some authoritative literature. Yes. Caitanya Mahāprabhu says, śrīmad-bhāgavatam amalaṁ purāṇam. The Śrīmad-Bhāgavatam, it is spotless description of understanding how to love God. There is no other description. From the beginning it is teaching how to love God.

"Yes, Kṛṣṇa is the only lovable object,"
Lecture -- Seattle, September 30, 1968:

If you want to learn how to love God, or Kṛṣṇa, then study Śrīmad-Bhāgavatam. And to understand Śrīmad-Bhāgavatam, the preliminary study is Bhagavad-gītā. So study Bhagavad-gītā to understand the real nature or identification of God and yourself and your relationship, and then, when you are little conversant, when you are prepared, that "Yes, Kṛṣṇa is the only lovable object," then next book you take, Śrīmad-Bhāgavatam. And you go on. Just like Bhagavad-gītā As It Is, is entrance. Just like students, they pass their school examination then enters into the college. So you pass your school examination, how to love God, by studying Bhagavad-gītā As It Is. Then study Śrīmad-Bhāgavatam, and... That is graduate study. And when you are still farther advanced, post-graduate, then study Teachings of Lord Caitanya.

Attachment means just like you have got a lover or something lovable object.
Pandal Lecture -- Delhi, November 13, 1971:

Kṛṣṇa is teaching how you can develop your attachment for Kṛṣṇa in the Bhagavad-gītā. We have to take it. We have to understand it. So as soon as we develop this attachment, teṣāṁ satata-yuk... Attachment means just like you have got a lover or something lovable object; you cannot live without it. You are always searching, "Where is my lovable object? Where is my..." That is called attachment. That attachment as taught by Lord Caitanya, He says, śūnyāyitaṁ jagat sarvaṁ govinda-viraheṇa me. This is the final stage of attachment. Caitanya Mahāprabhu is teaching us that "I am feeling everything vacant." Why? "Being separated from Govinda." Śūnyāyitaṁ jagat sarvaṁ govinda-viraheṇa me. This is the highest stage of attachment. So this Kṛṣṇa consciousness movement is teaching people how to become attached to Kṛṣṇa instead of māyā. We are attached to māyā. We have created so many things just arrangement for forgetting Kṛṣṇa. Anything we make here for sense enjoyment...

Supreme Personality of Godhead, most beautiful, lovable object.
Lecture -- Tokyo, May 1, 1972:

The Absolute Truth is divided into three. Actually He is not divided. Because He is absolute, He cannot be divided. But according to the, I mean to say, realizer, somebody is realizing the Absolute Truth as impersonal Brahman, somebody is realizing the Absolute Truth as localized Paramātmā, and somebody is realizing Him as the Supreme Personality of Godhead, most beautiful, lovable object. So the Bhāgavata Purāṇa says, vadanti tat tattva vidas tattvaṁ yaj jñānam advayam (SB 1.2.11). There is no difference between Brahman, Paramātmā, and Bhagavān.

Conversations and Morning Walks

1968 Conversations and Morning Walks

Because the real lovable object is Kṛṣṇa.
Room Conversation about Marriage -- September 24, 1968, Seattle:

Tamāla Kṛṣṇa: Yes. She wishes to go. I asked her, I told her, "So you have to get married." And she just said, "Oh, I have been married. I just want to marry Kṛṣṇa now."

Prabhupāda: (laughs) That's nice. That is very nice. Yes. If one gets Kṛṣṇa actually, he or she forgets everything. That is sure. Yaṁ labdhvā cāparaṁ lābhaṁ nādhikaṁ manyate tataḥ. After getting Kṛṣṇa, nobody wants to get anything more. He is full. Svamin krtartho 'smi. "My dear Lord, I am now fully satisfied." That is the preaching we are making, that everyone is trying to love something. Either personally his body, senses, or then expanded; wife, children; then family, community, society, and country, humanity; extending. But there is no, I mean to say, satisfaction. Because the real lovable object is Kṛṣṇa. And when he goes to Kṛṣṇa, then, oh, svamin krtartho 'smi. The same example: just like you are feeling hunger. Now, somebody told you, "Give food." So you are trying to put food in the nose, in the ear, in the mouth, in the anus(?), in this and that. No satisfaction. You give it here, oh, fully satisfied. We do not know where to put our love. That we are teaching, best spot. Most valuable conclusion. But unfortunately, they are not...

1972 Conversations and Morning Walks

Lovable, yes. Practical. Anyone who comes in touch with Him, he becomes a lover of...
Room Conversation -- June 29, 1972, San Diego:

Ātreya Ṛṣi: Universal.

Prabhupāda: Universal. We present such God.

Ātreya Ṛṣi: Moreover, we present a God that is lovable.

Prabhupāda: Lovable, yes. Practical. Anyone who comes in touch with Him, he becomes a lover of..., immediately. How you can say that is not God? You have to prove that He is not God. That you cannot.

Ātreya Ṛṣi: How many qualifications does a spiritual master have in terms of being a spiritual master?

Prabhupāda: One qualification: he is a devotee of God. That's all.

Ātreya Ṛṣi: Also is he designated?

Prabhupāda: Huh?

Ātreya Ṛṣi: Does he have to be designated by the former spiritual master? He has to be devotee...

Prabhupāda: Oh, yes, oh yes.

1974 Conversations and Morning Walks

Just like your loveable objects.
Morning Walk -- April 3, 1974, Bombay:

Prabhupāda: Bhāva, bhāva. Bhāva means love, feelings, feelings of love, "Oh, Kṛṣṇa is so great."

Dr. Patel: Mac-cittā mad-gata-prāṇāḥ.

Prabhupāda: And that is being described.

Dr. Patel: Bodhayantaḥ parasparam, kathayantaś ca māṁ nityaṁ tuṣyanti ca ramanti ca.

Prabhupāda: Ramanti ca, yes. So instead of talking of Kṛṣṇa, they talk of politics, sociology, all nonsense. Simply waste of time.

Dr. Patel: Mad-gata-prāṇāḥ.

Prabhupāda: One cannot talk of Kṛṣṇa unless he is kṛṣṇa-gata-prāṇāḥ. Kṛṣṇa-gata-prāṇāḥ. Just like your loveable objects, you cannot forget even for a moment, similarly, one who has developed real love for Kṛṣṇa, he cannot do without thinking of Kṛṣṇa, without talking of Kṛṣṇa, without acting for Kṛṣṇa. Mad-gata-prāṇāḥ.

1975 Conversations and Morning Walks

He does not know who is the lovable object. You have read his Gitanjali?
Morning Walk -- June 23, 1975, Los Angeles:

Indian guest: Rabindranath Tagore and all these big people, they were not pure devotees, but...

Prabhupāda: They're big lions, that's all. And they are praised by the small cats and dogs. (laughter) (break) ...Rabindranath Tagore's Gitanjali he indirectly praises, "I love you," but he does not mention whom he loves. He does not know who is the lovable object. You have read his Gitanjali?

Indian guest: Yes.

Prabhupāda: Yes. Is it not like...?

Indian guest: Yes.

Prabhupāda: Yes. Tumi, "You are." Who is that tumi? That he does not know.

Indian guest: Well, I respect him as a person or whatever, but he is not a devotee, and it is a rare occasion to hear a pure devotee.

Prabhupāda: But our principle is who is not a devotee, he is not respectable.

1976 Conversations and Morning Walks

We want to see our lovable object that He is enjoying.
Room Conversation -- Honolulu, May 20, 1976 :

Prabhupāda: Therefore you see all the pictures in the Church, he is carrying the cross, and he is pushing, pushed by the government men. How miserable condition they show.

Devotee (2): They don't have any...

Prabhupāda: They do not have picture, just like we show Kṛṣṇa is enjoying. Such rotten things. That is going on in religion. They love, they love means they want to see their lovable suffering so much, you see. Only then (indistinct). This, we want to see our lovable object that He is enjoying. Young boy, (indistinct) gopīs, and nice night, playing flute, He's enjoying. That we want to see. And they want to see that lovable he is suffering. How they can see it, if there is love?

Devotee (2): If they loved him they would not be able to stand to look at that.

Prabhupāda: That is going on in the name of religion. Therefore so many rogues, rascals. Rascals. We say clearly (indistinct). Simply rogues.

Correspondence

1968 Correspondence

The second grade devotee takes compassion with innocent non-devotees. In that stage, he has got 4 kinds of vision: one is that he always keeps Krishna as the most Lovable Object, second is that he makes intimate friendship with his devotee God-brothers or any other devotees, third is that he takes compassion with innocent non-devotees, and tries to convince them about the importance of Krishna Consciousness, and fourth is that he does not take any serious interest for the atheist class of men.
Letter to Madhusudana -- Montreal 29 July, 1968:

Affection for God-brothers is nice, it is a good sign. Affection for God-brothers as well as for all other living entities, even they are not God-brothers, these signs are seen in the advanced devotees. There are three kinds of devotees: The lower grade devotees, they have high regard for the Deity in the temple, but not very much regard for devotees or people in general. The second grade devotee takes compassion with innocent non-devotees. In that stage, he has got 4 kinds of vision: one is that he always keeps Krishna as the most Lovable Object, second is that he makes intimate friendship with his devotee God-brothers or any other devotees, third is that he takes compassion with innocent non-devotees, and tries to convince them about the importance of Krishna Consciousness, and fourth is that he does not take any serious interest for the atheist class of men. The first grade devotee, of course, sees everyone in relationship with Krishna and as such, he makes no distinction between a devotee or nondevotee. His vision is high grade, because he sees that everyone is engaged in Krishna's service directly or indirectly.

1971 Correspondence

You will become more and more happy in this life and in the end go back to home, back to Krishna, to enjoy eternal life, full of bliss and knowledge and in association with the supreme lovable object, Krishna.
Letter to Ksama (Lynn Edwards) -- Calcutta 6 November, 1971:

I can understand that you are a very sincere girl and that is the first qualification for developing love for Krishna. Now increase that sincerity more and more by engaging yourself whole-heartedly and with great enthusiasm for serving Krishna and very soon love of Godhead will fructify. You will become more and more happy in this life and in the end go back to home, back to Krishna, to enjoy eternal life, full of bliss and knowledge and in association with the supreme lovable object, Krishna. And our process for obtaining to such a wonderful existence is not at all difficult. Following the regulative principles strictly, chant at least 16 rounds of beads daily and always think of Krishna.

1973 Correspondence

So it is a question of ignorance only, poor fund of knowledge, where to find that Supreme Lovable Object actually worthy to accept and reciprocate their love.
Letter to Lynne Ludwig -- Los Angeles 30 April, 1973:

Everyone wants to repose his loving tendency in some object which is in his opinion worthy. So it is a question of ignorance only, poor fund of knowledge, where to find that Supreme Lovable Object actually worthy to accept and reciprocate their love. People simply do not know, there is no proper information. Anything material, as soon as there is some attachment, it will kick you upon the face, deteriorate, disappoint you—it's bound to dissatisfy and frustrate you, that's a fact. So these young boys in your country, and all over the world, they are accepting.

Page Title:Lovable
Compiler:Siidha Rupa, Visnu Murti, Hareesh, Serene
Created:18 of Jan, 2008
Totals by Section:BG=0, SB=4, CC=5, OB=7, Lec=32, Con=5, Let=3
No. of Quotes:56