Kṛṣṇa-bhakti, Kṛṣṇa consciousness, is in everyone's heart, dormant. Every living entity. Because every living entity is part and parcel of Kṛṣṇa. Just like a father and son, there is natural affection; it is not artificial. Even there is misunderstanding between father and the son, and if they meet at a time after many years' misunderstanding, immediately the affection of father and son will act, immediately.
Similarly, because we are part and parcel of Kṛṣṇa, our affection for Kṛṣṇa and Kṛṣṇa's affection for us is eternal. Kṛṣṇa is more anxious to reclaim us from this miserable condition of life than we are, because we are sons of Kṛṣṇa. Sarva-yoniṣu kaunteya sambhavanti mūrtayaḥ yaḥ (BG 14.4). He is the father of all living entities. We are part and parcel. Therefore Kṛṣṇa is very anxious. Therefore Caitanya-caritāmṛta-kar says:
- anādi bahir mukha jīva kṛṣṇa bhuli gelā
- ataeva kṛṣṇa veda purāṇa karilā
Just to remind us. Not only He has given us Vedas and Purāṇas to remind us that, "Your position is different than you are thinking. You are thinking that you are a material product. That is illusion. Ahaṁ brahmāsmi. You are brahma-vastu. You are part and parcel of Brahman . . ."
Therefore there are so many literatures—vedaiś ca sarvair aham eva vedyaḥ (BG 15.15)—just to draw your attention to come to Kṛṣṇa. Just to draw your attention that, "You are My part and parcel. You are My eternal son. Why you are rotting in this miserable condition of life, janma-mṛtyu-jarā-vyādhi (BG 13.9)?" Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Therefore Kṛṣṇa's advice is give up all nonsense engagement, simply surrender to Kṛṣṇa. Ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167). Just try to understand Kṛṣṇa favorably, not like Kaṁsa or so-called scholars, but with natural affection for Kṛṣṇa. Then you'll be happy.