The mahā-bhāgavata knows that, that although this material world is a world of forgetfulness of Kṛṣṇa . . . material world means when you forget Kṛṣṇa. Here you will find cent percent people, they have forgotten Kṛṣṇa. They do not care to know Kṛṣṇa, neither they have got any relationship with Kṛṣṇa. Therefore it is material world. Here the nature is how to forget Kṛṣṇa. There is a verse in Śrīmad-Bhāgavatam: īśād apetasya viparyayo 'smṛtiḥ (SB 11.2.37). That is called māyā. Māyā means viparyayo 'smṛtiḥ. Everything is in relationship with God, but he, the rascal atheist, he'll say, jagad āhur anīśvaram (BG 16.8): there is no īśvaram. This is materially . . . this is material world—forgetfulness. Viparyayo 'smṛtiḥ.
So the devotee's business is how to enlighten him to come to the point of Kṛṣṇa consciousness, real smṛti. So this is Kṛṣṇa consciousness movement means it is an endeavor to bring the rascals and fools and atheists to the platform of Kṛṣṇa consciousness, the most, I mean to say, important welfare activities in the human society. So that Bharata Mahārāja was therefore . . . he had the power. He had the power to control how to bring the citizens to Kṛṣṇa consciousness. Therefore he was selected to become the king, not a rascal by vote and come to the . . . become president and you become happy. That is impossible.