He has no discrimination who is devotee, who is non-devotee, who is atheist or theist, or who is . . . in this way, he sees everyone the part and parcel of the Supreme Lord. And everyone is engaged . . . one who is suffering, he's also engaged, because . . . just like the prisoner. The prisoner, he's also serving the government—by force. Therefore one who is elevated, even those who are in abominable stage of life, the mahā-bhāgavata sees, "Oh, he's also obeying." Actually, it is obeying. The prisoners, they are obeying the government, although by force, but they're obeying.
Similarly, those who are materialist, they are also obeying. Caitanya Mahāprabhu's this philosophy that, jīvera svarūpa haya nitya kṛṣṇa dāsa (CC Madhya 20.108-109). A living entity's eternally servant of Kṛṣṇa, either he admits or not admits. That doesn't matter. He's a servant. Just like any citizen is law abider or subservient to the state. He may say that "I don't care for the state," by the police, by the military, he'll be forced to accept.
So one is being forced to accept Kṛṣṇa as the master, and the other is voluntarily offering service. That is the difference. But nobody is free from the service of Kṛṣṇa. That is not possible. Therefore Caitanya Mahāprabhu's philosophy that eternal servant. Either you accept or not accept, you are servant. You are never equal or greater than God.
So this Kṛṣṇa consciousness movement is for that purpose, that people should be taught that "You are eternal servant of God. Don't falsely claim that you are God, you don't care for God. You have to care." Just like this Hiraṇyakaśipu. He didn't care for God, but God came, and at the time of his last moment. You see? Similarly, God is visible to atheist as death and to the theist as lover. That is the difference. Everyone sees God. Nobody can say: "I do not see God." Everyone sees God. But one sees as death, and one sees as lover. That is the difference.
Chant Hare Kṛṣṇa.