These Kṛṣṇa consciousness centers are being opened all over the world just to give the people the chance how to become liberated simply by seeing the Deity and chanting Hare Kṛṣṇa mantra. This is the opportunity. But fools and rascals, they think that, "It is nuisance." But actually it's not. This is a science. So by following this process, then what will be the . . .? Hṛtātmano hṛta-prāṇāṁś ca: "Then gradually, your mind will be fully absorbed in Kṛṣṇa consciousness, mind and senses." Hṛtātmanaḥ and hṛta-prāṇa. Prāṇa, we . . . our prāṇa, life, is at the senses. So if your mind and senses are fully absorbed in Kṛṣṇa consciousness, that is called bhakti. That is called bhakti. It is not sentiment; it is a practical science when your mind and senses are fully absorbed in Kṛṣṇa. The senses are engaged in serving Kṛṣṇa and mind is always thinking of Kṛṣṇa.
Sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane (SB 9.4.18). Just like Mahārāja Ambarīṣa, he was a great devotee, and his business was, although he was a king, very responsible king and ruling over the world, but his mind was always absorbed in Kṛṣṇa. This is possible. This is possible. That example is given, that a woman or a lady is always busy in his (her) household affairs, but she also takes care of her bunch of hair, how to set it up and very nicely comb it. She does not forget. In spite of her being engaged in so many household affairs, she does not forget to take care of the bunch of hair. Similarly, one who is actually devotee, he may be engaged in so many things, but he does not forget Kṛṣṇa. That is the example, very good example.