Pradyumna: "Driven by affection for his wife and children, a family man works day and night. A philanthropist works in the same way for love of the greater family, and the nationalists for the cause of his country and countrymen. That force which drives the philanthropist, the householder and the nationalists is called rasa, or a kind of..."
Prabhupāda: That attractiveness is called rasa, mellow, taste. Go on.
Pradyumna: "...or a kind of mellow, or relationship whose taste is very sweet. Bhakti-rasa is a mellow different from the ordinary rasa enjoyed by mundane workers. Mundane workers labor very hard, day and night, in order to relish a certain kind of rasa which is understood as sense gratification. The relish or taste of the mundane rasa does not long endure, and therefore mundane workers are always apt to change their position of enjoyment. A business man is not satisfied by working the whole week; therefore wanting a change for the weekend, he goes to a place where he tries to forget his business activities.