They simply try to enjoy this material world in various ways. In fact, their hopes for enjoying this world are just make—believe, or māyā, and this make-believe yearning leaves them hopelessly cheated. Yet they cannot give up the hope to enjoy. And when they realize that fruitive activities are futile and are more or less forced to renounce them, then such renunciation becomes merely another illusory scheme for a greater enjoyment.
Those who hanker after the fruits of their actions undertake many hardships in executing their work, their imagination wanders like an untethered bull, and all the while their mind dictates to them that they are the actual enjoyers. Therefore, without disrupting the minds of these foolish, perverted karmīs, the intelligent person should engage them in doing what they are expert in and using the fruits in Lord Kṛṣṇa's service. Such a course of action will automatically uncover the fruitive workers' eternal relationship with Lord Kṛṣṇa. So, to instruct the people for their benefit, the servant of Kṛṣṇa, who is free from the reactions of fruitive activities, will lead a life seemingly like that of the fruitive workers, but actually he is all along performing karma-yoga.