Every house should have our books, every gentleman, in any language. It doesn't matter. That is our propaganda. Now you are getting all languages, so we can capture the whole world

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"Every house should have our books, every gentleman, in any language. It doesn't matter. That is our propaganda. Now you are getting all languages, so we can capture the whole world"

Conversations and Morning Walks

1977 Conversations and Morning Walks

My royalty would have been one lakh, fifty thousand daily. Big authors, they take twenty-five percent. So that is not the ambition, but my ambition is these books shall be sold. That's all. Whole... Every house should have our books, every gentleman, in any language. It doesn't matter. That is our propaganda. Now you are getting all languages, so we can capture the whole world.

Morning Room Conversation -- February 16, 1977, Mayapura:

Prabhupāda: In our college days we read one book. That was our textbook. It is a story, that a boy was meant for church and he fell in love with a girl. That is the psychology. Cloister and the Hearth. What is the cloister?

Hari-śauri: Inner sanctuary.

Prabhupāda: And hearth? Home.

Tamāla Kṛṣṇa: Home.

Prabhupāda: That book was named Cloister and Hearth. So get Bombay finished very quickly and book-printing, stock, propaganda. (break)

Tamāla Kṛṣṇa: ...society is growing on that principle.

Prabhupāda: Yes. This I want to increase more and more. No money in the bank. In the books. And as soon as there will be stock of book, it has to be sold. Otherwise you will starve. (chuckling) That I want.

Tamāla Kṛṣṇa: That will force the book sales to increase. The manager...

Prabhupāda: You may take it as business or whatever you like. I am not taking anything. You are selling five to six lakhs daily?

Tamāla Kṛṣṇa: Yes.

Prabhupāda: So my royalty would have been one lakh, fifty thousand daily. Big authors, they take twenty-five percent. So that is not the ambition, but my ambition is these books shall be sold. That's all. Whole... Every house should have our books, every gentleman, in any language. It doesn't matter. That is our propaganda. Now you are getting all languages, so we can capture the whole world.

Tamāla Kṛṣṇa: Increase the book sales more and more.

Prabhupāda: And we are getting success, at that. There is no question of discouragement.

Tamāla Kṛṣṇa: Especially here in India it's becoming more and more encouraging.

Prabhupāda: Now these books I have read, either Bengali or Hindi, they are well-written, very convincing. All our books are convincing.