Nobody—we are sitting in this hall—can say that "I am not serving anyone." If somebody is not serving anyone, then he must be serving his own senses. The whole material world is going on because the people are engaged in the service of the senses. For sense gratification one is doing very, very risky job. So nobody can say that "I am not serving." That is the characteristic of the living being, and that is called dharma. Śrī Caitanya Mahāprabhu said that jīvera svarūpa haya nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109), means we living entities, our real characteristic is to serve God. But we have given up the service of God. Therefore we are now engaged in the service of the senses. And because we are constitutionally servant, therefore either we shall serve the Supreme Personality of Godhead, or the Absolute Truth, or, if we do not like to serve the Absolute Truth, then we must serve our senses. Therefore it is described, dharmaḥ projjhita-kaitavaḥ atra, means "Cheating type of religion is completely rejected here in the Śrīmad-Bhāgavatam."
Here this material world means everyone is trying to be master. But actually he is servant. Just like take, for example, in a family. The family head is the... Actually, he is servant of his wife, of his children or of his even servants. He is servant, but he is thinking that "I am the master of this family." In your country especially, if the husband cannot satisfy the wife, immediately there is divorce. So although in the name one is husband of the wife, but actually he is servant of the wife. The head of the family, just to keep the family members satisfied, he must be ready to serve all of them. If he dissatisfies any one of the family members, even to the servant, the whole family is disturbed. Therefore, constitutionally, we are all servant, but we are serving misguidedly the senses. Why I serve my wife? Because she gives me facility of sense gratification. Actually, I do not serve even my wife, but I will serve my own senses. In this way, if you make an analytical study of everyone, you will find that everyone is engaged to serve his senses.