I have, according to the instruction of my spiritual master, chalked out a programme of work according to Bhagavad-gita and I wish to discuss it personally with your good self to give the plan a practical shape. Will it be convenient for you to see me for this purpose? I am prepared to go to you at my cost at wait upon you if so desired by you. Awaiting your early reply and thanking you in anticipation.
Cost (Letters 1949 - 1972)
Expressions researched:
"cost"
|"costing"
|"costly"
|"costs"
Notes from the compiler:
VedaBase query: cost or costs or costly or costing not "at any cost" not "at the cost of"
Correspondence
1947 to 1965 Correspondence
Letter to Gosvami Maharaja -- New Delhi 5 October, 1955:
N.B. Some non-Bengali gentlemen are demanding my Hindi edition of Caitanya Caritamrta. They are prepared to pay any price for this (Rs 32/ or Rs 25/- ) your Holiness has already seen the manuscript. I wish to get it out part by part. The first part will cost near about Rs 600/-. If this part is sold out, The other parts will automatically come out. I would request you to invest this initial Rs 600/- for this purpose under any arrangement you like. I shall be glad to receive your reply on this point. I hope you will give this starting & oblige. ACB.
Letter to Members -- Bombay:
We invite you to cooperate with the mission for collective welfare and help in the matter of wider circulation of the spiritual propaganda made by the BACK TO GODHEAD.
We shall request you to bear the cost of publishing, printing and distributing some issues of the BACK TO GODHEAD. This paper is issued twice in a month and the cost of 2 x 1,000 copies are as follows: -
Printing Rs. 72/-
Paper 50/-
Posting (at concession rate of postage) 40/-
Packing 8/-
________
Total Rs. 170/-
________
Rupees one hundred and seventy only.
1966 Correspondence
Letter to Sir Padampat Singhania -- New York 20 January, 1966:
The thing is that the idea of constructing a magnificent Temple in New York quite befitting the first city of the world, will cost you not lakhs but crores. Because here the cost of land and other materials and the labor charges all are fabulous. The labor charges here is not less than 12 dollars a day i.e Rs 60/ per day. Besides that you cannot get a vacant land in the New York city. You have to purchase a constructed house then dismantle it and then construct a Temple of your liking. I know it very well that by Grace of His Lordship Sri Sri Dvarakadhisa and by the mercy of Laksmiji Rukmini devi, your honour is quite competent to spend even crores and crores for this purpose but we must remember the difficulty of Exchange. At this stage of critical hours the Government will hardly allow us to spend such huge amount. If they at all sanction the exchange they may allow for lakhs only and therefore I have suggested the estimate as seven lakhs only.
Letter to Mr. Dharwarkar -- New York 16 February, 1966:
Due to my absence from India the printing works are suspended and now I wish to begin it again on hearing from you. The thing is that I am trying here to establish one Temple of Sri Sri Radha Krishna and one big industrialist of India has promised to pay for the cost. But there is difficulty of Indian exchange. So I am trying to get the exchange sanctioned through some friends in India and if I get the sanction then I shall remain here for many more days. So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India. If you have successfully worked out the business in your own Maharastra province as it is recommended by the Director of Education, then it will be possible for you also for other provinces. In Rajasthan and Delhi it is already recommended and similarly it could be recommended in all other provinces.
1967 Correspondence
Letter to Brahmananda -- San Francisco 25 January, 1967:
Further, $200.00 may be transferred to my account in the Trade Bank And Trust Co. at 4th street for purchasing some musical instruments for Mr. Jonathan Altman. This month as usual the check may not be sent to him but advice may be sent to him that the amount has been paid to my account for purchasing his musical instruments in India. The cost will be about $500.00 out of which $200.00 has to be sent immediately. So after transferring the above amount you can let us both know about it so that I can take the necessary steps.
Letter to Satsvarupa -- San Francisco 21 March, 1967:
Howard wants one of the Mimeograph machine here so that copies of Back to Godhead required here may be printed here. What is the weight of the machine and what will be cost of transport charges. I think you can spare one machine for San Francisco and charge cost of it.
Letter to Brahmananda, Satsvarupa, Rayarama, Gargamuni, Rupanuga, Donald -- San Francisco 28 March, 1967:
I have taken quotation from good printing houses in San Francisco for Gitopanisad and it is estimated to cost about $11000.00 for five thousand copies case bound and golden title. I will have $5000.00 from here and shall be glad to know how much you can contribute so that I can take up the work. I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds.
English translation of Caitanya-caritamrta by Nogan Roy have been seen by me. There is no commentary and therefore it can be read. but I do not know who is this Sanjib Choudhuri. Anyway there is no harm reading simply the translation.
Letter to Kirtanananda -- New York 5 May, 1967:
Someone has made a beautiful technicolor movie (our first in Golden Gate Park) called 'Hare Krishna.' It has sound, our voices." I am sorry that you have no good mrdanga, but if you send me a hundred dollars as I have already written to Pradyumna I can get a mrdanga and good harmonium for you so that you can have your kirtana very nicely. I am very much pleased to learn that our comments on the Bhagavad-gita are being appreciated by the audience in Montreal. Regarding printing, if I print the Bhagavad-gita in your country, it will cost not less than 12,000 dollars, out of this I have already secured about 5,000 dollars from one of my students at San Francisco and still I require 6 to 7,000 dollars. I do not know how to secure it, but the only hope is that I have my books. If you can organize the sales of my books, either you or Pradyumna, then there is no question of scarcity of money. I can go on printing so many books. But because the books are not selling nicely, neither there is sufficient money, so I am handicapped. Anyway, let us depend on Krishna and when He will desire, everything will be very nice.
Letter to Mukunda -- Delhi 7 October, 1967:
I am starting for Calcutta with Ramanuja and Acyutananda (9/10/67) who I think have already written to you about your Tanbura etc. Tanbura from Delhi by Air Mail is very costly. When I go to Calcutta on the 9th October 1967 I shall personally try for the Tanbura Harmoniums etc and settle the terms with Dwarkin and Sons. My address in Calcutta is mentioned above.
The record player which you gave me at the Stinson Beach is lost. It is stolen by somebody from my room while I was alone sleeping. I can take some police action but I do not wish to implicate myself in such a way because I am going to Calcutta. Is it possible to send me another to my Calcutta address by air mail. If it is too costly do not send. But such portable record players are not available in India. What happened to your cymbals. Now as I am going to Calcutta, I shall personally try for all kinds of supply. Please let me know in details all the goods that you may require from India to execute regular transaction for which you have already started a partnership establishment.
Letter to Janaki -- Delhi 7 October, 1967:
N.B. I am negotiating with a local medal manufacturer. The cost will be about 15 ps per dollar. If you want please send money at least for 15 oz medals for $100.00. The size of the medal will be like the Radha Krishna picture on the Prospectus. One side the picture and the other side the Society's name and the word MEMBER The idea is anyone who will become a member will have this aluminium nice medal glittering like Silver. Please let me know your decision in Calcutta.
Letter to Lilavati -- Calcutta 23 October, 1967:
N.B. I have purchased one Tambura for you costing Rs 106/- from Dwarkin & Sons. They have allowed me 20% discount (special) on the price. This Tambura is going to be booked by air cargo tomorrow by Ramanuja. The charges will be too much. But hence forward you can order directly to M/S Dwarkin & son, 8/2 Esplanade East, Calcutta-1. The price is Rs 125/- Less 20% and there will be no sale tax charges if you send the amount by Bank draft in dollar direct to the firm. The will pack & ship the instruments by surface which will be very cheap. Always order in the ISKCON Stationery which are printed with my name.
Letter to Brahmananda -- Calcutta 7 December, 1967:
While I shall try to open some branches in the Pacific you can also try to open branches in parts of Europe as you have suggested in your letter under reply. I'm trying to find out some reliable man who can purchase goods and book them personally. If you come here it will be a nice idea, but you should come with money, purchase the goods and book them immediately. Air cargo will be too costly, we have already sent 1 tanpura to Mukunda and the cost was 106 Rs. but air cargo was 1,100 Rs. So you cannot do business by paying 11 times more than the cost for freight. Regarding books I've already consigned along with mrdangams harmoniums karatalas and beads & bags. I have arranged for supplying incense with a gentleman here and I'm taking samples with me. Similarly I've arranged for sending spices and frankincense. The contact with MacMillan should be finished before you leave. Your journey, as you have suggested is important for your touring in Europe. We cannot expect any tangible help from Miss Bowtell. She is not my godsister but a disciple of my godbrother. The best thing will be to start a center independently.
1968 Correspondence
Letter to Manager of Bank of Baroda -- Los Angeles 29 January, 1968:
The purpose for transferring this amount is to pay press bill in India, for printing cost. The copy of letter from Radha Press, Delhi, is enclosed herewith for your reference.
Letter to Brahmananda -- Los Angeles 4 March, 1968:
I am in receipt of your note regarding United Shipping Corporation; so you can unload the books, 15 cases, paying $242.00 from my book fund, and after clearing the books, we shall see what is the cost of transporting. I see that United Shipping Corp. has explained in their letter, dated Feb. 22, a copy of which you have sent me, that they have not been able to pay the ocean fare for this consignment, and the money is with them, and they submit account for that. So, after clearing the books, we will see to the account. In the meantime, if possible you can see the American Export Isbrandtsen Lines, Inc., whose office is situated at 26 Broadway, New York, N.Y., 10004. I think you can see the manager of this carrying company and try to get some concessional rates for things we import from India. Here in San Francisco, there is one carrying company, American Mail Lines, and they have agreed to give us 10% concession on the freight.
Letter to Rayarama -- Montreal 12 June, 1968:
During the time of my Guru Maharaja's passing away, His last instruction was to me that "You try to preach whatever you have learned from me in English, and that will do good to you and the people who will hear you." This instruction was given to me in 1936, and I started this paper in 1944. So during my householder life I was printing this paper and almost distributing free, and some of them were paying me subscription, and some of them not. But I was trying my best at my cost. You have seen the old articles about my tendency in this regard, and please try to follow this principle and improve the condition of this paper as you think best. You have got full liberty to make it acceptable to the general public, keeping pace with our principles of Krishna Consciousness. And as I have told you several times that I am awaiting for the day when this paper will take the shape of Life magazine or similar other magazines, in the matter of its popularity. From India this paper has been brought to America, with this hope that American young boys like you will take interest in spreading this sublime gospel of Krishna Consciousness.
Letter to Mangalaniloy -- Montreal 7 July, 1968:
If you want to come here, then I shall have to arrange for your return ticket (round the world) which will cost $1200.00 or in Indian exchange, Rs. 12,000/-. Similarly, if we guarantee for your stay here for 6 months, that will also cost you at least $200.00 per month, which means another Rs. 12,000/-. If you, however, can arrange to spend this Rs. 24,000/- then it may be possible that I can arrange for your sponsoring and sending you a return ticket. On hearing from you we can think of further procedure in this connection. I hope you will reply this letter forth with and oblige. Hoping you are well.
Letter to Krsna Devi -- Montreal 21 August, 1968:
I understand that you are sending $100.00 per month to Santa Fe, and I shall be glad to know for how many months, or how many installments you have sent there. Because I wanted you to send $100.00 say, for three months; I do not want that a branch should be continually maintained by other branches. Every branch should be self-dependent. Anyway I shall be glad to know how many installments you have already sent there, then I shall instruct you further. It may be that I may ask you to send me some help because my next attempt will be to start a press of our own, in New York, or in Montreal, which will cost about $5,000. I am so pleased to note that you are always ready to serve my cause and you are proper prepared to follow my instructions in the service of Lord Krishna.
Letter to Brahmananda -- San Francisco 9 September, 1968:
You must take quotation from different record manufacturing company, or from the same company immediately, from whom you took our Hare Krishna record. We shall ourselves issue so many records. And so far this record is concerned, in a suitable moment you can talk with Mr. Kallman that Swamiji was telling that he has not received any royalty of 5%. The agreement is there; you can see. So he must pay. But if he does not pay we don't mind; we shall issue our own records and try to sell. But you can speak with him, that Swamiji is speaking like that. At least, he must give us the concession that whenever we shall require the records, he must give us at cost price. So far you have already paid him $500.00 for one thousand records. You must take delivery of them and send them to India. There to Jaya Govinda. Because you cannot get the money to keep this man as our friend without any disturbance and settle up things peacefully.
Letter to Brahmananda -- San Francisco 9 September, 1968:
You will be pleased to know that this morning I experimented with my harmonium, and of course, it is just an experiment, still all the girls present here and Tamala Krishna also, they liked the tune very much. Maybe such Sankirtana solo singing; I can give so many. I can give so many verses, just like Cintamani Prakara Sadmasu . . . and explain them in English, so we can produce not only pictures, but also records, in so many ways. So you should be serious about taking quotation of the records as soon as possible and immediately we shall print some records. So far I know, that the records, small records, as Gargamuni told me, it does not cost more than 10 cents. But this big record will not cost more than 50 cents, including everything, I am sure. Anyway, you seriously take quotations about the album, about printing, and just see what will be the cost. Then we shall immediately invest some money from the book fund, to print our second and third record.
Letter to Advaita -- Seattle 6 October, 1968:
Regarding binding: Some of our students also may learn the art, and so far I know, binding cost should not go beyond 40 cents. Please inform Balai dasi with my blessings, that I have received the report of the Istagosthi, and it is very nice. Especially the portion in which Rayarama and Purusottama's presentation to deal with newcomers is very nice. We should not disturb the newcomers immediately with opposite proposals, but tactfully we shall try to teach him in our ways, and gradually he will come to understand this policy is very nice, and approved by me.
Letter to Uddhava -- Seattle 6 October, 1968:
Regarding binding: The cost of binding should not be more than 40 cents. And the best thing will be some of our students learn binding also. The book size of Srimad-Bhagavatam will be exactly as it is, at present, but it may be that the pages may be increased. Because next printing I am thinking three volumes in one. And the papers may be just like Bible paper, thin, and pages will be not less than 1000, and we shall print in one volume; the binding should be very first class, and similarly, part by part, we shall have to print 12 parts, altogether. So if some of our students becomes expert in binding, that will be very nice. I think Devananda, who is in Boston, he has some knowledge in binding. Binding is not very difficult task. Anyone can do it, but I do not know how it will be successfully done. But the cost of binding must not be more than 40 cents.
Letter to Rayarama -- Seattle 17 October, 1968:
Regarding your present edition of Back To Godhead: I have already informed you in my previous letter that it has become very nice, and try to continue the effort improving the quality and I think you are getting good advertisement also. And if the advertisement income is increased, you can increase the pages and reading matter along with it. You should simply accept advertisement collection for publication costs—namely, the paper and printing costs. So at present if you try to get more advertisement I think there will be no difficulty. Similarly, induce Jaya Govinda and Acyutananda in India to get advertisement. If they try, people will be very glad to give advertisement in our paper, even they will be glad to mention their name only, that this space is donated by such and such. They will pay. They are prepared to pay like that. Many people are publishing nonsense magazines as they are collecting money in that way.
Letter to Sivananda -- Los Angeles 11 November, 1968:
I beg to acknowledge receipt of your letter dated Nov. 1, 1968, and I am glad to inform you that as directed by you I have sent the 3 letters to the following personalities: Minister in charge of cultural and religious affairs, Mr. Michael Weyl, and Dr. Irvin. The body of the letter is the same as you drafted. Now you can do the needful and inquire whether they have received the letters. I hope very soon you will find out a suitable place in Hamburg and start the temple and if required you can take assistance from Syamasundara, for the Deities. I am glad to learn that Krishna das has got a job in a jewelry shop, similarly both you and Uttama Sloka may also find out some job and immediately take a nice apartment. If storefront is too costly then you can start the center in some apartment and try to invite people there and live together. Regarding your question, about living alone, living alone is a general tendency for a person who wants to get disassociated with the materialistic persons. That is also recommended by the Goswamis in their instructions. It is better to remain alone than to mix with materialistic persons. But this is not applicable when we have the opportunity to get the association of pure devotees. Our program is negative and positive simultaneously. We want to negate the materialistic side and make positive the spiritual side, it is not one sided. If you have no positive standing, negating only will not make you successful. Therefore it is better to remain positively within the society of pure devotees. That is also recommended by the Goswamis. That one should be occupied in activities in the modes of goodness and associate with spiritualistic persons, that will make one's advancement very quick.
Letter to Rayarama -- Los Angeles 12 November, 1968:
P.S. The new prospectus may be sent in lots in all centers and charged for the cost. ACB
Letter to Janardana -- Los Angeles 19 December, 1968:
Although I could not read any of your article, I have learned from Purusottama that they are written very nicely. He is not fully conversant with the language but he could read most of it. So far as reviews I think that there is no need to review nonsense books and give them publicity at our cost. The sincere theists and philosophers will surely appreciate our presentation of Bhagavad-gita As It Is so you can write some articles on the basis of our discussions in this book or in Srimad-Bhagavatam.
Letter to Uddhava -- Los Angeles 19 December, 1968:
NB: Please convey my thanks to Patita Uddharana for his nice letter. I will be looking forward to seeing the epic poem which he promised to be sending me soon.
P.S. I have asked Hayagriva to invest some money in purchasing press and he has almost agreed. Apart from labor and other cost you can give me an estimate of price of the materials required.
Letter to Yamuna -- Los Angeles 24 December, 1968:
So far as having the Radha-Krishna murtis carved for Rs 1000, it is too costly. Continue to negotiate with Jaya Govinda on this matter. Here in Los Angeles, one boy, Nara Narayana, is planning to attempt murtis in bronze but I do not know that he will be successful.
1969 Correspondence
Letter to Hamsaduta -- Los Angeles 21 January, 1969:
So far as the 24" murtis which Gopala Krishna has agreed to donate, I have information that They will cost about $250.00 including the cost of shipping up to Montreal. So either Gopala Krishna may write to his father or else he may donate the money to the temple and we shall get the murtis from Vrindaban. Regarding Himavati's visit home, if it becomes necessary, the idea is all right.
Letter to Brahmananda -- Los Angeles 30 January, 1969:
P.S. The Press cutting sent by you is very nice. Every other organization has demand for money for their bogus classes but we don't demand any money. People should know this difference. I can challenge to all the other organizations that they are all bogus from spiritual point of view. I am admitted as Permanent Resident as "Ordained Minister of Religion". I have duly received the card. Now you shall pay me $500.00 for this because you were going to appoint some lawyer at the cost but I have obtained it simply by spending $35.00 or utmost $50.00. So you can pay me the balance. ACB
Letter to Nara-narayana -- Los Angeles 1 February, 1969:
In the meantime, if you think brass deities can be done in New York, please let me know what will be the cost per pair. If not 24" high, they should be of the same size we have got in New York. When you were here you told me the cost will be about $40. If you can manufacture for even $50 per pair, you should manufacture immediately five or six pairs, and I will provide you with the money. But first be sure what will be the actual price and whether you will be able to do it. After finishing with this murti business, you can immediately begin the construction work in New Vrindaban.
Letter to Rayarama -- Los Angeles 15 February, 1969:
Anyway, the whole thing is depending upon you because I can not possibly divert my attention. But if I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead. For example, if a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution. The copies which are not sold may be distributed free to schools, libraries, influential gentlemen, etc. This will greatly further our propaganda, and I am thinking in these terms.
Letter to Pradyumna -- Los Angeles 26 February, 1969:
Regarding your need for records, Mr. Kallman has cheated us in so many ways, so I am therefore thinking of making a new record of Hare Krishna vibration. But if you now have a tape recording machine then you can have the kirtana record in tapes. The cost of such tapes can be found out from Dinesh in Los Angeles.
Now we have to sell Back To Godheads in large quantities. We are arranging to print 20,000 copies so you should seriously consider how to step up this program in Columbus. I am very pleased that Mr. Cline is helping you in looking for a suitable temple there. Please keep me informed of your progress in this matter.
Letter to Advaita -- Hawaii 16 March, 1969:
I thank you very much for your letter of March 6, 1969, and I am so glad to know that you are feeling the Lord's mercy being given your engagement of printing Krishna Consciousness propaganda literature. I think we shall have to open the press immediately because the business transaction with Dai Nippon is not very prospective. If we have our own press we become completely independent in the matter of printing. The difficulty of printing in your country has increased on account of higher wages of the workers. But as we are now training our own men, I think we shall be able to print our books and magazines in lesser cost than in Japan. Now the practical experience is that for printing one book, TLC, this Dai Nippon has delayed so much. So I do not find any good prospect of printing our books in the Dai Nippon. So if you are confident our press can now be successfully run; if you are confident that now you can conduct our press, just to print our books and magazines with the help of your other God-brothers, just try to think over the matter very seriously. And when we meet together next in April, we shall finally decide about this. If we have got our own press then we shall print at least four books yearly, and 50,000 magazines every month. Then you will have ample opportunity for printing Krishna Consciousness literature.
Letter to Jayagovinda -- Hawaii 27 March, 1969:
I do not know before starting whether you intend to see Acyutananda in Vrindaban. He says that very nice pair of Deities will cost 1000 Rs. per pair, 24" high. Formerly, it was settled at 700 Rs. so if you go to Vrindaban, you can settle up the price of the Deity, 24" high, and very nicely cut, as Acyutananda has described, at maybe up to 800 Rs. Then we shall order many Deities. And at last I wish to request you once again, if you can do something to realize the 2000 Rs. from Hitsaran by seeing Dalmia and if it is not possible, then I shall have to satisfy myself without any action, because I do not think I shall go to India to realize this money. If Parvat Maharaja can help you in this, it will be very kind of him.
Letter to Sivananda -- New York 13 April, 1969:
You have inquired about my books, and the facts are that before I came here from India, I published three volumes of Srimad-Bhagavatam, each of about 400 pages. Since I have come here, many manuscripts are prepared for printing, and I have published Bhagavad-gita As It Is, published by MacMillan and Teachings of Lord Caitanya, published by International Society for Krishna Consciousness. We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you. The difficulty is that the books and magazines are costly in the estimation of the Indian exchange. The standard exchange is 7.5 Rs per dollar, so you consider and let me know if you can help us.
Letter to Pradyumna -- New York 13 April, 1969:
Regarding your questions, generally tulsi beads are required for initiation, but if it is not available, ordinary beads can be used. Sometimes the shopkeepers give ordinary beads and say it is tulsi, so it is very difficult to get tulsi beads without personal attendance. So far as your getting a Kartamasi Murti, you may take information from Govinda Dasi in Hawaii. Radha-Krishna Murtis may be purchased from Vrindaban. The cost is about $200.00, but they are very nice, 24 inches high. I shall speak with Nara Narayana to inform him that he should also go there to help you with constructing the items you have mentioned.
Letter to Brahmananda -- Allston, Mass 6 May, 1969:
Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine. Acyutananda's address is as follows: c/o Caitanya Saraswata Math, Kolerganj, P.O. Dist. Nadia, W. Bengal. Please negotiate with him that he may take charge of supplying and purchasing our goods from India. If he takes charge of purchasing our goods from India and sends directly, then we shall be able to save at least 50% of the cost they are charging at United Shipping Corporation. I have already written to him for mrdangas which are manufactured in Navadvipa, first quality, at the rate of $4.00 each. Similarly, first quality kholes can be purchased from there, utmost at the rate of __ each.
Letter to Brahmananda -- Allston, Mass 6 May, 1969:
The Sankirtana Party must always work regularly; that is our life and soul. You have given nice opportunity to Subala das. He is very sober and honest devotee. You are going every afternoon for one hour and that is very nice. Four or five men in the temple for kirtanas is sufficient. The temple is an ideal institution, and people should come to learn, because if they can make every house like our temples, then their lives will surely be successful. Regarding your proposal for contacting a subsidiary publisher, we are prepared to pay the fee or the cost of the production if they can produce our books of the same quality as Teachings of Lord Caitanya, and at the same price.
Letter to Uddhava -- New Vrindaban 26 May, 1969:
I thank you very much for your letter dated May 14, 1969, and I have noted the contents carefully. You have asked about where you will get the money for bookbinding equipment, and I think you may take it from the money you are saving. In Boston you told me the cost will be around $3,300, but why is it now $4,000? Anyway, the printing must be done first class, and with first class paper. Never mind it is $4,000. The important thing is it is done very nicely. The example will be our TLC. For composing I think Rayarama has not given you the right time. It must be ready within one and a half months after the machine is there. By rough calculation, one can compose at least 10 pages per day, so for 400 pages it takes utmost 40-45 days. Anyway, I shall very soon give you the composed pages, so you may become serious for printing work. And you shall be in charge of these printing matters.
So far as binding is concerned, if we have to make the binding work outside, then we will have to pay more charges, so you can take quotation what will be the cost of binding 10,000 books exactly on the same pattern as TLC. If you think instead of binding yourself you may earn the money for it being done outside, that is also nice proposal.
Letter to Satsvarupa -- Los Angeles 27 June, 1969:
Regarding Madan Mohan, I have already written to him, and I am also writing again separately along with this letter that if he finds Boston a suitable place for himself, then I have no objection that he remains there. But he must continue the work of indexing very nicely the original Bhagavad-gita As It Is. As soon as this indexing is finished, I shall publish another revised and enlarged edition of Bhagavad-gita As It Is at my own cost. I was not happy to publish it through MacMillan as they have crippled the explanations for so many important verses.
Letter to Pradyumna -- Los Angeles 4 July, 1969:
Otherwise, we will have to send American dollars. I am stressing again that we have to find out a reliable person who can regularly supply us with goods from India. This is the sum and substance, and now you can do the needful. If Mr. Vora wants to be our supplying agent, we have no objection. Let him make arrangement for supplying these goods as I have described, first quality and good price, and book it through a reliable shipping agent or through Scindia Steam Navigation Co. There will be regular business, and he will make good profit. But ask him not to make more than 10% profit over purchasing price. You may also ask him to bring with him a pair of cookers which are available in Pydhani brass utensil shops. The cost will be about $3.00, so if he can bring with him at least two cookers, that will be very nice. So things are explained above as far as possible, and now you can arrange with him.
Letter to Swami B. S. Bhagavata Maharaja -- Los Angeles 21 August, 1969:
I thank you very much for inviting me to your head office in Calcutta for heart-to-heart talk and discussion. I shall be always glad to abide by this suggestion, but the thing is if I go to India, it will cost me at least Rs. 25,000 to go and come back. In this old age, wherever I go I take with me one personal assistant. This means if I go to India, I will have to take my secretary, and that means two return tickets also, as well as other expenses. But if something is tangibly understood on the line of cooperation, it will be not difficult for me to go and see the acharya of the Mission for the final decision.
Letter to Krsna dasa -- Tittenhurst 17 September, 1969:
Yesterday I received a packet from you containing several letters from different parts, and I thank you very much for it. I am expecting one air mail small parcel from India, from Indo Crafter. If it does come, you can immediately redirect it to me by simply writing the new address on the package and putting it in the mailbox. That will not cost you anything. But I have not received any letter from you since I left Hamburg. You will be glad that here the reception was very nice, and I am enclosing herewith one press cutting, although there were several other nice cuttings also of our activities and picture. We have already passed through two important programs here: one big meeting at the Town Hall, attended by Indians and Englishmen, which was very successful, and one nice meeting when the BBC men invited us for television on Tuesday night. They came also to the temple last night, and it was very nice. We are expecting many engagements from different persons, and it appears that people are interested in the Krishna Consciousness Movement. So I shall be glad to know how your center is making progress.
The immediate problem is to secure a nice place, and if it is possible to do so during my stay in Europe, then I shall go there again to Hamburg to install the Deity. From India I have settled up with a firm to supply Deities along with other things. So I have ordered four pairs of Radha-Krishna Deities, 24" high, weighing about 30 lbs. each. The cost will be about $100 per pair, or 400 marks. The firm in Germany wanted $650 for the Deities, 12" high, so there is much difference of price. Therefore I have decided to get them from India. I have already ordered four pairs: two pairs for England, one pair for France, and one pair for Germany. So I hope very soon you shall find out a nice place, and we shall install the Deities as early as possible. I am enclosing herewith one newspaper cutting published in New York, and you will find how Patita Uddharana, Rsikumara and other boys are chanting and getting alms. Please offer my blessings to the others. I hope this will meet you in good health.
Letter to Jayagovinda -- Tittenhurst 8 October, 1969:
So what is the defect that you cannot sell? It is printed in the German language, and it is presenting new and sublime ideas. I you wish, you can cut down on the production costs as you have described, but the sales must be there. Another thing is that you should obtain this IBM machine as you have mentioned. Then you can make the size of ZZG suitable for being printed later on in our Boston presses in book size. If the composition is prepared by this time, we can immediately print in Boston on our own press which will be ready in December. In that case Bhagavad-gita As It Is may be translated and printed in ZZG in a book shape, so later on it can be reprinted in book form. That is a good idea, but it means you will have to reduce the size of the pages of the magazine. Regarding Kulasekhara, I have asked him to go and join you. Most probably he will join you very soon.
Letter to Dr. Sham Sundarji -- Tittenhurst 8 October, 1969:
I shall remind Brahmananda about your "True Conception of Religion", and you will be pleased to know that we are starting our own press in Boston in our own house. The house has cost $70,000, and the press will cost $20,00, which in Indian exchange comes to 9 lacs of rupees. So things are gradually improving. We have already opened our German center and are publishing our German Back To Godhead. From Montreal we are printing a French edition of Back To Godhead, and recently our men have gone to Japan. We have taken a house near Tokyo and our men are working there. There will be a great World Fair in Japan in 1970, and at that time we shall formally open our temple and probably issue our Back To Godhead in Japanese language. So at present moment we have got temples in six important countries: USA, England, France, Germany, Japan and Canada. All together there are 22 branches. Recently in our Detroit branch the son and daughter-in-law of Sriman J. Dalmia, one of the big industrialists of India, visited, and the daughter-in-law presented many saris to the devotees there.
Letter to Satsvarupa -- Tittenhurst 26 October, 1969:
I want that in all of our books, magazines and other writings the scholarly presentation be given in all instances, so for every Sanskrit word there must be the appropriate spelling and diacritic marks. Regarding your question about BTG containing more than one essay by me in certain issues, you may use your own judgement in this connection. Enclosed is a tape for Krsna, and at the part on this tape where Kamsa is killed, that is the end of the first volume of Krsna. The remaining portion shall be published as the second volume. Now we must make arrangements for its publication. Please consult with Advaita as to the price for 10,000 copies on the style of TLC. There will be approximately 350 printed pages and 50 pages of paintings. So combinedly you determine what the production costs will be and let me know your figures. Regarding your final question, you are correct that Garbhodakasayi Visnu and Karanodakasayi Visnu are not divisions of Paramatma. So you may change the words "divided into" into "is one of". I am so pleased to learn that already the press is ready to begin printing some Krsna Consciousness booklet, and please keep me informed on your progress.
Letter to Satsvarupa -- London 5 November, 1969:
I beg to acknowledge receipt of your letter dated October 30, 1969 with enclosures. I will keep the court documents in your file. Regarding BTG printing, I have already written to Brahmananda that this must be printed in our own press. So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.
Letter to Satsvarupa -- London 14 November, 1969:
So in consultation with Advaita please give me immediately the actual expenditure for printing 10,000 Krsna books on the style of TLC; four hundred pages, including fifty color pictures. It is essential for me to know this because the friend who wants to publish this book should be informed about the cost of production within a week. Also, I have not received any edited versions of the tapes which I have sent you from Europe. So please send them to me as soon as possible, keeping carbon copies with you in Boston. If there are discrepancies in your editing techniques between the beginning and later chapters, please inform me what they are so we can make the corrections here.
Regarding Brahmananda, I do not think he may divert his attention to Boston activities. So far I get report from Tamala Krishna, New York is not in proper condition. New York is the most important center, so things should be arranged there very first class. Brahmananda is leading very nice Sankirtana Party in New York, so that should be organized more and more. I shall write to Brahmananda soon. In the meantime, if you meet, you can also say to him. So far as press management is concerned, do you think Brahmananda's presence is required? Or will Advaita and Uddhava be able to do things? So far as I get report from Tamala, the press arrangement is now in due order trough the endeavor of Advaita and Uddhava. So Tamala Krishna will correspond with you in this connection. In the meantime you can send me the production cost of Krsna as described above. Hope this will meet you in good health.
Letter to Advaita -- London 15 November, 1969:
I thank you very much for your letter dated November 2, 1969 and the booklet of essays. There are improvements to be made because the essays are not adjusted on the right side. Besides that, it is being printed not on glazed paper. The photograph has not come out very distinctly. Also the cost is not very satisfactory. The Dai Nippon company is printing our BTG at 10 cents, but the size is bigger, the papers are more, there are color pictures and glazed paper. In that comparison, 6 cents cost is not very favorable. You have also printed 20,000. Anyway, it is printed in our press. If the cost is equal or little more, we do not mind. But from business point of view you should note down the points.
Letter to Advaita -- London 19 November, 1969:
I thank you very much for your ketter dated November 17, 1969 with two enclosures of paper samples. So far as the paper for colored pictures, 80 lbs., and dust jacket, 100 lbs., I think it is quite suitable. But so far as the papers for the inside of the book, the paper which you have indicated, 50 lbs., is not suitable. It must be either 60 or 70 lbs. If 70 lbs. is too costly, then 60 lbs. is tolerable. But the paper must be white just like TLC. The samples you have sent are not so nice a white color. So far as the other estimates, I think they are all right. The total expenditure submitted by you, $7,939—or say $8,000, is acceptable. The size as you have mentioned, 6 3/4 x 9 1/2, is also all right, and the pictures 48 in number and pages 352 is also all right. The quality of binding, get-up, texture, etc. is like TLC, so you can arrange for its printing immediately.
Letter to Advaita -- London 19 November, 1969:
So if possible, immediately purchase this composing machine and begin the composing work for Krsna. Jayadvaita is also there and Aravinda will help in layout work. So far as the press lying idle, I would advise you to immediately print the paperback edition immediately. Originally you were going to print this, and I do not know why this program was cancelled. After this is done you can reprint the first volume of Srimad-Bhagavatam, because there is a need for more copies of this volume. So I do not know why the press is sitting idly and why the proposal for printing TLC in softcover edition is put aside. Also, you mention that there is some lack of management, but I do not know why this should be since Brahmananda, yourself, and the others are there. Please inform me of the cost for reprinting TLC. I hope this will meet you in good health.
Letter to Gargamuni -- London 15 December, 1969:
I beg to acknowledge receipt of your letter with enclosures of one check for $60 and one bank receipt for $500. From the Book Fund this month I have spent a very large amount: $5,400. I have given two checks to Brahmananda, and Brahmananda has also sent me one check for $6,000. So this kind of transaction, printing of books and BTG and collection by selling, is very encouraging to me. Although there may not be any balance left, when we see we have so many books published and so many copies of BTG, that is our pleasure. So I am so glad that you are endeavoring to collect from different centers. If we print all our manuscripts, even at the cost price of materials as estimated by Advaita, I shall require at least $100,000.00. So let us go on. Krishna will help us. Let us try our best combinedly. That is our business.
Letter to Jayagovinda -- Boston 25 December, 1969:
I am so glad to receive your letter dated December 17, 1969, and I can understand from the spirit of your letter that Krishna is fixing you in a particular type of duty which you may welcome for your benefit, for the movement's benefit, and for the benefit of the people in general. Yes, you secure an IBM composer and utilize it fully. Let Mandali Bhadra translate our magazines and books, and in the IBM machine you compose it, ready for being photographed and printed. You send the ready matters to Boston, and they will print the magazine without any price from you. The cost of the printing will be balanced by keeping some magazines here for sale; so in that way your center will not have any botheration for paying the price. The balance magazines will be sent to you by ship, and you clear it, sell it, and pay for the monthly installments of the machine.
1970 Correspondence
Letter to Unknown -- Los Angeles 21 January, 1970:
Recently, in the month of October, we have purchased one house in Boston at a cost of $70,000 and have started our own press at a cost of $20,000. You will be pleased to know that the American boys took to work in some professional press to learn the arts of operating press work, bookbinding etc. They earned some money by so working and now they have started the press working themselves; otherwise, it would not have been possible. So Your Holiness' blessings for these sincere devotees are very much welcome.
Letter to Damodara -- Los Angeles 30 January, 1970:
I am so glad to learn that Mr. David Loomis has sponsored a center in the University of Maryland, and fifteen students are attending our Bhagavad-gita lectures. Please organize this center nicely and try to attract the student community.
You will be glad to know that Mr. George Harrison has contributed the entire cost of publishing Krishna, and we are going to publish it very soon in Japan with various pictures. It is now in progress and in due course we will receive the books.
Letter to Cidananda -- Los Angeles 30 January, 1970:
In my book fund, not only my disciples are contributing, but also others who are outsiders like Mr. George Harrison who has contributed the entire cost of publishing my book Krishna—the cost will be $19,000. Now we have got our press and we propose to publish many books. Also, attempt is being made in Hamburg for translating all our literatures into French and German languages and to publish them regularly.
So with increase of our activities by Sankirtana Movement if possible, try to save some money for my book fund.
Letter to Hitsaranji -- Los Angeles 2 February, 1970:
If some of your men or the shipping agents' men will see her in Bombay (because I think the packages will be shipped via Bombay) then I am sure she will sanction free carriage of the packages. But I may instruct you, if somehow or other this Scindia Steam Navigation Company delays the matter, you may advise your shipping agents to dispatch without delay. We will pay the shipping charges here if your Trust is legally unable to bear the cost of sending the Murtis to America.
Formerly, you informed me in your letter that the Birla Trust will bear the cost of carriage also for the four pairs of Murtis which they have donated. So if they can bear the cost of shipping, why your Trust will be legally unable to do so? Anyway, my open advice is to you that if Scindia Steam Navigation Company does not agree, then you can ship the Murtis for being carried to the following destinations at my cost. You will simply send me the shipping documents to the following addresses and we will arrange to clear them.
Letter to Krsna dasa -- Los Angeles 18 February, 1970:
I beg to acknowledge receipt of your letter dated 14 February, 1970, along with $15 maintenance costs, and I thank you very much for this.
I think Hamsaduta and Himavati are already on their way to Germany. Most probably they will reach Germany directly; if not, they may go via London. Anyway, Hamsaduta's presence in your center along with Himavati will certainly enhance your spiritual activities. Both of them are sincere devotees and senior members. If he agrees, I think he can be made the president because he is the seniormost amongst you. In outside Sankirtana Party he will be a first class asset, and for Deity worship Himavati will be second to none. So try to utilize their service properly and increase the movement more and more in Germany.
Letter to Syamasundara -- Los Angeles 25 February, 1970:
So I am glad that you are going to Paris, and just try to find out a suitable place for our temple there. Regarding Krsna book, our printing cost will be $2.00 per book, so we have no objection if you can sell at $6.00 per copy. But here the opinion is that such a nice book with so many pictures, priced at $10.00 is very cheap. So I think if we keep the price $8.00 that will be nice. And so far selling in Europe by yourself, we can discount the price up to 40% and you can sell in your own way. But how it will be possible that the price is printed $8.00 here and $6.00 in Europe? That will be very much contradictory. Another process is to paste a small label for the European equivalent of $6.00 over the printed price of $8.00.
Letter to Gaurasundara -- Los Angeles 26 February, 1970:
Another thing has developed in the meantime, that we have made contract to purchase a nice church here, costing $225,000; and the down payment has to be made $50,000 within the month of March. So there is a great strain to collect this $50,000 from many sources including from my book fund. Therefore, even if I go to Hawaii, I will have to come back within a week because in my absence the transaction for purchasing the house may suffer.
Letter to Aranya Maharaja -- Los Angeles 27 February, 1970:
Outside our Society, people are appreciating our movement gradually, and you will be pleased to know that they are also contributing for various activities of the Society. Perhaps you have heard the name of George Harrison, the celebrated musician of England. He has contributed nearly about two lakhs of rupees, the entire cost of publishing the first part of my book, KRSNA. Similarly, just the day before yesterday, one boy has contributed 15,000 rupees for my book fund. We have got in many places our own buildings, just like in Boston where we have got our own press, ISKCON Press, in Buffalo, in Detroit, and just yesterday, on the Advent Day of Srila Prabhupada Bhaktisiddhanta Sarasvati Thakura, we have completed the negotiation for purchasing a big church property worth 20 lakhs of rupees.
Letter to Mukunda -- Los Angeles 24 March, 1970:
I have received word that English citizens can fly to Australia as immigrants, and the cost is only $20 per person. So under the circumstances, you can send some Brahmacaris to help out our new center in Sydney. This will be best because the British government will bear the expense of their transportation. Also you can help them out by sending them the papers of ISKCON, Ltd. from London, so they can immediately incorporate as a Commonwealth branch. The Sydney address is as follows: ISKCON Temple, 26 Horderns Place, Potts Point, N.S.W. 2011.
Letter to Hit Sharanji -- Los Angeles 26 March, 1970:
Then, what about the other two pairs of Murtis? Are they already delivered to you? If so, you can dispatch them similarly for Los Angeles, Besides that, Srimati Sumati Morarji of Bombay has agreed to donate some Murtis herself, as well as through some friends. She wants to know the price of the Murtis and the place from where they can be had. It is understood that you have already written to Jaipur about the cost of marble Murtis. I hope by this time you have received the cost. If so, kindly inform me as well as Srimati Sumati Morarji because we require immediately at least one dozen Murtis for different places.
Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970:
You will be pleased to know that we have got twenty-six centers all over the world, namely; Europe, America, Canada, Japan, and Australia. Of all the centers this Los Angeles center is my headquarters. The temple house is recently purchased by us at a price of $225,000 corresponding to our Indian exchange of 22 lakhs and 50,000 rupees. Out of the 26 centers, in three centers we have got our own premises. In Boston we have got our own press in our own house which was started last October, 1969 at a cost of 9 lakhs of rupees. I am sending herewith one picture of our present headquarters in Los Angeles at the above address.
Letter to Brahmananda -- Los Angeles 20 April, 1970:
This ISKCON Press insignia is very appropriately drawn. It bears the real meaning of mrdanga or press and mrdanga are two parallel lines.
The one Japanese printer has quoted for 10,000 copies of books, at a cost of less than $9,000, so why not print our First Canto Bhagavatam from there? I have asked them if they would give free delivery to our ports at that price, so if they agree, I think the First Canto Bhagavatam may be printed there.
Letter to Damodara Maharaja -- Los Angeles 13 May, 1970:
I am sorry that you wrote me several letters before in English, but they did not reach me due to postal strike. Now I have made my World Headquarters at the above address in our own building which we have purchased very recently at a cost of 20 lakhs of rupees. So in future you can address me at the above destination.
Letter to Jayapataka -- Tokyo 17 August, 1970:
In Japan we are now staying at the Temple, five Sannyasis including myself and one householder, Tamala, ready to start for India. I have ordered 70,000 different kinds of books and literature costing nearly $32,000 and most probably I shall order further for 20,00 more. So they are all meant for distribution in India for propaganda work. Besides that, I am getting Hindi Back to Godhead also printed here for distribution in India. So everything is ready, simply I am awaiting telegram from your side.
Regarding Deities, we have three pairs of Deities lying with Scindia Steam Navigation. I am sending herewith the copy of the letter addressed to Mr. Trivedi today. With this copy of the letter both you and Acyutananda can see Mr. Trivedi and on the strength of this letter you take delivery of the three pairs of Murtis. We shall install one in Mayapur, one in Calcutta and one in Gorakhpur.
Letter to Gurudasa -- Bombay 7 November, 1970:
Therefore I would like you to go immediately to see Radha Madhava Sharan in Vrindaban (Address: 2/157, Radha Raman; Vrindaban; U.P.). You can go and see the sight and find out exactly from him the terms of negotiation of purchasing the temple and property. When you have understood the terms, you can go to Bharatapur along with Radha Madhava Sharan, taking him at our expense, and find out the exact person with whom the negotiations should be finalized. If everything is in order and the property can be purchased, then remain in Bharatapur. If the transaction is to be done there, you stay in Bharatapur and telegram me immediately. I will come myself and complete the purchase. We would like to get this temple and land at all costs, as it is very nicely situated on the Yamuna River. I know of this temple. I used to live next to it before living in the Radha-Damodara temple. It is a very palatial building. The remainder of your party, including your wife, may remain in Delhi under the leadership of Giriraja Das Brahmacari and see the men whom I've mentioned above.
Letter to Karandhara -- Bombay 13 November, 1970:
Regarding affairs of Temple management, financial distribution, etc., it is not necessary that you keep me informed of all the details. Regarding marriages, the correct way is that you should first get the marriage sanctioned by me and then perform the ceremony with my blessings.
I shall be expecting the posters and pictures soon; they will be very useful to our propaganda work.
How is it that you owe $20,000 to Dai Nippon? Are the Temples remitting the $0.15 cost per copy of BTG to ISKCON Press for each copy they receive?
Letter to Murari -- 74, Marine Drive, Bombay 20 Nov. 17, 1970:
So far your machinery to print cards, leaflets, and other color pictures. This is very nice if it is not too costly. Better to repay our debts than spend for costly machinery at this point. Also, we shall have only one magazine in our Society so I think that there is no need to print your monthly magazine in London.
Letter to Satsvarupa -- Bombay 28 November, 1970:
Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed. Then there will be no scarcity of money. Even if you take $5,000. to $10,000., that's all right so long as Karandhara can send to Dai Nippon at least $50,000. So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here. (You can print and fold there and send here for collating and binding.)
So far as minimizing the use of Sanskrit words in BTG, that is very nice. There is no need for so much Sanskrit. Therefore I object to the Brahma-Samhita edition. I use Sanskrit, but the purport I give immediately.
1971 Correspondence
Letter to Jagadisa -- Allahabad 16 January, 1971:
So far as initiations are concerned, you can send their beads here and I shall duly initiate those who have been recommended by you. If you want that we should send tulasi beads from here then you can send $5.00 per set to cover cost and shipping and I shall send after having chanted on them.
Letter to John H. Morgan -- Allahabad 16 January, 1971:
I have received Sriman Jagadisa's recommendation for your initiation and I am glad to accept you as my disciple. You can send your beads here or if you would like tulasi wood beads then send $5.00 to cover cost and shipping charges and I shall send the beads to you after having duly chanted on them.
Letter to Bhavananda -- Allahabad 21 January, 1971:
Please accept my blessings and offer the same to your good wife Palika Dasi. I am in due receipt of your very kind letter dated 4th January, 1971 as well as the maintenance check for $105.00 and I thank you very much. Also I have received the nine letters asking for initiation. In this regards, let them chant strongly for two months and by the end of March I shall go there and initiate them personally. That will be better. But if they are so much anxious then their beads can be sent or else $5.00 per set of tulasi beads can be sent and that will cover the cost of shipping also. But it is better if they wait. Please thank all nine devotees for their very sincere letters.
Letter to Jagadisa -- Allahabad 30 January, 1971:
I am in due receipt of your letter dated 13rd January, 1971 and also the telegram sent by you indicating that Drew Pederson should not be initiated. None of the devotees recommended by you have been initiated as yet. I am still waiting for either their own beads to be sent or preferably $5.00 to cover the cost of tulasi beads gotten from here, as well as shipping costs. In either case some presentation should also accompany the same. As soon as a disciple takes initiation, he immediately is supposed to beg alms and make a presentation to the Spiritual Master. In that light, all devotees who are taking initiation must make a presentation to the Spiritual Master. That is the system.
Letter to Karandhara -- Gorakhpur 15 February, 1971:
I was very glad to initiate Sandy and her spiritual name is now Srimati Kanta Devi Dasi. I have sent reply to her letter and her beads duly chanted by separate post. They should be arriving soon. I have also sent many other sets of beads and letters in the same package and I think you can more easily distribute them to their respective temples than we are able to do from here in India where things are costly to send by airmail. I am expecting to return to the States sometime by the end of March, so I think you may inform all the Temple Presidents that prospective initiations may wait until that time. In the meantime, however, if you see fit, you may offer the second initiation to Sriman Yasodanandana Das Brahmacari and encourage him to open a nice center in Quebec. That will be great service and I know he is very enthusiastic devotee. So if you have got the copy of the Gayatri tape, you may conduct the ceremony according to the instructions. If you do not have the full set of instructions, let me know and I will have Devananda write them up for you.
Letter to Karandhara -- Bombay 16 March, 1971:
Now to make a solution to the problem the following formula should be followed: Print 200,000 BTGs without fail. The cost of this printing will be $14,000. Each center must collect at least 25 cents for each copy as donation, if not more. Any man will be able to pay 25 cents; it is not difficult. So by collecting 25 cents per copy is $50,000, expenditure is $14,000, and so there is a clear profit of $36,000. Out of that $5,000 per month may be paid towards the old debt. So still there is $31,000, so if this is divided proportionately for each temple, where is the question of poverty? This means that the management has not been done properly. Henceforward this policy should be followed. Collect $50,000, pay $14,000, leaving $36,000 profit. Pay the old debt of $5,000 and divide the remaining $31,000 amongst the temples.
Letter to Advaita -- Bombay 18 March, 1971:
So far as TLC, in India we have got sufficient stock of this book, but if there is a demand in U.S.A. or if the stock of TLC is already finished, then you can print one book, not five small books. Another suggestion is if this can be reduced to small pages like penguin books and printed at very cheap price. What will be the cost for such a book? If you reduce the size of the page, then it has to be photographed. So there would be no need of recomposing.
Letter to Jayapataka -- Bombay 30 March, 1971:
Enclosed please find one set of japa mala, as a sample. I want to purchase similar style beads, as good, if not better, quality and in large numbers. These beads are available in Calcutta and especially in Navadvipa they have got the best quality beads. So please send cost quotation, at lowest price, for 100 sets first quality beads and I will let you know how many I want ordered. Please take care of this matter as soon as possible since I will be leaving Bombay after 5th April.
Letter to Advaita -- Bombay 17 April, 1971:
I have written as you know to Dai Nippon regarding the printing of Bhagavad-gita As It Is, but I do not know what is the actual position of the manuscript. Neither I know whether you want to print this book with Dai Nippon or on ISKCON PRESS. In San Francisco the Indians wanted to pay $20,000 for the printing cost, so what is the position now? Are the pictures ready? the index, Sanskrit and English editing, the missing purports, layout, composition, etc.??
Letter to Bhagavan -- Bombay 21 April, 1971:
Another thing is that I wanted some cost quotation from U.S.A. for first class paper like that used in TLC, KRSNA, NOD, and BTG. We have gotten an import license from the government. So if from U.S.A. papers are supplied, we can get our books and magazines printed in India, perhaps at a cheaper rate.
For cheap circulation we can print small penguin book size paperbacks of KRSNA which can be sold at 75 cents, each book about 250 pages, so that KRSNA book may come in three books for a combined price of $2.00. What is your opinion about this? Then we can print cheaply KRSNA book for large circulation. I shall be glad to know your opinion in this connection.
Letter to Karandhara -- Bombay 26 April, 1971:
In reply to your letter dated 19th April, I shall be glad to initiate those whose names have been given. Just as soon as I secure the beads, they will be duly chanted on and dispatched. The check for $60.00 to cover the cost of 12 sets beads is in hand. ACB
Letter to Advaita -- Calcutta 17 May, 1971:
I am in due receipt of your letter dated 27th April, 1971 and have noted the contents carefully. Yes, I have sent off the Preface to the enlarged edition of Bhagavad-gita As It Is, sent from Sydney, and you should have received it by now. So far as the dummy is concerned, I have not received it as yet. When did you send it, and where? But there is no need of sending another. Whatever you have selected is all right. So far as the cost of printing, one girl in Baltimore has donated $15,000 and I have advised that it immediately be sent to the Press; the remaining $5,000 will be sent by Karandhara.
Letter to Karandhara -- Calcutta 17 May, 1971:
The local GBC members and myself are considering a penguin size and style for KRSNA book, paper back edition in three parts completing the two whole volumes and selling at a cheap price of 75 cents per one part. Three parts will cost only $2.25. So what is your idea? According to their opinion, this cheap paper bound KRSNA book will have tremendous market in USA and Europe. Do you advise that such book shall be printed? On hearing from you I shall do the needful. But in my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people.
Yes, I advised Rupanuga to pay $10,000, but not from the book fund. Anyway, the book fund and BTG should be kept separate. Book fund collections should go to Dai Nippon now because I am thinking of printing small KRSNA books.
Letter to Karandhara -- Calcutta 17 May, 1971:
No, maintenance expenditures cannot come from the book fund. I do not understand why the press has moved and a new location fixed up, all for the cost of $10,000. What is the benefit of it? The Bhagavad-gita As It Is, is being attempted to be printed in ISKCON Press, but it is taking time—years. Does it mean in this way that the book fund will have to pay $1,500 per month and await printing? ISKCON Press is simply meant for printing our books and there must be sufficient work for printing; otherwise what is the use for maintenance? First of all it was suggested that the printing place would be situated in our N.Y. building. Now it has gone to another building. So I shall require the GBC members to inform me what is the actual benefit by such removal and keeping the press in a different building. The policy of maintaining a white elephant is not good.
Letter to Karandhara -- Bombay 8 June, 1971:
So far I know, the press is not competent to take outside work, as I know it by their past dealings. 10% per printing costs for maintenance needs, that was the arrangement, but if the maintenance costs have to be taken up by the book fund, that will be a white elephant problem.
Letter to Rupanuga, Bhagavan, Satsvarupa -- Bombay 15 June, 1971:
Regarding press matters, whatever you GBC men decide amongst yourselves I have no objection, but economically the press operation must be sound. Formerly it was contemplated that the press would charge 10% of the total costs for maintenance of the press. Maintenance cost is $1,500 per month. So that means $15,000 worth of books must be produced each month. And this $15,000 is our cost, not the face value of the books. So if you can produce books in this manner, then it is all right. But past experience has proved otherwise.
It appears that Dai Nippon quoted for Bhagavad-gita $23,000. and ISKCON Press quoted $20,000. So $3000 difference. But if the book fund has to maintain the press expenditure by $1,500 per month and the printing takes two years, then what becomes the total cost of Bhagavad-gita As It Is?
Letter to Karandhara -- Bombay 16 June, 1971:
So if the book distribution program is going so nicely, then we should produce books on our own press in great quantity. I have written Rupanuga one letter, the essence of which is that $15,000 worth of books, at our cost and not at face value, should be printed each month and distributed. Since it was formerly agreed that the press would charge 10% of the total costs for maintenance, so if $15,000 worth of books are printed then the $1,500 per month maintenance cost is taken care of. Other than that, our press operation is not economically sound proposal. But if books can be produced to the extent of $15,000 per month, then it is all right.
Letter to Tamala Krsna -- Bombay 17 June, 1971:
I have also received word from Karandhara about the book distribution program. It is very encouraging. So our books will have to be produced in great numbers. On our own press, they can do so, provided it is economically sound proposal. They have cited the cost for maintenance at $1,500 per month. That is all right. Whatever it may be, but that amount must be covered by the originally proposed 10% of the total costs. So they must be able to produce at least $15,000 worth of books per month, and that $15,000 is at our cost, and not at face value. If they can do so each month, then economically the press operation is a sound proposal.
Letter to Cidananda -- Los Angeles 1 July, 1971:
I'm very sorry that you are separated from the temple for the time being. But don't worry. Krishna will save you, you can be sure. There is no doubt about it. So go on chanting Hare Krishna at all costs and never mind these tribulations of maya. Go on chanting Hare Krishna. Krishna is in your heart. Pray to Him for your protection and soon all things will be adjusted and you will again be in the association of devotees. Of that you can be sure.
Letter to Satsvarupa -- London 22 August, 1971:
I am in due receipt of your letter dated 19th August, 1971 and have noted the contents. So far the "tracts" or booklets are concerned, that is a nice idea, Jayadvaita has already asked about this and I have agreed. But these small works may be done on our own press. Dai Nippon should be given the big jobs. Otherwise it will be too costly.
So far the marriage proposed for 29th August, I have no objection provided they are firmly in agreement never to separate and are willing to sign such a statement. This was done recently by Rupanuga Prabhu and you can get the wording from him.
Letter to Dr. Bali -- Kenya 9 September, 1971:
Regarding the house, Syamasundara is returning by the first week of October and he has got better experience in such things, so estimate the repair cost, etc. As there is sufficient time, so when he returns to India he will go and see the things personally.
Letter to Tamala Krsna -- Nairobi 13 October, 1971:
Regarding record impressions, the price appears to be very much exorbitant. In U.S.A. I think such records are printed at 15 cents per copy. So that comes to Rs. 1.13. Why should we get from Gramaphone Co. at such high cost? What will be the selling price for these records? If the cost is about Rs 5/- per record then would they be sold at Rs. 10/-? I do not know at what price you have sold them in the past. Anyway if you have already placed the order with Gramaphone Co. then what can be done? We will have to take delivery of them. So in your next letter to the Bombay address you can mention the exact amount to be paid to the Gramaphone Co. and a check will be issued directly in their name. I think there is no need of issuing a check in the name of ISKCON and again have to transfer it to the company name. The real method is that the check should be issued directly to the payee's name.
Letter to Tamala Krsna -- Nairobi 13 October, 1971:
So whatever has been done in the past you forget, but now do things nicely. All new matters should be consulted with all the members and a vote taken. I think you should immediately consult with Rupanuga and Karandhara also about the record impressions, what would be the cost in USA.
Outside of India everyone is cooperating with Karandhara. I don't think there is any discrepancy, but I do not know why in India cooperation is lacking. So you should do things nicely and in consultation with others and rectify the situation. I have also apprehended a scandalous situation; so do things nicely and immediately begin.
Letter to Advaita -- Calcutta 1 November, 1971:
Regarding Bhagavad-gita, if the Morocco binding is as costly as the hard binding, then we will prefer hard binding. That is already advised to Karandhara also about printing more copies. He knows all the details.
So far ISKCON Press Europe, that was simply imagination. It never took shape. So it is better if you amalgamate it. This matter and similar topics should be consulted properly with you and the GBC members for the proper course of action. And for meeting your expenditures, taking on commercial printing jobs sounds all right. If you can maintain in this way and at the same time go on printing our books, that is our success.
Letter to Rupanuga -- Vrindaban 30 November, 1971:
So far the posters for temple altars, if you have got extra money you can print the posters. But I am against the policy of our ISKCON Press charging exorbitant prices for books and other things which they sell to the temples. Our policy should be cost price, or if a little more (10% above cost) is required for other expenses, that may be added. But it is not that we are in business to make profit from each other. With the public, that is a different thing. But our real business is to spread Krishna Consciousness, and for that our centers require so many things like books, tapes, photos, like that—and these should be freely exchanged between the temples to be utilized nicely in preaching work, without profit-making.
Letter to Rupanuga -- Vrindaban 30 November, 1971:
The photography exhibit for Delhi pandal arrived, but the exorbitant price of $240 plus shipping costs was too much for 70 photos, so I have advised them to pay only the actual cost price as will be determined by Gurudasa. I have seen the photo price list from Uddhava and the prices quoted are very high. He is simply taking advantage of our devotees' sentiment to make money, and this is not a very good position.
Letter to Rupanuga -- Delhi 5 December, 1971:
Regarding Krishna Book paperback size, I originally intended the pocketbook size for the Africans, who have not got sufficient money. And if Brahmananda is ready with at least half of the total cost for printing 50,000 copies each volume or 150,000 copies total, then let him send and we shall invest for recomposing. I think the total cost is $36,800, so he will have to supply at least $18,400 before we can spend for recomposing. So I think the best thing is to reduce our existing plates to 5 1/4 x 7 1/2 size and print Krishna Book in that way, as many as required. But I have just received a letter from Karandhara, wherein he proposes to establish a rival ISKCON Press in Los Angeles. This is a very good idea. It will accelerate my work, especially when I return to L.A. So he is thinking to buy some computerized typesetter which will reset Krishna Book type in a very short time for a pocketbook edition. So you all GBC members discuss among yourselves what is to be done, but I have no objection to the 5 1/4 x 7 1/2 size. It is still legible for everyone.
Letter to Cyavana -- Bombay 26 December, 1971:
Your trial balance is very nice. I am pleased to see that you are making many Life Members also. I think that if you send a list of our Africa members to Tamala Krishna in Bombay, that will be impressive for making more Life Members here also. We are now trying to get one very suitable house here for our India headquarters. The cost is rupees 10 lakhs, and it is located in a very rich quarter of the city, with many aristocratic houses nearby. I have told my students here that if they simply make two Life Members in India daily, then I shall do all the rest so far other arrangements and plans. Similarly, if you go on like this making members regularly, as many as possible, then all good results are guaranteed in Africa also.
1972 Correspondence
Letter to Bali-mardana -- Bombay 2 January, 1972:
Yes, Pradyumna must work quickly enough so that there is no lag from his side. The best thing is that he trains up someone as an assistant, and then the work will move very smoothly.
Syamasundara is taping all my lectures, but I think it will be too costly to send them by post. He will bring them to the U.S. when I return and then they can all be handed over to you for transcribing.
Letter to Kirtiraja -- Bombay 2 January, 1972:
You do not need to approach Gaudiya Math for films or photos of my Guru Maharaja. I do not think they have such films. Whatever photos we now have already of Guru Maharaja can be used.
Neither is it necessary to send the Indian life members circulars, since this will be very costly and they are not very much interested in our circulars.
Letter to Jayapataka -- Bombay 5 January, 1972:
Please take quotation for the printing of a Bengali book—page 5" x 3 1/2", with very nice paper and softbound, about 100 pages long. When I receive the quotation I will send you a Bengali poem that I have written on the Bhagavad-gita called "Gitargan." All of the pamphlets and small books which you mention you would like to print you may go ahead and do so. Try to collect cent percent of the funds needed for printing, but I will pay up to 50% of the printing costs. So print these books immediately. Send me quotations and descriptions of what you want to print. I am prepared to pay you up to 50% from the Book Fund.
Letter to Jayapataka, Bhavananda -- Bombay 17 January, 1972:
So far Acyutananda's book is concerned, I have already written that you should try to collect at least 50% of the printing costs there, and all of the costs if you can, but the Book Fund, if absolutely necessary, will pay up to 50%. So far the other books in English which you mention, if you find a good printer you may order the plates to be sent here from Karandhara and they must be printed immediately. If such books are inexpensively available to all Indian people, that will give our preaching work a great boost, so try for it very seriously.
Letter to Hamsaduta -- Jaipur 20 January, 1972:
I am very glad you want to start your own press, but one thing is that you cannot close it once it is begun. When your own press is very sound and established beyond doubt, then you may call back Yogesvara. Your proposal for making records is very nice program. As for your essay on drugs and KC, do it. You may transcribe the Ajamila tapes and produce a very nice book. You may send the manuscript to Jayadvaita or Hayagriva for editing and printing with Dai Nippon. So far making tapes of Ajamila series, I have told Los Angeles tape-making operation that they should distribute to our devotees at cost price—to nondevotee that is another thing. We should not make exorbitant profit by exploiting each other in the matter of vital Krishna Consciousness paraphernalia such as books, tapes, etc. which are vital for our preaching work and for the devotees' personal advancement in Krishna Consciousness. But if you think it is a good idea to sell such tapes for profit I have no objection. Regarding salesmanship, it is a great art. It can be used for selling KC also. I am very much engladdened that you are so much enthusiastic, and you may know it that Krishna will help such enthusiastic devotees. May Krishna bless you all round.
Letter to Hayagriva -- Madras 13 February, 1972:
I have read your Cow Protection Report, and I am very much encouraged, especially by your proposal to supply our centers with ghee. This should be done, and you can take money. Now I wish to donate 5 cows, so kindly send me the cost of 5 cows and I will send you check.
Letter to Ksirodakasayi -- Calcutta 18 February, 1972:
For this first issue, because it cost you a rupee to produce, and because the temples are selling at one rupee, therefore you can only charge them one rupee and we shall take no profit this time. From now on, if you are printing 10,000 copies at 80 paise each, then you may bill 85 paise and they can sell at one rupee. Each center should send their magazine money directly to my BKF Account in Bombay Central Bank of India. I shall advise each center that as soon as they get the magazines they should advance the money via inter-bank mail transfer to my BKF Account.
Letter to Sudama -- Calcutta 19 February, 1972:
I beg to acknowledge receipt of your letter of February 1, 1972, and I thank you very much for the news that many cassette-tapes you have sent for continuing the taping process of my lectures and translating. Otherwise they are either unobtainable or very costly here in India, so it is a very nice service. I am also very encouraged to hear that Japanese language translations of some of my books will be brought out soon. That is very important step forward for our preaching work there, because without books and magazines, what authority or what basis have we got for preaching?
Letter to Jayadvaita -- Calcutta 5 March, 1972:
One thing, I do not regularly receive copies of books and magazines which are new, so if you will kindly send me whenever they come out sample copies of all our literatures, I shall be very thankful. As I have informed, Pradyumna and Syamasundara will be sending you regularly completed transcriptions of my translation work by post, that will avoid the high cost of sending tapes, which besides are very expensive and may be lost easily in mail, and because I am here if they have questions I can answer and make the final proofreading, and this will expedite everything. One thing, now you say the date for printing by MacMillan Co. is set for August 1st, but last time you said June 1st, so I am wondering how long this delaying business shall go on? Our Bhagavad-gita As It Is is so much important to the world for uplifting it from darkest condition of ignorance, but still we cannot give them it, that is our neglect. I shall appreciate if you can help to expedite the printing of BGAII as quickly as possible. Hope this meets you in good health.
Letter to Gurudasa, Yamuna -- Sydney 2 April, 1972:
Regarding the building work, I don't think Ksirodakasayi has got a very good idea for this building work, because he is quoting me fabulous sums. That barbed-wire fencing should not cost more than Rs. 1500. So I think he has got his advice from a contractor, therefore I have advised him don't go to the contractors, do everything personally in complete consultation with you. Also, he is asking me for photos. I have not got any inclination for more such business, so you kindly supply him all the photos he may require.
Letter to Ksirodakasayi -- Sydney 2 April, 1972:
I beg to acknowledge receipt of your letters dated 18 and 28 March, 1972, and I have noted the contents carefully. The fencing estimate, sometimes you say Rs. 4000, sometimes Rs. 5000, so I think you have no good idea about these things, because it will not cost more than Rs. 1500. I understand that you have taken quotation from contractor. Don't go through contractor. So anything to be sent in this connection must be done personally and in conjunction with Gurudasa. The cost shall not exceed Rs. 1500 for the fencing.
Letter to Giriraja -- Sydney 12 April, 1972:
I beg to acknowledge receipt of your letter dated April 5, 1972, and I have noted the contents with great pleasure. It appears to be very encouraging. Regarding the pandal, I do not know why they have not removed it yet, because we have ordered them to take it away, so if they have not done it, that is their business, we are not going to pay more that you have already paid. But if they are willing to sell the whole things at cost price, we are willing to purchase the whole thing. If possible, negotiate in this way.
Letter to Unknown -- Unknown Place 15 April, 1972:
(h) For American students travelling abroad the Society provides at minimal cost a friendly and comfortable home away from home in its many hostels.
Letter to Giriraja -- Tokyo 23 April, 1972:
"Read KRSNA, the Supreme Personality of Godhead" Available in all bookstores 3 Volumes - Rs. 15 So far funds from USA, if need be we shall help. The program should be that you take from the USA as much money as you want in the shape of books, and the whole amount can be engaged in building and construction work. For example, Krsna books cost 75 cents for 3 copies, so if USA has sent you the books at cost price, you can make profit by selling at $2. That is $1.25 profit per set, and you haven't got to pay back even the cost. This arrangement will be nice, otherwise in case of emergency, the other arrangement can also be adopted. If we get our plans sanctioned, automatically we will get customers for our flats. But we must get all these occupants as devotees, and you can consult with Indira regarding this matter. There are many devotees who are prepared to accept. The two Parsi sisters should be allowed to come and go as they like, and they should try to understand our procedure, follow the principles, and they are welcome. There are many Parsis in Bombay who are willing to come, and it only takes some organizing in the matter. Mahamsa can help you in this way. Regarding money from USA you can correspond with Karandhara. I cannot understand why our magazines were lying at the docks for three months. Is it that nobody took the time to clear them or what?
Letter to Dayananda -- 26 April, 1972 Tokyo:
letter dated April 16, 1972, and I have noted the contents with great pleasure. Yes, I am hoping that Lord Jagannatha may attract me to come to London this year. I shall be very glad to come there if He displays His opulence from that side so that I may be attracted by Him. Actually, I have just received invitation today from Harivilas prabhu inviting me to come to one Hare Krsna Festival in Paris around that time also, so I am considering very seriously. Especially if there is good prospect for getting that church at Oval Cricket Ground. I want that you should get that place immediately. You may get books, as many as possible, from Karandhar, at cost price and sell them profusely for as much price as you like and all profits above cost price you may use to buy the church. That is my plan. And when I come there I shall appeal to the Hindi community personally to help us buy this church. Now I am sending Kesava there to help you organize widespread distribution of books and traveling SKP, and he may stay for two months minimum, or at least until I leave there.
Letter to Karandhara -- Tokyo 4 May, 1972:
I beg to acknowledge receipt of your letter dated April 28, 1972, and I have noted the contents. I have no objection if Kesava tours the USA and gives instruction how to sell books, then when he is finished USA he can go to London. But one thing is, there is vast possibility for selling our books in England, I think more than in your country, and they have got program for buying a big, big church in London, so I want they should sell many books by buying cost-price from you and in this way pay for that church. I shall see when I go there for Rathayatra this summer.
Letter to Gargamuni -- Honolulu 11 May, 1972:
I beg to acknowledge receipt of your letter dated 5/8/72, and I have noted the contents. Your idea for helping Vrindaban by sending money upon their sending you invoices will be very nice. But there is no need to keep all the money in Bombay, as suggested by Giriraja to Gurudasa. They have made a very nice plan for Vrindaban, more gorgeous than Bombay plan but also quite costly, but they are also collecting nicely and I have requested them to go ahead as they see fit. The present construction of fencing, etc., they have paid for collecting locally. Ksirodakasayi has promised me: "I am planning to make a very big program to collect at least 25,000 rupees per month average for our project." So they are doing something enthusiastically, so let them do it. What is there in occupying a post, we simply want to serve Krishna, and if you also can collect this amount then combinedly the construction can go on very nicely and quickly.
Letter to Bhagavan -- Honolulu 12 May, 1972:
I am glad to see that you are trying for some cars for India. We need immediately some cars and vans. I was just talking with Gaurasundara how this can be done. I think Scindia has got ships to Detroit, so if you can find this out I can arrange for some shipping to India. You can contact Tamala Krishna in Mayapur for getting photos and information from him about our food-distribution program there and how we are feeding the needy persons in that area daily not less than 2000 persons. The USA government is giving us free foodstuffs and grains for distribution, so why such big motorcar companies should not also help if your government is agreeable? Even they cannot donate, we can purchase at cost price or for some token price, but immediately I want that some cars and vans be sent to India, there is so much need for them there.
Letter to Gurudasa -- Honolulu 13 May, 1972:
I beg to acknowledge receipt of your letter dated May 5, 1972, and I have noted the contents. You can accept Suri's plan, it is very nice, so you execute it perfectly. That will be the grandest temple in Vrindaban. May be a little costly, but if you can collect Rs. 25,000 per month and also Gargamuni can collect Rs. 25,000 per month, then it can be done nicely.
Letter to Giriraja -- Honolulu 15 May, 1972:
So far prasada distribution, it is not a question of rich or poor. That will be Karma Kanda. Our program therefore is that we offer prasada to everyone. Make our temple so nice that everyone who comes is offered some prasada. Not that we are after poor men. It is nice that we are feeding 200 daily, but gradually try to increase. But do not advertise, we shall be self-advertising. And do not go to poor areas, this is not our philosophy. Our philosophy is prasada distribution, without discrimination rich or poor. I am writing to Bhavananda, he cannot spend membership money. Regarding books, posters, and stamps, I am writing to Karandhara that he should send you all of these things at cost price, and the cost can be deducted from the Mayapur Fund in U.S.A. I think if you get these stamps, every businessman in Bombay will take. Somehow or other we have to make vigorous propaganda. These two words "Hare Krishna" must appear everywhere. So if we work sincerely without any material aspirations, Krishna will help in all respects, be assured. So far the donation of roses, utilize them nicely. There will be flowers for the deity, it will be a great service.
Letter to Jayapataka -- Honolulu 17 May, 1972:
P.S. Gitar Gan should be immediately composed where you took quotation before. I had asked for it to be composed long ago for sending to Japan, but so far no one has done it, I do not know why. Anyway, I think the price of the composing was only about Rs. 250 or Rs. 300, because the total printing cost was Rs. 672/-. Simply get it composed and the other things will be done in Japan.
Letter to Dayananda -- Los Angeles 20 May, 1972:
I am very much encouraged that you are trying for that temple and that you have paid 1000 pounds into the temple fund. But if the temple costs between 200,000 and 500,000 pounds then 1000 pounds is not a very big sum, so how you will raise so much money? Another thing, I have heard that Revatinandana wants to return to USA but I do not see any need that he should return. It is simply sentimental feeling. You report that he is doing very nicely by speaking at colleges and schools so let him continue in that way. He may take as many assistants as he requires and very strongly preach this philosophy to the student class of men. That is the greatest service. But if we allow ourselves to wander here and there without any fixed-up program that is not good. So at least let him remain there until I come and then we shall discuss further.
Letter to Niranjana -- Los Angeles 26 May, 1972:
Form the committee and whatever is needed, you do it. It doesn't matter if the Hindi translation is perfectly the same length as the English original, translate any issue of BTG or any book and send the manuscript after composing to Japan for printing, that is the best plan. For our English BTG's they have got the original photographs and negatives in Japan, so if you translate some issue of English BTG you can send there for printing and the cost will be cheaper because they have already got the photos, etc. In Benares there are many presses and they supply very cheaply. So you take quotations from Benares and find out the lowest quotation for soft binding, first-class paper, and printing in the size of our present Bhagavatam booklets, Easy Journey To Other Planets, like that. In Delhi and Mathura also there is very good facility for Hindi printing. So in this way cooperate with the others to find out either some printer there in India who will print our books in good quality and also very cheaply, or translate and compose the work there and send to Japan. Either way the work must go on and increasingly our literatures should be profusely distributed in India.
Letter to Gurudasa -- Los Angeles 12 June, 1972:
I beg to acknowledge receipt of your letters dated May 22 and May 30, 1972, from Delhi and Vrndavana camps respectively. I am very, very pleased to hear that you have accomplished your task for getting the CCP license, it is a very great service. I have instructed Karandhara to always send accompanying cover letter and statements of quantity of books, individual cost of books, total cost of books, in Rs. and dollars for the future shipments to India.
Letter to Yadubara -- Los Angeles 20 June, 1972:
You say that the Clairidge Press owned by Susheel Somani has offered to print our Gujarati magazine free of charge, and then you say that the cost will be not more than Rupees 3,000/-. How it is costing so much when the work is being done without any charge?
Letter to Giriraja -- Los Angeles 21 June, 1972:
Take any number of books without paying any price, and engage the whole amount for our building work there in Bombay, but the building work must be very superb. Now I have sent you one letter yesterday which I hope by now has cured the situation amongst you all leaders there in Bombay. So if there is neglect or slackening in the building work you may please give all good direction how it may be improved to the topmost standard in all of India. One thing, if our men are making daily between Rs. 30/- and Rs. 120/-, let us say average of Rs. 50/-, so that is Rs. 400-500/- per day, or Rs. 15,000 per month so that is very nice. So in this way you may order increasingly as many books as you can distribute and they will be immediately dispatched to Bombay without any cost to you.
Letter to Giriraja -- Los Angeles 21 June, 1972:
That is a good proposal to receive her at London Airport. Somehow or other, either she pays for the temple herself or she raises the funds from others, she must be persuaded in this great project, which will bring great benefit to her countryman and which will attract many, many foreign devotees of Krishna to the Indian soil for taking up this spiritual life very seriously. It is a unique temple in the world, and if you show your wonderful abilities as American and European boys and girls to manage everything superbly, she will not hesitate to entrust you in every way. Therefore, there must always be good will and cooperation amongst yourselves for this huge task ahead. I always think of our Juhu place, and I want that it shall be the model for all the world to emulate and respect as the perfect example of a Krishna Conscious community. The temple will cost about 2 lakhs, more or less, so Sumati Morarji can pay easily.
Letter to Giriraja -- Paris 22 July, 1972:
One thing is, you have mentioned Bhavananda will require four more lakhs for Mayapur. But he told me four lakhs total, and of that I have sent 2 1/2 lakhs, so he shall require further only 1 3/4 lakhs. That must come from selling books. The books are coming at no cost to you, you simply sell them and utilize the entire money for building for Bombay, Vrindaban, and Mayapur. That will be the real task ahead, to sell many, many books all over India and use all the money for building. Why do you see any difficulty? Yes, try for getting free manure from some gosala.
Letter to Hrdayananda -- Amsterdam 29 July, 1972:
Sannyasi must be independent and not rely upon temples to pay his expensive travelling costs, simply he must take Krishna's mercy whenever and wherever it is offered.
Letter to Tamala Krsna, Bhavananda, Jayapataka -- London 9 August, 1972:
I thank you very much for your letter dated August 1, 1972, and I have noted the contents carefully, along with statements of expenditures. I am very glad to see from the photos that the construction work is going on. But one thing is, you say that the building will cost 8 lakhs of rupees. According to one previous letter you told me total cost will be 4 lakhs, now it is double. Why is that? In dollars that means $100,000 for the building, but I am told that such building could be built in America for less than $100,000, what to speak of India! So I do not know why your expenditure is so high, I am not expert in these matters, but it appears everything is being spent very exorbitantly. For instance, from the statements I note that you have spent so much for steel, but these things you can get donated or you can get reduction. Tamala Krishna was in Tatanagar, why he did not take promises for so much steel instead of so many useless letters? You should canvass the big manufacturers in Calcutta for giving supplies of steel and other things, now we have got some solid framework to show them. It is not that we are so rich in America we can go on forever supplying you so much money and you spend exorbitantly and become cheated. I do not think that building is worth $100,000. The engineers may be trying to cheat you. You told the total cost will be four lakhs, now it is eight lakhs, why this doubling and uncertainty?
Letter to Gurudasa, Yamuna -- London 11 August, 1972:
I am in due receipt of your two letters from Yamuna dated July 22, 1972, and August 6, 1972, and I have noted the contents carefully. Regarding the plans for Vrndavana, enclosed please find the plans drawn by Saurabha which I like very much. You may submit these plans to the municipal council, as they are drawn. The plan of Mr. Suri is too much burdensome and costly, he simply wanted his 2 1/2% commission, so he has befooled these Americans. Better if our own men design and build the temple in our way. So I like these plans from Saurabha very much, and you may submit them as they are.
Letter to Unknown -- Los Angeles 16 September, 1972:
The BBT is financing many world-wide projects for the society, and therefore all income from literature distribution should contribute and support it. Please therefore make the necessary arrangements. A simple way to accomplish this would be to figure at the end of each month what your gross (total; before subtracting production costs and overhead) income from the sale of literature was for that month, calculate 10% of this figure , and send this to BBT in care of myself in Los Angeles. I know that you will understand that this subsidy will greatly facilitate the growth of Society-wide programs and everyone will benefit. From your local view it may appear to be an imposition, but I assure you that overall it is in the interest of Lord Caitanya's Movement. Regarding your regular remittance, it will be left solely to your integrity and "for the overall benefit" conscientiousness. I am sure you will do the needful.
Letter to Karandhara, Tamala Krsna, Giriraja, Bhavananda -- Vrindaban 24 October, 1972:
In my opinion if you apply a petition before the magistrate that Nair has taken the money, that he is not giving the conveyance, playing tricks, and that now he is threatening by violence, such petition will clear everything. He is afraid of going to court, that is our favorable point. My clear-cut view is simply to present a petition to the magistrate. It costs only 12 annas. This complaint should be submitted, take a good criminal lawyer and file, then everything will be clear.
Letter to Karandhara -- Bombay 3 December, 1972:
That policy of "frying the fish in its own oil" is all right, but don't touch the bonds. It should be kept as it is. And now I am thinking to pay Dai Nippon for supplying books to India because there is no money in Mayapur Fund. There is huge demand for books in India, especially Bhagavad-Gita. So I wish to transfer the bonds for paying Dai Nippon on account of supplying books to India. The idea is that you can supply all varieties of books to India, whatever they order, and send them a bill in dollars, cost-price dollars, and the cost-price dollars may be paid to Dai Nippon by encashing the bonds. All of our books may be printed by Dai Nippon in huge amount to the extent of $100,000 cost-price and sent to India. I shall pay them with dollars from the bonds and everything, and here the money will be paid in rupees into a Bhaktivedanta Book Fund and M-V Trust Fund in Indian banks, at the rate of ten rupees per dollar. So there is no difficulty. Just like TLC costs $1.50, and the temple takes 25% or $1.50, and above that there is $3 profit. So from Jayan if we get 10 rupees per dollar, this way we will get 20 rupees.
Letter to Karandhara -- Bombay 22 December, 1972:
5,000 Gitas may be sent immediately to India, the balance you distribute other places. In India we want to order a variety of books. So you may immediately order from Dai Nippon 5,000 copies each of KRSNA (Vol. II) (Hard-bound), TLC (soft-bound), NOD (soft-bound), KRSNA TRILOGY (soft-bound), Srimad-Bhagavatam (5,000 of each volume), plus you may send to India 10,000 each of each of the small books, like Easy Journey, Topmost Yoga, Beyond Birth and Death, Isopanisad, like that. So these books should be given at cost-price only, not wholesale price, and you may cash some of my bonds to pay the total cost-price of the above books to Dai Nippon and ISKCON Press. They shall pay me back here into one M-V Trust Fund Account at the rate of ten rupees per dollar, plus they shall give me some profit. So you may inform me what is the cost per book for each of the above, and the total cost you are having to deduct from my bonds. All books should be sent to India as quickly as possible.
Letter to Hariprasada -- Bombay 23 December, 1972:
Now I want that you become the Treasurer of our branch at Hyderabad, so I have sent one letter of Resolution to Subala in that connection. Kesava will be President and Subala will be Secretary. So far the movie-projector, etc., those things you should arrange locally with co-operation of others, and you may order films from our Los Angeles centre for some cost-price only.
Letter to Bali-mardana -- Bombay 23 December, 1972:
Another thing is, if we get our headquarters in the very important business quarter of New York, just like I saw those photos, big, big skyscrapers surrounding, millions of people passing daily, oh, that will be very wonderful thing. But that quarter of 77th Street, that is costly also, but it is not very important. So I think if you get one place, one skyscraper building, just by the 5th Avenue, say, around 40th Street, 45th Street, Times Square, like that, that will be the beacon-light for our world-wide propaganda of Krishna Consciousness Movement.
Letter to Bali-mardana -- Bombay 31 December, 1972:
Regarding that building in Manhattan, of course we are not very much mad after big buildings, so long there is enough space for our devotees so they may be able to carry on their preaching work, but if you can get such building as you are describing in the midtown area costing between $1-1.6 million, oh, that will be your greatest achievement in Krsna consciousness. Such building being our world headquarters of ISKCON, would facilitate our preaching expansion work all over the world. So far money is concerned, you are saving roundabout $30,000 per month, so go on saving like this, and even it takes a few more months to raise the down payment for such expensive building, never mind, a few months' delay is not much. But the point is that Krsna is now giving freely so much money, why He can't increase that amount more and more? I don't think there will be any difficulty to raise the money for down payment, you will be successful under any circumstance, of that I am certain. But I want to keep my bond of $80,000 to be spent for books for India, that is my final decision.
Letter to Gurudasa, Yamuna -- Bombay 31 December, 1972:
Regarding the deity at Vrndavana, Malati has just now returned from Jaipur and she has found out one very nice murti of Radha and Krsna more than five feet tall. I want these deities shall be installed in Vrndaban, so Yamuna may make arrangement to go there and see if they are available, what is the cost, and make all program how they shall be transported to Vrndaban, like that. I think these will be just suitable for our Vrndaban temple, and they will save us time also. You may order the Balarama deity to be made also by this Murtiwalla. I think Malati has written you one letter in this connection. And if she gets time, then Yamuna may come also for few days to Bombay pandal, being on this side.
| Page Title: | Cost (Letters 1949 - 1972) |
| Compiler: | Visnu Murti, Mayapur |
| Created: | 15 of Feb, 2012 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=139 |
| No. of Quotes: | 139 |