Lord Caitanya, by His grace, by this saṅkīrtana movement, He very easily distributed this love of Kṛṣṇa. Therefore He is called namo mahā-vadānyāya: "My dear Lord, You are the most magnificent, munificent personality, incarnation, because," kṛṣṇa-prema-pradāya te (CC Madhya 19.53), "You are distributing kṛṣṇa-prema, love of Kṛṣṇa, the most important thing, the goal of life." And that was the mission of Lord Caitanya.
He said kalau, in this age, when everything has become topsy-turvied, there is no more chance for systematizing the whole human society. It is lost. The regulating processes are lost now, and neither it is possible to reintroduce it. It is not possible. People have become so much degraded that it is not possible. Therefore direct method. Direct method: chant Hare Kṛṣṇa. That will revive your old consciousness. Chant Hare Kṛṣṇa.
Caitanya Mahāprabhu says, kalau nāsty eva nāsty eva nāsty eva gatir anyathā: "In this age there is no other alternative, there is no other alternative." The so-called meditation, yoga or karma, jnāna, mental speculation—everything will fail. They are, of course, standard processes, but that is not possible to execute at the present age. What is to speak of present age, even five thousand years ago, when Arjuna was taught to learn yoga system . . .
That is also mentioned in the Bhagavad-gītā, the practice of yoga, the sitting posture, the breathing exercise, and controlling the senses and regulating eating, sleeping. So many things, they are recommended. And after hearing, Arjuna said: "My dear Kṛṣṇa, it is not possible for me." Actually, Arjuna was a fighter, a military man. Where is his time to practice this meditation, all these things? He frankly admitted. But we are so proud that we want to surpass even a personality like Arjuna.
So these things are not possible in this age. If somebody is imitating, that is simply imitation. So imitation has no value. The real thing is this meditation: you chant and hear. This is meditation. Meditation means to absorb your mind in the Supreme Personality of Godhead. That is meditation, real meditation.