Rūpa Gosvāmī adored Lord Caitanya Mahāprabhu, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53): "Oh, You are the greatest of the munificent." Namo mahā . . . vadānya means the greatest munificent, who gives charity in the greatest . . . so Caitanya Mahāprabhu is giving that. What is that? Kṛṣṇa-prema. Simply by loving Kṛṣṇa, you are promoted. This is the greatest gift. The human society is so rascal, they cannot understand what is this Kṛṣṇa consciousness movement. The greatest gift to the human society given by Lord Caitanya Mahāprabhu.
So those who are intelligent, those who have taken to this Kṛṣṇa consciousness movement, they should be very serious to execute the, I mean to say, program. Very nice. We should always pray to Kṛṣṇa that, "Kṛṣṇa, You have given this chance. Please have Your grace upon me—I may not miss it. By māyā's influence I may not miss it. You have given me so great chance." This should be our business. If you have got to pray anything . . . just like Caitanya Mahāprabhu prayed:
- na dhanaṁ na janaṁ na sundarīṁ
- kavitāṁ vā jagadīśa kāmaye
- mama janmani janmanīśvare
- bhavatād bhaktir ahaitukī tvayi
- (CC Antya 20.29, Śikṣāṣṭaka 4)
"Simply I may remain a faithful devotee of Your . . ." That's all, without any reason, without any cause. Causeless. This should be our vow. If we, taking to Kṛṣṇa consciousness, if we want to make some material asset, then we are cutting our throat, suicidal. The only prayer should be how to remain a pure devotee. If we remain a pure devotee, there is chance.
Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Because Kṛṣṇa, He is so kind, at the same time so strict also. Strict. If you have got a pinch of material desire, you cannot go to Vaikuṇṭha. You cannot go. Therefore niṣkiñcanānām. You have to become completely niṣkiñcana: nothing wanted of this material world. That is called tapasya. Anyābhilāṣitā-śūnyam (CC Madhya 19.167). If we want to utilize Kṛṣṇa . . . you can utilize. If you want kingdom, Kṛṣṇa will give you kingdom. That is not very difficult for you (Him).
Kṛṣṇa can give you liberation, to merge in His effulgence. That also Kṛṣṇa will give. But it is very difficult to get Kṛṣṇa's service. Very difficult. Kṛṣṇa will give you everything, whatever you want. By Kṛṣṇa conscious, being Kṛṣṇa conscious, by rendering devotional service, if you want to have some material profit, Kṛṣṇa will give you. Kṛṣṇa will give you. That is not very difficult thing for Kṛṣṇa. If you want to merge in His existence—the Māyāvādī—all right, you can get it. But that is not real profit.
Real profit is here described, in Vaikuṇṭha, how they are face-to-face seeing the Supreme Personality of Godhead, having the same body and same ornaments, same opulence, everything same. Sārūpya, sālokya, sāyujya. Sāyujya is damn rascals. Sāyujya-mukti, never, merging, never, no Vaiṣṇava will take. But sārūpya, but so far our Gauḍīya Vaiṣṇava is concerned, they do not want even this sārūpya, same bodily feature. They don't want anything. They simply want how to serve Kṛṣṇa. That's all. That is Gauḍīya Vaiṣṇava vicāra.