Ultimate goal of devotional service is love of Godhead

Expressions researched:
"ultimate goal of devotional service is love of Godhead" |"real goal of devotional service is love of Godhead"

Srimad-Bhagavatam

SB Canto 7

Material achievements are not the ultimate goal of devotional service. The ultimate goal of devotional service is love of Godhead

SB 7.10.1, Purport: Material achievements are not the ultimate goal of devotional service. The ultimate goal of devotional service is love of Godhead. Therefore although Prahlāda Mahārāja, Dhruva Mahārāja, Ambarīṣa Mahārāja, Yudhiṣṭhira Mahārāja and many devotee kings were materially very opulent, they accepted their material opulence in the service of the Lord, not for their personal sense gratification. Of course, possessing material opulence is always fearful because under the influence of material opulence one may be misdirected from devotional service. Nonetheless, a pure devotee (anyābhilāṣitā-śūnyam [Bhakti-rasāmṛta-sindhu 1.1.11]) is never misdirected by material opulence. On the contrary, whatever he possesses he engages one hundred percent in the service of the Lord. When one is allured by material possessions, they are considered to be given by māyā, but when one uses material possessions fully for service, they are considered God's gifts, or facilities offered by Kṛṣṇa for enhancing one's devotional service.

Other Books by Srila Prabhupada

Teachings of Lord Caitanya

The real goal of devotional service is love of Godhead

Teachings of Lord Caitanya, Chapter 11: The real goal of devotional service is love of Godhead, and although a person may desire material benefits from Kṛṣṇa, the Lord, being all-powerful, considers the person's position and gradually liberates him from a materially ambitious life and engages him more in devotional service. When one is actually engaged in devotional service, he forgets his material ambitions and desires. This is also confirmed by Śrīmad-Bhāgavatam (5.19.27):

satyaṁ diśaty arthitam arthito nṛṇāṁ

naivārthado yat punar arthitā yataḥ

svayaṁ vidhatte bhajatām anicchatām

icchā-pidhānaṁ nija-pāda-pallavam

"Lord Kṛṣṇa certainly fulfills the desires of His devotees who come to Him in devotional service, but He does not fulfill desires that would again cause miseries. In spite of being materially ambitious, such devotees, by rendering transcendental service, are gradually purified of desires for material enjoyment, and they come to desire the pleasure of devotional service."