We are worshiper of the original Absolute Personality of Godhead, Govindam. Govindam . . . Go means senses, go means cow and go means land. And indam, indam means who gives pleasure—the pleasure potency of all these three things: senses, cows and the land. The land . . .
Sarva-loka-maheśvaram (BG 5.29), in the Bhagavad-gītā it is said. The proprietor of all land, the maintainer of all land, to give pleasure to the people of all land, is Govinda, Kṛṣṇa. Govindam. And He is the protector, and pleasing to the cows.
You have seen many pictures of Kṛṣṇa, He is loving cow. Why cow is loved by Him? Why not another animal? There are many other animals. Why particularly cow? Because cow protection is the most important business of the human society.
In offering obeisances to Kṛṣṇa it is said, namo brahmaṇya-devāya go-brāhmaṇa-hitāya ca: "I offer my respectful obeisances unto the Supreme Person, who is the protector of the brahmins and the cows." Go-brāhmaṇa-hitāya ca jagad-dhitāya. The first qualification is that He protects the brahmins and the cows. Next, He protects the whole world. Jagad-dhitāya kṛṣṇa. And He is Kṛṣṇa, govindāya, this Govinda.
So the example is set by the Supreme Personality of Godhead that human civilization will advance only on the basis of brahminical culture and cow protection. As soon as there is falldown from brahminical culture, and as soon as there is discrepancy in the protection of cows, there will be no more peace in the world. Therefore He specifically said, go-brāhmaṇa-hitāya ca. This Kṛṣṇa consciousness movement is for the protection of brahminical culture and cows. Then automatically the peace of the world will come, if two things are done.
This is Vedic literature. They pick up the essence of the things, and all other things follows. Just like meditation. Meditation means . . . not meditation, the yoga system. Yoga indriya-saṁyamaḥ. Yoga system means to control the senses. This is the primary factor of practicing yoga. Now the senses, we have got five senses acquiring knowledge and five working senses. So of all the senses, the tongue is considered to be the most powerful sense. The Vaiṣṇava, they therefore try to control the tongue. They do not allow the tongue to eat everything and anything. No. Svāmī or gosvāmī means who has control over the senses.
Generally, people, they are servant of the senses. When people, when a man becomes, instead of becoming servant of the senses, when he becomes master of the senses, then he is called svāmī. Svāmī is not this dress. This dress is superfluous, just to . . . as in everywhere there is some uniform dress to understand that, "He is he." Actually, svāmī means who has control over the senses. And that is brahminical culture.
Satya śama dama titikṣa ārjavam, jñānam vijñānam āstikyaṁ brahma-karma svabhāva-jam (BG 18.42). Brahma. Brahma means brāhmaṇa, brahminical culture. Truthfulness, cleanliness, and controlling the senses, controlling the mind, and simplicity and tolerance, full of knowledge, practical application in life, faith in God—these qualifications are brahminical culture. Anywhere we practice these qualifications, he'll revive brahminical culture.
It is not that in a particular country or particular society or particular class of men they are brahmins. No. Bhagavad-gītā does not say that. Brahma-karma svabhāva-jam. Svabhāva-jam, natural activities. So truthfulness, controlling the senses, controlling the mind, and simplicity, and cleanliness, and tolerance, and knowledge, and practical application of knowledge in life.