Caitanya Mahāprabhu says that ei rūpe brahmāṇḍa bhramite kono bhāgyavān jīva. Bhāgyavān jīva means those who are coming into our contact, they're bhāgyavān; they're getting the opportunity of Kṛṣṇa consciousness, guru kṛṣṇa kṛpāya pāya bhakti-latā-bīja (CC Madhya 19.151). In this temple there is guru and there is Kṛṣṇa, and we call people to take the mercy of guru and Kṛṣṇa. This is Kṛṣṇa consciousness movement. If one is fortunate enough, he'll take this opportunity and make his life successful. This is Kṛṣṇa consciousness movement, rāja-vidyā.
All these centers are being opened to give opportunity to the people to take advantage of the mercy of guru and Kṛṣṇa. This is Caitanya Mahāprabhu cult, guru-kṛṣṇa kṛpa. Without guru you cannot have mercy of Kṛṣṇa. You cannot jump over Kṛṣṇa like monkey. That is not possible. Kṛṣṇa will not accept. If you think that "Without guru I shall jump over Kṛṣṇa, and He'll be merciful upon me," that monkey's business will not be accepted.
Caitanya Mahāprabhu therefore says that gopī-bhartuḥ pada-kamalayor dāsa-dāsa-dāsa-dāsānudāsaḥ. You have to become the servant of the servant of the servant of the servant of servant (CC Madhya 13.80). Then Kṛṣṇa will be pleased. If you jump over Kṛṣṇa, "Kṛṣṇa, I have come to You . . ." Kṛṣṇa is not so easy. Therefore guru-kṛṣṇa kṛpāya pāya. If you are sincere, if you're sincere, that Kṛṣṇa will be merciful, first of all. Then Kṛṣṇa will guide you. If you're sincere, Kṛṣṇa will direct you that, "Approach such-and-such guru," and if guru is pleased, then you'll get Kṛṣṇa, that guru-kṛṣṇa kṛpāya, both, parallel line.