Kṛṣṇa says, teṣāṁ satata-yuktānām: "Persons who are twenty-four hours engaged," satata. Satata means always. Engaged. What kind of engagement? Bhajatāṁ prīti-pūrvakam. This engagement means always trying to render some service to the Lord. How? Prīti-pūrvakam: "with love and faith." Not that, "Oh, I have to do it? All right, let me do." No. "Oh, I have to do it? Let me do it nicely." Unless there is love, you cannot do it nicely, any matter. In the material world also, unless you have got some attachment for something, you cannot act it very nicely. Just like a musician. Because one has got a good attachment for music, he tries to perform it very perfectly. So love is the basis.
Similarly, when you serve Kṛṣṇa, if you have no love for Kṛṣṇa, you cannot serve Him very nicely. And Kṛṣṇa also does not accept your service if it is not done in great love and affection. That is the basic principle. Kṛṣṇa does not require your service. He is self-sufficient. He has got many servants, anywhere and everywhere. So Kṛṣṇa does not require our service. It is our interest. If we render service to Kṛṣṇa, then we become happy. That is the profit. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10).
Just like you'll find in another verse Kṛṣṇa says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Yo me bhaktyā prayacchati: "Anyone who offers Me in love and faith a little flower, a little water, a little fruit," patraṁ puṣpaṁ phalaṁ toyam . . . patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. This is the real point. Kṛṣṇa, the Supreme Person who is giving all the necessities of all the living entities . . . he is actually the provider, maintainer of everyone. So why He is asking a little fruit, flower and water from you? Is He hungry? No. Yo me bhaktyā prayacchati. Just to induce you again to love Kṛṣṇa. That is the point.
Because your this material condition is bhūtvā bhūtvā pralīyate (BG 8.19), subjected to birth, death, old age, disease, and so many other material conditions. You have fallen in this condition because you have forgotten Kṛṣṇa. Just like last night so many people came to discuss with us, but they are not interested in talking of Kṛṣṇa. They are interested how their sense gratification will be disturbed by starting this temple. That is their concern. Here we have come to preach about Kṛṣṇa. They did not ask anything about Kṛṣṇa, "What is this philosophy? What is this Kṛṣṇa's philosophy?" No. They are simply interested in their own sense gratification. That's all. How their sense gratification will be disturbed—they are concerned in that way.
This is the position of the material world. Everyone is simply interested in sense gratification. That's all. There is no question of asking, "What is God? What I am? What is this world?" Actually, these should be the questions of human life. Athāto brahma jijñāsā. They should be engaged always in inquiring about the Supreme Being, the Absolute Truth. That is their only business. But you see the whole world, they are simply busy how to satisfy their senses. This is the cause of falldown.
- kṛṣṇa bhuliya jīva bhoga vañcha kare
- pāśate māyā tāre jāpaṭiyā dhare
- (Prema-vivarta 6.2)
There are many quotation. Because we have forgotten Kṛṣṇa, therefore we are now under the clutches of māyā.
So we have forgotten Kṛṣṇa, we are suffering, but because we are part and parcel of Kṛṣṇa, Kṛṣṇa comes to canvass that, "Why you are suffering? You just surrender unto Me, I'll give you all protection." No, they'll not take. They'll not take. Therefore, when one is trained up to . . . how to surrender to Kṛṣṇa, that is called devotional service, practice, practicing. And when, actually, one is very sincere to serve Kṛṣṇa . . . Kṛṣṇa is within everyone's heart. Īśvaraḥ sarva-bhūtānāṁ hṛd-deśe arjuna tiṣṭhati (BG 18.61). So He can understand whether you are sincerely serving or with some motive you are serving. Even with a motive you serve Kṛṣṇa, it will never go in vain. Kṛṣṇa is so kind. Just like Pūtanā. Pūtanā wanted to serve Kṛṣṇa by feeding Kṛṣṇa with her breast, but the purpose was the breast was poison, so Kṛṣṇa would suck the milk and He would die. There is a different motive. But still, Kṛṣṇa is so kind that He thought that "This rascal Pūtanā, she wanted to kill Me, but she does not know that I am not a person to be killed. But still, although the motive was to kill Me, but she has served Me to suck her breast. I have drunk her milk. So she is My mother. So she is My mother. Never mind she came with a motive."
So this is the Kṛṣṇa consciousness benefit. Of course, we should not have any motive . . . Kaṁsa. Kaṁsa, just like—he was simply thinking of Kṛṣṇa. He was Kṛṣṇa conscious fully, always thinking of Kṛṣṇa. But the motive was to kill. So still, Kaṁsa got liberation because he was constantly thinking of Kṛṣṇa. But ac . . . that is not bhakti. Bhakti is the same thinking of Kṛṣṇa—favorably. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). That is bhakti. To think of Kṛṣṇa as enemy, that is not required. One may think, but a devotee, how can he think of Kṛṣṇa as enemy? He thinks of Kṛṣṇa as friend, as son, as master, as lover. A devotee thinks like that, whereas a demon or an enemy of Kṛṣṇa, he's always thinking of . . . this is the difference between demon and devotee. Demon is thinking how to wipe out, how to banish Kṛṣṇa, how to kill Kṛṣṇa. They don't want Kṛṣṇa. That is demonic. So therefore they do not know that a demonic person is always suffering. That is due to his forgetfulness of Kṛṣṇa. But because he is demon, he is continuing the business. Therefore they do not know. Na te viduḥ . . . they . . . that is also . . . na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). Pravṛttiṁ ca nivṛttiṁ ca na vidur āsura-janāḥ (BG 16.7). Āsura-jana, those who are asuras, they do not know what to do and what not to do.