If you think of Kṛṣṇa twenty-four hours, then you'll become fully Kṛṣṇa conscious, and your life is successful. Don't allow anything. This requires little practice, abhyāsa-yoga-yuktena cetasā nānya-gāminā (BG 8.8). I should not allow my mind to go, to think of any other subject than Kṛṣṇa. Now we have got so many books. So whenever you find time... You must find time. There is so much time. So read all these books or chant. But when you are hungry, you take prasādam. When you are sleepy, take a snap. Not very much, just to refresh. And go on, either chanting the beads or reading the books or talking about Kṛṣṇa. In this way, always remain in Kṛṣṇa consciousness. Smartavyaḥ satataṁ viṣṇuḥ. Kṛṣṇa consciousness means to remember Viṣṇu always, twenty-four hours. Some way or other. Type for Kṛṣṇa, write for Kṛṣṇa, go outside for Kṛṣṇa, saṅkīrtana party, sell book for Kṛṣṇa, bring money for Kṛṣṇa, spend for Kṛṣṇa. Kṛṣṇa. That's all. Everything Kṛṣṇa.
This is Kṛṣṇa consciousness. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). In the Bhagavad-gītā you'll find. Tuṣyanti ca ramanti ca. We require some satisfaction and some enjoyment, because that is our nature. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). Spirit soul. God is also blissful, and we part and parcel of God, we are also blissful. We want simply ānanda, pleasure. That is our nature. But that ānanda, pleasure, you cannot enjoy independently. That is not possible. You must enjoy with Kṛṣṇa. That is called rāsa-līlā. Kṛṣṇa and the gopīs, they assemble together. Similarly, we are part and parcel ... Just like part and parcel of big machine. They are assembled, then it works. If the part and parcel are scattered, oh, then it has no meaning. It is simply scrap of iron, that's all. But when they are assembled together, that is meaning. Similarly, we are all part and parcel of Kṛṣṇa. So we must assemble together. Central Kṛṣṇa. Central Kṛṣṇa. So this Kṛṣṇa consciousness movement is...
Just like in this house, we are living. And (in) the next house, they are also living. So what is the difference? The difference is here, Kṛṣṇa is center. That's all. Therefore it is temple. And the next door, a house. That is the difference between house, ordinary house, and temple. There is no difference. It is also made of bricks and stones and wood, that is also made of bricks and stones. They are also live, they also cook, they also eat. Everything is the same, practical. But the difference is there is no Kṛṣṇa, here is Kṛṣṇa. That is the difference. That is Kṛṣṇa consciousness. So when I walk on the street and go anywhere, I simply think how these nice bungalows, house, but still, they're not satisfied. It is "For Sale." Why? There is no Kṛṣṇa. Aprāṇasyeva dehasya maṇḍanaṁ loka-rañjanam. Just like a body, beautiful body, lying down on the street, dead. Nobody cares. Because the life is not there. The spirit soul is not there. Nobody cares. Similarly, bhagavad-bhakti-hīnasya jātiḥ śāstraṁ japas tapaḥ.
Big nation. You Americans, you are big nation. But bhagavad-bhakti ... There is no Kṛṣṇa consciousness. Jāti, big nation. Jāti means big nation. Bhagavad-bhakti-hīnasya jātiḥ japaḥ, their activities, tapaḥ, tapasya... They are trying to invent so many nice things, scientifically, mechanically. Or invented machine. Everything. Jātiḥ śāstraṁ japas tapaḥ. Activities, very methodical. On the road there is light arrangement. Everything is all right. But if it is less Kṛṣṇa consciousness, then it is... What is that? Aprāṇasyeva dehasya maṇḍanaṁ loka-rañjanam. Just like a dead body, if you decorate. A body, dead body, and you apply pomade and nice dress and scent. What is the meaning? Loka-rañjanam. Loka-rañjanam means you may please some of the people, "Oh, how you are decorating a dead body." But it has no meaning. It is useless waste of time. Similarly very nice arrangement, big nation, politics, everything, minus Kṛṣṇa consciousness is like that.
Aprāṇasyeva dehasya maṇḍanaṁ loka-rañjanam. Therefore your young men, young girls, they have become frustrated, in spite of all this arrangement, nice arrangement. There is no comparison of your country's arrangement. I am traveling all over the world. Such nice roads, such every... Everything nice. But why they are becoming frustrated and confused? Due to this aprāṇasya. There is no life. So life is Kṛṣṇa consciousness. So if you actually feel for your country, for your community, for your people, just spread this Kṛṣṇa consciousness. They're dying. You spread this Kṛṣṇa consciousness. They'll come again to life, and everything will be actually beautiful. That is my request. I came to your country with this mission, that "The American people, they are feeling frustration. If they take to Kṛṣṇa consciousness, they'll be happy, and others will be follow their example." So now, some of you, my advanced students, you have understood the philosophy. Some of you have taken sannyāsa.
So go town to town, village to village. Preach this Kṛṣṇa consciousness. Bring them to life so this frustration will be stopped. The leaders of the society, the politicians, they should take care where they are going. So it is said, kathā hari-kathodarkāḥ satāṁ syuḥ sadasi dhruvam. Therefore if we discuss this hari-kathā... We are discussing Śrīmad-Bhāgavatam, hari-kathā. So kathā, hari-kathā, udarkāḥ satāṁ syuḥ sadasi dhruvam. If it is discussed among devotees, then one can understand. This book, Śrīmad-Bhāgavatam, has value amongst the devotees. And to others, they may purchase. They see that "What is this? Sanskrit verse, something written. Scrap of paper." You see. Just like this newspaper, for us, is scrap of paper. We don't care for it. But they keep it very carefully on their chest, "Oh, it is so nice." Newspaper in the Western countries is so popular.