Now, gṛha-vratānām. If one is gṛha-vratā . . . there are two things: gṛhastha and gṛha-vratā, or gṛhamedhi. "So those who are gṛha-vratā . . ." because he is pointing out his father's position, that he's gṛha-vratā. He has no other business; he simply wants to get money, hiraṇya. Hiraṇya means gold, and kaśipu, a nice apartment. That's all. So he says that gṛha-vratānām, "If one makes it his point to remain in a comfortable home life, for him, either by speculation or by teaching or by meeting, he'll never develop Kṛṣṇa consciousness." Gṛha-vratānām.
Then what is their position? Now, adānta-gobhir viśatāṁ tamiṣram, "They are unable to control their senses, and as such, they are entering into the darkest region of material existence." Punaḥ punaś carvita-carvaṇānām: "Their only business is chewing the chewed." They have no other ways. Gṛha-vratānām, those who want to be happy materially, actually they are chewing the chewed.
Material happiness means sex life, ultimate, utmost, topmost happiness. So people are simply trying to, how to utilize this sex life in so many ways, in pictures and in—I do not wish to discuss—in dancing, in club, in so many ways. Because they cannot control the senses. The same thing, same thing, the same sex life in different way—sometimes a naked dance, sometimes in this way, sometimes in that way. Therefore it is called punaḥ punaś carvita-carvaṇānām. I have heard that some people go to Florida and they spend fifty thousand dollar per week for organizing naked dance. You see? So naked woman he has seen so many times, but still he spends more money to see it in a different way. That is called punaḥ punaś carvita-carvaṇānām, "chewing the chewed."
So persons who are too much attached to sense gratification, and they have made it their conclusion that "We shall be happy within our family life or this social life . . ." Vidyāpati sings, tātala saikate vāri-bindu sama suto-mita-ramanī-samāj. Our society means . . . society, friendship and love: there must be woman, must be children, suto-mita-ramanī-samāje. So there is some pleasure, undoubtedly. Otherwise, why people are working so hard to stick to this position? Vidyāpati sings that tātala saikate vāri-bindu sama suta-mita-ramaṇī-samāje. There is undoubtedly some pleasure, but that pleasure is so insignificant that it can be compared: a drop of water on the desert. Desert, if you want to utilize desert to make it a garden or productive field, you have to pour water. The whole ocean water you have to pour there. Now, if somebody says, "All right, you want water. Now take this one drop water," then what it will do?
Similarly, our heart is hankering after so many things. We are hankering . . . actually we are hankering after Kṛṣṇa, but we do not know. We are trying to satisfy our hankering in so many ways in material . . . (indistinct) . . . actually we are hankering after Kṛṣṇa. Just like a small child, it is crying. It cannot express, but it is wanting the mother's breast feeding. So you cannot stop him crying unless it is transferred to the mother. Similarly, actually we love Kṛṣṇa. That is a fact. Because we love Kṛṣṇa . . . therefore you, who did not hear even the name of Kṛṣṇa, say, four or five years ago, why you after so much Kṛṣṇa? This is the proof, that actually we are after Kṛṣṇa. This Kṛṣṇa consciousness movement is being accepted in Western countries by the younger generation. Why? Because every one of us, we love Kṛṣṇa. But it is now covered by māyā. We have to simply take out the covering, māyā; then we are Kṛṣṇa conscious.