In every life we create a different environment. In this life I may think I am Indian; you may think you are American. Or next life, a different position. Next life, I may not be American, or I may not be Indian. And if I . . . even I, I become American, I may not be a man; I may be a cow or bull. Then I am sent to the slaughterhouse. You see? This is going on.
This is the problem. Always changing body. Bhūtvā bhūtvā pralīyate (BG 8.19). It is serious position. We should very . . . take this life very seriously, that "I'm changing my body life after life. I have no fixed position. I do not know where I am put within these 8,400,000 species of life. So I must make a solution." And that solution is . . .
Kṛṣṇa says, yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Mām upetya kaunteya duḥkhālayam aśāśvatam, nāpnuvanti mahātmānaḥ (BG 8.15): "If anyone, some way or other, by developing Kṛṣṇa consciousness, he comes to Me, he hasn't got any more to go back and accept a material body." He gets the same body as Kṛṣṇa, sac-cid-ānanda-vigrahaḥ (Bs. 5.1).
So we should very seriously execute this Kṛṣṇa consciousness—without any deviation, very seriously. We should not be neglectful, that this is a fashion or something imposed. No. This is the most important function. Human life is meant simply for developing Kṛṣṇa consciousness. He has no other business. But unfortunately, we have created so many engagements so that we forget Kṛṣṇa consciousness. This is called māyā. This is called māyā.
We are forgetting our real business. We are engaged in different . . . so many businesses. Misleaders. Andhā yathāndhair upanīyamānāḥ (SB 7.5.31). The rascal, blind leaders are leading to hell. Te 'pīśa tantryām uru-dāmni-baddhāḥ. All of them are tied up by the stringent rules and regulation of the material nature, and they have become leader. They do not like any authority. This is called māyā. This is called māyā. They are being misled; still, they are following that. This is called māyā.
So try, some way or other, you have come in contact with Kṛṣṇa. So catch Him very tightly. Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). If you catch very tightly Kṛṣṇa's lotus feet, then māyā will not be able to do any harm.