So Kṛṣṇa says that in the Brahmaloka, in the highest planet of this universe, even you enter there . . . ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16).
"My dear Arjuna, if you enter even to the highest planet, still, you will have to accept that repetition of birth and death. You cannot get rid of it." Mām upetya. Again He says. As in the former verse, He says mām upetya: "If you reach to My planet, then you haven't got to come back again this . . . in this miserable material world," again He says, repeatedly, that "If you enter into the highest planet of this universe, still, your that repetition of birth and death will continue. But mām upetya, if you come to My planet," mām upetya tu kaunteya punar janma na vidyate. Oh, that same very thing is again confirmed here, punar janma na vidyate: "Oh, there is no more rebirth. No more. You get your eternal life."
We should be very serious about this problem, how to get our eternal life, blissful and full of knowledge. That is the duty of human life. We have forgotten this, what is our aim of life. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31).
They do not know that their interest, self-interest, is how to get that eternal, blissful life in the spiritual planets. That is his interest. Why they have forgotten? Durāśayā ye bahir-artha-māninaḥ. The people have been entrapped by this material glimmer, by skyscraper and big factories and political activities, these . . . entrapped, although he cannot live. He knows that "However skyscraper I may make, I'll not be allowed to live here. I'll have to leave it, and I do not know where I am going."
Therefore the solution is that we should not spoil our energy for having a skyscraper. We should employ our energy to elevate ourselves to Kṛṣṇa consciousness so that we can, after leaving this material body, we can enter into that spiritual planet. That is the process.
So Kṛṣṇa consciousness is the necessity. It is not a religious formula or some spiritual recreation. No. It is the most important thing that we should imbibe in our life. Mām upetya. Mām upetya tu kaunteya punar janma na vidyate. He's stressing again and again.
Then you may ask, "Then why people are so much anxious to go to the other planets?" The description of other planets is there also in the Śrīmad-Bhāgavatam. Now, here it is said: "The Brahmaloka." Because there are many yogīs and many, I mean to say, philosophers, they aim at being elevated to the higher planets by their yogic process. Why? Because the facilities of life in the higher planets are more than in this planet. The duration of life, the enjoyment and the amenities and everything is better, thousand times better, thousand times better. So people like. Somebody likes that, "We shall go to the heavenly planet or this planet, that planet."