Asmin dehe, in this body, there is the proprietor of the body, dehī, who possesses this body. But there is no information. Nobody knows. There is no education on this point: what is that proprietor of this body. They are simply going on, like cats and dogs. Cats and . . . if you try to instruct a cat or dog, "My dear dog, you are not these bodies," he'll not understand. He is so grossly in ignorance, it is very difficult for him to understand that he is not this body. But human being, although at the present moment they are grossly ignorant for want of spiritual education, still, because he is human being, he can be educated. He can be revived to his original consciousness, which is called Kṛṣṇa consciousness.
So we are trying our bit, almost single-handed, although the important literatures are there, Vedic literatures, four Vedas, Vedānta-sūtra, eighteen Purāṇas, 108 Upaniṣads, then Rāmāyaṇa, Mahābhārata, so many, full of knowledge, transcendental knowledge. They can be distributed all over the world. But there was no organized attempt. We are just begun from 1966, this movement, Hare Kṛṣṇa movement, or Kṛṣṇa consciousness movement, distributing this literature. Through literature, of course, we are very hopeful.
Our literatures are selling. In London also, they sell at least $200, er, pounds, in the street. Similarly, in New York, in Los Angeles, every city we are selling about thirty to forty thousand rupees' worth books daily, and people are appreciating. But if the publishers and the booksellers also help us in this movement, then people will be very much benefited. That is our request. We have come to this, I mean to say, bookseller's office to request . . . of course, we have no means to advertise very much, but our advertisement is the saṅkīrtana movement. We go from city to city, street to street, to invoke, invoke the spiritual consciousness of that. There is already there. In the Caitanya-caritāmṛta it is said:
- nitya-siddha kṛṣṇa-bhakti 'sādhya' kabhu naya
- śravaṇādi-śuddha-citte karaye udaya
- (CC Madhya 22.107)
It is simply awakened. This spiritual consciousness, Kṛṣṇa consciousness, is already there in everybody. Otherwise, how this European, American and other foreign country boys and girls, they are taking? It is already there. Simply it has to be awakened by this transcendental vibration.
That transcendental vibration . . . just like we are chanting, this is one vibration. And these books are bigger vibration. This is . . . this, when we chant Hare Kṛṣṇa mantra, a few yards, people can hear, "Here is Hare Kṛṣṇa." But this . . . my Guru Mahārāja used to say that, "This is bṛhad-mṛdaṅga." Mṛdaṅga, that drum, you have seen, that is small mṛdaṅga. If I beat on this drum, maybe a few yards, people can heard from few yards. But this is . . . the books are distributed, it can go from country to country, from continent to continent. Actually it is so happening. So our only appeal is that all booksellers, all publishers, may come forward and cooperate with us and distribute the transcendental literature in this unique form. They will find something sublime, and we'll be benefited.